Expert insights. Personalized for you.
SEPTEMBER 19, 2021
Learn about the many trust signals that build relationships between brands and buyers and then put those first in our campaigns for clients MORE
Countless articles, unscientific LinkedIn polls, and blog posts have speculated about what the future of work will look like: how will in-the-office, hybrid, and remote work be mixed? A new research study provides the most accurate picture yet. MORE
In nature, every action has its equal and opposite reaction. Physics demands that we adjust to stimuli. We either adapt or we fail. In business, things don’t play out in quite such black and white terms, though. MORE
I’m in the bathroom, reading the label of a bottle of soap, and suddenly I feel compelled to change the world. That may seem like an insane thing to say. Or maybe it’s just the opening line from a 2010 Old Spice commercial. MORE
Earlier this summer, the future of social media became much clearer. On June 30, Adam Mosseri, head of Instagram, posted a video to Twitter that included a bold statement about Instagram’s priorities moving forward: It was “no longer a photo-sharing app.” MORE
Ever wish you had a crystal ball to see the future and plan accordingly? More effective than a crystal ball, future proofing is the process of anticipating what the future might bring, in order to minimize the potential downside of future events. And it is one important way to protect your growth. MORE
Say what? You read it right! It’s hard to believe we’re already well into the second half of the year. As we say goodbye to summer and prepare for the final few months of 2021, it’s not too early to think about what new strategies you want to add to your content marketing plan for next year. MORE
As B2B marketers analyze their fastest-growing channels, new research indicates that social media is blowing away the competition, offering them more ways to connect with customers than ever before. MORE
Lead response time can make or break your sale. Need proof? Consider the data: According to HBR , if you don’t respond in 5 mins, the probability of establishing contact decreases by a whopping 400%. MORE
Negative reviews are never fun to deal with, but fake reviews can be even worse. However, by handling reviews the right way , you can protect the reputation of your business. MORE
Seventy-six percent (76%) of buyers expect companies to understand their needs and expectations before ever getting on the phone. But that’s rarely what happens. There is a massive divide between what buyers want to discuss with sales vs. what sales wants to discuss with buyers. MORE
Several recent conversations with new entrepreneurs as well as veteran business owners have been on the topic of entering a new market or new customer segment. In each instance, a key concern was a strategy for mitigating risk of entry. MORE
If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. So how do you start using them? MORE
As companies continue to reap the benefits of digital marketing, new research suggests that they are investing more in this area to improve their overall performance. MORE
Many marketers began to recognize the value of video content in 2020, and new research suggests that they are now leveraging it to achieve a wide array of objectives. MORE
This article originally appeared in the Demand Gen Report’s 2021 State of Growth Marketing Report. — Growth Hacking (aka Growth Marketing) was coined in 2010 by Sean Ellis and further popularized in Andrew Chen’s 2013 blog post: Growth Hacker is the New VP Marketing. MORE
Q: What do sales leaders, meteorologists, and economists all have in common? A: Their jobs all depend on being able to accurately answer the question, ‘What’s going to happen tomorrow?’. MORE
Research shows that 70% of CRM data is outdated, incomplete, or inaccurate—and most B2B data providers you entrust to solve your data gaps offer on average 50% accuracy. MORE
58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. MORE
We all know the residents of the C-suite hold the real power in their organizations. They’re the key decision-makers when it comes to making major investments in their businesses. That’s why every salesperson’s goal is to make their pitch directly to a senior executive — ideally, sooner than later. MORE
Historically, e-commerce for manufacturers and distributors has been lagging with some exceptions. I know of two industries that have adopted e-commerce quickly—distributors of industrial automation products and electronic components. However, times have changed. MORE
Marketers have a wide array of data at their fingertips, but new research suggests that its quality leaves much to be desired. MORE
Guest post by Christof Leitner. Automated retrieval of data from the web, also called web scraping, is becoming commonplace. A wide range of tools and technologies have been developed to facilitate web scraping. MORE
HubSpot and the MO Pros Community recently released a report covering the state of marketing operations professionals, bringing to light some key themes on current pain points and challenges. MORE
Seventy-six percent (76%) of buyers expect companies to understand their needs and expectations before ever getting on the phone. But that’s rarely what happens. There is a massive divide between what buyers want to discuss with sales vs. what sales wants to discuss with buyers. MORE
The Value of Repurposing Content. There are many benefits of repurposing content. If you've yet to jump on the repurposing bandwagon, here are some of the top benefits of repurposing that you should consider as you make the move MORE
Audio marketing is currently a hot topic. Advertising giant Carat has described “screen-free media” as one of the biggest media trends for 2021 thus far. MORE
Contributed post. Society has an obsession with celebrities. In the social media age, this obsession has grown exponentially, and fans (or stans ) are given a front-row seat to the even the most mundane goings-on in their lives. Image credit: Content Pixie on Unsplash. MORE
What does your ideal customer look like? This question prompts the creation of marketing personas, and the answers vary widely. In today’s hyper-connected world, people expect tailored, personalized experiences in their advertising, whether they realize it or not. MORE
DealSignal
SEPTEMBER 20, 2021
Research shows that 70% of CRM data is outdated, incomplete, or inaccurate—and most B2B data providers you entrust to solve your data gaps offer on average 50% accuracy.
Influitive
SEPTEMBER 14, 2021
This article originally appeared in the Demand Gen Report’s 2021 State of Growth Marketing Report. — Growth Hacking (aka Growth Marketing) was coined in 2010 by Sean Ellis and further popularized in Andrew Chen’s 2013 blog post: Growth Hacker is the New VP Marketing.
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Sword and the Script
SEPTEMBER 28, 2021
58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool.
Industrial Marketing Today
SEPTEMBER 15, 2021
Historically, e-commerce for manufacturers and distributors has been lagging with some exceptions. I know of two industries that have adopted e-commerce quickly—distributors of industrial automation products and electronic components. However, times have changed.
Advertiser: ZoomInfo
For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.
Hive9
SEPTEMBER 2, 2021
HubSpot and the MO Pros Community recently released a report covering the state of marketing operations professionals, bringing to light some key themes on current pain points and challenges.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Marketing Insider Group
SEPTEMBER 7, 2021
Say what? You read it right! It’s hard to believe we’re already well into the second half of the year. As we say goodbye to summer and prepare for the final few months of 2021, it’s not too early to think about what new strategies you want to add to your content marketing plan for next year.
Webbiquity
SEPTEMBER 14, 2021
Countless articles, unscientific LinkedIn polls, and blog posts have speculated about what the future of work will look like: how will in-the-office, hybrid, and remote work be mixed? A new research study provides the most accurate picture yet.
Biznology
SEPTEMBER 7, 2021
In nature, every action has its equal and opposite reaction. Physics demands that we adjust to stimuli. We either adapt or we fail. In business, things don’t play out in quite such black and white terms, though.
KoMarketing Associates
SEPTEMBER 29, 2021
As B2B marketers analyze their fastest-growing channels, new research indicates that social media is blowing away the competition, offering them more ways to connect with customers than ever before.
Advertiser: ZoomInfo
What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.
Vision Edge Marketing
SEPTEMBER 14, 2021
Several recent conversations with new entrepreneurs as well as veteran business owners have been on the topic of entering a new market or new customer segment. In each instance, a key concern was a strategy for mitigating risk of entry.
Zoominfo
SEPTEMBER 10, 2021
Q: What do sales leaders, meteorologists, and economists all have in common? A: Their jobs all depend on being able to accurately answer the question, ‘What’s going to happen tomorrow?’.
Marketing Insider Group
SEPTEMBER 28, 2021
If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. So how do you start using them?
Contently
SEPTEMBER 24, 2021
Earlier this summer, the future of social media became much clearer. On June 30, Adam Mosseri, head of Instagram, posted a video to Twitter that included a bold statement about Instagram’s priorities moving forward: It was “no longer a photo-sharing app.”
Advertiser: ZoomInfo
Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.
Scott Baradell
SEPTEMBER 19, 2021
Learn about the many trust signals that build relationships between brands and buyers and then put those first in our campaigns for clients
KoMarketing Associates
SEPTEMBER 28, 2021
As companies continue to reap the benefits of digital marketing, new research suggests that they are investing more in this area to improve their overall performance.
Vision Edge Marketing
SEPTEMBER 21, 2021
Ever wish you had a crystal ball to see the future and plan accordingly? More effective than a crystal ball, future proofing is the process of anticipating what the future might bring, in order to minimize the potential downside of future events. And it is one important way to protect your growth.
Zoominfo
SEPTEMBER 1, 2021
Lead response time can make or break your sale. Need proof? Consider the data: According to HBR , if you don’t respond in 5 mins, the probability of establishing contact decreases by a whopping 400%.
Advertiser: ZoomInfo
With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.
Marketing Insider Group
SEPTEMBER 20, 2021
What does your ideal customer look like? This question prompts the creation of marketing personas, and the answers vary widely. In today’s hyper-connected world, people expect tailored, personalized experiences in their advertising, whether they realize it or not.
ANNUITAS
SEPTEMBER 7, 2021
Seventy-six percent (76%) of buyers expect companies to understand their needs and expectations before ever getting on the phone. But that’s rarely what happens. There is a massive divide between what buyers want to discuss with sales vs. what sales wants to discuss with buyers.
Contently
SEPTEMBER 17, 2021
I’m in the bathroom, reading the label of a bottle of soap, and suddenly I feel compelled to change the world. That may seem like an insane thing to say. Or maybe it’s just the opening line from a 2010 Old Spice commercial.
KoMarketing Associates
SEPTEMBER 21, 2021
Many marketers began to recognize the value of video content in 2020, and new research suggests that they are now leveraging it to achieve a wide array of objectives.
Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo
What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.
Webbiquity
SEPTEMBER 23, 2021
Contributed post. Society has an obsession with celebrities. In the social media age, this obsession has grown exponentially, and fans (or stans ) are given a front-row seat to the even the most mundane goings-on in their lives. Image credit: Content Pixie on Unsplash.
Julia Flaherty
SEPTEMBER 28, 2021
The Value of Repurposing Content. There are many benefits of repurposing content. If you've yet to jump on the repurposing bandwagon, here are some of the top benefits of repurposing that you should consider as you make the move
Marketing Insider Group
SEPTEMBER 6, 2021
Audio marketing is currently a hot topic. Advertising giant Carat has described “screen-free media” as one of the biggest media trends for 2021 thus far.
ANNUITAS
SEPTEMBER 7, 2021
Seventy-six percent (76%) of buyers expect companies to understand their needs and expectations before ever getting on the phone. But that’s rarely what happens. There is a massive divide between what buyers want to discuss with sales vs. what sales wants to discuss with buyers.
Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates
Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.
Go Beyond SEO
SEPTEMBER 27, 2021
Negative reviews are never fun to deal with, but fake reviews can be even worse. However, by handling reviews the right way , you can protect the reputation of your business.
KoMarketing Associates
SEPTEMBER 15, 2021
Marketers have a wide array of data at their fingertips, but new research suggests that its quality leaves much to be desired.
Webbiquity
SEPTEMBER 7, 2021
Guest post by Christof Leitner. Automated retrieval of data from the web, also called web scraping, is becoming commonplace. A wide range of tools and technologies have been developed to facilitate web scraping.
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