August, 2014

Understanding the Age Gap is Important in Digital Marketing for Industrial Companies

Industrial Marketing Today

If you are using digital marketing (You are, arent you?) to market your industrial company, its products and services, then you need to understand the importance of the age gap and its impact on digital media usage. Im sure you have read many of the dire headlines about the critical skills gap in the industrial [.] The post Understanding the Age Gap is Important in Digital Marketing for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today.

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Why Servant Marketing Matters

B2B Lead Generation

Tweet As I talk to marketing and sales leaders, I hear this reoccurring theme: “I want to do something that really matters; I want to feel what I’m doing is really making a real difference.” ” I feel the same way, but I’ve painfully learned that it’s futile to make changes outside before we make changes inside. This requires a different kind of thinking to drive a different way of marketing.

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Content Marketing Trends Taking Us into the Future

Oracle

Edi to r’s Note: Today’s blog post comes courtesy of Jennifer Pepper , the Content Marketing Manage r at Vidyard. Managing the Vidyard Blog and content assets, she loves all aspects of video production, in formation design, and using video to boost the success of marketing campaigns. It seems like just yesterday social media arrived on the scene and had marketers question its sticking power: “Tweets? Those are for posting about sandwiches, what does that have to do with B2B?”

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10 Tips for a Successful Trade Show Follow-up Campaign

The Point

Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

7 Content Marketing Lessons From Red Bull Media House

Marketing Insider Group

One of the biggest content marketing questions I get on a regular basis is “ who are the leading content marketing brands? ” After American Express OPEN Forum , which claims to be the single largest source of leads, in the form of new card members for their small business group, I typically point to Red Bull who has taken the whole “ brand as publisher ” model to a whole new level. What makes Red Bull different?

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3 Online Content Tips for Industrial Distributors to Differentiate Themselves

Industrial Marketing Today

Almost every industrial distributor that I talk to, both clients and new prospects struggle with one key problem – differentiating themselves. This is particularly challenging for distributors because the competition in their niche carries the same products. Visit any distributor’s site in any industry and you’ll find their line cards read pretty much the same. [.]

How to Put the Customer First in Lead Generation

B2B Lead Generation

Tweet Putting customers first in lead generation. As marketers, we have more ways to observe our customers behavior and can leverage tools like marketing automation, Web analytics and CRM systems to help us manage all this complexity. Complexity found in things like Marketing-qualified leads (MQLs), Sales-qualified leads (SQLs), opportunities, lead engagement scores and other KPIs are helpful to see trends and measure what we deem important to us, but something is often missing.

How the Internet of Things is Creating a Proliferation of Consumer Touchpoints

Oracle

Editor’s Note: Today’s post comes courtesy of Jessica Groopman ( @jessgroopman ), a Senior Researcher at Altimeter Group where she conducts research on disruptive technologies. Jessica specializes in digital strategy, Internet of Things, social data integration, content marketing, and customer experience, with a focus on how data is shifting business models and behaviors. Marketing is about to get a whole lot more complicated.

Is Marketing Automation Right for Every Company?

The Point

For those of us who work in and around the technology every day, it can seem like marketing automation is already pervasive. Industry data tells us something different. Analyst David Raab reports that for companies under $5 Million in revenue, marketing automation penetration is a miserly 5 percent. Even at mid-size companies ($20 Million – $500 Million), the figure is only 10 percent.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

What Is Content Marketing? And 9 More Content Marketing Questions Answered

Marketing Insider Group

In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it. It reminds me of the classic journalism approach of answering the who?, where?, and how? questions to get to the bottom of every good story. So here is my attempt at answering those basic questions. Who needs to worry about content marketing?

5 Things You Must Know About Your Buyer Persona To Generate Leads

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Would you like to know which marketing content to deliver to whom and exactly when? Here''s how to stop guessing about your buyer persona and know. Picture a man and woman who have been dating for several years. The relationship and conversations have been very one-sided. The man always talks about himself and doesn’t show much interest in the woman.

James Thomas, Allocadia CMO: What Marketing Metrics Matter the Most to Your Organization? [Podcast]

Crimson Marketing

We hear again and again that around 60% of the buying is done these days before a sales rep ever steps into the picture. The impact this has had on business goes beyond the technical challenges of maintaining influence and predicting revenue performance. The role of the CMO and the nature of his relationships within the enterprise have been dramatically affected by this change as well.

Lead Gen Tactics from 4 MarketingSherpa Case Studies

B2B Lead Generation

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic. If you only have a few minutes, this post provides highlights from each case study.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Move Beyond Sales With These Business KPIs

Oracle

Editor’s Note: Today’s Post comes courtesy of Daniel Newman , the President of Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive.

20+ Metrics for Measuring B2B SEO Performance

KoMarketing Associates

Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance.

Do Content Marketers Need To Have Writing Skills?

Marketing Insider Group

In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. The post was inspired by both my own challenge of filling the role inside a large enterprise brand. It was also based on the large number of times I have been asked this question, especially recently, by mostly large brands.

How To Get Super Smart On Keyword Research In One Hour

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Are you mystified by what goes in to keyword research? Don''t be. Spend one hour with this guide and be on your way to becoming an SEO superhero. Of all the aspects of Internet marketing, keyword research remains the most mysterious and least understood. Keyword research can be fairly technical and confusing. It is a blend of art and science.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

The ALS Ice Bucket Challenge is the perfect meme

Biznology

I am amazed how many naysayers — haters — the ALS Ice Bucket Challenge has had, especially amongst the PR, marketing, social media, advertising and nonprofit world. The challenge has less to do with raising money — which it has done in space to the tune of $79.7

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Lead Generation: It’s all about building relationships

B2B Lead Generation

Tweet “I think at its core, lead generation is really about relationships,” said Brain Carroll, Executive Director of Revenue Optimization, MECLABS. In a recent interview, Brian sat down with Steve Girshik of LeadSpace.com to talk a little shop about the fundamentals of lead generation, what’s new (and unchanged) in the world of the complex sale, and how empathy marketing is the way forward. Here’s a transcript of that discussion: Steve Girshik : My guest today is Brian Carroll.

How Big Data is Driving Business Growth

Oracle

Editor’s Note: Today’s Post comes courtesy of Daniel Newman , the President of Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive.

The ABC’s of Great Blogging: Be Original and Offer Insight

Writing on the Web

Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing and great blogging, insight and originality rules. According to the authors of Content Rules : “Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you. More than ever before, content is king! Content rules!” ~ Ann Handley and C.C.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Optimize Your LinkedIn Profile With These 10 Key Elements

KoMarketing Associates

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Without this, your outreach initiatives lack trust and credibility.

Brian Kardon, Lattice Engines CMO: Stop Guessing What Your Buyers Want— Use Predictive Marketing Technology! [Podcast]

Crimson Marketing

“Instinct”—long the stuff of corporate American leadership legends like Jack Welch and Dave Packard, the latter of whom once famously said “Marketing is too important to be left to the marketing people.” These days, however, marketing has new priorities and companies like GE and HP are replacing gut instincts with predictive marketing technology that reveal the true behaviors, characteristics and demographics that correlate to increasing revenue.

Write search optimized headlines but have a heart

Biznology

When it comes to dominating search, especially when it comes to blogging and publishing, you need to always write your headlines and copy first for Google , then for people. Humans (and their flexible brains) are very forgiving when it comes to reading possibly stilted, “robotic,” keyword-explicit headlines and articles, but Google is not. Always Write for Google, Never for Humans.

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Infer Grows Predictive Scoring Customer Base by 150 Percent Quarter-Over-Quarter

Ignite Tech

Press Release : Hyper-Growth Companies Leverage Infer to Power Data-Driven Sales and Marketing. Infer Inc., a leading provider of predictive applications that help companies win more customers, today announced a 150 percent increase in its customer base over the past quarter. Infer is now computing thirteen million predictions every month for some of the fastest-growing companies on the planet, including new customers such as Cloudera, Mixpanel, Optimizely, Yesware and ZipRecruiter. “We’re

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.