May, 2011

Manufacturer’s Marketing Video Becomes a YouTube Sensation

Industrial Marketing Today

Industrial and manufacturing marketing doesn’t have to be dull and boring. Here’s proof. Corning, a manufacturer of specialty glass and ceramics created a marketing video called “A Day Made of Glass” to demonstrate future applications of its specialty glass. Even though the original intent was to create a sales tool for its manufacturing customers, it went viral in a big way after the company posted it to YouTube.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. What is it? The answer may come from the email marketing field.

Green Leads Acquires Target 250 – Forms Fastest-Growing B2B Demand Gen Company in North America and Europe

Smashmouth Marketing

Merger Provides Global Enterprise Software and Technology Companies with Deeply Integrated, Quality Pipeline Generation Services.

Target 277

Marketing Mistakes: Focusing On Activities Instead Of Results

Marketing Insider Group

Ask sales people what they think is wrong with marketing and they will say the biggest mistake marketers make is too much of a focus on marketing activities instead of results.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

New Response Databases - Valuable Resource for B2B Marketers?

ViewPoint

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies.

More Trending

Thought Leadership: Marketing Engineering Services with Technical Articles

Industrial Marketing Today

Are you an in-house marketer or a consultant tasked with promoting engineering services? Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. For one thing, you don’t have a ready-library of product data sheets, engineering and performance information to use as relevant content. By default, many engineering services companies resort to bragging about themselves on their Websites. There is very little to differentiate one from another.

Trust Me: Why Trust is Crucial for Business Success, and How to Built It

Webbiquity

According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# Other than having something of value to offer, trust is the most essential element for business success.

Trust 250

Philadelphia Content Marketing Summit Recap from May 13

NuSpark

It was a wonderful day at the Philadelphia Content Marketing Summit held May 13 at the Philadelphia Chamber of Commerce. It was the first of I hope many such workshops that I put together to help businesses large and small optimize their marketing and lead generation strategies properly.

Marketing For The Small Business: How To Get Started

Marketing Insider Group

I’ve recently spoken to a number of small business owners about how to get started in marketing. Maybe you have hired a freelancer to setup your website or asked anintern to build a Facebook page.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The Science of Creating Demand, Upon Demand, When Demand is Needed

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Not everyone can do it. Not everyone has the talent to do it. But when they do it, they do it exceedingly well.

Demand 208

How to measure influence in social media marketing

Chris Koch

Image via Wikipedia. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI.

How Manufacturers can Resurrect Product Content from the Dead Zone

Industrial Marketing Today

In general B2B and technology (software and IT) marketing, there is usually a well-defined path for lead generation and nurturing with content. These B2B marketers seem to have a bottomless well of content to tap into. I’m sure that’s not by accident but the result of forward thinking and a lot of hard work on the part of content marketers in those industries. Manufacturers of industrial products struggle when it comes to generating a steady flow of fresh marketing content.

What Does B2B Social Media Success Look Like?

Webbiquity

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Why You Should Be Happy Before You Blog

Writing on the Web

Three Keys to Blogging When you Are Happy. A guest post by Erica Nelson. You know how your smile is written all over your face? Your emotions are imbedded in your words and how you write.

Top Tips For Driving Marketing And Sales Alignment

Marketing Insider Group

What is the biggest issue facing Marketers today? Tons of recent reports, the latest coverage of major industry conferences, threads on Twitter and also my own site analytics point to the same issue as the biggest challenge for marketers: Marketing and Sales alignment.

Sales 225

Revenue Performance Management: Doing For Revenue What ERP Does For Ops?

ViewPoint

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Eloqua 208

Measuring and Managing Marketing ROI: An interview with Jim Lenskold

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals.

ROI 200

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Is Mobile Marketing Right for Industrial Companies?

Industrial Marketing Today

The current buzz about mobile marketing is probably second only to the hype surrounding social media. There is a good reason for industrial marketers to seriously consider and/or revisit their mobile marketing strategies. Consider these research findings: International Data Corp (IDC) predicts that the global mobile workforce will increase to over 1 billion workers in 2011, totaling 30% of the workforce worldwide. In the United States, numbers are still higher.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate.

ROI 229

Robert Egger On Why Nonprofits Need To Re-Think Marketing

Modern Marketing

by Jesse Noyes | Tweet this. This article is the final installment in our Knowledge For Nonprofits series, which is made up of articles, interviews and tips for the nonprofit sector. The previous articles can be found here , here and here. Robert Egger is an iconoclast in the nonprofit sector.

My Social Media Hangover

Marketing Insider Group

Last week I attended SAP’s annual conference SAPPHIRE NOW in Orlando as a “ social reporter.&#

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Low-Hanging Fruit, “Operation Bounty” and the Problem with Having Too Many Orchard Crates

ViewPoint

Today we're honored to have guest blogger Nancy Nardin share her thoughts on delivering the 'right' leads to sales. Nancy is Founder and CEO of Smart Selling Tools , a leading online marketplace that helps connect Sales professionals with the right Sales Software vendors.

SME marketing channel preferences revealed

Savanta

There are 1.3 million of them, they generate half of the UK’s GDP and employ 60 per cent of the private sector workforce. Moreover, they’re big buyers of B2B products and services. Just ask Sage who’s built a £1.4 billion business on the back of them. SMEs are a potentially significant opportunity for many B2B marketers then, but how best to open a conversation? This was puzzling me so I asked 450 buyers of B2B services within SMEs to imagine a prospective supplier wanted to engage with them.

SME 199

Digital Marketing for Control Engineers, Machine Builders and Designers

Industrial Marketing Today

As an industrial marketing consultant, I interact on a daily basis with engineers and technical professionals from the Automation and Process Control industry. I receive valuable firsthand feedback on what this audience wants and needs from their digital marketing initiatives. It was reassuring then when the findings from Machine Builder Research and Buying Study 2011 done by Control Design mirrored what I’ve been hearing from my industrial clients.

Design 207

“Oursourcing” – Typo or New Concept?

Webbiquity

I was writing some web copy for a client the other day when I accidentally typed “oursourcing&# instead of “outsourcing.&# Now, being that I don’t exactly type with the fluid grace of a classical pianist, I make typos all the time. But this one caught my eye.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

DemandCon: Why Storytelling Drives Demand Generation [Video]

Modern Marketing

by Jesse Noyes | Tweet this. Jeff Ernst would like you to know that people don’t give a hoot about your product. They care about why you bothered to build it, package it and sell it.

B2B Marketing Predictions – 3 Actions To Achieve Your Goals in 2011

Marketing Insider Group

Is 2011 turning out the way you expected? Is B2B Marketing tackling the big strategic challenges or just slogging along and fighting the organizational fires that tend to consume too many of our days?

Prospect Development Program Jumpstarts Manufacturer’s Channel Sales

ViewPoint

How many times have you lost a piece of business because the buyer didn’t know who you were? Probably more often than you’d like. Few companies have the sales and marketing resources to adequately cover their markets.