January, 2009

My book is now available on Kindle

B2B Lead Generation

I just heard that Lead Generation for the Complex Sale is now available on Kindle. It joins more than 200,000 books available via this service.

Business Lessons From Mars

Smashmouth Marketing

Many of you have seen my tagline "Market with Courage!" This emerged as a saying of mine back in the 90's and has stuck ever since. The Market part started with my love of marketing. The courage part came from several life changing business events.

effective marketer principle 7: run productive meetings

The Effective Marketer

meetings are a necessity of today's work environment. and are also good source of humoristic material (see dilbert cartoons) for the fact that they are often badly run and take way too much time. if you have ever asked yourself the

Twitter and Customer Service - Potential PR Nightmare

Anything Goes Marketing

Your company may have just started down the path of using Twitter as another communication channel. (If If you're not there yet, that's cool but keep reading because there are some items to be aware of. Now back to our story).

PR 161

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Positioning your Personal Brand

Buzz Marketing for Technology

Having taken on this new role of blogging on the Personal Branding Blog , I naturally have been looking at many of the other personal brands that are out there.

More Trending

Learn how to create content that improves your lead gen conversions

B2B Lead Generation

B2B marketing efforts heavily rely on content as a lead generation incentive. To be effective in the lead gen cycle, this content has to be something your prospects yearn to read or view. You’ll want to create content that will actually help your sales team have a valid reason to follow-up. Marketers looking for ways to create this relevant content will get practical training during MarketingShepa’s B2B Webinar Training coming up January 29 from 2 p.m. – 3:30 p.m. EST).

Does the Younger Generation Listen to Green Issues?

Smashmouth Marketing

So back in November I posted a couple articles about Apples and Oranges and how the industrialized US agriculture market has warped our natural foods. Since it was around Thanksgiving, I made a point of telling our thanksgiving dinner all about it, and my niece and nephews heard the story.

effective marketer principle 6: focus on opportunities rather than.

The Effective Marketer

have you ever run a marketing campaign that didn't present any problems, hiccups, or unforeseen obstacles? unless you are extremely lucky (or have been kept out of the loop on what was happening with the campaign) odds are you have had

Email Marketing Gone Wrong - It's not the 1990s Anymore

Anything Goes Marketing

I've just got off the treadmill and getting ready to turn in and received an email from a Canada's largest retail drug store - Shoppers Drug Mart or "Shoppers" for short.

Email 130

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Sincere Marketing – a podcast with Romi Mahajan

Buzz Marketing for Technology

We live in an age of skepticism about all forms of consumption. The diffusion of our skepticism is accelerated by the Internet and makes the sincerity even more pressing.

ROMI 130

Salespeople: One Question Matters Most

Customer Experience Matrix

Back in December, the Sales Lead Management Association and LEADTRACK published a survey on lead management practices that I haven’t previously had time to write about. The survey is still available on the SLMA Web site.) It contained 10 questions, which is about as many as I can easily grasp. The two clearest answers came from questions about the information salespeople want and why they don’t follow up on inquiries.

Marketo's Secret Sauce for Demand Generation

Modern B2B Marketing

You may ask, why should anyone care what I have to say about demand generation? Well, at Marketo , we’ve built a world-class demand generation machine that has helped us in just 10 months to sign up over 130 customers in more than eight countries, including companies such as Thomson Reuters, Reed Business, and CollabNet. Now, I'm not writing this to promote Marketo, but I think our results are proof that we’re doing something right with our own demand generation and lead management processes.

Business Lessons From Mars

Smashmouth Marketing

Many of you have seen my tagline "Market with Courage!" This emerged as a saying of mine back in the 90's and has stuck ever since. The Market part started with my love of marketing. The courage part came from several life changing business events.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

effective marketer principle 5: take responsibility for communicating

The Effective Marketer

to get things done you need to communicate, ensuring the team is aware of the plan, deadlines, and expected results. effective managers in general are good at taking the responsibility of communicating their decisions to the

80 Best-Of Adobe Illustrator Tutorials, Brushes,EPSs and Resources

JotForm

For months, we have been bookmarking interesting, useful and creative Adobe Illustrator tutorials and Resources, so you can now rest assured that you will have the necessary tools to get the job done. Due to this phenomenally vast amount of vector packs, brushes, patterns available, you can now add.

How NOT to Create Loyalty in Tough Times

Buzz Marketing for Technology

Marketing’s mission is to somehow change a customer’s behavior. We try many things to affect that behavior: advertising, email, search, events, webinars, and the list goes on and on.

New Best Practices White Paper

Customer Experience Matrix

As promised, I've written a white paper with the 37 Marketing Automation Best Practices listed in last week's post. This is in the Resources section of the Raab Guide to Demand Generation Systems site; you have to register and then log in. Registration is free.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Demand Generation Tips: Thought Leadership With Sean Donahue of MarketingSherpa

Modern B2B Marketing

Thought Leader With A Value-Added Opinion

Smashmouth Marketing

Just got an interview published on Craig Rosenberg's funnelholic blog. I'll share the intro here, and you can get the rest of the article on the site. Craig is publishing a series of Thought Leader articles and thus far they have been great reading for B2B Marketers.

effective marketer principle 4: take responsibility for decisions

The Effective Marketer

the fourth principle can be summarized in one word: act! marketing managers can sometimes get caught up on the creation of the plan, discussing with the team everything that will be done, the campaigns, the nice webinars

60 Most Wanted Photoshop Tutorials, Brushes,PSDs and Resources

JotForm

For months, we have been bookmarking interesting, useful and creative Adobe Photoshop tutorials and Resources, so you can now rest assured that you will have the necessary tools to get the job done. Due to this phenomenally vast amount of textures, brushes, patterns available, you can now add dirt, Tech

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

People don’t buy “run of the mill” anything anymore!

Buzz Marketing for Technology

I work in a professional services firm and in order for firms like ours to differentiate themselves they have to create perhaps hundreds of personal brands around individuals who understand niche topics extremely well.

Buy 130

Best Practices for Marketing Automation and Demand Generation Campaigns

Customer Experience Matrix

I enjoyed my little presentation on BrightTalk last Wednesday, which you can still view by clicking here. (If If that doesn’t work, go to the BrightTalk site and key my name into the site search function. This will also bring up a roundtable discussion from Tuesday, which I think was interesting as well.) The BrightTalk platform itself worked nicely and was about as simple as possible.

Avoiding B2B Marketing Mistakes: Thought Leadership with Kathryn Roy

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Kathryn Roy, Managing Partner at Precision Thinking , a consulting company that addresses three key areas for B2B sales & marketing teams — primary research, strategy, and sales enablement. She's worked with some of the most successful B2B companies including IBM, Avid, CA, and Lotus, and has published in HBS Working Knowledge, MarketingProfs, and Mass High Technology.

Does the Younger Generation Listen to Green Issues?

Smashmouth Marketing

So back in November I posted a couple articles about Apples and Oranges and how the industrialized US agriculture market has warped our natural foods. Since it was around Thanksgiving, I made a point of telling our thanksgiving dinner guests all about it, and my niece and nephews heard the story.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).