August, 2010

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

Online optimization is usually associated with natural or organic search engine optimization (SEO). Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy

Four Ways to Measure Social Media Marketing Results


While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities.

5 Ways To Incorporate Direct Mail Into Your Marketing Mix

The Point

Pop Quiz! Direct Mail is: a) more expensive than email. b) quaintly old-fashioned. c) regaining popularity in B2B circles. d) often overlooked as an effective way to reach customers and prospects. Answer: (e) all of the above.

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Be a B2B Tweeter, Not a B2B Twit

Smashmouth Marketing

Sometimes I think George Lucas just didn’t “get it” when he made the Star Wars prequels. You know, the “other” Star Wars movies? He had made the greatest trilogy in the world in Star Wars , The Empire Strikes Back , and Return of the Jedi.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Online Persuasion: Seeing Through the Eyes of Your Customers

Writing on the Web

There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. And that shift means a different mindset. I saw a great blog post the other day.

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More Trending

Optimizing Your WordPress Business Blog

Industrial Marketing Today

Probably the biggest benefit of creating a business blog is to engage with your readers, build deeper relationships and convert most of them into paying customers. However, none of that can happen until you drive lots of interested

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)


Facebook is an extraordinary phenomenon. Depending on the day, it’s either the #1 or #2 most-visited site on the web. It’s inspired a movie. It has half a billion adherents. And it’s become an imperative point of presence for businesses (or has it ?).

Holy Cow! That Is A Lot Of Time Spent Online Using Social Media

Marketing Insider Group

Yes, that was my reaction to this online consumption study by the good folks at Nielsen. Disclosure: I am a former employee of the Nielsen Company). To me this was the biggest news of the week. Bigger than Lindsay Lohan

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The Demand Gen Capital of the World: Andover, MA

Smashmouth Marketing

Lead Generation is an "industry" in New England, going back to the early days of the Route 128 Technology Highway. At one point some entrepreneurial soul spun off from one of the big companies, such as Digital or Wang, and there you have it -- an industry was born.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Writing The Naked Blog: Dress Up Your Words

Writing on the Web

What can you learn about blog writing and content marketing from the theater? This weekend Attila the Hubby and I went to The Naked Stage production of Night, Mother , the 1983 Pulitzer Prize winning drama by Marsha Norman.

B2B Marketing: What are your biggest challenges and opportunities in the year ahead?

B2B Lead Generation

B2B marketers have been hit hard in recent years and have faced enormous challenges. One of the greatest challenges marketers continue to face is converting leads to pipeline revenue which could actually be the result of a bigger problem — marketers not generating high-quality leads in the first place. This week, MarketingSherpa launched their 2011 B2B Marketing Benchmark Survey and they’re looking for B2B Marketers to provide their data and insights via this short survey.

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

More and more industrial and B2B marketers now view customer engagement as the key to driving incremental sales and revenues. However, accurately defining and measuring customer engagement in complex business or industrial sales is

Should a Blog be Part of Your Corporate Website or Stand on Its Own?


Okay, so you understand the benefits of business blogs , and you’re ready to make the commitment to developing and maintaining a blog for the long haul. The next question is: where should I put the blog? There are five common options: Free hosting on a blogging platform site.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

Michael Brenner blog Last night I had the pleasure of dining with one of our media partners. We discussed the great lead quality vs. lead quantity debate. And the conversation went way later than the restaurant manager and our wonderful

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Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best

The Point

The email below from marketing automation vendor Eloqua is part of one of those rare B2B campaigns that combines email marketing best practices with an impeccably executed creative concept.

Eloqua 181

Get Search Engine Optimized- Fast

Writing on the Web

How do you know if your blog posts are optimized for search engines ? Good question… and no easy answer… well, except for one which I’m going to share with you here!

B2B Marketing: Playbook for sales and marketing alignment

B2B Lead Generation

Be honest. How does Sales perceive the leads Marketing produces? They love them - couldn't be happier! They complain about lead quality. They complain about lead volume. The say leads, what leads? Marketing gives us leads? If you chose answer number #1, the first thing I would say is, "Well done.” The second thing I would say is, "When is the last time you've talked with your sales team?”. The lack of synergy between Sales and Marketing on lead generation is so common as to risk cliché.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

Contrary to popular beliefs that engineers are consumers too and therefore one must market to them as people first, I believe marketing to engineers is different. Sure, they are human beings like the rest of us but they have very

Five Social Media Marketing Reports and Guides Worth Checking Out


Much has been written about content marketing from the delivery side. As advertising is increasingly looked upon with skepticism if not simply tuned out, it’s becoming increasingly difficult to buy your prospects’ attention; it has to be earned.

15 qualities of a good social media voice

Chris Koch

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. After all, the tools themselves are dead simple. You need a second hand on your watch to track how long it takes to set up a Twitter account, for example. But developing a social media voice is a more complicated proposition. A good starting point is to create a social media policy for the organization.

Social Media – is it really mainstream in B2B Marketing?

Buzz Marketing for Technology

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

If Your Blog Writing Stinks…

Writing on the Web

Your blog writing can improve. What if there were a secret formula you could use to grab people’s attention, stimulate their desire, and trigger action? Ba-da-boom , instant sales and subscriptions. Don’t be silly, there are no easy formulas, of course not.

How to Generate Leads Using Search and Social Media webinar tomorrow

B2B Lead Generation

Join me tomorrow (Thursday, August 19) for a complimentary live webinar with MarketingSherpa's Todd Lebo and Jen Doyle on “How to Generate Leads Using Search and Social Media” Here's a chart of how Marketers are currently using Social Media. You're probably hearing the words "inbound marketing" more and more these days. The idea is simple - your sales team's pipeline magically fills as prospects seek your company out. Of course, it's easier said than done.

Is Your Industrial Website Still Just a Business Card?

Industrial Marketing Today

Unless you've been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing. Why should you care about your company's website

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)


With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).