October, 2021

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B2B Web Design Trends You Should Expect to See More of in 2022

Webbiquity

Guest post by Eleanor Hecks. Business to business (B2B) brands sometimes adopt new trends a bit more slowly than business to consumer (B2C) companies. However, they also aren’t as fast to embrace fads that go out of style in a month or two. Statista took an in-depth look at B2B marketing spend this year. They noticed a 14% increase in digital formats and a decline for traditional channels.

Design 310
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9 Tips for a More Effective Email Newsletter

The Point

The humble email newsletter is still a key marketing channel for many B2B companies. Discover 9 tips for newsletter success.

Insiders

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The Future of Digital Marketing: Predictions for 2022 and Beyond

Marketing Insider Group

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right.

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Tips to Boost Your Marketing Effectiveness | Marketing Pro Series

B2B Marketing Zone Submitted Articles

Building a strong marketing foundation is essential for small business success. Use these five tips to boost your marketing game.

Tips 246
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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10 Free Content Marketing Resources You Need to Bookmark

Contently

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. But sometimes, sifting through a sea of content about marketing can be overwhelming. Which resources can you really trust? To help you maximize your time and get ready for a killer 2022, we curated a list of our 10 favorite content marketing resources.

Resources 195

More Trending

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2022 Outlook is Upbeat for B2B Tech Marketers

Webbiquity

The 2022 IT spending forecast is bright for B2B technology marketers. 61% of companies expect higher revenue in the coming year. More than half (53%) expect their IT budgets to increase, while just 7% anticipate budget cuts. Those are among the findings from the 2022 State of IT report just released by Spiceworks Ziff Davis (SWZD). The conclusions are based on surveying more than 1,000 technology buyers in companies across North America and Europe.

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10 Uncomfortable ABM Realities

The Point

ABM may be revolutionizing B2B marketing but it won't solve every challenge. Learn the ABM realities marketers face when planning their first initiative.

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How to Build a Modern Conversational Growth Strategy

Marketing Insider Group

At the core of humanity is dialogue. We’re taught communication at an early age, learning how to exchange feelings and ideas while listening to others equally. Conversations are key to relationship development—and in the B2B world, they fuel business and the exchange of crucial information. But not everyone in business development or sales can be 100% available to every existing or potential customer seeking answers, insight, and support at any given moment.

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3 Planning Tools for B2B Marketing Success | Launch Marketing

B2B Marketing Zone Submitted Articles

Examine three of the planning tools we use most to carry out successful marketing programs for our clients: the content (editorial) calendar, social media calendar and email marketing planner.

Planning 189
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Branding 101: 5 Elements to Get Your Startup Branding Foundations Right

Spiralytics

One of the most crucial building blocks of a successful startup is—making it recognizable. Even. The post Branding 101: 5 Elements to Get Your Startup Branding Foundations Right appeared first on Spiralytics Inc.

Startups 152
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What’s the Difference Between Content Marketing and Copywriting?

Brandpoint

Our world is full of things that are similar, but also really different. It might be easy to tell apple cider from apple juice (one’s foggy, one’s clear), but how do you really tell a hawk from a falcon, an opera from a musical, or tacos from burritos? (Aren’t some soft-shelled tacos just small, poorly wrapped burritos?). In the marketing world, it’s easy to confuse copywriting and content marketing.

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ABM Campaign Crash Course

Triblio

ABM Campaign Crash Course: Step-by-Step Guide to Upgrade Your ABM Campaigns with Intent Data

Course 156
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8 Surprising B2B Use Cases for Chatbots

The Point

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context. However, chat is also a powerful tool that can integrate into virtually any type of B2B demand generation program, campaign or initiative.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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5 Reasons to Add YouTube Shorts to Your Digital Marketing Strategy

Marketing Insider Group

Digital marketers must contend with an all-new, promising marketing platform being released every few months. It often seems as though marketers don’t even get sufficient time to evaluate the various merits and tradeoffs associated with one new platform before something else comes along to supplant it. The ability to pivot at a moment’s notice is an increasingly important qualification for today’s marketers.

Youtube 325
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Top 10 Social Selling Tools

Oktopost

Looking for B2B leads on social media? 3.5 billion active social media users are out there, and many of them are just who you are looking for. Having a distinct B2B sales advantage over your competitors in that environment can be challenging. The sheer volume of users flocking to social media sites proves that it only makes sense to target prospects where they congregate.

Tools 146
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Inclusivity and Algorithmic Bias: Is Ethical Technology Possible? | Acrolinx

B2B Marketing Zone Submitted Articles

Technology isn't fair for everyone and you don't need to look hard to find algorithmic bias examples. How to we make technology fair for all?

Ethics 130
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LinkedIn Adds New Features To Help Companies Attract Talent via @sejournal, @MattGSouthern

Search Engine Journal

LinkedIn is adding new features to company pages to improve internal communication, attract new talent, and gain insight on competitors. The post LinkedIn Adds New Features To Help Companies Attract Talent appeared first on Search Engine Journal.

Linkedin 145
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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3 Simple Landing Page Tweaks to Help Boost Your Sales

Unbounce

You know the drill: You build a quick landing page and start promoting it. . The leads start rolling in, but there’s a problem: None of ’em are turning into paying customers. They’re just sitting there, waiting. Sounds familiar? You’re not alone. Too many businesses throw quick landing pages together, thinking only about the immediate next step (say, generating leads).

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The Case for Allowing Personal Emails on Lead Gen Forms

The Point

Should you allow prospects to enter a personal email address when they fill out lead gen forms? B2B marketers seem divided on the question. In a recent LinkedIn poll , almost half of the respondents (46%) indicated they’d rather force prospects to enter business emails on forms, even if it resulted in higher abandonment rates. Historically, the attitude towards personal emails in B2B marketing has been that they betray a lower level of intent.

Lead Gen 297
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Privacy matters: Marketoon of the Week

Martech

In this week’s Marketoon, we see a less virtuous stance on privacy. Fishburne’s take: “We value your privacy” is one of those meaningless marketing phrases, like “your call is very important to us” or “we’re all in this together”, where actions speak louder than words. A Deloitte survey found that 91% of US consumers consent to terms of service without reading them.

Privacy 145
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In People We Trust: Here’s How to Make Your Content More Human

Content Marketing Institute

The overarching theme at Content Marketing World tapped into something powerful – the emotions, experiences, and need for personal connection all humans have. Here are some highlights to inspire, motivate, and implement. Continue reading → The post In People We Trust: Here’s How to Make Your Content More Human appeared first on Content Marketing Institute.

Content 143
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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10 Easy Steps to Start a T-Shirt Business

The Daily Egg

It’s easy to start a t-shirt business–you don’t need prior experience and it has a low cost to get started. Many would-be. The post 10 Easy Steps to Start a T-Shirt Business appeared first on The Daily Egg.

Business 143
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10 Effective Tactics to Defeat Internet Trolls via @sejournal, @JuliaEMcCoy

Search Engine Journal

Trolls may be the bane of the internet, but they shouldn't ruin your day. Learn to purge online trolls and prevent them from returning. The post 10 Effective Tactics to Defeat Internet Trolls appeared first on Search Engine Journal.

Tactics 145
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How to Use Infographics to Generate Leads

Benchmark Email

Infographics are powerful visual communication tools. They have the ability to communicate information in an engaging way while holding the viewer’s attention and persuading them to act. Bringing up infographics in a conversation likely leads to associations with creating brand awareness, increasing user engagement, and driving website traffic. What you may be surprised to hear… The post How to Use Infographics to Generate Leads appeared first on Benchmark Email.

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Being funny on social media can drive serious business

Sprout Social

Look, it isn’t essential to be funny on social media—but my goodness, it helps. Humour is a hugely powerful currency on social, but beyond likes and engagement, how does cracking a joke on social media actually impact your bottom line? Learn your audience’s sense of humor and love language and use them in your social posts. They will appreciate it ??.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to move to a first-party marketing strategy

Martech

Most marketers are well aware of the increase in privacy regulations over their data collection activities. These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. But they’re also causing marketing teams to shift away from strategies centered on third-party data. “The core of the shift is really moving from targeting consumers using third-party data to knowing consumers very well,” said Giusy Buonfantino, VP of CPG Industry Solution at Google C

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B2B Brands Better Appreciate Power of Content Marketing in 2022 [New Research]

Content Marketing Institute

Companies are waking up to the power of B2B content marketing. That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022. Continue reading → The post B2B Brands Better Appreciate Power of Content Marketing in 2022 [New Research] appeared first on Content Marketing Institute.

Research 142
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Best Virtual Mailboxes Compared

The Daily Egg

Receiving mail and packages is one challenge all remote companies and entrepreneurs face. A virtual mailbox is an excellent solution for many, The post Best Virtual Mailboxes Compared appeared first on The Daily Egg.