May, 2010

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 18 Social Media Quotes My Wife Is Sick of Hearing Me Say May 13th, 2010 |Written By: Jay Baer | View Comments Tweet In my ongoing quest to have chicken served in every conceivable way, courtesy of banquet chefs

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Customer Worthy (The Book) Offers Methodology for Customer Experience Management

Customer Experience Matrix

My friend and former business partner Michael Hoffman of ClientXClient recently sent a copy of his new book Customer Worthy , which explores use of his customer experience management tool, the CxC Matrix. I’ve long been a big fan of the Matrix*, which visualizes all the ways a customer can interact with a business. The new book provides a detailed explanation of Matrix concepts and applications.

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BtoB 2010 Lead Generation Guide

markempa

BtoB Magazine just published their 2010 Lead Generation Guide. The guide contains information about trends, expert columns, market statistics and vendor lists. I recommend you check it out. Here's a few of the articles that I found relevant in the guide: Social media tips for demand generation Maximizing online content to fuel conversations, conversions B-to-c marketing tactics that can drive b-to-b revenue Creating e-mails that generate leads Finding new ways to maximize your list 7 tips on usi

BtoB 171
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Why Does Writing Take So Long?

WriteSpark

“I will send the first draft to you next week.” A typical commitment from a freelance writer, who will consider a week or more a reasonable amount of time to research, write, and polish the first draft of any but the simplest of sales documents. But if you are facing a “we need it yesterday” deadline as a marketing communications manager, a writer’s schedule may seem unnecessarily leisurely.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Start to Analyze B2B Marketing Strategy

NuSpark Consulting

It’s never too late to analyze marketing strategies and start the road to a strategy that will increase ROI. Here are some items to consider when you reevaluate: 1. Combine email with social media. All email communication should include options for users to share your content within social media channels such as [.]. Tags: Content Lead Nurturing Marketing Strategy.

More Trending

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 4 Steps to Drive Sales with a Social FAQ May 11th, 2010 |Written By: Jay Baer | View Comments Tweet One of the key benefits of social media that’s not talked about nearly enough is its ability to mitigate

FAQ 138
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Omniture Study Suggests Marketers Doubt Value of Analytics Investment

Customer Experience Matrix

Not to beat a dead horse, but Wednesday’s eMarketer reported on yet another survey that touched on the question of why marketers don’t measure. Although the Omniture 2010 Online Analytics Survey is obviously limited to Web analytics, the answers probably apply to other types of measurement as well. I wasn’t able to get a copy of the full survey results, despite two requests to Omniture and even filling it out myself, which was supposed to yield a copy that compared my answers with my peers'.

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Thoughts on how the human touch impacts marketing performance

markempa

Improving marketing performance is not just about implementing the right technology; it’s also about creating a strategic process to involve people in the process of lead nurturing and qualification. You may have the best content in the world, but there are just some things that must be discovered through a human, two-way conversation. To put some perspective on how the human touch impacts marketing performance, I was interviewed by Chris Doran to focus on the importance of leveraging personaliz

Outreach 139
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Integrating mobile into B2B marketing

Chris Koch

Great conferences have impact that lasts long after the day (or two or three) that they occur. MarketingProfs’ B2B Forum is one of those conferences. For example, the Twitter stream from this thing (#MPB2B) is still going strong weeks later. You should check it out; it’ll give you a great list of B2B marketers to follow. Another sign of a great event is the people it attracts.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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B2B Content Marketing - Less is the New More?

Ambal's Amusings

Is less better than more when it comes to content? Instead of bombarding prospects with "too much content" should companies carefully chose 1 or 2 pieces of important content that will educate prospects? We asked our panel of B2B marketing experts " What do you recommend to marketers that create and market content? What kind of content is most useful in each phase of the B2B marketing cycle?

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How to Convert Readers into Clients on Your Blog

Writing on the Web

If a blog is the best marketing tool on the planet, then how does it convert readers to clients? It may seem like a stretch… like building a bridge over a river and leading readers across. Dare I attempt a pun … like, how do you lead them Over the River Buy ? (Please don’t groan while I’m trying to entertain you…). What’s the most important thing to remember when you’re writing for your business blog?

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14 Things I Think I Think About Social Media

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 14 Things I Think I Think About Social Media May 26th, 2010 |Written By: Jay Baer | View Comments Tweet This is a video interview that my friend Mike Stelzner of Social Media Examiner did with me a few weeks ago

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DemandBase Adds Real-Time Access to Web Visitor Identities

Customer Experience Matrix

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It's another step in the company's systematic expansion. It’s more than a year since my original post about DemandBase. At the time, they had just extended their product beyond basic IP-address-based Web visitor identification to provide company details and contact names.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love

markempa

In a recent post I talked about the most important B2B marketing metrics to CEO’s or what I believe CEO’s should be measuring. All too often Marketing is measuring one thing while the CEO’s are asking a question those measurements don’t answer. The biggest challenge for marketers is the quality vs. quantity tug-of-war. I think most realize quality leads are what sales wants (and the ones that will close) but the quantity of leads always seems to be top of mind with CEO’s which force marketers sw

Lead Gen 156
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Monetize Your Typos

B2B Memes

Doctorow: Make money with typos. A while back, I lamented how social media seem to lead inevitably to the decline of editing and proofreading. I was given new hope this weekend, though, while listening to Leo Laporte’s podcast “ This Week in Tech.” Towards the end, guest Cory Doctorow, the science fiction writer and Boing-Boing co-publisher, mentioned a publishing project that involved, among other things, offering readers incentives to alert him to typos.

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3 Ways to Enable The New Digital Buyer Journey

Tony Zambito

Image via Wikipedia. In Spain, for thousands of years Christian pilgrims have come to walk the Way of St. James where legend has it that the body of St. James is buried in northern Spain.  Today, many take this journey which has several different routes and has different degrees of difficulty.  It can take weeks and some say even months if you take such a spiritual journey.  For many, it is a spiritual renewal that is life changing.

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Lead Gen Tips: Use Google to Search LinkedIn

Smashmouth Marketing

Since I was spouting all about LinkedIn at Chris Brogan's New Marketing Experience last month, he has recently been on a LinkedIn crusade to find all the tips and tricks burried inside. Although I love taking a little credit, his recent articles have been full of LinkedIn Goodness. Use LinkedIn Effectively Your Network News Keep LinkedIn Clean With all the momentum, I thought I would share another LinkedIn tip, use Google to search the public profiles.

Lead Gen 140
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Online Community With Purpose and a Plan May 5th, 2010 |Written By: Jay Baer | View Comments Tweet Lisa Beatty was at a cross-roads.

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CMO Survey: Measurement Isn't Our Top Priority

Customer Experience Matrix

I’ve spent a lot of time looking at surveys to understand marketers’ priorities. Another one crossed my desk today, taken by Aprimo at Argyle Executive Forum ’s 2010 CMO Spotlight Forum: Retail and Consumer Goods & Services on April 29, 2010 in New York. The results are the most puzzling yet. The survey seems nice and simple: three questions with five answers each, and the answers contain similar categories.

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100 Tips for Trade Show Lead Generation

markempa

Lead generation remains the top reason most companies exhibit at events and tradeshows. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. I came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that's worth checking out. The following is a sampling of Thimmesch's tips that I though were useful: 4.

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7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense

LeadSloth

Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. There has been a lot of talk in the industry about possible consolidation, such as vendors going out of business, becoming irrelevant or being acquired. This is the first transaction involving a major software vendor, so it deserves some notice. Everybody expected Salesforce.com to make a first move, but Oracle surprised us here :- ).

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

Your B2B markets are changing rapidly. It is now harder than ever for B2B vendors to get the attention of our audiences. The effectiveness of traditional push marketing is rapidly declining, marketing budgets and headcounts have been slashed over the last few years (while output expectations have increased), and the availability of new technologies for marketing automation is leaving many B2B marketing professionals scratching their heads.

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B2B Appointment Setting Experts Getting LOST?

Smashmouth Marketing

If you're like me, last night you spent over four hours consumed with watching the finale to the television series LOST. Now I'll give you that it probably wasn't the best use of four hours of my life, but I've enjoyed the show so much over its six seasons that I just wanted to take the final episode in as much as I could, and for Smashmouth, that means inspiring a blog article.

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Digital and Dollars – Successfully Adding Online Marketing to Your.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services May 25th, 2010 |Written By: Jay Baer | View Comments Tweet I recently returned from my first-ever trip to beautiful Ashevi

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Why Marketers Don't Measure: A Test to Find Out

Customer Experience Matrix

Last week's post Why Marketers Don't Measure generated some interesting debate on whether the problem is lack of time or lack of knowledge. It dawns on me that this should be a testable question -- something the assembled measurement gurus should find congenial. My initial thought is an a/b test of email headlines, one offering "quick and easy ways to improve your marketing measurement" (i.e., time) and the other offering "learn how to do a better job measuring your marketing results" (i.e., kno

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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LinkedIn B2B Lead Generation Roundtable Group Turns One

markempa

Last year, I launched the B2B Lead Gen Roundtable Group on LinkedIn. It started with a simple goal: to create a group to discuss and share ideas that focus on the many aspects of B2B lead generation such as lead nurturing, lead management, teleprospecting, social media and more. We didn’t start the group to become the biggest; we just wanted it to be the best.

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Google Adsense revealed

NuSpark Consulting

Fresh from Google on how Adsense works (those listings you see on other people’s sites) If you’re a publisher using Google AdSense on your website then you might be interested in reading the latest blog post from the AdSense blog which reveals Google’s revenue share model (AdSense for content and AdSense [.]. Tags: Search Marketing.

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11 Myths of Social Media Marketing

Webbiquity

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. This confusion is partly due to some still-common misconceptions about social media marketing.