July, 2011

The New Social Buyer Ecosystem

Tony Zambito

Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    The pace in 2011 has noticeably quickened. 

How social media muteness endangers your company: The crisis at McKinsey

Chris Koch

McKinsey recently learned a difficult lesson about what happens when the world takes your thought leadership marketing seriously—and when you lack the ability to respond in the moment through social media.

Media 106

Trending Sources

Writing effective email copy from an expert in B2B marketing, lead generation and lead nurturing

Sales Lead Insights

This is the latest in our ongoing series of tips from some of the experts who provide our sales lead management consulting and training services and our marketing automation and lead-generation agency services. Meet Meryl Evans , one of our email copywriting experts.

The Myth of Business vs. Personal Profiles in Social Media

Marketing Insider Group

Like most people I started out using social tools for very distinct purposes. LinkedIn was for connecting with current and former colleagues. Facebook was for friends. Twitter took me a little longer to figure out but basically I decided it was where I would share professional content and opinions.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

More Trending

The Perils of Corporate-Personal Twitter Names

B2B Memes

In a post today on The Wall , Tom Callow addressed the tricky question of ownership of journalists’ Twitter accounts. If employees use a Twitter ID that combines their names with those of their employers’ brands, whose account is it?

Five Signs Your Content Marketing is an Illusion

Digital B2B Marketing

Content Marketing should provide valuable information to your market at large and to prospects at each stage of the buying process. Ideally, your content is easily discovered, naturally making you and your content a resource. But how do people find your content?

The 10 Traits of Successful Social Marketers

Marketing Insider Group

What makes one company’s social media strategy successful while others #fail? Recently I have been speaking with a number of marketers, customer service folks and even sales people about social media strategies that produce real business results.

Media 100

B2B telemarketing: An interview with Michael Brown

Sales Lead Insights

Ask before telling and learn before selling. Michael Brown is our “Business to Business By Phone Expert”. When it comes to using the phone to generate, nurture and qualify leads, there’s nobody better than Michael.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

B2B Marketing Automation Industry Size and Segments

Customer Experience Matrix

As I mentioned yesterday, our new B2B Marketing Automation Vendor Selection Tool (VEST) asks vendors to estimate the number of clients in each of four size categories. This provides an interesting overview of the industry. The segments are defined based on revenue.

Awareness E-Book Raises the Bar on Social Measurement

Paul Gillin

The question of how to measure social media performance, particularly in a marketing context, continues to be one of the industry’s hottest topics.

The Future of Buyer Personas is Social - Part 2

Tony Zambito

Image by daniel_iversen via Flickr. In part 1 of this reflection on the future of buyer personas, I focused on how it is important to leave some of the major misconceptions about buyer personas behind in order to peer into the future. 

Web Presence Optimization, Reloaded

Webbiquity

As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. So I figured it was time to update my inaugural post on this blog, What is Webbiquity?

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

B2B Marketing Tactics That Work Today

Marketing Insider Group

Today I will be on a panel moderated by Craig Rosenberg from Focus including Lisa Horner from Citrix and Greg Holzrichter from Virsto Software. The topic is B2B Tactics That Work (And Those That Don’t ).

Bridging the Content Chasm for B-to-B marketing automation and lead generation

Sales Lead Insights

There’s a new marketing term that I’m hearing more and more often - “the Content Chasm”.

6 lessons on how NOT to market to customers

Chris Koch

Here’s the kind of pressure that social media puts on us: After not posting anything to my blog in nearly six weeks, I feel compelled to offer an explanation. Isn’t that sad? Hey, but that’s how it is. Social media are like a school of sharks; keep moving forward or sink lifelessly to the bottom. Well, I have an explanation, or an excuse, and a damned good one at that. I broke my hip about four weeks ago (my bike slid from underneath me on a rainy morning on my way to work).

TV Really Is Easier to Measure than Social Media

Digital B2B Marketing

KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. Social media proponents responded, defending social media’s measurability and highlight the data social media provides.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Future of Buyer Personas is Social - Part 3

Tony Zambito

Image by Cristiano Betta via Flickr. This is the third part of a series of reflective articles on the future of buyer personas. 

Web Presence Optimization, Reloaded

Webbiquity

As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. So I figured it was time to update my inaugural post on this blog, What is Webbiquity?

A History of Dreamforce [Infographic] #DF11

Modern Marketing

by Joe Chernov | Tweet this There are few skills I value more than speed. If I were a gambler, I’d put my money on the “fast and good enough&# tandem over team “slow and perfect&# every time. But once in a while you need both speed and accuracy.

B2B lead qualification and scoring

Sales Lead Insights

The growth of the Internet has changed B2B buyer activity. Buyers don’t wait for a sales person to call them anymore. They get most of their education on the web.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Marketing Tools and Technology – How Does A Marketer Decide?

Marketing Insider Group

Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support. Technology is becoming critical for marketers to remaining competitive. .

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. In essence, this is what we do. Introduction.

Email Productivity Tips for Marketers

The Effective Marketer

A recent article on LifeHacker talks about tips to get faster email responses. They talk about: Write shorter emails. Write fewer emails. Ask for a response. Start with a deadline. Only email one person at a time.

How Social Media Gave True Blood a Transfusion

Buzz Marketing for Technology

The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Why Publishers Need Early Adopters, Annoying or Not

B2B Memes

Yesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. I’m not sure she means it. Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. If anything, the B2B industry needs to encourage early adopters, not bemoan them.

5 Common Stages of B2B Lead Nurturing

Modern Marketing

by Jesse Noyes | Tweet this If you work in the complex b2b marketing industry, you know just how long the journey from prospect to closed deal can take. Let’s just say it can feel more like an odyssey than a simple business transaction.

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Do Marketers Have Any Credibility?

Marketing Insider Group

In a recent survey, almost three-quarters of CEOs think marketers lack credibility. And according to the report, we’re not helping ourselves either. Now before I detail the survey findings, let me say that I agree that quantifying results is a challenge for the majority of marketers.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. In essence, this is what we do. Introduction.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.