markempa

AUGUST 11, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

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Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

Smashmouth Marketing

AUGUST 28, 2005

Interestingly, as a followup to my earlier post, there was a response from Poker Stars in regard to an accusation of collusion in rgp. It explains how they investigate an accusation. Interestingly, I checked my records and although they play well, I was up against the two of them.

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WebMarketCentral

AUGUST 29, 2005

I just finished reading The Cluetrain Manifesto (yes, I know C-2001, I'm a bit behind on my reading). Those of you who've read this book will understand the reference. For those of you who haven't, I'll provide a more detailed response to the book in some future post, but it is well worth the read. Anyway, I had a "Cluetrain moment" last week when I met an extraordinary gentleman named Brad Cleveland, CEO of a rapid plastic injection molding prototyping company called Protomold.

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markempa

AUGUST 10, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

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Smashmouth Marketing

AUGUST 23, 2005

I'm asked all the time about cheating online, does it exist, have you been cheated, what do you do, etc. I stumbled upon this aged RGP article by Abdul Jalib , which is IMHO a very straightforward post on noticing collusion online. My advice to players regarding online collusion: if you think it is happening, get up and move. Just as if you were in a B&M poker room and felt that the way the table was playing reflected possible collusion or team play, get up and change tables.

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WebMarketCentral

AUGUST 22, 2005

Marketing professionals, particularly those focused on online or Web marketing, depend on the latest news from a wide variety of sources to help them stay current on their craft. While there are obviously some excellent news sites available (such as MarketingVOX , ClickZ and BtoBonline ), it's impractical to visit all of them and way too time-consuming to sift through all of the articles that don't matter in order to find the ones that do.

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WebMarketCentral

AUGUST 15, 2005

The brilliant and entertaining Anne Holland at Marketing Sherpa recently blogged about the proliferation of advertising, and the need for marketers to save themselves through relevant targeting. She mentioned sand-sculpture advertising on the beach and other examples of the "loud shouting" sometimes done by marketers instead of delivering focused, relevant messages in targeted media.

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WebMarketCentral

AUGUST 10, 2005

This week, I had the opportunity to talk to Kelly Allan, founder of and senior associate at Kelly Allan Associates in Columbus, Ohio. Kelly's firm assists companies in a variety of industries with marketing and operations consulting, helping them to streamline business processes and achieve better results. Kelly has been widely published -- and is just a really nice guy.

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WebMarketCentral

AUGUST 5, 2005

If you market to women, or like reading about marketing to women, or just enjoy exceptionally well-written marketing-related blog copy, check out Yvonne DiVita's Lip-Sticking blog. As a strictly b2b marketer, and a guy, I'll acknowledge that I'm as clueless on this subject as the Hahn beer guy (if you've never seen these videos, you must). Yvonne writes about blogging, conferences, copywriting, advertising and other related topics from her own unique perspective and with her own inimitable style

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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WebMarketCentral

AUGUST 2, 2005

First, I noted in my last rant here that "The Web's most popular search engine still won't find all of the words "Bronto Topica Silverpop" on WebMarketCentral, even though they are all listed on the Hosted Email Marketing Services page." Well, I checked again today and -- Google still won't find these terms on the WMC site , but it found my blog post (top spot).

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WebMarketCentral

AUGUST 2, 2005

WebMarketCentral had the chance to sit down (figuratively speaking) with Jay Lipe, founder of marketing consulting firm Emerge Marketing, to talk about his background and his company, and to tap into his Web marketing wisdom. Herewith, the inaugural WebMarketCentral blog interview. WebMarketCentral (WMC): What did you do before Emerge Marketing? Jay Lipe (JL): My background is pretty much all in marketing.

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