December, 2017

27 Amazing Facts about B2B Content Marketing

Act-On

Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better).

Trends 369

5 Ways You May Be Damaging Your Candidate Experience

B2B PR Sense

As a hiring professional, you have a lot of responsibilities, and fostering a better candidate experience is one of them. Your job is to find the best fitting, most suitable candidate, but you are not completely sure that the candidate for the job you really want also wants you.

Interview with Rachel Miller

Onalytica B2B

Rachel Miller – Influencer Marketing, Digital Marketing, Social Strategy at TopRank Marketing. Key Topics: Influencer Marketing, Social Strategy, Marketing Technology, Digital Marketing. Location: California, USA.

How to to Double (Yes, We Mean Double) the Impact of Your Content Strategy

Does great content really make a difference? How does content quality relate to key business metrics, such as conversions, trust, and purchase? Our research report answers these questions and more as we conclusively prove the connection between content quality and business results.

More Trending

How to Create an Effective Email Newsletter for Your Business

Webbiquity

Guest post by Prasad Reddy. Newsletter marketing is the most effective way for business to stay “top-of-mind” with customers and sales prospects.

Artificial Intelligence and PR: What You Need to Know

B2B PR Sense

Artificial intelligence and PR have had a a bit of a wobbly relationship from the beginning.But it has been one of the hottest button topics to hit the PR industry recently. Let's look at artificial intelligence and its impact on PR -- including how it may possibly affect your brand!

PR 250

7 Ways you can Engage with Your Influencers

Onalytica B2B

Influencer engagement is the most challenging part of Influencer Relationship Management. It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement with a 1-to-many model. An added challenge is that there’s no one size fits all approach.

Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here.

Survey 204

Report: How Top Businesses Approach Content Creation

In this report, content professionals from brands like IBM, Oracle, Dropbox and Mastercard share how they approach content creation. Download and learn the strategies, tactics and tools they use to overcome today’s content challenges.

Your Content Marketing Strategy Is Incomplete Without PR

Marketing Insider Group

Content marketing remains a fantastic way to engage an audience and grow a brand. Recent research from Content Marketing Institute found that 91 percent of B2B marketers practice content marketing, indicating the benefits are well worth the budget. Whether you are looking at CMI stats or reading the latest content marketing books, it’s somewhat clear there’s a […]. The post Your Content Marketing Strategy Is Incomplete Without PR appeared first on Marketing Insider Group. Content Marketin

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How To Build Your Career In A Data-Driven Marketing World

Act-On

Don't fear job loss to data-driven marketing. Human marketers can survive and thrive in an age of smart machines - with the right skills and mindset. Adaptive Marketing AI Marketing Strategy

Build 229

How Your Local Service Business Can Soar with Google’s Algorithm Updates

Webbiquity

Guest post by Chad Crowe. The ubiquity of smartphones means that most consumers now begin their searches for local service providers online. They conduct research, look for the most convenient location, and read reviews from other customers before making a decision on which provider to use.

5 Steps for Better Marketing Planning: A CMO Blueprint

bizible

The B2B industry is beginning to see a new seat at the C-suite table-- Chief Revenue Officer. More often than not, Sales owns the role and Marketing reports into it. If you’re a CMO and you don’t want to end up reporting to a sales-grown CRO, here’s what you can do. It starts with revenue.

CMO 202

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

5 Things you Must do now to Prepare for Influencer Marketing in 2018

Onalytica B2B

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 – scary, huh?

SME 236

Our Top 10: The Best B2B PR Posts of the Year

B2B PR Sense

2017 has been a great year for the B2B PR and marketing industry. We’ve tried to cover it all and keep you up to date on the most impactful publie relations trends. And now that the year is coming to a close, we want to give you the highlights -- our top blog posts from the past year.

PR 199

Top 10 Email Marketing Strategies from 2017 (And 1 for The Future)

Marketing Insider Group

Email marketing continues to be one of the most effective channels to use to reach out to and stay connected with your customers. While many brands have seen their open rates decline over the past few years, those who have been able to keep up with how email has been changing have reaped the benefits […]. The post Top 10 Email Marketing Strategies from 2017 (And 1 for The Future) appeared first on Marketing Insider Group. Content Marketing

Email 215

Marketers: Check Out These Hot B2B Marketing Automation Trends

Act-On

Here are five B2B marketing automation trends to expect in 2018 and what you need to understand on how they impact your business. Marketing Automation Marketing Strategy

Trends 222

Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

Watch Your Tone! takes you step-by-step through the process of developing your tone of voice. It's loaded with practical advice from some of the world's most noted tone of voice experts, and includes useful guides, examples, and worksheets.

Six Essential Time Management Tips for Small Business Sales Success 

Webbiquity

Guest post by Gregg Schwartz. We are all given the same 24 hours in a day, but the most successful people manage to make more efficient use of these hours—they waste less time, they get more done, they focus on the right activities at the right time to maximize efficiency.

How To Analyze Web Session Data In B2B Marketing

bizible

Marketers have access to endless numbers of web metrics such as time on page, pageview counts, and bounce rates. But choosing metrics that should be reported on a regular basis can be difficult. This is often the case with web session data.

Interview with Mark Schaefer

Onalytica B2B

Mark Schaefer – Keynote Speaker, Marketing Consultant, Author, Executive Branding Coach. Key Topics: Marketing Strategy, Social Media Marketing, Keynote Speaking, Coaching. Location: Tennessee, USA. Bio: Mark W.

P2P 208

How Content Marketing is Evolving Heading into 2018

Modern Marketing

The content marketing landscape is constantly changing and evolving, and while more brands than ever are increasing their budgets, many fail to see the hoped-for results.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

How Machine Learning Is Dramatically Improving Paid And Organic Search

Marketing Insider Group

Machine learning is helping paid search to become insanely more effective. A recent report by Aquisio found that paid search accounts that are optimized for machine learning achieve 71 percent better conversion rates, using lower cost-per-click, or CPC. Not only are ML-supported accounts more effective at conversions, they have also been linked to a lower churn […]. The post How Machine Learning Is Dramatically Improving Paid And Organic Search appeared first on Marketing Insider Group.

How To Build Your Career In A Data-Driven Marketing World

Act-On

Don't fear job loss to data-driven marketing. Human marketers can survive and thrive in an age of smart machines - with the right skills and mindset. Adaptive Marketing AI Marketing Strategy

Build 208

Discover Buyer Intent and Boost Your Content Marketing ROI

NuSpark

“If you’re not putting out relevant content in relevant places, you don’t exist.” — Gary Vaynerchuk. Are you facing the content conundrum? Unfortunately, it’s something that’s all too familiar to B2B marketers. Your potential buyers are sorting through an avalanche of content.

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Introducing The B2B Marketing Attribution Maturity Framework

bizible

At Bizible we often get asked, “What are the levels or phases of marketing attribution?”. Because we’re the #1 B2B marketing attribution provider, we’ve been able look across our customer base and a number of reports from SiriusDecisions. The result is the creation of the following maturity model.

eBook: The 9 Ingredients Your Need to Create Better Content

Our content chefs have assembled this recipe book of best practices to help you produce content that stands apart and meets your business objectives. Download and learn the 9 key ingredients of effective content, how they add to your process and how technology helps create content that audiences love to gobble up!

Interview with Mari Smith

Onalytica B2B

Mari Smith – Facebook Marketing Expert | Social Media Influencer | Speaker | Author. Key Topics: Facebook Marketing & Advertising, Social Media Marketing, Influencer Marketing. Location: San Diego, CA, USA.

7 Ways to Future-Proof Your Organization With Data Driven Marketing

Modern Marketing

The way prospects buy is changing. This truth has been identified by a number of studies. Even without such studies, each of us intuitively understands that our shopping habits have changed and continue to do so. Today, if we are in need of household items, we turn to Amazon.

5 Bloggers Who Started a Blog in 2017 and Survived

Marketing Insider Group

When you start a blog, you understandably look for advice from experts to help get you started. You look at countless blogs in your niche – ones that have probably been going for a while and enjoying various types of success. It can be quite overwhelming, and sets you up for the comparison game and ‘perfection paralysis’ – not wanting to hit publish until your blog looks perfect.

How Machine Learning is Transforming Shopping

Act-On

B2B marketers can use AI and machine learning to help humanize the customer experience by making it more personal for each user. Adaptive Marketing Corporate Marketing Automation Marketing Strategy Personalization

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.