February, 2015

5 Ways B2B Organizations Can Incorporate Video Marketing

KoMarketing Associates

The integration of video content has been a confusing topic for many in the B2B space. However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting.

When Bad Things Happen to Good Leads - Part 2

ViewPoint

In part 1 of this series we discussed the troubling statistic that 70 – 94% of leads generated by marketing are ignored by sales. Part of the problem is the misuse of valuable data that results from marketing contact. The first type of data we’ll look at is what we call the “pipeline” disposition*.

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A/B Testing: How adding a second CTA increased clickthrough 291%

B2B Lead Generation

Tweet How do you serve “ready to buy” customers and “just looking” prospects on the same page? You don’t want to alienate one group while speaking to the other. However, you still need to offer both sets of customers the next step they need no matter their level of interest.

The month in #mrx

Savanta

Every four weeks we here at @circle_research find the most popular Tweets about market research (#mrx in Twitter talk) and take a look at what’s hot. What do surveys and Bollywood have in common? This month saw an unusual collision of two worlds.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

29 Amazing Content Marketing Quotes To Inspire You

Marketing Insider Group

In our Strategy work, we help brands build and hone their content strategies, taking into consideration their marketing goals, brand positioning, and the competitive landscape.

More Trending

6 Great B2B Business, Marketing, and Strategy Books

KoMarketing Associates

It’s been proven that high income earners read more books than other demographics. According to Tom Corley’s Rich Habits , 88% of the wealthy read 30 minutes or more each day for education or career reasons, versus 2% of the poor.

When Bad Things Happen to Good Leads - Part 1

ViewPoint

There will be a ton of ink (and cyber ink) dedicated to lead nurturing this year. Most of it will be about using marketing automation to nurture leads. In and of itself, marketing automation is not a bad thing. More accurately, it’s a good thing being used badly by most companies.

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Lead Generation: How an insurance company reduced acquisition costs in purchased leads

B2B Lead Generation

Tweet Generating leads organically can ease the qualifying process, throwing “bad” leads out that are simply not worth pursuing. Growing a list organically also allows marketers to know more about a prospect right from the get-go, passing more qualified leads on to Sales.

5 Sales Tips My Kids Learned from Watching Shark Tank

The Point

Confession: at our house, we watch a LOT of reality TV. One of our favorite series – and one of the few reality shows that’s also family-friendly – is ABC’s Shark Tank. I love the brash personalities, the high-stakes negotiation, and seeing entrepreneurs achieve their life’s dream.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The Rise Of Emoji Marketing

Marketing Insider Group

For years, brands have been chasing the coveted millennial market for their size, influence, growing incomes and their insatiable appetite for digital media. But now, the eldest millennials are approaching 40 and we see marketers shifting their attention to “generation z.”

The Best Marketing Podcasts for Marketers Who Want To Be CEO

The Forward Observer

Do you want to keep up with the smartest thinking in the quickly-changing field of marketing? Listening to these marketing podcasts will help. In a recent Forbes article " Are Today''s Marketers Tomorrow''s CEOs? ," Kimberly A.

What B2B Marketers Need To Know About Social Media Advertising in 2015

KoMarketing Associates

Over the past few years, advertising on social media has grown in sophistication. What started as a few advertisements on the side of the screen has evolved into a full and mostly seamless blend of the overall social media experience.

Sales Lead Management Leads to the Most Efficient Media Buy

ViewPoint

Few companies get by on their good looks—although the engineering department would like to think that the pure genius and word of mouth about your product is enough to sell it. In their opinions marketing is not needed.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Content Marketing Tips for Lead Nurturing

B2B Lead Generation

Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. No plan for consistency. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. My advice is to start accumulating and building your lead nurturing library now.

4 Reasons to Publish on a LinkedIn Blog

Writing on the Web

Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn ? I’m not yet, but I will be right after I write this blog post! Since early 2014, LinkedIn opened its publishing platform to its 300+ million users.

Personas Are Great (Except When They Suck)

Marketing Insider Group

I recently presented at a Content Marketing conference on the topic of content marketing personalization. I argued that personalized content was the key to defining the core job of marketing: to build relationships at scale. And I made sure to differentiate personalized content from personas.

How to Build Content That Attracts the C-Suite

Webbiquity

Guest post by Tom Whatley. Getting in front of senior decision makers is a common struggle among marketers. When it comes to C-Suite marketing, cutting through the noise and creating content that senior executives will find valuable is hard. There is a methodology that can make this process easier.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities.

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Why Social Media Doesn't Work [PowerViews LIVE Highlights]

ViewPoint

On February 3, 2015, I had the pleasure of having leading marketing expert Jamie Turner on PowerViews LIVE to talk about “Why Social Media Doesn’t Work.” Right off the bat you may be thinking, “Social media doesn’t work? It’s everywhere!” This is true.

Peter Mahoney, Nuance Communications CMO: People Still Buy Things— the Human Side of Marketing Technology

Crimson Marketing

“Businesses don’t buy things, people do,” says Peter Mahoney, CMO of voice and natural language software maker Nuance Communications.

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2 Sure-Fire Ways to Inspire Your Blog Writing

Writing on the Web

A few years ago I polled readers and asked what their biggest blogging challenge is. Turns out, it’s not lack of time, it’s lack of inspiration. Does your blog writing lack inspiration? Is it hard to get really fired up when starting to write a post? I get that.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Content Marketing Personalization: Build Relationships At Scale

Marketing Insider Group

I know you’re wondering “what the heck is content marketing personalization?” ” I promise I will get to that. But first, I want to tell you a brief story I am pretty certain you can relate to. I went to the doctor a few weeks back. He asked what line of work I was in.

Seven Expert Google Analytics Guides

Webbiquity

You’ve likely at some point come across the contention that humans only use 10% of our brains’ capacity (which is a myth , though a popular one).

5 Super Simple Ways to Show Your Readers You Understand Them

KoMarketing Associates

Recently, I spent a week stuck in the Midwest due to travel complications getting back to Boston ( remember summer?? Yeah, I don’t either ).

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Factoring Psychographics into the Buying Process [PowerViews LIVE Highlights]

ViewPoint

On January 8, 2015, I had the privilege of hosting Paul Gillin on my PowerViews LIVE show. In the session, Paul encourages marketing executives to truly get to know their buyers by uncovering their emotional triggers and creating compelling content based on psychograhic personas.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!