September, 2019

How to Audit your Email Campaigns for Better Results

Webbiquity

Guest post by Emily Johnson. Are your your email campaigns effective? Do they meet the goals you set? Are you sure your messages are reaching the intended recipients? Perhaps it’s time to put your email marketing through an audit.

Our Data Shows Deadlines Will Improve Your Content Marketing ROI By Nearly 2.5x

Contently

If you want action, add a ticking clock to the mix. Hollywood has been using that formula for years. Think of the bomb about to detonate ( Speed ), the person about to wake up ( Inception ), and the game about to end (every sports movie ever).

ROI 168

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B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

When most people think of ecommerce, they tend to think of retail or “B2C” ecommerce. Marketing for B2B ecommerce gets almost no attention. This shows up clearly in search query data, like in the chart from Google Trends below.

How to Develop Your Own Content Marketing Roadmap

Marketing Insider Group

Think of content marketing as a journey. Like any journey, you need to know the destination. When you have a content marketing roadmap in hand, though, you can focus on where you want to go and the best way to get there.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

How to Deal with a Troll on Social Media

Modern Marketing

One of the best reasons to use social media and other online platforms as a business is to engage with your audience. You get immediate feedback and love for your products and services. However, there’s always bad with the good.

More Trending

How are you managing the changing nature of B2B customers?

Biznology

What do customers want, and are you delivering? Ask a business executive and they’ll tell you that everything they do is for their customers. Which is all well and good, but how many B2B companies are really paying attention to the changes in what customers want?

The Business Case for Marketing Automation

Act-On

Learn how marketing automation can improve your marketing team’s efficiency and performance and drive ROI across your organization. Marketing Automation Sales and Marketing Alignment

Case 186

Industrial Website Redesign and Content Marketing Strategy are Connected

Industrial Marketing Today

An industrial website redesign is a major undertaking. It is not something that you should do on a whim or expect to launch a new site in a few weeks.

There’s no one-size-fits-all when it comes to deploying martech

ClickZ

According to a November 2018 Gartner report , marketing technology currently accounts for nearly one-third of a CMO’s marketing budget, making it the single largest area of investment when it comes to marketing resources and programs.

Agency 101

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

How Branding Can Determine the Success of Your Marketing

Marketing Insider Group

If you’ve just begun working with a marketing agency , you’re probably excited…and a bit nervous. You’re eagerly anticipating the return on this new investment.

Brand 285

PR Strategy: What You Need to Know About Earned and Owned Media

B2B PR Sense

For years, certain assumptions have dominated PR strategy and tactics. It's handed-down wisdom, for instance, that top tier media pack more wallop than trade media. But is that really true? What are common misconceptions that people have about their PR tactics?

PR 258

How to Market a Startup, Part 1: Branding, Customer, and Messaging

Webbiquity

Most startup founders aren’t marketing professionals. But there are a few things about marketing that are vital to understand in order to be successful. Entrepreneurs emerge from a wide variety of backgrounds. In the technology sector, they are most often software developers or engineers.

CCPA: What B2B Marketers Need to Know

The Point

Another new year approaches and, with it, another major data privacy regulation takes effect. This time, it’s the California Consumer Privacy Act (CCPA), which becomes law on January 1, 2020. Don’t be fooled into thinking that only California companies need pay attention.

Ethics 234

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

Industrial Marketing Budgeting and Planning

Industrial Marketing Today

Industrial marketing budgeting and planning activities pick up at this time of the year. As they say, “?Tis Tis the Season.” Things begin to get very hectic as we go deeper into Q4 and it becomes harder to get people together as they start to take time off for the Holidays. Are you in the midst.

Budget 281

Study: Marketers Still Face Challenges with Strategic Social Media Marketing

KoMarketing Associates

Many marketers are turning to social media to appeal to their target audience, but new research shows they still face a number of challenges when it comes to strategizing and implementing this tactic.

Why CMOs Should Care About Agile Marketing

Marketing Insider Group

This article is based on my forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June 2020). . When a CMO is hired, somewhere an hourglass flips over.

CMO 278

How to Leverage AI in PR for Amazing Results

B2B PR Sense

Artificial intelligence, or AI, is nothing new. If you've been working around PR and marketing, you no doubt already use it to some degree. But what is on the horizon for this technology -- and how should brands use AI in PR to drive results?

PR 239

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

Six Ways to Make Your Meetings More Effective

Webbiquity

Guest post by Amanda Mcphail. For better or worse, meetings are a fact of life in business. Properly run, meetings are vital for communication, coordination, planning, and accountability. Improperly run, they are perceived as a waste of time and an interruption of “real work.”

How to Get Off an Email Blacklist, and Stay Off

Modern Marketing

Having your email IP address or domain added to an email blacklist can seriously affect your deliverability, and therefore the profitability of your email program. This is doubly true if you’re blacklisted during one of your key selling seasons.

Email 262

An Opportunity-Based Marketing Framework for ABM

The Point

While there’s little debate about the value of a well-planned, well-executed Account-Based Marketing (ABM) strategy, where many B2B companies struggle – and where ABM initiatives tend to stall – is in that phase between planning and execution, where strategy and account planning meet tactics, plays and content.

Survey: More Marketers Turning to Instagram Stories to Resonate with Target Audiences

KoMarketing Associates

As marketers turn to social media to reach out to their customers and prospects, a new survey shows that they are now finding more success on Instagram.

Survey 181

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

8 Steps to Create a Great Marketing Plan for Your Event

Marketing Insider Group

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself.

How to Create CTAs That Convert

Act-On

These best practices will help you craft calls to action that will attract your audience and keep them moving from one stage of the sales funnel to the next. Content Marketing Corporate Customer Journey Demand and Lead Generation Personalization

Funnel 179

All About Tech Bars in Higher Ed

Webbiquity

Guest post by Sophia Sanchez. What is the raison d’etre of a tech bar on a college campus? The tech bar exists to help people on campus with their tech problems. Yes, it is that simple.

Now Is the Time for Video Content

Modern Marketing

In partnership with Convince and Convert , we bring you On the Fly —a new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere.

Video 259

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.