March, 2020

5 Ways Digital Asset Management Enables Productivity When Working From Home, and Beyond

Brandfolder

Working from home is never an easy feat. Oftentimes, efficiency and productivity fly out the window as distractions are endless–cue your dogs playing with squeaky toys, your local UPS man

Crushing It in 2020: 8 Marketing Trends You Need to Know

B2B PR Sense

What's the secret to crushing it in marketing this year? Knowing the right marketing trends can make all the difference. Marketing is more than creating ads. Marketers engineer experiences that wow and attract audiences -- from a seamless content strategy that hits right on customer pain points, to creating offers that excite them, to email strategies that move them along their journey, marketers make it happen. Every year, customers and their preferences change.

Trends 172

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What is Digital Marketing: The Ultimate Online Marketing Guide

RockContent

The internet is a beautiful place packed to the brim with information and cat videos. The sheer size and scale of the internet are immense and almost incomprehensible.

Stuck on Generating Content Ideas? 8 Hacks for Generating Content Your Audience Wants

DivvyHQ

For every content creator, there comes a time when they start to burn out and run out of ideas. Luckily, there’s a whole world of inspiration out there. Check out these 8 hacks that are sure to help you generate ideas that your audiences actually want to read.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The Ideal Guide For Social Media Ad Sizes [2020 Update]

Bannersnack

If you always have to wonder what is the right dimension when creating an ad for your social media advertising campaign, then you landed on the right article. This is the place where you’ll always find the updated social media ad sizes for your favorite platforms.

More Trending

What is Social Selling and How Can You Incorporate it into Your B2B Marketing Strategy?

The Lead Agency

What is Social Selling? Social selling is the art of using social media to find, connect with, understand, and nurture sales prospects. It’s the modern way to develop meaningful relationships with potential customers so you’re the first person or brand a prospect thinks of when they’re ready to buy.

Top 14 social media optimisation tips

Modern B2B

Top 14 social media optimisation tips Social media adoption is relatively low within B2B businesses. For a marketing team, it’s much easier to garner budget for an event than a year of social posting. Senior leadership teams struggle to see social as a lead generating channel, or an ROI generator.

Ideas For Revenue Teams To Make Uncertain Times A Little Better

Engagio

There’s no shortage right now of tips for how to work from home and how to run virtual events ( including ours ). But more and more companies are taking on the bigger story, which is that these are uncertain times and that should change how we use our time and resources.

Ethics 110

Providing Value: What to Cover in a B2B Email Newsletter

BOP Design

Your B2B email newsletter is a critical element in the digital marketing communication mix but is often deprioritized or overlooked. Why Is It Critical?

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Why The Coronavirus Outbreak Is The Best Time To Accelerate Digital Transformation

Square 2 Marketing

Your Prospects Are Asking For A Richer, More Interactive Digital Experience; Now Is The Perfect Time To Start. There is no question the coronavirus is going to have economic implications for many companies. But how you respond to the challenges could make or break your year.

Are Pitch Letters The Cinderella Of Content Marketing?

Marketing Craftmanship

Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily delivers the type of market engagement that results in new accounts or revenue growth.

Blasts 130

The Most Important Factors That Impact Your Local SEO

Spiralytics

Setting up your brand’s digital presence has numerous advantages, but only when done right. Whether or not you have a physical store, attracting your target market is a growing challenge, especially when you’re a local business competing against many new and well-standing brands.

SEO 81

What Is Marketing Automation? Definition, Types, Objectives, Best Practices With Examples

Martech Advisor

“Marketing automation is defined as the process of using tools and technology to automate repetitive marketing tasks, track and measure campaign performance, improve productivity, and drive efficiency by minimizing manual actions.”

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How to Use AI to Achieve Business Outcomes in Marketing

inPowered

Artificial intelligence (AI) has a lot of buzz behind it these days. And rightfully so. It can be a technological game changer for marketers and other business professionals. As I’ve told my University students in the past – she who learns fastest wins.

How to Approach Demand Gen in Challenging Times

The Point

The US business climate is being shaken by events at home and abroad, and (as I write this) no-one knows with certainty – on top of the risk and strain caused by a global pandemic – whether an economic downturn is imminent, or how severe it might be, and for how long. .

Demand 189

Align Marketing and Sales to Streamline the Buying Experience: 4 Imperatives

Fusion Marketing Partners

In Deloitte: The Future of B2B Sales is “Experience Selling, Bob Thompson relates a discussion he had with Harry Datwani, a […]. Marketing and Sales Alignment Marketing and Sales marketing and sales alignment Sales and Marketing

Buy 83

Voice Search Is the Future of SEO

Act-On

Corporate

Search 176

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Shift To Customer Communication And Outreach During Challenging Times

Square 2 Marketing

Marketing To Customers Is Just As Important As Marketing To Prospects, Now More Than Ever. Not many companies have a crisis communication plan in place and ready to go just in case.

4 Ways to Signal to Google that You’re an Expert Content Creator

Single Grain

UPDATED as of March 2020. As an SEO, you know that Google constantly changes. The list of “best practices” that worked in 2012 are dead and gone, and there are bucketloads of changes with each year that goes by. The only tricky part? Google doesn’t reveal its algorithms.

Google 113

How to Move from the Voice of the Customer to the Heart of the Customer

Marketing Insider Group

Having a rich and unified understanding of the voice of the customer through data and insights is important to any brand. But to truly achieve customer loyalty, reach long-term sustainable growth, and lower your customer acquisition costs, you’ll need to connect with their heart.

How to Build a Technical SEO Dashboard Using Google Data Studio

Webbiquity

Guest post by Petar Jovetic. Modern SEO demands a lot from marketers, and successful strategies are often highly dependent on third-party tools and the powerful data they provide.

SEO 253

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Data Shows Tuesdays, Thursdays Best for Marketers Launching Email Campaigns

KoMarketing Associates

Marketers can launch their marketing campaigns on any day of the week, but as new research shows, sending emails on certain days – particularly Tuesdays and Thursdays – may be more efficient.

PR and Marketing During COVID-19: What You Need to Know

B2B PR Sense

COVID-19 , otherwise known as Coronavirus, has been wreaking havoc across the globe, with countless people practicing "social distancing" and staying home as much as possible. How does this affect your PR and marketing strategies ?

PR 241

Content Preferences of Engineers and Industrial Buyers

Industrial Marketing Today

Understanding the content preferences of engineers and industrial professionals is crucial to your success with industrial content marketing. That applies to the content for industrial websites too.

How is Email Marketing Pricing done?

SendX

If your choice of drug is surprise bills, go away. If not, take a seat and let’s read this email marketing pricing guide, top to bottom. This guide is not about the cheapest services available but about how you can be more informed so you don’t end up with bills you didn’t anticipate.

Price 212

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!