April, 2018

Many Agencies Do Content Marketing – But Do They Really?

Marketing Insider Group

I subscribe to a tech and entrepreneur listserv to stay connected to our community. A few weeks back a fellow marketer responded to a question and the name of the agency in her email signature caught my eye, so I visited her site find out exactly what they do. It appeared their focus is on […]. The post Many Agencies Do Content Marketing – But Do They Really? appeared first on Marketing Insider Group. Content Marketing

Agency 145

Use B2B Marketing for Sales Lead Generation: It Really is Cost-Effective

Sales Lead Insights

What’s a more cost-effective way of making a business-to-business sale? Saving the one-to-one sales calls until the end. Most of the fastest-growing companies I know don’t rely solely on one-to-one sales contacts to grow their business. Because it’s difficult to find effective salespeople, and often it takes too long for new salespeople to start […]. Sales lead generation lead generation sales leads

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Today’s CMO is tomorrow’s CEO candidate

Act-On

More and more companies are turning to chief marketing officers (CMOs) as CEO candidates. Today’s CMO typically has more responsibility and influence than ever and is likely to have stronger ties across the organization beyond marketing to sales, product marketing, corporate strategy and IT. Marketing Life Marketing Strategy

CMO 159

How to build a content marketing strategy that delivers hot leads

Tomorrow People

A content marketing strategy is dead in the water if it can’t deliver significant sales-ready leads. How good is your content strategy? The B2B sales cycle has undergone a complete change and the length of the B2B sales cycle is shrinking as prospects engage later after doing their own research. With the move online, marketing has an even more important role to play in capturing prospects’ attention as they do their research in order to generate, nurture and deliver more sales-ready leads.

Build 157

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

The Future of B2B Marketing in an AI Driven World

bizible

I’m the type of person who actively manages their career. Both on a micro and macro level. I also enjoy reading about new technologies and trying as much as possible to be on the forefront. That’s why recent news articles on AI have caught my eye, especially ones like, “Most Americans think artificial intelligence will destroy other people’s jobs, not theirs,” from the Verge.

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More Trending

Tomorrow’s Marketing Analytics Today - Oracle Infinity™

Oracle

Oracle InfinityTM is Oracle Marketing Cloud’s new data analytics platform for capturing, processing, storing and interrogating unlimited datasets for companies that want actionable customer intelligence to fuel their marketing programs.

How to Use LinkedIn in Your B2B Content Marketing Strategy

Marketing Insider Group

Social media marketing is a core part of B2B content marketing. Utilized by 83 percent of marketers, it’s the most widely used content marketing distribution tactic. And what’s the most powerful social channel? By far, it’s LinkedIn for B2B content marketing. LinkedIn has built up a reputation as ‘the’ social media site for B2B. It has […]. The post How to Use LinkedIn in Your B2B Content Marketing Strategy appeared first on Marketing Insider Group. Content Marketing

B2B Lead Generation Best Practices: 6 PR Methods You Need to Know

B2B PR Sense

Lead generation is the goal of every brand. But how can you take that goal and make it a reality? Let’s look at some PR-based B2B lead generation best practices that can really fire up your conversion strategy. Where Does PR Fit Into Lead Generation? Many operate under the misconception that PR only functions at the top of the funnel. This simply isn't true. PR has the power to influence all aspects of the sales funnel from the first stage of the buyer's journey to its conclusion.

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What to do When Prospects Won’t Admit They Need Help

Zoominfo

If you’ve worked in sales for any amount of time, you know the standard sales process looks something like this: You identify a prospect and conduct research, you figure out what pain point or challenge they’re trying to solve, and then you offer your product or services as the solution. You also know many deals fall through—not because the prospect doesn’t need your product or decides to go with a competitor—but simply because they can’t, or won’t, make a decision.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Industrial Marketing – Budgets, Challenges and Performance

Industrial Marketing Today

Curious about how your peers and competition are spending their industrial marketing dollars? You are in the right place at the right time. I just finished reading the research report, 2018 Budget Trends in Industrial & Technology Marketing published by engineering.com. To put their findings in the right perspective, the top three segments of their […] The post Industrial Marketing – Budgets, Challenges and Performance by Achinta Mitra appeared first on Industrial Marketing Today.

Do you Really Need to pay Influencers?

Onalytica B2B

What do you think of when you hear ‘influencer marketing’? Do you immediately think of celebrities posting paid-for Instagram posts showcasing consumer products accompanied with #ad? Or do you think of brands organically building relationships with influencers to form an army of brand advocates? If you think the latter, then great, we are on the same page!

Do marketers really want to be data scientists?

Oracle

It is a challenging time to be a marketer. Consumers demand more personalised experiences than ever, and for marketers if feels like the customer's expectations just keep on rising. In such a complex business environment a sophisticated approach to data is the key to success. Increasingly, however, CMOs hear from software vendors, analysts, and the business press that it is not enough to be a great marketer these days.

CMO 215

Digital Marketing Trends You Must Follow in 2018

Marketing Insider Group

The world of online marketing moves fast. There are strong and rapid currents which brands use to promote their products and services, many of which will be effective for only a few years before a big change. The more a certain marketing technique is used, the more audiences around the world become accustomed to it […]. The post Digital Marketing Trends You Must Follow in 2018 appeared first on Marketing Insider Group. Content Marketing

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Why Marketing And Customer Success Are Your Brand’s New Super-duo

Influitive

You’ve probably heard it declared that “customer service is the new marketing” on several prolific business blogs. In an age where bad experiences can easily go viral on social media, it’s a pretty accurate sentiment. Brands should be investing in effective, empathetic service teams if they want to generate more positive word of mouth in our.

The Real Value of Email Hygiene: A Marketer’s Guide

Zoominfo

Marketing trends come and go all the time, but email marketing has stood the test of time and it seems as if it’s here to stay. Boasting an ROI of 4400%, or $44 for every $1 spent ( source ), email marketing remains the go-to channel for leading organizations. But, no matter how detailed or personalized your email campaigns are, they’ll inevitably fail if you don’t take the appropriate steps to maintain your email lists.

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10 Things You Need to Know About Account-Based Marketing

Act-On

The marketing world has been abuzz the last few years with ?account-based account-based marketing.? But what is it? And is it right for you and your marketing team? Here are 10 things you need to know about ABM. Account-Based Marketing ABM abm marketing account based marketing

Interview with ?Nikhil Jain

Onalytica B2B

Nikhil Jain – Co-Founder of Foreign Admits and Researchpreneur. ?. Key Topics: Career, Personal Branding, Growth Hacking for Startups and Individual, Networking. Location: Mumbai, India. Bio: Hi, I am Nikhil Jain, a “ResearchPreneur” – an Entrepreneur with research as his core interest to solve more complex problems and to build solutions for masses.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Apply Big Data to Create Irresistible Customer Experiences

Oracle

In 2013, research by Walker predicted that by 2020 customer experience will overtake price and product as the main differentiator. While most organizations and marketers have prioritized customer experience as top business priority for a few years now, they don’t always know how to get customer experience right. Marketers who are delivering optimal customer experience know that data is king.

Why B2B Video Marketing Strategies Are Evolving in 2018

Marketing Insider Group

B2B video marketing is getting an upgrade in 2018. This is not just because of the latest high-tech video trends – like projection mapping, 360 degree videos and virtual reality-based videos – which provide marketing professionals today with an unprecedented number of visual mediums to work with. It is also because the landscape of creating, publishing and […]. The post Why B2B Video Marketing Strategies Are Evolving in 2018 appeared first on Marketing Insider Group. Content Marketing

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How to Best Leverage B2B Intent Data

The Point

In a world where demand generation , and marketing in general, is more data-driven than ever, one of the hottest topics in B2B circles is intent data. The lure of intent data is learning which companies are going to buy from you and when. But is that real? How should the average B2B marketer be looking to leverage intent data in their demand generation mix?

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The Business Leader’s Guide to Marketing and Sales Alignment

Zoominfo

Discord between marketing and sales departments is an age-old story. The marketing team gets annoyed at the sales team for failing to follow up on leads and in return, the sales team is annoyed with the marketing team for generating low-quality leads in the first place. As it turns out—neither team is wrong. Research shows the average sales team ignores 50% of marketing leads ( source ).

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

5 ways to promote your promotional products

Biznology

When you invest in promotional products, you want to make the most of them. Why just use them as giveaways at a trade shows and events? When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products. Promote your promotional products on your website. There is no reason why you can’t offer your branded giveaways on your website. Don’t wait for the next in-person event.

How to Guarantee Content Shares From Influencers

Onalytica B2B

What is a content marketer’s ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. So you’ve written a great piece of content that you’re sure is deserving of lots of views, shares and engagement- great!

Great customer experiences rely on robust identity management

Oracle

With an ever-growing demand from consumers for personalised engagement, it is becoming increasingly important that marketers appreciate the importance of identity management as a piece of bedrock marketing infrastructure.

Why Written Content Is More Important Than Ever In 2018

Marketing Insider Group

The rise of video has dominated the content marketing industry for the last couple of years. But there’s increasing evidence that many people still prefer written content. Here we take a look at the many reasons why written content should be an essential part of your content marketing mix in 2018 and beyond. Some people […]. The post Why Written Content Is More Important Than Ever In 2018 appeared first on Marketing Insider Group. Content Marketing

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.