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DealSignal
SEPTEMBER 20, 2021
Research shows that 70% of CRM data is outdated, incomplete, or inaccurate—and most B2B data providers you entrust to solve your data gaps offer on average 50% accuracy.
Influitive
SEPTEMBER 14, 2021
This article originally appeared in the Demand Gen Report’s 2021 State of Growth Marketing Report. — Growth Hacking (aka Growth Marketing) was coined in 2010 by Sean Ellis and further popularized in Andrew Chen’s 2013 blog post: Growth Hacker is the New VP Marketing.
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Sword and the Script
SEPTEMBER 28, 2021
58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool.
Industrial Marketing Today
SEPTEMBER 15, 2021
Historically, e-commerce for manufacturers and distributors has been lagging with some exceptions. I know of two industries that have adopted e-commerce quickly—distributors of industrial automation products and electronic components. However, times have changed.
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The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.
Hive9
SEPTEMBER 2, 2021
HubSpot and the MO Pros Community recently released a report covering the state of marketing operations professionals, bringing to light some key themes on current pain points and challenges.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Zoominfo
SEPTEMBER 7, 2021
We all know the residents of the C-suite hold the real power in their organizations. They’re the key decision-makers when it comes to making major investments in their businesses. That’s why every salesperson’s goal is to make their pitch directly to a senior executive — ideally, sooner than later.
Marketing Insider Group
SEPTEMBER 28, 2021
If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. So how do you start using them?
Webbiquity
SEPTEMBER 14, 2021
Countless articles, unscientific LinkedIn polls, and blog posts have speculated about what the future of work will look like: how will in-the-office, hybrid, and remote work be mixed? A new research study provides the most accurate picture yet.
Biznology
SEPTEMBER 7, 2021
In nature, every action has its equal and opposite reaction. Physics demands that we adjust to stimuli. We either adapt or we fail. In business, things don’t play out in quite such black and white terms, though.
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As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.
Vision Edge Marketing
SEPTEMBER 14, 2021
Several recent conversations with new entrepreneurs as well as veteran business owners have been on the topic of entering a new market or new customer segment. In each instance, a key concern was a strategy for mitigating risk of entry.
Contently
SEPTEMBER 24, 2021
Earlier this summer, the future of social media became much clearer. On June 30, Adam Mosseri, head of Instagram, posted a video to Twitter that included a bold statement about Instagram’s priorities moving forward: It was “no longer a photo-sharing app.”
Zoominfo
SEPTEMBER 10, 2021
Q: What do sales leaders, meteorologists, and economists all have in common? A: Their jobs all depend on being able to accurately answer the question, ‘What’s going to happen tomorrow?’.
Marketing Insider Group
SEPTEMBER 7, 2021
Say what? You read it right! It’s hard to believe we’re already well into the second half of the year. As we say goodbye to summer and prepare for the final few months of 2021, it’s not too early to think about what new strategies you want to add to your content marketing plan for next year.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.
KoMarketing Associates
SEPTEMBER 29, 2021
As B2B marketers analyze their fastest-growing channels, new research indicates that social media is blowing away the competition, offering them more ways to connect with customers than ever before.
Webbiquity
SEPTEMBER 7, 2021
Guest post by Christof Leitner. Automated retrieval of data from the web, also called web scraping, is becoming commonplace. A wide range of tools and technologies have been developed to facilitate web scraping.
Vision Edge Marketing
SEPTEMBER 21, 2021
Ever wish you had a crystal ball to see the future and plan accordingly? More effective than a crystal ball, future proofing is the process of anticipating what the future might bring, in order to minimize the potential downside of future events. And it is one important way to protect your growth.
Contently
SEPTEMBER 17, 2021
I’m in the bathroom, reading the label of a bottle of soap, and suddenly I feel compelled to change the world. That may seem like an insane thing to say. Or maybe it’s just the opening line from a 2010 Old Spice commercial.
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Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!
Zoominfo
SEPTEMBER 1, 2021
Lead response time can make or break your sale. Need proof? Consider the data: According to HBR , if you don’t respond in 5 mins, the probability of establishing contact decreases by a whopping 400%.
Marketing Insider Group
SEPTEMBER 20, 2021
What does your ideal customer look like? This question prompts the creation of marketing personas, and the answers vary widely. In today’s hyper-connected world, people expect tailored, personalized experiences in their advertising, whether they realize it or not.
KoMarketing Associates
SEPTEMBER 28, 2021
As companies continue to reap the benefits of digital marketing, new research suggests that they are investing more in this area to improve their overall performance.
Webbiquity
SEPTEMBER 23, 2021
Contributed post. Society has an obsession with celebrities. In the social media age, this obsession has grown exponentially, and fans (or stans ) are given a front-row seat to the even the most mundane goings-on in their lives. Image credit: Content Pixie on Unsplash.
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Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!
ANNUITAS
SEPTEMBER 7, 2021
Seventy-six percent (76%) of buyers expect companies to understand their needs and expectations before ever getting on the phone. But that’s rarely what happens. There is a massive divide between what buyers want to discuss with sales vs. what sales wants to discuss with buyers.
Julia Flaherty
SEPTEMBER 28, 2021
The Value of Repurposing Content. There are many benefits of repurposing content. If you've yet to jump on the repurposing bandwagon, here are some of the top benefits of repurposing that you should consider as you make the move
Go Beyond SEO
SEPTEMBER 27, 2021
Negative reviews are never fun to deal with, but fake reviews can be even worse. However, by handling reviews the right way , you can protect the reputation of your business.
Marketing Insider Group
SEPTEMBER 13, 2021
What can you do in seven seconds? You might be able to shuffle a deck of cards, text a friend a birthday message, or chew and swallow your favorite fun-sized candy bar. The point is, that’s not a lot of time. And seven seconds is all the time you have to grab your website visitors’ attention.
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Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.
KoMarketing Associates
SEPTEMBER 21, 2021
Many marketers began to recognize the value of video content in 2020, and new research suggests that they are now leveraging it to achieve a wide array of objectives.
Marketing Interactions
SEPTEMBER 14, 2021
The content we use to engage B2B buyers must resonate and be relevant. Unfortunately, this is a challenge that marketers continue to struggle with. And that’s not surprising given the rate things change in today’s market landscape.
ANNUITAS
SEPTEMBER 7, 2021
Seventy-six percent (76%) of buyers expect companies to understand their needs and expectations before ever getting on the phone. But that’s rarely what happens. There is a massive divide between what buyers want to discuss with sales vs. what sales wants to discuss with buyers.
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