July, 2018

How to Determine B2B Website Objectives

BOP Design

The most successful business initiatives are founded on careful, strategic planning. The same holds true for effective B2B websites.

Death to Saying “Content Marketing is Dead”

SnapApp

If you follow any marketing blogs or newsletters, you’ve probably stumbled across an article with the shocking title: “Content Marketing Is Dead.”

5 Sources to Inspire Unlimited Content Ideas

Content Marketing Institute

It was probably 4 in the morning, following a wake-up call from our infant son, when the thought occurred to me: The 10-year anniversary of the start of the Great Recession loomed. As many creatives can commiserate, sometimes content ideas strike at inconvenient and unexpected times.

Trade 112

LinkedIn for Content Marketing: What You Need to Know

Content Marketing Institute

If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Understanding the B2B Buying Disconnect

Cintell

Every B2B technology business wants to be focused on the customer, from marketing efforts to product innovation. Part of customer-centricity involves truly connecting with prospects before they become customers.

Buy 164

More Trending

The Savvy Sales Pro’s 5-Point Guide to Overcoming Objections

DiscoverOrg

If you’re dealing with an objection, congratulations! You are working with a decision-maker who has some skin in the game, and they’re taking your proposal seriously. That’s exactly where you want to be. A study from Gong.io

Sales 262

Why Marketing Should Own Culture and Employee Engagement

Marketing Insider Group

No department understands the idea of change like marketing does. Forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics, marketing has already gone through the ring of fire.

CMO 228

Seven Key Categories of Social Media Marketing Tools

Webbiquity

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings.

The Problem with Content & How We Fix It

KoMarketing Associates

A few months ago, Mark Traphagen wrote a post on Search Engine Land that really stood out to me. The post, “Social media in 2018: Time to grow up or get out” is based on the premise that social media needs to take the next step toward becoming a legitimate channel. A channel with real strategies, without shortcuts, and more importantly, a channel that is responsible for sales and revenue. As I read the article, it got me thinking about where we are with content marketing.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to find your best B2B prospects

Biznology

Lead generation is a major preoccupation of the typical B2B marketing department. Indeed, most B2B marketers report that leads—with an emphasis on quality leads—are their primary goal. So, let’s review the top prospecting tools and techniques that are working for B2B marketers today.

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation. Email Marketing Marketing Automation email email marketing marketing marketing automation

What You Can do TODAY to Build Sales Pipeline This Quarter

DiscoverOrg

If you’re singing the Blues after Q2 , it’s time to change your tune. Even if you hit your sales goal, the new quarter is still a great time to take stock of wins and losses … AND start building your pipeline for a quota-crushing Q3. It starts today.

Sales 222

How to Gain Buy-In for Content Marketing

Marketing Insider Group

You know how powerful content marketing is for brand awareness, lead nurturing, and building lasting relationships with your customers. So do the 91 percent of B2B marketers who are using content marketing today.

Buy 211

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Your B2B website and blog are the core of your content marketing efforts.

Tools 206

How to Optimize Your B2B Lead Generation Forms for Better Results

KoMarketing Associates

Forms deserve far more consideration than they get. Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. That’s strange behavior, given that the information we’re gathering through that form is the whole point of the campaign. Of course, so long as the rest of the campaign works, we can get away with default forms.

What clients want and expect from influencer marketing, according to creator relations master, Kristen Matthews

Biznology

I reached out to Kristen Matthews yesterday to catch up with her and to ask her about what she’s seeing in the marketplace. What do clients want and expect? What do influencers want and expect? What does Kristen Matthews, herself, want and expect from her clients, influencers, and creators?

12 Tips for Amazingly Effective Email Subject Lines for 2018

Act-On

How to write email subject lines your audience actually wants to click! Read these tips for more effective email subject lines, then start experimenting and testing. Email Marketing

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

#TwitterPurge – a Much Needed Shake up for Influencer Marketing?

Onalytica B2B

Over the last 12 months, Twitter have been upping their effort to combat the issue of fake accounts and ‘malicious’ automated activity, since it came to light that Russia were using the platform to interfere in the 2016 US elections.

Ethics 185

Ways To Fuse Social Media With Print Media

Marketing Insider Group

Creating a publicity campaign could never be easier now thanks to social media. Gone are the days of printing out thousands, if not millions, of flyers. No more buying up space in your local newspaper and plastering your logo on billboards.

How to Boost B2B Lead Generation with Instagram Stories

B2B PR Sense

Quick question: Is Instagram a resource for B2B lead generation? Whaaat? At first glance, the two seem like natural bedfellows. On one side, we have the cool, sexy social network that is all about visual experiences.

5 Areas of Local SEO For B2B Marketing

KoMarketing Associates

When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. However, it’s these fundamentals that often are what makes up our steady organic traffic and conversions each month.

SEO 190

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

If you haven’t already transitioned your website to being HTTPS-compliant by July 1, 2018, your website is probably already being blocked as not secure

Biznology

According to Search Engine Land , if you haven’t already transitioned your website to being HTTPS-compliant by July 1, 2018— last Sunday! your website is probably already being blocked as not secure. That’s right.

7 Steps to Defining a Marketing-Qualified Lead (MQL)

Act-On

Demand & Lead Generation

MQL 180

Customer Success: An Instrument for Change

Modern Marketing

In a talk I delivered last week about our new service model at the Customer Success Summit in Toronto, I referred to customer success as a function that should be seen in the age of the cloud as a company’s most vital instrument for transformative change.

4 Lessons to Remember Before Rebranding Your Business

Marketing Insider Group

There are many reasons to rebrand your business. It could be anything from updating your logo and design themes to be more modern, to reinventing your business to better match its current situation or products. Yet, rebranding should never be taken lightly.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).