November, 2020

Content Curation: How to Do It the Right Way (Plus Tips and Tools)

Hootsuite

Content curation is a valuable strategy for all content marketers. More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise.

Why Your Demand Gen Takes The Skill And Patience of a Gardener | What’s Your Edge?

Measure Up Marketing

Demand generation, which we commonly refer to as demand gen, is a fundamental capability of Marketing. It’s important to not shortcut the process if you want to consistently reap quality opportunities. This episode shares 5 steps we can borrow from gardeners to improve our conversation yield.

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Insiders

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The Ultimate Guide to Google Analytics for Content Marketing

Marketing Insider Group

Content marketers shouldn’t fear Google Analytics. It’s true it provides a lot of data, which can be overwhelming. But it has some amazing nuggets of wisdom for content teams to leverage.

The dark side of marketing technology (martech)

ClickZ

30-second summary: Complexity is an ongoing challenge. Martech’s proliferation of data and tools can be overwhelming, making it difficult to keep technology up-to-date and staff up-to-speed on how best to utilize the stack. Finding the right talent is another big pain point.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Manufacturing Marketing in the Age of Industry 4.0

Industrial Marketing Today

As I was researching the topic of manufacturing marketing for industry 4.0, I found a ton of online articles when I did a Google search for “marketing for Industry 4.0.” My search yielded 192,000,000 results. Read more The post, %Manufacturing Marketing in the Age of Industry 4.0%

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BERT: Google’s New Algorithm That Promises to Revolutionize SERPs

RockContent

Google is already such an intricate part of people’s lives that many of us chat directly with it. Users type “how do I get to the market” or “when does Spring start”, as if they were naturally talking to a person.

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AE & SDR Alignment: Like Lamb & Tuna Fish

Zoominfo

We go together like lamb and tuna fish. (Or Or you might prefer spaghetti and a meatball.) .

Why Content Marketing Can Deliver Better ROI Than Paid Search

Marketing Insider Group

There are so many directions in which you can take your marketing strategy these days, it can make you dizzy. SEO, PPC, email, social… the list goes on! Of course, most brands will choose a combination of several of these methods.

ROI 252

Why Enabling Buyers To Buy Is The Future Of B2B

Tony Zambito

Depending on the type of automobile you have, when you hit the gas pedal hard, there can be a slight hesitation. A hesitation that can be sometimes unsettling. Especially when trying to enter onto a highway. That moment of hesitation before the acceleration can feel like more than a mere second.

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Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Manufacturing Content Marketing—What’s Ahead in 2021

Industrial Marketing Today

No, I don’t have a crystal ball. What I do have is the brand-new report, Manufacturing Content Marketing, Benchmarks, Budgets, and Trends—Insights for 2021 published by the Content Marketing Institute. I was given an advanced.

7 Types of Emails You Need to Use in Your Sales Strategy

SendX

Customers today have a wide range of options for contacting your business. From social media, live chat, phone calls, SMS, and many others. However, email remains the most popular way for customers to interact with brands.

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How to add jQuery scripts to WordPress?

RockContent

WordPress plugins and themes are part of what makes the CMS so popular, as they allow the customization and optimization of the websites hosted on the platform. However, to take full advantage of these elements, it is important to know how to add and use jQuery scripts.

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Getting to Know GIDI Part 3: How to Implement (a Meaningful) D&I Program

Zoominfo

Many corporate leaders still have blind spots when it comes to the obstacles confronting an employee from an underrepresented group. They fail to realize that just having a diversity and inclusion program may not be the end all, be all solution to discrimination. .

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics.

Buyer-Enabled Selling: The Next Progression In B2B Sales

Tony Zambito

Social progress has often been a marker defining history. In the last one hundred years, there are many examples. Women earning the right to vote. The civil rights movement of the 1960s. Legalization of same-sex marriage. These are just a few of many.

Your Content and Social Media: What You Need to Know

B2B PR Sense

Content and social media seem like the ultimate pair -- you create content, social media helps you amplify it. Engagement on social media boosts brand awareness, brand authority, and even website traffic.

The Future of Email Marketing in 2021 & Beyond (Trends that Matter)

SendX

A lot of folks believe that email is dead. With the increased use of chatbots, social media platforms, etc., the assumption is that email's place has been overtaken. However, this assertion, and the assumption it is based on, is wrong.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Create a Global Content Marketing Strategy

RockContent

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel.

Getting to Know GIDI Part 2: The Importance of Employee Activism

Zoominfo

Employee activism is nothing new. Throughout history employees have taken to strikes, walkouts, and demands for their own human, labor, and moral rights along with the rights of others. .

How Using the Right MarTech Tools Can Help Drive Sales

Marketing Insider Group

Marketers today all struggle with the challenge to show ROI. That’s why technology has become a given for the modern marketer. MarTech tools can automate, optimize, and analyze your marketing programs like never before.

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7 Reasons To Update Your Buyer Insights And Buyer Personas

Tony Zambito

We have all encountered an experience where we happenstance upon a picture. Seeing an old picture in a new light. Perhaps it is a picture of your children. Or a photo of a relative in their later years and no longer with us.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

74% of Marketers Have Made Changes They Will Keep as a Result of COVID-19

KoMarketing Associates

The COVID-19 pandemic has undoubtedly changed the way marketers do business, and new research shows that many intend on keeping these alterations in place as time goes on.

Inbound Email Marketing Strategy

SendX

When you are running a business, there is always a desire to grow your brand’s visibility and influence that drives you to achieve excellence. There is no better way to make your marketing campaign more effective and impactful than the proven and trusted inbound email marketing methodology.

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What is browser cache and how to clear it?

RockContent

If you have already done any activity such as creating a blog or website using WordPress, and needed to make any changes to a plugin or theme that it uses, probably, after doing the tests, the changes have not appeared in the browser.

How NOT to Cold Text Your Sales Prospects

Zoominfo

While the idea of getting a text from a sales professional may seem a little out of the ordinary. Yet, in the current remote working universe, sales reps are turning to text more than ever before. .

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.