April, 2005

B2B Lead Generation Blog: Ten ways to Better Manage Sales Leads

B2B Lead Generation

Most marketers believe that generating more sales leads is the key to hitting their revenue targets. That's not always true. In fact, most companies need to do a better job managing the leads they already have. Effective lead management

B2B Lead Generation Blog: Are you using the Best Lead Generation Techniques?

B2B Lead Generation

Nigel over at Selling IT shares his insights from a recent keynote speech that he attended by lead generation maven, Ruth Stevens. The best lead generation techniques are: Your website Search engine marketing Outbound telemarketing

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B2B Lead Generation Blog: Lead generation & nurturing with a human touch

B2B Lead Generation

marketers must stop viewing lead generation and lead nurturing as a series of campaigns. it's really a dialogue - a conversation. we must remember that companies don't buy. people do. lead generation starts the dialog with the right

B2B Lead Generation Blog: MarketingSherpa Seeks Best Marketing Blog

B2B Lead Generation

marketingsherpa just opened up nominations for best blog reader's choice awards. be sure to let them know about your favorite marketing, advertising, and pr blogs. anyone can nominate. last year, the b2b lead generation blog (yours

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

B2B Lead Generation Blog: Podcast: Landing Pages for Lead Generation

B2B Lead Generation

"Web visitors spend just 8-seconds scanning your website landing page before they decide to leave," says Anne Holland, Publisher of MarketingSherpa. Anne and her team recently published the Landing Page Handbook which gives step-by-step