April, 2005

B2B Lead Generation Blog: Ten ways to Better Manage Sales Leads

B2B Lead Generation

Most marketers believe that generating more sales leads is the key to hitting their revenue targets. That's not always true. In fact, most companies need to do a better job managing the leads they already have. Effective lead management

B2B Lead Generation Blog: Are you using the Best Lead Generation Techniques?

B2B Lead Generation

Nigel over at Selling IT shares his insights from a recent keynote speech that he attended by lead generation maven, Ruth Stevens. The best lead generation techniques are: Your website Search engine marketing Outbound telemarketing

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B2B Lead Generation Blog: Lead generation & nurturing with a human touch

B2B Lead Generation

marketers must stop viewing lead generation and lead nurturing as a series of campaigns. it's really a dialogue - a conversation. we must remember that companies don't buy. people do. lead generation starts the dialog with the right

B2B Lead Generation Blog: MarketingSherpa Seeks Best Marketing Blog

B2B Lead Generation

marketingsherpa just opened up nominations for best blog reader's choice awards. be sure to let them know about your favorite marketing, advertising, and pr blogs. anyone can nominate. last year, the b2b lead generation blog (yours

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

B2B Lead Generation Blog: Podcast: Landing Pages for Lead Generation

B2B Lead Generation

"Web visitors spend just 8-seconds scanning your website landing page before they decide to leave," says Anne Holland, Publisher of MarketingSherpa. Anne and her team recently published the Landing Page Handbook which gives step-by-step