July, 2015

5 Ways to Modernize Your B2B Branding and Marketing Online

KoMarketing Associates

Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market.

Online 341

PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]

ViewPoint

We recently asked top industry experts the following question: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? Why did we ask?

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Cloud: Top 100 Influencers & Brands

Onalytica B2B

We are creating more and more content than ever before on our computers, notebooks, tablets and smart phones. 90% of the world’s content was generated in the last two years alone!

Brand 286

The Best Example You Will Find On The Value Of Storytelling

Marketing Insider Group

I hear it all the time: “you can talk all you want about thought leadership and content marketing , but we’re here to sell stuff.” ” Have you ever heard that line? Well I know there is more value to effective storytelling over hard selling and cold calling.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Stacey Epstein, Banjo CMO: Keeping it Real with Big Data and Data Analytics

Crimson Marketing

Big Data. Data Analytics. Predictive Data. MetaData. There’s no denying the buzzword status of data at the moment. Yet, the impressive volume and velocity of data marketers have access to is only as useful as what you do with it.

CMO 279

More Trending

10 Team Training Ideas to Keep Your SEO Team Rockin

KoMarketing Associates

Every two weeks here at KoMarketing we hold team trainings. We gather the SEO, content, PPC & social media teams into the conference room and spend 45-60 minutes discussing a topic related to the online marketing industry.

"Marketing is too important to be left to marketers."

ViewPoint

This saying always amuses me. Partly because it’s true, partly because it’s funny, but also because it’s often misunderstood. It’s funny because it sounds like marketers are too stupid to be in charge of marketing. And, as a marketer, I love laughing at myself and those who do what I do.

B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content.

Content Is The Key To Social Selling Success

Marketing Insider Group

Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, build a relationship and help close the deal.

Social 279

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Email Critique: When a Good Offer Just Isn’t Enough

The Point

Here’s a list of the things I love most about the email below from Allocadia , a Vancouver, BC-based developer of Marketing Performance Management (MPM) software: 1. The offer image. Yeah, that’s about it. Seriously though, that is one gorgeous white paper.

Email 248

How Do Audiences Assess Your Marketing Content?

Avitage

What if you could assess your marketing content the same way your audiences do? How would that improve content quality, audience relevance, performance? Of course. Makes sense. But what exactly does this mean — in practice? I invite you to collaborate in this real-time case example.

How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following.

PowerOpinions: Making Lead Scoring a Success Part 1 [Expert Advice]

ViewPoint

Marketing Automation makes it easier than ever to deliver more poor-quality leads to sales. A key to this trend is lead scoring.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Public relations is not what it used to be. The way technology evolved has forced this discipline to change like it has never changed before. We live in a connected, mobile first world which moves faster than ever.

PR 286

WTF Does John Cleese Know About Content Marketing

Marketing Insider Group

In last year’s lead up to the Content Marketing World keynote with Kevin Spacey, I asked and answered “ WTF does Kevin Spacey know about content marketing ?” ” It turns out, he knew quite a bit. And he delivered a great speech to the crowd last year.

A Simple 2-Step Technique for Improving Lead Follow Up

The Point

In an era when “demand generation” and “content marketing” are virtually synonymous, most B2B sales leads are the result of a prospect downloading or requesting content.

My online influencer research and engagement process

Biznology

Gerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. At least, right now, it’s a one man band.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How to Develop an Authoritative Voice in Any Content Niche

KoMarketing Associates

Once upon a time I found myself sitting in a college dorm room writing poetry (about cats, mostly) and analytical essays on Shakespeare and Chaucer and Dickens and Austen. La de da! Fast forward in time (no, I’m not going to tell you how old I am!)

The sales rep said, “I never got a lead yet that turned into a sale.”

ViewPoint

I was the marketing manager of a medical device company and we were near the end of the day’s sales meeting. Forty salespeople were in the room; I was last on the program.

Lead 297

B2B Sales Leads: How To Avoid The “19 Year-Old Dude Move”

The Forward Observer

Are all your B2B sales leads ready to buy from you right now? Really? If not, here's how to romance your prospects toward a sale with content. If I could wave a magic wand for a B2B salesperson and grant a wish , many would ask to spend their days closing inbound sales qualified leads.

10 Customer Experiences You Need To Deliver Today

Marketing Insider Group

The customer experience is your next competitive battleground. Are you prepared to win it? You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience!

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How to Make Social Proof Work for You

Writing on the Web

When writing on the web about your services or products, I can’t emphasize enough the importance of testimonials and client reviews.

Work 227

GetResponse makes it easiest to start an email newsletter compared to Aweber and MailChimp

Biznology

If you can’t use a tool you won’t use a tool. Gmail is so much easier to use than even Hotmail, AOL mail, Yahoo Mail, and especially Eudora, Thunderbird, and Microsoft Outlook.

Small Conversion Actions Are Better Than No Conversion Actions

KoMarketing Associates

While researching keywords for a client, I came across an excellent resource (from one of their competitors) that performed well in organic search for a particular keyword opportunity.

PowerOpinions: Making Lead Scoring a Success Part 3 [Expert Advice]

ViewPoint

This is the final installment of a three-part series in response to the following question: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results?

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!