March, 2020

5 Ways Digital Asset Management Enables Productivity When Working From Home, and Beyond


Working from home is never an easy feat. Oftentimes, efficiency and productivity fly out the window as distractions are endless–cue your dogs playing with squeaky toys, your local UPS man

Crushing It in 2020: 8 Marketing Trends You Need to Know

B2B PR Sense

What's the secret to crushing it in marketing this year? Knowing the right marketing trends can make all the difference. Marketing is more than creating ads. Marketers engineer experiences that wow and attract audiences -- from a seamless content strategy that hits right on customer pain points, to creating offers that excite them, to email strategies that move them along their journey, marketers make it happen. Every year, customers and their preferences change.

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What is Digital Marketing: The Ultimate Online Marketing Guide


The internet is a beautiful place packed to the brim with information and cat videos. The sheer size and scale of the internet are immense and almost incomprehensible. But the internet is more than a safe haven for adorable puppy videos and tutorials on how to boil water: it is any company’s marketing dream come true. On a single platform, companies are able to connect and reach millions of people , communicate with them and share their message among them.

Stuck on Generating Content Ideas? 8 Hacks for Generating Content Your Audience Wants


For every content creator, there comes a time when they start to burn out and run out of ideas. Luckily, there’s a whole world of inspiration out there. Check out these 8 hacks that are sure to help you generate ideas that your audiences actually want to read.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

The Ideal Guide For Social Media Ad Sizes [2020 Update]


If you always have to wonder what is the right dimension when creating an ad for your social media advertising campaign, then you landed on the right article. This is the place where you’ll always find the updated social media ad sizes for your favorite platforms. Our guide includes all the right ad sizes for […]. Marketing Social Media social media ad sizes

More Trending

What is Social Selling and How Can You Incorporate it into Your B2B Marketing Strategy?

The Lead Agency

What is Social Selling? Social selling is the art of using social media to find, connect with, understand, and nurture sales prospects. It’s the modern way to develop meaningful relationships with potential customers so you’re the first person or brand a prospect thinks of when they’re ready to buy. – Hootsuite Think of social selling as the modern-day equivalent to cold calling, except slightly more passive and much more targeted.

Top 14 social media optimisation tips

Modern B2B

Top 14 social media optimisation tips Social media adoption is relatively low within B2B businesses. For a marketing team, it’s much easier to garner budget for an event than a year of social posting. Senior leadership teams struggle to see social as a lead generating channel, or an ROI generator. As a result, social in […]. The post Top 14 social media optimisation tips appeared first on Modern | B2B Marketing Agency. Social Media B2B Social Media Social Advertising Social Media Strategy

Ideas For Revenue Teams To Make Uncertain Times A Little Better


There’s no shortage right now of tips for how to work from home and how to run virtual events ( including ours ). But more and more companies are taking on the bigger story, which is that these are uncertain times and that should change how we use our time and resources. Though it’s tempting to say “business as usual” because that should create stability, it’s not our best bet. In fact, it may be impossible.

Providing Value: What to Cover in a B2B Email Newsletter

BOP Design

Your B2B email newsletter is a critical element in the digital marketing communication mix but is often deprioritized or overlooked. Why Is It Critical? Because it’s often one of the only regular touchpoints you have with all past, current, and prospective clients and is an invaluable opportunity to make an impression and stay top of mind. For our clients that regularly send newsletters, it’s not uncommon for them to get a new business opportunity every time they send it out.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Why The Coronavirus Outbreak Is The Best Time To Accelerate Digital Transformation

Square 2 Marketing

Your Prospects Are Asking For A Richer, More Interactive Digital Experience; Now Is The Perfect Time To Start. There is no question the coronavirus is going to have economic implications for many companies. But how you respond to the challenges could make or break your year. Circling the wagons and trying to weather the storm is the worst advice. Progressive companies are taking advantage of technology, digital trends and buyer behavior now more than ever before.

Are Pitch Letters The Cinderella Of Content Marketing?

Marketing Craftmanship

Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily delivers the type of market engagement that results in new accounts or revenue growth. Most marketing content is distributed through pull tactics, in which blog posts, social media posts, press releases, etc., expose information indirectly to a large audience. Pull-based content marketing is a shotgun approach.

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The Most Important Factors That Impact Your Local SEO


Setting up your brand’s digital presence has numerous advantages, but only when done right. Whether or not you have a physical store, attracting your target market is a growing challenge, especially when you’re a local business competing against many new and well-standing brands.

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What Is Marketing Automation? Definition, Types, Objectives, Best Practices With Examples

Martech Advisor

“Marketing automation is defined as the process of using tools and technology to automate repetitive marketing tasks, track and measure campaign performance, improve productivity, and drive efficiency by minimizing manual actions.” ” Using a variety of marketing automation tools, marketers today can automate anything between bulk email delivery and managing end-to-end, omni-channel marketing campaigns.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Use AI to Achieve Business Outcomes in Marketing


Artificial intelligence (AI) has a lot of buzz behind it these days. And rightfully so. It can be a technological game changer for marketers and other business professionals. As I’ve told my University students in the past – she who learns fastest wins. Where AI provides a major competitive advantage is in the learning of “machine learning.” What would take a team of data scientist weeks to uncover could take a matter of hours with AI.

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How to Approach Demand Gen in Challenging Times

The Point

The US business climate is being shaken by events at home and abroad, and (as I write this) no-one knows with certainty – on top of the risk and strain caused by a global pandemic – whether an economic downturn is imminent, or how severe it might be, and for how long. . Most B2B marketers we talk to are continuing to plan, develop and execute campaigns and other initatives, for the time being at least.

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Align Marketing and Sales to Streamline the Buying Experience: 4 Imperatives

Fusion Marketing Partners

In Deloitte: The Future of B2B Sales is “Experience Selling, Bob Thompson relates a discussion he had with Harry Datwani, a […]. Marketing and Sales Alignment Marketing and Sales marketing and sales alignment Sales and Marketing

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Shift To Customer Communication And Outreach During Challenging Times

Square 2 Marketing

Marketing To Customers Is Just As Important As Marketing To Prospects, Now More Than Ever. Not many companies have a crisis communication plan in place and ready to go just in case. After all, if you’re a digital marketing agency, a software company, a manufacturing firm or an accounting company, what kind of crisis might present itself? Well, now we all know, and we all need to be prepared to deal with a crisis.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

4 Ways to Signal to Google that You’re an Expert Content Creator

Single Grain

UPDATED as of March 2020. As an SEO, you know that Google constantly changes. The list of “best practices” that worked in 2012 are dead and gone, and there are bucketloads of changes with each year that goes by. The only tricky part? Google doesn’t reveal its algorithms. And though they update the algorithms often, they don’t always reveal what exactly the updates are — or when they're coming out.

Content Preferences of Engineers and Industrial Buyers

Industrial Marketing Today

Understanding the content preferences of engineers and industrial professionals is crucial to your success with industrial content marketing. That applies to the content for industrial websites too. Compounding the problem is the fact that engineers from all age groups do not respond the same way to your content. While everyone wants to reach the final.

All The Digital Marketing Tools You Need To Get The Job Done

Marketing Insider Group

In the world of digital marketing, there is a wide and growing range of digital marketing tools designed to help you to be more organized and efficient. This wealth of choice is great news for marketers, but it can also be quite overwhelming. With such a wide choice of tools, it can be difficult knowing which ones are the right option for your digital marketing strategy. So I’ve created a list of the digital marketing tools we use on a regular basis.

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Mailchimp Pricing: Do you get what you pay for?


This is the most up-to-date Mailchimp pricing guide. I am sure Chimp’s cuteness got your floored but can you say the same about its pricing? I know you have lots of questions so I will start right away. Beware: A fter reading this, you might decide that Mailchimp isn’t even the right email marketing software for you.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

PR and Marketing During COVID-19: What You Need to Know

B2B PR Sense

COVID-19 , otherwise known as Coronavirus, has been wreaking havoc across the globe, with countless people practicing "social distancing" and staying home as much as possible. How does this affect your PR and marketing strategies ? Let's take a look at what you need to know and do during this difficult time. Perhaps you've personally seen the effects of COVID-19 in your day-to-day business.

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8 Marketing Automation Best Practices to Maximize Your Campaign Efforts


Marketing automation allows digital marketing teams to do more with less. But how can a marketer make the most of their marketing automation efforts? These eight practices give a framework teams can use when planning out their campaigns in order to ensure that they use automation properly and to their best effect: Set Goals. Look at how marketing automation can improve your campaigns by setting and exceeding goals for the number of: Quality leads you attract.

5 Ways to Generate Leads after Coronavirus Canceled Your Event


In just a few weeks, the novel coronavirus COVID-19 has become a globe-wide pandemic and changed our lives in fundamental ways. Naturally, a health crisis of this magnitude has also turned the business world on its head. No matter what industry you work in, you’ve likely been a part of these changes. Maybe your entire office […]. B2B Marketing

How to Build a Technical SEO Dashboard Using Google Data Studio


Guest post by Petar Jovetic. Modern SEO demands a lot from marketers, and successful strategies are often highly dependent on third-party tools and the powerful data they provide. It’s easy to get overwhelmed by all of the information that tools offer, and find it difficult to distill the data down into actionable insights. Image credit: Hack Capital on Unsplash.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.