March, 2020

5 Ways Digital Asset Management Enables Productivity When Working From Home, and Beyond

Brandfolder

Working from home is never an easy feat. Oftentimes, efficiency and productivity fly out the window as distractions are endless–cue your dogs playing with squeaky toys, your local UPS man

Crushing It in 2020: 8 Marketing Trends You Need to Know

B2B PR Sense

What's the secret to crushing it in marketing this year? Knowing the right marketing trends can make all the difference. Marketing is more than creating ads. Marketers engineer experiences that wow and attract audiences -- from a seamless content strategy that hits right on customer pain points, to creating offers that excite them, to email strategies that move them along their journey, marketers make it happen. Every year, customers and their preferences change.

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What is Digital Marketing: The Ultimate Online Marketing Guide

RockContent

The internet is a beautiful place packed to the brim with information and cat videos. The sheer size and scale of the internet are immense and almost incomprehensible.

Stuck on Generating Content Ideas? 8 Hacks for Generating Content Your Audience Wants

DivvyHQ

For every content creator, there comes a time when they start to burn out and run out of ideas. Luckily, there’s a whole world of inspiration out there. Check out these 8 hacks that are sure to help you generate ideas that your audiences actually want to read.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

The Ideal Guide For Social Media Ad Sizes [2020 Update]

Bannersnack

If you always have to wonder what is the right dimension when creating an ad for your social media advertising campaign, then you landed on the right article. This is the place where you’ll always find the updated social media ad sizes for your favorite platforms.

More Trending

What is Social Selling and How Can You Incorporate it into Your B2B Marketing Strategy?

The Lead Agency

What is Social Selling? Social selling is the art of using social media to find, connect with, understand, and nurture sales prospects. It’s the modern way to develop meaningful relationships with potential customers so you’re the first person or brand a prospect thinks of when they’re ready to buy.

Top 14 social media optimisation tips

Modern B2B

Top 14 social media optimisation tips Social media adoption is relatively low within B2B businesses. For a marketing team, it’s much easier to garner budget for an event than a year of social posting. Senior leadership teams struggle to see social as a lead generating channel, or an ROI generator.

Ideas For Revenue Teams To Make Uncertain Times A Little Better

Engagio

There’s no shortage right now of tips for how to work from home and how to run virtual events ( including ours ). But more and more companies are taking on the bigger story, which is that these are uncertain times and that should change how we use our time and resources.

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Providing Value: What to Cover in a B2B Email Newsletter

BOP Design

Your B2B email newsletter is a critical element in the digital marketing communication mix but is often deprioritized or overlooked. Why Is It Critical?

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Why The Coronavirus Outbreak Is The Best Time To Accelerate Digital Transformation

Square 2 Marketing

Your Prospects Are Asking For A Richer, More Interactive Digital Experience; Now Is The Perfect Time To Start. There is no question the coronavirus is going to have economic implications for many companies. But how you respond to the challenges could make or break your year.

Are Pitch Letters The Cinderella Of Content Marketing?

Marketing Craftmanship

Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily delivers the type of market engagement that results in new accounts or revenue growth.

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The Most Important Factors That Impact Your Local SEO

Spiralytics

Setting up your brand’s digital presence has numerous advantages, but only when done right. Whether or not you have a physical store, attracting your target market is a growing challenge, especially when you’re a local business competing against many new and well-standing brands.

SEO 88

What Is Marketing Automation? Definition, Types, Objectives, Best Practices With Examples

Martech Advisor

“Marketing automation is defined as the process of using tools and technology to automate repetitive marketing tasks, track and measure campaign performance, improve productivity, and drive efficiency by minimizing manual actions.”

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Use AI to Achieve Business Outcomes in Marketing

inPowered

Artificial intelligence (AI) has a lot of buzz behind it these days. And rightfully so. It can be a technological game changer for marketers and other business professionals. As I’ve told my University students in the past – she who learns fastest wins.

How to Approach Demand Gen in Challenging Times

The Point

The US business climate is being shaken by events at home and abroad, and (as I write this) no-one knows with certainty – on top of the risk and strain caused by a global pandemic – whether an economic downturn is imminent, or how severe it might be, and for how long. .

Demand 199

Align Marketing and Sales to Streamline the Buying Experience: 4 Imperatives

Fusion Marketing Partners

In Deloitte: The Future of B2B Sales is “Experience Selling, Bob Thompson relates a discussion he had with Harry Datwani, a […]. Marketing and Sales Alignment Marketing and Sales marketing and sales alignment Sales and Marketing

Buy 83

Voice Search Is the Future of SEO

Act-On

Corporate

Search 175

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Shift To Customer Communication And Outreach During Challenging Times

Square 2 Marketing

Marketing To Customers Is Just As Important As Marketing To Prospects, Now More Than Ever. Not many companies have a crisis communication plan in place and ready to go just in case.

4 Ways to Signal to Google that You’re an Expert Content Creator

Single Grain

UPDATED as of March 2020. As an SEO, you know that Google constantly changes. The list of “best practices” that worked in 2012 are dead and gone, and there are bucketloads of changes with each year that goes by. The only tricky part? Google doesn’t reveal its algorithms.

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How to Move from the Voice of the Customer to the Heart of the Customer

Marketing Insider Group

Having a rich and unified understanding of the voice of the customer through data and insights is important to any brand. But to truly achieve customer loyalty, reach long-term sustainable growth, and lower your customer acquisition costs, you’ll need to connect with their heart.

Data Shows Tuesdays, Thursdays Best for Marketers Launching Email Campaigns

KoMarketing Associates

Marketers can launch their marketing campaigns on any day of the week, but as new research shows, sending emails on certain days – particularly Tuesdays and Thursdays – may be more efficient.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

How to Build a Technical SEO Dashboard Using Google Data Studio

Webbiquity

Guest post by Petar Jovetic. Modern SEO demands a lot from marketers, and successful strategies are often highly dependent on third-party tools and the powerful data they provide.

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PR and Marketing During COVID-19: What You Need to Know

B2B PR Sense

COVID-19 , otherwise known as Coronavirus, has been wreaking havoc across the globe, with countless people practicing "social distancing" and staying home as much as possible. How does this affect your PR and marketing strategies ?

PR 241

Content Preferences of Engineers and Industrial Buyers

Industrial Marketing Today

Understanding the content preferences of engineers and industrial professionals is crucial to your success with industrial content marketing. That applies to the content for industrial websites too.

Mailchimp Pricing: Do you get what you pay for?

SendX

This is the most up-to-date Mailchimp pricing guide. I am sure Chimp’s cuteness got your floored but can you say the same about its pricing? I know you have lots of questions so I will start right away.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.