August, 2010

Four Ways to Measure Social Media Marketing Results


While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities.

5 Ways To Incorporate Direct Mail Into Your Marketing Mix

The Point

Pop Quiz! Direct Mail is: a) more expensive than email. b) quaintly old-fashioned. c) regaining popularity in B2B circles. d) often overlooked as an effective way to reach customers and prospects. Answer: (e) all of the above.

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Holy Cow! That Is A Lot Of Time Spent Online Using Social Media

Marketing Insider Group

Yes, that was my reaction to this online consumption study by the good folks at Nielsen. Disclosure: I am a former employee of the Nielsen Company). To me this was the biggest news of the week. Bigger than Lindsay Lohan

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Be a B2B Tweeter, Not a B2B Twit

Smashmouth Marketing

Sometimes I think George Lucas just didn’t “get it” when he made the Star Wars prequels. You know, the “other” Star Wars movies? He had made the greatest trilogy in the world in Star Wars , The Empire Strikes Back , and Return of the Jedi.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Online Persuasion: Seeing Through the Eyes of Your Customers

Writing on the Web

There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. And that shift means a different mindset. I saw a great blog post the other day.

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More Trending

Should a Blog be Part of Your Corporate Website or Stand on Its Own?


Okay, so you understand the benefits of business blogs , and you’re ready to make the commitment to developing and maintaining a blog for the long haul. The next question is: where should I put the blog? There are five common options: Free hosting on a blogging platform site.

B2B Marketing: What are your biggest challenges and opportunities in the year ahead?

B2B Lead Generation

B2B marketers have been hit hard in recent years and have faced enormous challenges. One of the greatest challenges marketers continue to face is converting leads to pipeline revenue which could actually be the result of a bigger problem — marketers not generating high-quality leads in the first place. This week, MarketingSherpa launched their 2011 B2B Marketing Benchmark Survey and they’re looking for B2B Marketers to provide their data and insights via this short survey.

Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

Michael Brenner blog Last night I had the pleasure of dining with one of our media partners. We discussed the great lead quality vs. lead quantity debate. And the conversation went way later than the restaurant manager and our wonderful

Lead 212

The Demand Gen Capital of the World: Andover, MA

Smashmouth Marketing

Lead Generation is an "industry" in New England, going back to the early days of the Route 128 Technology Highway. At one point some entrepreneurial soul spun off from one of the big companies, such as Digital or Wang, and there you have it -- an industry was born.

Demand 211

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Writing The Naked Blog: Dress Up Your Words

Writing on the Web

What can you learn about blog writing and content marketing from the theater? This weekend Attila the Hubby and I went to The Naked Stage production of Night, Mother , the 1983 Pulitzer Prize winning drama by Marsha Norman.

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best

The Point

The email below from marketing automation vendor Eloqua is part of one of those rare B2B campaigns that combines email marketing best practices with an impeccably executed creative concept.

Eloqua 188

Five Social Media Marketing Reports and Guides Worth Checking Out


Much has been written about content marketing from the delivery side. As advertising is increasingly looked upon with skepticism if not simply tuned out, it’s becoming increasingly difficult to buy your prospects’ attention; it has to be earned.

B2B Marketing: Playbook for sales and marketing alignment

B2B Lead Generation

Be honest. How does Sales perceive the leads Marketing produces? They love them - couldn't be happier! They complain about lead quality. They complain about lead volume. The say leads, what leads? Marketing gives us leads? If you chose answer number #1, the first thing I would say is, "Well done.” The second thing I would say is, "When is the last time you've talked with your sales team?”. The lack of synergy between Sales and Marketing on lead generation is so common as to risk cliché.

BtoB 185

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

15 qualities of a good social media voice

Chris Koch

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. After all, the tools themselves are dead simple. You need a second hand on your watch to track how long it takes to set up a Twitter account, for example. But developing a social media voice is a more complicated proposition. A good starting point is to create a social media policy for the organization.

Social Media – is it really mainstream in B2B Marketing?

Buzz Marketing for Technology

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing.

Get Search Engine Optimized- Fast

Writing on the Web

How do you know if your blog posts are optimized for search engines ? Good question… and no easy answer… well, except for one which I’m going to share with you here!

Integrating Social Media and Search

Marketing Insider Group

Michael Brenner Blog on Search and Social Social media as a B2B Marketing technique is an evolution of the marketing tools that preceded it: organic search engine marketing and paid search advertising. But combining these techniques can

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Book Review: SNAP Selling


Don’t you love it when you pick up a book and realize in just the first pages that the author really gets it ? Even better, they don’t just get “it,&# but offer a fresh and compelling approach to dealing with the specific problem, situation, condition of modern life, etc.?

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How to Generate Leads Using Search and Social Media webinar tomorrow

B2B Lead Generation

Join me tomorrow (Thursday, August 19) for a complimentary live webinar with MarketingSherpa's Todd Lebo and Jen Doyle on “How to Generate Leads Using Search and Social Media” Here's a chart of how Marketers are currently using Social Media. You're probably hearing the words "inbound marketing" more and more these days. The idea is simple - your sales team's pipeline magically fills as prospects seek your company out. Of course, it's easier said than done.

What's in a Lead Source?

The Content Factor

In the corporate marketing departments where I've worked, a bone of contention has been, "What's the Lead Source?" For any given suspect/prospect/lead/opportunity in the funnel, what or who gets credit for bringing it in? read more.

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Write a White Paper for Business or Technical Readers?


I was invited recently to contribute a guest post on the question of writing for business decision-makers versus technical buyers. My conclusion: the answer to this question is shifting, in a way that is important for technology marketers to know.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

If Your Blog Writing Stinks…

Writing on the Web

Your blog writing can improve. What if there were a secret formula you could use to grab people’s attention, stimulate their desire, and trigger action? Ba-da-boom , instant sales and subscriptions. Don’t be silly, there are no easy formulas, of course not.

What Is Marketing Acceleration?

Marketing Insider Group

Michael Brenner Blog on speed What is marketing acceleration and why is it even worth discussing? In the larger context, acceleration refers to the increasing pace of change. In B2B Marketing, we are experiencing an unprecedented amount

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

Online optimization is usually associated with natural or organic search engine optimization (SEO). Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy

Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!