October, 2013

A Guide to Retargeting (Remarketing) for B2B Marketers

KoMarketing Associates

According to research from American Business Media , B2B marketers are set to make increasing investments in digital advertising, specifically through search engine and mobile advertising, in the coming year, as detailed in a recent article from eMarketer.

B2B 312

PowerViews with Ardath Albee: Sales Reps Need to Get ‘Content CliffsNotes’

ViewPoint

Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social media — you have to nurture the relationship. It doesn’t develop naturally; it takes work.

Sales 309

Mobile Marketing: What 4 top B2B companies can teach us about mobile

B2B Lead Generation

Tweet We all are hearing time spent with mobile devices will surpass time spent with desktops. Well, it is already happening in the B2C world, according to a recent study from Millennial Media and comScore. It won’t be too long before it starts happening in the B2B world.

Mobile 303

The Top #Nifty50 Women Writers on Twitter for 2013

Webbiquity

Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. 2011 was the inaugural year. In 2012, the #Nifty50 recognized the top men and women on Twitter in the technology realm.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

99 Amazing Facts On The Future Of Business [Slides]

Marketing Insider Group

The Future of Business is being defined right in front of our eyes. Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up.

More Trending

B2B Link Building: Identifying Low-Hanging Fruit

KoMarketing Associates

Link apples just waiting to be picked! Link building campaigns are the #1 cause for search marketer balding in the U.S . Ok maybe not, but they do require time, patience, and persistence to be effective.

PowerMinute: [Video] Learn How Fewer Leads Can Drive Higher Sales

ViewPoint

Are your sales reps rejecting your marketing leads? Far too many companies evaluate marketing’s success by the number of leads they hand over to sales.

Video 297

B2B Marketing: What a 11% drop in conversion taught a live audience about lead gen

B2B Lead Generation

Tweet Recently, we ran a live test for our audience at MarketingSherpa Lead Gen Summit 2013 and as I discovered, this isn’t the easiest thing to do. The greatest difficulty rests in thinking about lead generation and optimization in new ways – and hoping those ideas produce significant results.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” stage to the “how do I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?”

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Trends and Predictions On The Future of Content Marketing [Slides]

Marketing Insider Group

This week I presented at the BtoB Magazine’s Digital Live conference in New York. The topic was the future of content marketing. And I walked the audience through the trends and some of my own predictions related to content marketing, marketing and even the future of business itself.

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The Two "Must Haves" For Successful B2B Email Marketing Campaigns

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B marketers who are able to help their email subscribers rather than annoy them will be much more successful in generating leads and sales. Email is one of the most cost-effective B2B marketing tactics.

Social Data, Structured Data & No Data: SMX East 2013

KoMarketing Associates

Last week I headed south to New York City to speak on a panel at SMX East. The panel, a Q & A on content marketing, was both entertaining and informative, and there were some great takeaways (thanks for the coverage Outspoken!).

Social 275

PowerViews with James Obermayer: Why Don’t Sales Reps Follow Up On Leads? The Real Issue

ViewPoint

We’re nearing the last quarter of 2013, and another year of sales will soon be behind us. An important question all sales and marketing departments should be asking themselves is how they can better communicate in order to follow up on leads.

Sales 291

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

5 Reasons to Gate Lead Nurturing Content

The Point

A client asks: “I notice that you’re recommending we gate our offer content behind landing pages as part of the lead nurturing campaign. Why is that necessary when we already know who these people are? Aren’t we just making it more difficult for people to respond?”.

Content Marketing and the Art of Storytelling

ANNUITAS

Your words are the best words. Sometimes we spend too much time looking for the right words, instead of using our best words, whatever they may be. Blog content marketing Doug Kessler Erika Napoletano Joe Chernov Joe Pulizzi Larry Smith MarketingProfs B2B Forum Steven Shepard

Graffiti Artist Banksy Proves That Context Is Everything

Marketing Insider Group

Image source: Banksy. I don’t usually cover “the news” but great examples of content marketing don’t often make the news.

How To Get More B2B Press Coverage Without Being a Jackass

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer The most effective way to get more news coverage for your company is changing. Here’s what to keep in mind to be successful.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

10 Content Marketing Resources for the B2B Marketer

KoMarketing Associates

As the saying goes, “content is king.” This motto points to the importance of content marketing and to its ubiquitous nature.

PowerViews with Jill Rowley: Social Employees Should Connect and Amplify

ViewPoint

A lot of people don’t know how to use LinkedIn. Many see it as a job board where they can post their resume, not as a hub that connects people with like-minded interests.

Social 284

How To Analyze and Grow Website Visits

Webbiquity

Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic.

Use Content to Uncover Tacit Know-how Inside the Minds of Engineers

Industrial Marketing Today

I recently read the survey, 2012 Mind of the Engineer that was released by UBM Electronics, the global leader in media and marketing solutions for design engineering and the electronics [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Business Blogs Content Marketing Industrial Marketing mind of the engineer Tacit know-how

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

8 Steps To Effective Content For Social Media

Marketing Insider Group

Source: Faceook. It’s not enough to create great content. It needs to be viewed and shared by your target audience in order to be effective. To help, I created this presentation called the “ 8 steps to effective content for social media ” to help for a recent webinar.

The Secret To Being A B2B Email Marketing Wizard: List Segmentation

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer If you pull back the curtain on the wizardry of awe-inspiring B2B email marketing, this secret will be revealed: list segmentation.

What Halloween Can Teach Us About B2B Content Marketing

KoMarketing Associates

A couple of years ago (during the height of his superhero obsession), my stepson went as Spider-Man for Halloween. This wasn’t just any costume: It was a red and blue polyester jumpsuit complete with a matching mask and muscle chest.

PowerViews with Kyle Porter: How Can You Sell If You’re Always On?

ViewPoint

I’m a follower of SalesLoft, where Kyle Porter and his team consistently produce a phenomenal list of targeted leads. So.how do they help people generate a higher response from clients and customers than many other companies?

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).