Five GDPR Considerations For Your Email Marketing Campaigns
Webbiquity
JANUARY 17, 2020
Guest post by Stuart Cooke. The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. Over the years this has remained one of the most effective channels to engage customers and generate sales leads. Image credit: Biljana Jovanovic from Pixabay. That said, the General Data Protection Regulation (GDPR) legislation that came into effect back in May 2018 has meant some big changes to email marketing and how businesses
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