Problem-centric Industrial Marketing
Industrial Marketing Today
JULY 12, 2011
Please indulge me if my headline made you go “Huh?” Read on…. Industrial and manufacturing marketers are trained to sell solutions. Nobody buys product features, they want solutions. That’s marketing 101, right? I get that. However, if you are a manufacturer or an industrial services company, ask yourself this question, why would anyone buy your products or services if they don’t know they have a problem?