August, 2005

B2B Lead Generation Blog: Lead Generation via white papers and webinars

B2B Lead Generation

MarketingSherpa published a great article today on how Redhat's Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars. As a result, Grams believes that he's generating better

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Smashmouth Marketing

Interestingly, as a followup to my earlier post, there was a response from Poker Stars in regard to an accusation of collusion in rgp. It explains how they investigate an accusation. Interestingly, I checked my records and although they play well, I was up against the two of them

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WMC Interviews: Kelly Allan


This week, I had the opportunity to talk to Kelly Allan, founder of and senior associate at Kelly Allan Associates in Columbus, Ohio.

B2B Lead Generation Blog: Two new reports on marketing and lead generation

B2B Lead Generation

if you sell complex services or technology solutions i encourage you investigate these reports, i think you'll find a ton of value. i've read both of them and they are terrific. do you sell services? get this report focused exclusively

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Online Cheating

Smashmouth Marketing

I'm asked all the time about cheating online, does it exist, have you been cheated, what do you do, etc. I stumbled upon this aged RGP article by Abdul Jalib , which is IMHO a very straightforward post on noticing collusion online. My advice to players regarding online collusion: if you think it is happening, get up and move. Just as if you were in a B&M poker room and felt that the way the table was playing reflected possible collusion or team play, get up and change tables. It is that simple.

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WMC Interviews: Jay Lipe


WebMarketCentral had the chance to sit down (figuratively speaking) with Jay Lipe, founder of marketing consulting firm Emerge Marketing, to talk about his background and his company, and to tap into his Web marketing wisdom. Herewith, the inaugural WebMarketCentral blog interview.

A Cluetrain Moment


I just finished reading The Cluetrain Manifesto (yes, I know C-2001, I'm a bit behind on my reading). Those of you who've read this book will understand the reference. For those of you who haven't, I'll provide a more detailed response to the book in some future post, but it is well worth the read. Anyway, I had a "Cluetrain moment" last week when I met an extraordinary gentleman named Brad Cleveland, CEO of a rapid plastic injection molding prototyping company called Protomold.

It's News to You


Marketing professionals, particularly those focused on online or Web marketing, depend on the latest news from a wide variety of sources to help them stay current on their craft. While there are obviously some excellent news sites available (such as MarketingVOX , ClickZ and BtoBonline ), it's impractical to visit all of them and way too time-consuming to sift through all of the articles that don't matter in order to find the ones that do.

Ubiquitous Ads, Disappearing Freedom


The brilliant and entertaining Anne Holland at Marketing Sherpa recently blogged about the proliferation of advertising, and the need for marketers to save themselves through relevant targeting. She mentioned sand-sculpture advertising on the beach and other examples of the "loud shouting" sometimes done by marketers instead of delivering focused, relevant messages in targeted media. I stumbled (or rather, paddled) across another example yesterday. My son and I canoed down the scenic and wild St.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Yvonne and Jane


If you market to women, or like reading about marketing to women, or just enjoy exceptionally well-written marketing-related blog copy, check out Yvonne DiVita's Lip-Sticking blog. As a strictly b2b marketer, and a guy, I'll acknowledge that I'm as clueless on this subject as the Hahn beer guy (if you've never seen these videos, you must).

Google Notes, Good People


First, I noted in my last rant here that "The Web's most popular search engine still won't find all of the words "Bronto Topica Silverpop" on WebMarketCentral, even though they are all listed on the Hosted Email Marketing Services page." Well, I checked again today and -- Google still won't find these terms on the WMC site , but it found my blog post (top spot). Guess I need to keep working on my search engine optimization.