May, 2007

B2B Lead Generation Blog: 10 Lead Generation (Prospecting) Tips for Sales People

B2B Lead Generation

Sales people often lack the support of a dedicated marketing team that is able to execute lead generation programs on their behalf. This is particularity true in small companies. Still, those sales people succeed in spite of it all

I Want My LTV Shirt!

Customer Experience Matrix

I received my custom-printed “LTV RULES!” t-shirts yesterday. Naturally, you buy these over the Internet. The customer experience was painless at www.designashirt.com and I’d highly recommend them. What’s interesting from a Client X Client point of view is that the company offered a $.50

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Culture in The Can

Smashmouth Marketing

I have a couple fun things I do on a regular basis. Things that make me feel good because I'm making others feel good or learn something new. I love sharing knowledge and good fortune. The first is just silly. When I'm walking somewhere and realize I have a penny in my pocket, I'll drop it. I imagine making someone's day when they find their "lucky penny" and spend the rest of their day on a semi-high. The second thing I do is not as silly.

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How to Improve Your Email Newsletter

Anything Goes Marketing

Do you have an email newsletter? Many B2B and B2C companies produce a newsletter or newsletters that are geared to a specific audience or audiences.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Blogger: Redirecting

Buzz Marketing for Technology

rblogger Robert Scoble is truly one-of-a-kind. For those who don't know him, he gained fame as a technology evangelist at Microsoft and then quickly became the company's most outspoken and influential blogger

More Trending

B2B Lead Generation Blog: The Difference Between ROI and Marketing Accountability

B2B Lead Generation

what's the difference difference between roi and marketing accountability? my post a few weeks ago, "on b2b demand generation tools and lead generation dashboards," started an email exchange between me and jeffrey eisenberg on the

Zoomix Bridges Statistical and Reference-Based Matching

Customer Experience Matrix

Tuesday’s post on matching technology prompted a contact from Zoomix , a data quality software vendor just entering the U.S. market. Zoomix makes the best case I’ve seen for the use of statistical methods without predefined reference data within data quality systems. Basically, they apply machine learning techniques that let users train systems for specific data quality applications. Part of this training involves inferring general rules for matching and data cleansing.

Ubuntu - No More Tech Support

Smashmouth Marketing

After years of removing viruses and pop ups and ad-ware from my kid's computers, I finally tried an experiment, which led to another experiment. Like most of us, I have old computers in storage. In my case, I have 3 or 4 just stacked up. Not even real old, mind you, but in the 700 Mhz - 1Ghz range.decent little boxes. So after reading about Ubuntu for months on LifeHacker , one of my favorite blogs, I decided to give it a shot.

Don't Use "Click Here" in Emails", Use This Instead.

Anything Goes Marketing

Stefan Pollard over at EmailLabs has provided some good tips for creating call to actions for your emails in his article called: " 8 Tips for a Stronger Call to Action ". Here are the main points that I took away from it: Stop using "Click here" in your emails! Enough already!!

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Blogger: Redirecting

Buzz Marketing for Technology

You're about to be redirected. The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has

Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building

WebMarketCentral

Does Web 2.0 social tagging help drive B2B web traffic?

B2B Lead Generation Blog: Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork

B2B Lead Generation

I just got back from speaking at the New Marketing Summit and it was great. But it seems that I can't attend a marketing conference with out hearing marketers swap complaints about their sales teams. I don't know about you

SAS Survey on Marketing Measurements Gives Odd Results

Customer Experience Matrix

SAS Institute recently released a survey of senior executives’ attitudes towards marketing performance measurement. The primary result was what you’d expect: depending on the medium, just 7% to 14% of executives rate their marketing measurements “very effective”. But the details were perplexing.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

4 Final Tables In A Row

Smashmouth Marketing

Well, I'm batting 1000 as it pertains to visits. I've visited Seabrook 4 times in two months and made 4 final tables. Three cashes, two of which were chopped 1st and 2nd place. There were two other entries in the 4 visits that resulted in early exits, but thus far, I have $450 in entry fees, $2800 in cashes (after tips) for a nice 500% return.

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Elect Susie! Here is Some Creative Viral Marketing

Anything Goes Marketing

10 year old Susie Flynn has just announced her intention to run for the US presidency and if I was American, I just might consider her. She is trying to raise awareness for children in America without health insurance. There is in fact 9 million children in America without health insurance!

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Blogger: Redirecting

Buzz Marketing for Technology

You asked for it, so you got it. The number one most popular podcast in my series of podcasts has been "How to Start a B2B Community" with Mukund Mohan, CEO of Canvas Group. So I shared this information with Mukund and asked who I

Web 2.0 Social Tagging Sites, Part 2: The Worst

WebMarketCentral

Although I generally try to keep the tone of this blog positive and avoid disparagement, it's important to expose what doesn't work as well as what does. Saves you the time and trouble. With that in mind, here are 11 Web 2.0 social tagging sites to avoid.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

B2B Lead Generation Blog: How Lead Nurturing Improves Lead Generation ROI

B2B Lead Generation

i know there's a lot of emphasis on lead generation (that's a good thing) but, getting a ton of leads doesn't guarantee that increased sales will follow. in a complex sale, my experience is, most of the selling actually happens when the

Convergence of Matching and Search

Customer Experience Matrix

I’ve been looking at name and address matching software recently. This is a field I’ve stopped following closely because action has moved to the higher planes of Customer Data Integration and Master Data Management. If there’s any trend in the matching field, it’s the development of generic string matching techniques that can be used on any data, not just names and addresses. Like all matching engines, these return a score indicating how closely two strings resemble each other.

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Big Mike's Still Got It

Smashmouth Marketing

The past few years have been interesting as it pertains to poker. My decision to get a divorce resulted in my having to focus on a steady income and taking care of my kids, which is my highest priority. Let's face it, poker can provide a good income if you work at it, but the variance that all poker players live through is not conducive to taking care of a family. I also found a wonderful woman, Linda, and her addition to my life has balanced it out completely.

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Web 2. Slowww - Low Adapatation by Corporations

Anything Goes Marketing

The discussions around web 2.0. continue to peak my interest and a recent article from emarketer.com shows how little progress large corporations have made in this area.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Blogger: Redirecting

Buzz Marketing for Technology

You're about to be redirected. The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been

Quick Update: Donut PR Guy Gets Hired

WebMarketCentral

PR guru Greg Hoffman , who taped his resume to a box of Dunkin Donuts in order to get the attention of the hiring manager at Think Partnership , has landed the job. The news was actually broken earlier today by Shawn Collins at the Affiliate Tip Blog.

B2B Lead Generation Blog: B2B Lead Generation Blog is todays TypePad Featured Blog

B2B Lead Generation

Greetings and welcome new readers! I'm honored that the B2B Lead Generation Blog was chosen as today's Typepad featured blog. I've been using Typepad to power my blog since October of 2003 and I think it's a super blogging tool

On Second Thought, Maybe Web Advertisers Will Dominate Web Marketing Systems

Customer Experience Matrix

Wednesday’s post about online marketing systems generated some interesting discussion. You’ll recall it drew a picture of several systems (Web ads, mobile messages, email, paid search, unpaid search) feeding traffic to a Web site, which in turn was served by several more systems (behavioral targeting, site optimization, Web analytics, real time interaction management) that manage customer treatments.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).