August, 2005

B2B Lead Generation Blog: Lead Generation via white papers and webinars

B2B Lead Generation

MarketingSherpa published a great article today on how Redhat's Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars. As a result, Grams believes that he's generating better

Paper 120


Smashmouth Marketing

Interestingly, as a followup to my earlier post, there was a response from Poker Stars in regard to an accusation of collusion in rgp. It explains how they investigate an accusation. Interestingly, I checked my records and although they play well, I was up against the two of them


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

A Cluetrain Moment


I just finished reading The Cluetrain Manifesto (yes, I know C-2001, I'm a bit behind on my reading). Those of you who've read this book will understand the reference. For those of you who haven't, I'll provide a more detailed response to the book in some future post, but it is well worth the read. Anyway, I had a "Cluetrain moment" last week when I met an extraordinary gentleman named Brad Cleveland, CEO of a rapid plastic injection molding prototyping company called Protomold.

B2B Lead Generation Blog: Two new reports on marketing and lead generation

B2B Lead Generation

if you sell complex services or technology solutions i encourage you investigate these reports, i think you'll find a ton of value. i've read both of them and they are terrific. do you sell services? get this report focused exclusively

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Online Cheating

Smashmouth Marketing

I'm asked all the time about cheating online, does it exist, have you been cheated, what do you do, etc. I stumbled upon this aged RGP article by Abdul Jalib , which is IMHO a very straightforward post on noticing collusion online. My advice to players regarding online collusion: if you think it is happening, get up and move. Just as if you were in a B&M poker room and felt that the way the table was playing reflected possible collusion or team play, get up and change tables. It is that simple.

Online 100

More Trending

It's News to You


Marketing professionals, particularly those focused on online or Web marketing, depend on the latest news from a wide variety of sources to help them stay current on their craft. While there are obviously some excellent news sites available (such as MarketingVOX , ClickZ and BtoBonline ), it's impractical to visit all of them and way too time-consuming to sift through all of the articles that don't matter in order to find the ones that do.

Ubiquitous Ads, Disappearing Freedom


The brilliant and entertaining Anne Holland at Marketing Sherpa recently blogged about the proliferation of advertising, and the need for marketers to save themselves through relevant targeting. She mentioned sand-sculpture advertising on the beach and other examples of the "loud shouting" sometimes done by marketers instead of delivering focused, relevant messages in targeted media. I stumbled (or rather, paddled) across another example yesterday. My son and I canoed down the scenic and wild St.

WMC Interviews: Kelly Allan


This week, I had the opportunity to talk to Kelly Allan, founder of and senior associate at Kelly Allan Associates in Columbus, Ohio. Kelly's firm assists companies in a variety of industries with marketing and operations consulting, helping them to streamline business processes and achieve better results. Kelly has been widely published -- and is just a really nice guy. WebMarketCentral (WMC): What did you do before starting Kelly Allan Associates?

Yvonne and Jane


If you market to women, or like reading about marketing to women, or just enjoy exceptionally well-written marketing-related blog copy, check out Yvonne DiVita's Lip-Sticking blog. As a strictly b2b marketer, and a guy, I'll acknowledge that I'm as clueless on this subject as the Hahn beer guy (if you've never seen these videos, you must).

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Google Notes, Good People


First, I noted in my last rant here that "The Web's most popular search engine still won't find all of the words "Bronto Topica Silverpop" on WebMarketCentral, even though they are all listed on the Hosted Email Marketing Services page." Well, I checked again today and -- Google still won't find these terms on the WMC site , but it found my blog post (top spot). Guess I need to keep working on my search engine optimization.

WMC Interviews: Jay Lipe


WebMarketCentral had the chance to sit down (figuratively speaking) with Jay Lipe, founder of marketing consulting firm Emerge Marketing, to talk about his background and his company, and to tap into his Web marketing wisdom. Herewith, the inaugural WebMarketCentral blog interview. WebMarketCentral (WMC): What did you do before Emerge Marketing? Jay Lipe (JL): My background is pretty much all in marketing.