November, 2006

B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

B2B Lead Generation

Are you finding that trade shows or events are a “waste of time” for lead generation? You may want to think again. I interviewed Ruth Stevens, author of Trade Show and Event Marketing, to get her views on what marketing

HP Gets it Right With Their "Change Artists" Lead Generation Campaign

Anything Goes Marketing

Arguably the whole concept of comments on a blog make blogs authentic and entertaining. On many blogs, a web visitor may find a post with some rich interaction between the original author and some commenters.

Sage Software Offers Sound Rules for CRM

Customer Experience Matrix

Sage Software( www.sagesoftware.com ) is one of those amorphous software companies that have grown by acquiring many products and keeping them pretty much separate. The company does have a focus: it sells accounting and CRM software on small and mid-sized business. But under that umbrella its Web site lists thirty different products, including well-known brands Peachtree, DacEasy, Accpac and MAS for accounting, ACT! contact management, and SalesLogix and Sage CRM for CRM.

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Blogger: Redirecting

Buzz Marketing for Technology

Don't take my word for it check out Guy Kawasaki Top 10 Lessons of PR. A summary is available here Kawasaki is the CEO of venture capital investment bank Garage.com, former Chief Evangelist for Apple Computer and author of numerous

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Tom Pisello: The ROI Guy: TCA Champ - Oracle or Microsoft SQL Server?

The ROI Guy

This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO

More Trending

B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

B2B Lead Generation

btob magazine points out some interesting findings in the dma 2006 response rate trends report which includes data for more than 1500 campaigns received in 2004, 2005 and 2006. the dma report found that the phone and e-mail produced the

IBM Allows you to Chat With a Sales Representative

Anything Goes Marketing

If you've been on IBM's site lately, you may have noticed a new feature. OK, you'll probably notice many new features it's Big Blue for goodness sake, they've patented the meaning of life! :) The feature I'm most interested in is a new little Chat icon on the side of the page. You can see it here.

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One Final Post on Multi-Variate Testing

Customer Experience Matrix

It’s been fun to explore multi-variate testing in some depth over these last few entries, but I fear you Dear Readers will get bored if I continue to focus on a single topic. Also, my stack of white papers to review is getting taller and I do so enjoy critiquing them. (At At the top of the pile is Optimost’s “15 Critical Questions to Ask a Multivariable Testing Provider” available here. This covers many of the items I listed on Monday although of course it puts an Optimost-centric spin on them.

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Blogger: Redirecting

Buzz Marketing for Technology

You're about to be redirected. The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Tom Pisello: The ROI Guy: Hard and Soft ROI - The differences and.

The ROI Guy

This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO

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Survey: Lead Generation for Professional Services

WebMarketCentral

The experts in professional services marketing at RainToday are conducting a survey among professional services firms regarding lead generation.

B2B Lead Generation Blog: Avoid wasting your Pay-Per-Click lead generation budget

B2B Lead Generation

thanks to jim berkowitz and his crm mastery e-journal for pointing me to the marketingprofs article, five proven ways to waste money with pay-per-click advertising by john grant. i think this article does a nice job pointing out some of

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Email Still Kicks Conversion Ass

Anything Goes Marketing

What was the best conversion marketing channel for a financial publisher? Was it Adwords? Organic Search? Nope - it was email! Check out this study on emarketer.com: E-Mail Is Top Conversion Channel for Financial Publisher.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

David Raab in Webinar

Customer Experience Matrix

I'll be presenting a Webinar on "Getting Started with Marketing Automation", sponsored by Unica, on Wednesday December 6 at 11:30. Eastern / 8:30 Pacific. Click here to register

Blogger: Redirecting

Buzz Marketing for Technology

Spending on online video is expected to soar to $1.5 billion in 2009 from a projected $385 million this year, according to eMarketer. Which is why Andy Plesser, founder of PR agency Plesser Holland Associates, has started a video blog

Tom Pisello: The ROI Guy: Is Return on Customer (ROC) a good.

The ROI Guy

This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO

The Last Word on E-Words and Ewords

WebMarketCentral

In response to this comment to my previous post on web writing standards (capitalizing "Internet," "web site" vs. "website," etc.), here is the consensus (such as it is) on e-words. According to Google Fight , "e-mail" wins over "email" by roughly a 5-3 margin.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

B2B Lead Generation Blog: Target Marketing: What’s a Lead?

B2B Lead Generation

many marketers believe generating more sales leads is the key to hitting revenue targets. that's not always true. in fact, most companies need to do a better job managing and qualifying the leads (or more likely the inquiries) they

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Free Online Marketing Tools for Marketers

Anything Goes Marketing

Larry Chase at Web Digest for Marketers is an amazing source for marketers looking for tools to assist in email marketing, search marketing, surveys - you name it! Here are a few of my favourite tools from his website: Paid Search and Organic Search Spyfu : Can be used to find out how much a search term is currently going for, how popular a search term is and who (which of your competitors) is currently using the search term and how they are using it.

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Distinguishing among Multi-Variate Testing Products (I'm going to regret this)

Customer Experience Matrix

My last two posts listed many factors to consider when evaluating multi-variate Web testing systems. Each factor is important, which in practical terms means it can get you fired (if it prevents you from using a system you’ve purchased). So there’s really no way to avoid researching each factor in detail before making a choice. And yet…there are so many factors.

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Blogger: Redirecting

Buzz Marketing for Technology

Direct Impact Marketing recently conducted a survey of B2B marketers on lead generation tools. When voting for their favorite best-of-breed B2B lead generation tool, 65% of those surveyed nominated email, blogging and web analytics

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Although it’s not time to Party Like its 1999, There is Plenty to Celebrate

The ROI Guy

IT spending has experienced a healthy three years of budget increases since the beginning of 2004, giving many IT execs plenty of reasons to celebrate. Annual growths in 2006 is expected to top 6%, and although projections for 2007 show a more conservative sentiment, spending increases are likely to continue with consensus estimates of 5% to 6% expected according to IDC and Forrester Research.

Business Blogs: PR Tool or Marketing Tool?

WebMarketCentral

While working on a PR and marketing plan recently, the question came up: are blogs more of a PR tool or a marketing medium? Seems like an interesting question, yet there has been surprisingly little written about it. Blog marketing" outscores "blog PR" on a Google search by a margin of about five to two, and you'll find four times as many books about blog marketing at Amazon as you will about blog PR.

Still More on Multi-Variate Testing (Really Pushing It for a Monday)

Customer Experience Matrix

My last entry described in detail the issues relating to automated deployment of multi-variate Web test results. But automated deployment is just one consideration in evaluating such systems. Here is an overview of some others. segmentation: as pointed out in a comment by Kefta’s Mark Ogne, “testing can only provide long term, fruitful answers within a relatively homogeneous group of people.” Of course, finding the best ways to segment a Web site’s visitors is a challenge in itself.

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More on Web Optimization: Automated Deployment

Customer Experience Matrix

I’ve learned a bit more about Web optimization system since yesterday’s post. Both Memetrics and Offermatica have clarified that they do in fact support some version of automated deployment of winning test components. It’s quite possible that other multi-variate testing systems do this as well: as I hope I made clear yesterday, I haven’t researched each product in depth. While we’re on the topic, let’s take a closer look at automated deployment.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).