January, 2020

Why Two Budgets Are Better Than One

Hive9

Lewis authored the often quoted saying that “two heads are better than one.” Why? “[N]ot N]ot because either is infallible,” the British writer said, “but because they are unlikely to go wrong in the same direction.”

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Five GDPR Considerations For Your Email Marketing Campaigns

Webbiquity

Guest post by Stuart Cooke. The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. Over the years this has remained one of the most effective channels to engage customers and generate sales leads.

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AI and Content Writing: How to Adapt to the Future

B2B PR Sense

Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. But that's all human error -- unavoidable, right? Well, the recent evolution of AI has given us reason to think again.

Are You Committing Random Acts of Marketing and Sales?

ANNUITAS

How to know if your marketing and sales efforts are eroding your growth. How would you describe your current marketing and sales motion? Do you have a finely tuned, highly repeatable, highly predictable model for generating demand and closing business?

Sales 169

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Is Mobile-Only Email Design Appropriate for My Brand?

Modern Marketing

The growth of mobile email reading upended email design a decade ago and gave rise to responsive email design, which is now the dominant approach to crafting emails. However, some brands now see so many mobile opens that they’re considering adopting mobile-only email design.

Mobile 186

More Trending

What You Can Learn From ESPN In Order to Win Social Media

Modern Marketing

If you watched this season’s Monday Night Football thriller involving the Houston Texas and the New Orleans Saints on ESPN, you might have been so caught up in the drama that you didn’t notice something remarkable that happened in the early minutes of the game.

Order 151

What Is the CCPA (and are you prepared)?

Act-On

Read this blog to learn how to maintain compliance with the California Consumer Privacy Act in all of your inbound and outbound digital marketing campaigns. Corporate Marketing Strategy

3 Tips to Create an Excellent Follow-up Email Sequence

SendX

Did you know?

Email 195

5 Tips to Create an Effective Instagram Marketing Strategy

Biznology

Instagram has become one of the most popular social media channels, continuously counting more and more users. The latest Instagram statistics by Statista show that the social media app had reached 1 billion monthly active users in 2018. The number is higher now.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Is Your Firm a “Safe Choice”? for Prospective Clients?

Marketing Craftmanship

Prospective clients certainly want to know if you have the experience and skills they need. But before they put you on their short list of candidates for consideration, they first will need some assurance that your company is a “safe choice.”

Which tech marketing video trends will prevail in 2020?

Biznology

My choice for most epic 2020 marketing prediction is Gartner’s “80% of Marketers Will Abandon Personalization Efforts by 2025.” None of my predictions are on that scale, but each trend will influence the video technology solution providers will need to make. More chatbots, more explanatory videos.

Trends 113

Hosted Landing Pages vs. Embedded Forms

The Point

A client asks: “Should we be hosting our campaign landing pages in Marketo? We’ve always hosted them on our main site and simply embedded Marketo forms. Is there a big advantage to hosting them separately?”. This question comes up all the time in client work, and not just with Marketo customers.

Why You Need to Bolster Your Business Acumen

Measure Up Marketing

It’s hard to be taken seriously by members of the leadership team if you can’t demonstrate a solid understanding of the business. As Marketing leaders and professionals, it’s easy to be focused and passionate about our work.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

How to Write Social Media Guidelines That Help Employees and Protect Your Brand

Content Marketing Institute

Enterprises can reap the benefits of thousands of employees as eager brand ambassadors. But doing it successfully requires social media guidelines to help them thrive and protect your brand at the same time.

Co-branding with Research: Making Your B2B Content Stand Out

Hinge Marketing

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic.

8 SEO Stats That Will Dictate 2020 and Beyond

Spiralytics

In the ever-evolving world of pop culture, Taylor Swift is one of the most recent artists to have changed their music style to adapt to the shifting trends.

Stats 83

Why Content Marketing and Product Marketing Are A Match Made in Heaven

Marketing Insider Group

The aim of marketing has always been to get and keep new customers to drive growth for our business. In the past, traditional product-led marketing techniques were used to great effect. We could talk about how amazing our product is, justify the price, and let buyers know where to buy it.

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

Why Customer Personas Need to Die: Moving Beyond Segmentation to Personalize at the Individual Level

Modern Marketing

Anyone who’s worked on a marketing pitch deck has dealt with customer personas — those artificial audience ideals like “Maggie the Millennial” and “Craig the CTO.”

Full Potential B2B Marketing

Fusion Marketing Partners

The beginning of a new year is always a great time to evaluate the results of the previous year and […]. B2B Marketing B2B Sales Business to Business Marketing Marketing Strategy

B2B 78

3 Tips to Create an Excellent Follow-up Email Sequence

SendX

Did you know?

Email 227

61% of B2B Marketers with a Content Marketing Strategy Have Seen Improved Performance

KoMarketing Associates

More B2B marketers are finding opportunities via content marketing , but new research suggests that they still face challenges when it comes to achieving their top objectives.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

Advanced Tips for Protecting Your Small Business Network on a Budget

Webbiquity

Guest post by Ludovic Rembert. If you run a small business, you probably feel that you’ve got plenty to worry about. Your daily to-do list likely includes an array of tasks, from producing video marketing to working out ways to drive more traffic to your website. Image credit: Jimmy Chan from Pexels.

Your Guide to Marketing Transformation in 2020

Marketing Insider Group

No matter how glamorous the glory days of Madison Avenue sound, you wouldn’t dream of going back to doing marketing the way they did it: glitzy, kitschy commercials that blanketed the airways – all three of them.

3 Marketing Automation Use Cases for Insurance Brokerages

Act-On

Read this blog to learn three simple and effective marketing automation use cases for your insurance brokerage. Marketing Automation Marketing Strategy

Case 179

The Foundation of a Successful Agile Marketing Team: Centralization

Hive9

In the fourth season of The Office , Michael Scott, laden with financial troubles, decided he needed to declare bankruptcy, leading him to announce to his colleagues, “I declare bankruptcy!” Spoiler: His verbally declaring bankruptcy didn’t automatically launch the legal process.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.