August, 2010

Don't Fix Your Marketing Process

Customer Experience Matrix

Summary: In a constantly changing world, flexibility is more important than optimization. Marketers need people, processes and technology that allow them to react quickly to new opportunities. The always-insightful Adam Needles is running a series of blog posts this week that summarize the “real state” of B2B demand generation.

A Framework for B2B Customer Segmentation – Part 1: Why Segment Your Market?

Everything Technology Marketing

Marketing segmentation is about subdividing markets into segments of customers that have similar needs and behaviors.

Trending Sources

6 Rules for Content Marketing

Modern B2B Marketing

Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects. Unfortunately, not all content is created equal.

Rules 31

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Tips For Making That “Networking” Meeting More Fruitful

Paul Gillin

Back in the early days of my career, I made a point to go on frequent informational interviews. These meetings, which were usually conducted in person, gave me a chance to sit down with people who were successful in their field and to learn from their experience.

B2B Marketing Personas in Action: What Would Morton Do?

MLT Creative

In B2B marketing, creating a buyer persona is key to understanding your audience. Really using that persona can help your B2B company realize its full potential and speak to the needs and goals of your prospects.

12 Amazing SEO Infographics

Hubspot

Search engine optimization (SEO) is an industry and practice in constant flux. As search engines continue to work toward improving the results returned for their users, marketers must continue to optimize websites and create relevant content to build relevancy and authority.

FAQ 16

Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

Michael Brenner blog Last night I had the pleasure of dining with one of our media partners. We discussed the great lead quality vs. lead quantity debate. And the conversation went way later than the restaurant manager and our wonderful

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Will Marketing Automation Be Free?

LeadSloth

Today Genius.com announced a free version of their Marketing Automation system. Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system. What does this mean for companies interested in adopting Marketing Automation? How Much Is Free? Let’s first look at the features of the free versions: Loopfuse. Genius.com. Users. unlimited. Emails / month. 5,000. 2,500. Contacts. 2,500. 3,000. Pageviews / month. 100,000. unlimited. Support.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Facebook is an extraordinary phenomenon. Depending on the day, it’s either the #1 or #2 most-visited site on the web. It’s inspired a movie. It has half a billion adherents. And it’s become an imperative point of presence for businesses (or has it ?).

B2B Marketing and Baseball – by Christopher Ryan

Great B2B Marketing

I’ve seen a number of blog posts and articles lately that use sports metaphors. I think this is true because sports is a common reference point for Americans. People who have no idea who their U.S. senator is or which ocean is on the west coast can name the Super Bowl MVP and they also know who won the World Series.

The B2B Word on the Street: Creative

MLT Creative

This Week's B2B Word on the Street is: CREATIVE. The first time a person is called "creative" usually happens early in life, and it's sometimes used as an explanation for the child being a bit "different."

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Why Marketing Content is Key to Getting Found Online

B2B Marketing Traction

Tweet. The major search engines are placing more emphasis on content, not so much on tricks and behind-the-scene tactics, to rank web sites higher for keyword searches. Let’s say you are a metal-stamping company, and your prospective customers are searching for “flat springs.”

Top 5 Social Media Challenges in B2B Marketing (Survey)

Everything Technology Marketing

We are conducting a survey of B2B marketing professionals. One of the questions is asking participants to select the biggest challenges B2B marketers face when it comes to social media. Here is a summary of the top-5 challenges the survey identified so far (n = 253).

Great B2B Email Copywriters: Where Are You?

LeadSloth

Lead Nurturing depends on great content. Not just eBooks, blog posts and webinars, but especially email content. Email is still the most effective way to promote your content, but it’s hard to get noticed in today’s overflowing inbox.

B2C 11

Integrating Social Media and Search

Marketing Insider Group

Michael Brenner Blog on Search and Social Social media as a B2B Marketing technique is an evolution of the marketing tools that preceded it: organic search engine marketing and paid search advertising. But combining these techniques can

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Don't Just "Sell the Problem", Quantify It

The ROI Guy

I recently read a great blog post, Sell the Problem, by renowned Marketing Guru and Author Seth Godin. In this article Seth explains how "No business buys a solution for a problem they don't have." And yet, so many B2B marketers launch into presenting the cool features and functions of their product, without taking the time to understand if the person on the other end of the conversation/call/letter believes they even have a problem that the product hopes to solve.

What’s Up, Blog? Seven Ways to Revive a Neglected B2B Blog

MLT Creative

“What's up, Blog?” ” "Not much. How’re you doing?". All right." Pause. "So So what's new?". Nothing. You?". Same.". Is this how you greet your blog? So you haven’t written a blog post in a few days, weeks or, maybe, months.

Five Social Media Marketing Reports and Guides Worth Checking Out

Webbiquity

Much has been written about content marketing from the delivery side. As advertising is increasingly looked upon with skepticism if not simply tuned out, it’s becoming increasingly difficult to buy your prospects’ attention; it has to be earned.

ROI 4

New Marketing Data: Top SEO Objectives

Hubspot

SEO has proven to be an effective tool in achieving a number of important marketing objectives. But of all of the major objectives, where does SEO help the most? The above chart comes from MarketingSherpa’s 2011 Search Marketing Benchmark Report – SEO Edition. The question asked to those 2,194 B2B and B2C marketers surveyed was,“In your experience, how effective has search engine optimization (SEO) been at accomplishing these marketing objectives for your organization?”

B2C 4

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

5 Questions That Will Double Your Email Response Rates

LeadSloth

Great lead nurturing content starts with great email copy. So I’ve created 5 questions to ask yourself when writing email copy. If you use these questions to optimize your emails, you’ll see a spectacular increase in response rates. Want to see more?

Whatever Happened to Marketing Strategy?

Marketing Insider Group

Michael Brenner Blog on Marketing Strategy The realities and pressures we all face in today's economy are not easy. Too many times, the reaction of B2B Marketers is to pull out the fire house and start fighting the latest fire

Tom Pisello: The ROI Guy: Net Present Value (NPV) Savings Defined

The ROI Guy

This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO

Theory, Sex & B2B Marketing

MLT Creative

As both a B2B Marketer and Behavioral Scientist, I am constantly examining individuals’ buying behavior in order to determine what motivates them to make purchasing decisions.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

A Hodgepodge of eMarketing enhancement tips

NuSpark

I thought it would be a good idea to summarize a few tips and tricks that can help optimize eMarketing performance or enhance tactics. I preach optimizing the “micro&# elements of an entire eMarketing strategy. These are just little items, but nevertheless can be helpful in your strategy. So here we go: Pay-Per-Click.

Is Sunday the New Tuesday for Email Marketing?

Modern B2B Marketing

There have always been “rules” around what day you should send email marketing messages. I’ve heard numerous timing strategies that all make logical arguments for their method. One rule I’ve been hearing a lot lately is “Never email on Fridays. Always email on Tuesday nights.” The theory behind the rule of thumb makes sense: email too early in the week and people are too busy with their actual work to open or focus on your message.

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

Contrary to popular beliefs that engineers are consumers too and therefore one must market to them as people first, I believe marketing to engineers is different. Sure, they are human beings like the rest of us but they have very

Life Is Short!

Marketing Insider Group

Tomorrow I am leaving for vacation so I thought I would take this opportunity to begin the process of reflection that is so important when we take time off. Reflection and time away from our typical schedule helps us to not just

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.