January, 2009

My book is now available on Kindle

B2B Lead Generation

I just heard that Lead Generation for the Complex Sale is now available on Kindle. It joins more than 200,000 books available via this service.

Business Lessons From Mars

Smashmouth Marketing

Many of you have seen my tagline "Market with Courage!" This emerged as a saying of mine back in the 90's and has stuck ever since. The Market part started with my love of marketing. The courage part came from several life changing business events.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

effective marketer principle 7: run productive meetings

The Effective Marketer

meetings are a necessity of today's work environment. and are also good source of humoristic material (see dilbert cartoons) for the fact that they are often badly run and take way too much time. if you have ever asked yourself the

Twitter and Customer Service - Potential PR Nightmare

Anything Goes Marketing

Your company may have just started down the path of using Twitter as another communication channel. (If If you're not there yet, that's cool but keep reading because there are some items to be aware of. Now back to our story).

PR 161

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Positioning your Personal Brand

Buzz Marketing for Technology

Having taken on this new role of blogging on the Personal Branding Blog , I naturally have been looking at many of the other personal brands that are out there.

More Trending

Learn how to create content that improves your lead gen conversions

B2B Lead Generation

B2B marketing efforts heavily rely on content as a lead generation incentive. To be effective in the lead gen cycle, this content has to be something your prospects yearn to read or view. You’ll want to create content that will actually help your sales team have a valid reason to follow-up. Marketers looking for ways to create this relevant content will get practical training during MarketingShepa’s B2B Webinar Training coming up January 29 from 2 p.m. – 3:30 p.m. EST).

Does the Younger Generation Listen to Green Issues?

Smashmouth Marketing

So back in November I posted a couple articles about Apples and Oranges and how the industrialized US agriculture market has warped our natural foods. Since it was around Thanksgiving, I made a point of telling our thanksgiving dinner all about it, and my niece and nephews heard the story.

effective marketer principle 6: focus on opportunities rather than.

The Effective Marketer

have you ever run a marketing campaign that didn't present any problems, hiccups, or unforeseen obstacles? unless you are extremely lucky (or have been kept out of the loop on what was happening with the campaign) odds are you have had

Email Marketing Gone Wrong - It's not the 1990s Anymore

Anything Goes Marketing

I've just got off the treadmill and getting ready to turn in and received an email from a Canada's largest retail drug store - Shoppers Drug Mart or "Shoppers" for short.

Email 130

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Sincere Marketing – a podcast with Romi Mahajan

Buzz Marketing for Technology

We live in an age of skepticism about all forms of consumption. The diffusion of our skepticism is accelerated by the Internet and makes the sincerity even more pressing.

ROMI 130

Salespeople: One Question Matters Most

Customer Experience Matrix

Back in December, the Sales Lead Management Association and LEADTRACK published a survey on lead management practices that I haven’t previously had time to write about. The survey is still available on the SLMA Web site.) It contained 10 questions, which is about as many as I can easily grasp. The two clearest answers came from questions about the information salespeople want and why they don’t follow up on inquiries.

60 Most Wanted Photoshop Tutorials, Brushes,PSDs and Resources

JotForm

For months, we have been bookmarking interesting, useful and creative Adobe Photoshop tutorials and Resources, so you can now rest assured that you will have the necessary tools to get the job done. Due to this phenomenally vast amount of textures, brushes, patterns available, you can now add dirt, Tech

Business Lessons From Mars

Smashmouth Marketing

Many of you have seen my tagline "Market with Courage!" This emerged as a saying of mine back in the 90's and has stuck ever since. The Market part started with my love of marketing. The courage part came from several life changing business events.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

effective marketer principle 5: take responsibility for communicating

The Effective Marketer

to get things done you need to communicate, ensuring the team is aware of the plan, deadlines, and expected results. effective managers in general are good at taking the responsibility of communicating their decisions to the

AdMob Launches Advertising Service for Android Apps

readwrite

The Android platform might still be in its infancy, but AdMob , one of the world’s largest mobile advertising marketplaces, launched its first dedicated advertising unit for Android applications today.

GPS 52

How NOT to Create Loyalty in Tough Times

Buzz Marketing for Technology

Marketing’s mission is to somehow change a customer’s behavior. We try many things to affect that behavior: advertising, email, search, events, webinars, and the list goes on and on.

New Best Practices White Paper

Customer Experience Matrix

As promised, I've written a white paper with the 37 Marketing Automation Best Practices listed in last week's post. This is in the Resources section of the Raab Guide to Demand Generation Systems site; you have to register and then log in. Registration is free.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

80 Best-Of Adobe Illustrator Tutorials, Brushes,EPSs and Resources

JotForm

For months, we have been bookmarking interesting, useful and creative Adobe Illustrator tutorials and Resources, so you can now rest assured that you will have the necessary tools to get the job done. Due to this phenomenally vast amount of vector packs, brushes, patterns available, you can now add.

Thought Leader With A Value-Added Opinion

Smashmouth Marketing

Just got an interview published on Craig Rosenberg's funnelholic blog. I'll share the intro here, and you can get the rest of the article on the site. Craig is publishing a series of Thought Leader articles and thus far they have been great reading for B2B Marketers.

effective marketer principle 4: take responsibility for decisions

The Effective Marketer

the fourth principle can be summarized in one word: act! marketing managers can sometimes get caught up on the creation of the plan, discussing with the team everything that will be done, the campaigns, the nice webinars

Hey Companies, Where Are Your iPhone Apps?

readwrite

A funny thing happened on the way to the airport. I searched through the iTunes App Store on my iPhone for a Southwest app that allowed for flight check-ins, only to find that it didn’t exist. I don’t know why I expected it to be there, but I did.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

People don’t buy “run of the mill” anything anymore!

Buzz Marketing for Technology

I work in a professional services firm and in order for firms like ours to differentiate themselves they have to create perhaps hundreds of personal brands around individuals who understand niche topics extremely well.

Buy 130

Best Practices for Marketing Automation and Demand Generation Campaigns

Customer Experience Matrix

I enjoyed my little presentation on BrightTalk last Wednesday, which you can still view by clicking here. (If If that doesn’t work, go to the BrightTalk site and key my name into the site search function. This will also bring up a roundtable discussion from Tuesday, which I think was interesting as well.) The BrightTalk platform itself worked nicely and was about as simple as possible.

Marketo's Secret Sauce for Demand Generation

Marketo

You may ask, why should anyone care what I have to say about demand generation? Well, at Marketo , we’ve built a world-class demand generation machine that has helped us in just 10 months to sign up over 130 customers in more than eight countries, including companies such as Thomson Reuters, Reed Business, and CollabNet. Now, I'm not writing this to promote Marketo, but I think our results are proof that we’re doing something right with our own demand generation and lead management processes.

Does the Younger Generation Listen to Green Issues?

Smashmouth Marketing

So back in November I posted a couple articles about Apples and Oranges and how the industrialized US agriculture market has warped our natural foods. Since it was around Thanksgiving, I made a point of telling our thanksgiving dinner guests all about it, and my niece and nephews heard the story.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!