Customer Experience Matrix

MARCH 26, 2009

If you read this blog regularly (and who doesn't?), you know that I see a lot of demand generation systems. Naturally, the vendors showing them to me have all thought very carefully about their designs and made the best choices they could, typically based on feedback from their customers. As a result, they tend to be quite certain that they have made the right decisions and are correspondingly unreceptive should I suggest otherwise.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

WriteSpark

MARCH 26, 2009

When they consider sales materials, most people think only of a brochure. In my experience as a technology writer, I have confirmed that many distinct materials can help with a variety of marketing situations. The guidelines presented here will help you choose the right materials for typical technology sales and marketing challenges. Launching a New Product.

Comparison 120

Comparison Copywriting Banner Ads Press 120

markempa

MARCH 4, 2009

According to the 2008 Miller Heiman Sales Best Practices Study, only 37% of respondents agreed that their sales and marketing organizations are aligned in what their customers want and need. I discussed this disconnect with Bill Golder in the February issue of Sales & Marketing Management. You can check out the interview online: Chronicles of a Sales Leader: The Lack of Sales and Marketing Alignment in Organizations Today.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 120

Buzz Marketing for Technology

MARCH 31, 2009

It's a very exciting day for me here at Avaya. We just launched a new product that is a true leap frog from where most enterprises are today and will make it easier for enterprises to integrate social technologies like Facebook into their overall communications and contact centers while saving them real dollars in the near term. As the co-author of Facebook Marketing for Dummies - I couldn't be more excited about this product which allow companies to be much more social in the very way they comm

Social Networks 100

Social Networks Business SMS Facebook 100

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Webinar Metrics

B2B Marketing Traction

MARCH 27, 2009

Home. Services. Blog. About. Resources. Contact. Home. Do you have a marketing plan for 2012? Are you doing the right marketing, to the right people, and measuring results? We’re marketing consultants who drive the right marketing results for B2B companies, including manufacturers, technology companies, service companies and ad agencies. We provide: Chief Marketing Officer (CMO) for Hire services.

Paid Search Agency 111

Paid Search Agency Planning Work Management Marketing Management 111

Customer Experience Matrix

MARCH 27, 2009

I just realized I hadn't mentioned this upcoming Webinar in the blog. It's on April 2 at 2 p.m. Eastern. I'll be talking about whether and when to use on-demand business intelligence. Webinar is sponsored by Birst , an on-demand BI vendor. (I guess that eliminates most of the suspense about how I'll answer to the title question.) Birst co-founder Paul Staelin will also present, and of course we'll take questions.

Webinar Metrics 120

Webinar Metrics Demand Business Vendors 120

WriteSpark

MARCH 17, 2009

Many companies use white papers at the beginning of the sales cycle to attract prospects. But white papers can also be useful in a later stage of a sales cycle, when an individual customer or a buying committee is identifying the final purchase criteria and narrowing the list of products and vendors that will receive further consideration. A white paper can set the agenda for a purchase decision by convincing the reader that the areas where your product is better than its competition are the mos

Paper 120

Paper Purchase Sales Cycle Copywriting 120

Anything Goes Marketing

MARCH 24, 2009

Although we’re in a down economy I’ve still been able to travel twice out of the last three weeks meeting with clients, working until all hours of the night and seeing first hand what is on the minds of marketers these days. I personally wouldn’t have it any other way. During my travels, I saw the following parking space that made me stop and consider the message that it was saying (had to take a picture of it – thanks Andrew!).

Sales Management 121

Sales Management Top of Funnel Paid Search Agency Work Management 121

Buzz Marketing for Technology

MARCH 25, 2009

Contextual Now I know this isnt such a new statement - but consider these clues. When the folks who created ET the movie (I hope I am not dating myself here) wanted to use M&M's as the candy that ET was most attracted to - Mars said no but Reese's Pieces said yes. Following the release of the movie Reese's Pieces sales went up 65%. That's no small feat to move the needle of a candy manufacturer that much!

Advertisements 122

Advertisements Advertising Interactive Marketing Tagging 122

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

LeadSloth

MARCH 22, 2009

I’m working on an interesting project right now: moving away from a marketing automation system. The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. Smart or foolish? I’d love to have your input on the potential pitfalls (and benefits) of this approach. Background. The company in question has used a comprehensive marketing automation system for about 2 years.

Marketing Automation Services 101

Marketing Automation Services LEADSExplorer netFactor Leadlander 101

Smashmouth Marketing

MARCH 25, 2009

When I was recently at the Sales 2.0 conference, I had several conversations and debate about the value of Face-to-Face meetings versus Con-calls/Web-meetings. Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. With the advent and popularity of web conferencing and the price of travel, most executives are accepting con-call/web-meetings as a standard way of doing business - especially introductory meetings.

Lead Gen 109

Lead Gen Marketing Management Conference Advertising Agencies 109

Customer Experience Matrix

MARCH 25, 2009

I’ve been focusing (obsessing?) recently on the idea that the boundaries between marketing and sales are breaking down because leads now interact with both departments throughout the purchase cycle. This is clearly inevitable: if nothing else, leads still visit your Web site (controlled by marketing) even after they are “turned over” to sales. More fundamentally, the very idea of a lead being “turned over” is now obsolete: today the buyers are in control; neither department ever owns them in the

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Salesforce.com 120

B2B Marketing Traction

MARCH 20, 2009

Home. Services. Blog. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page.

Web 2.0 100

Web 2.0 Paid Search Agency Newsletter Internet Marketing 100

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Social Media

The Effective Marketer

MARCH 15, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Productivity Paradox: Short Term or Long Term Effect? I’ve been thinking a lot lately on how to recover time I’ve spent in tasks not directly associated with what I consider productive , i.e. email, admin stuff, and doing everything else but those tasks that will help me achieve my goals.

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

Buzz Marketing for Technology

MARCH 23, 2009

Would you ever have imagined that your relationship status determines whether or not you're likely to use a Facebook app? Me neither! And, the common belief is that the more wall activity a person has on Facebook, the more likely they are to send virtual gifts. Nope. Not true. BLiNQ Media just released an unprecedented white paper that debunks common assumptions about social media behavior indicating branders may be missing the mark on their "sweet spot" of target users.

Facebook 130

Facebook Social Networks Paper Tagging 130

LeadSloth

MARCH 15, 2009

Today MarketingSherpa’s Email Summit started in Miami. It is focused on advanced email strategies, which is an important part of the demand generation process. Most of the case studies seem to be B2C rather than B2B. The focus is on list- and trigger-based emails and on landing pages, rather than on the full Lead Management Automation functionality.

Landing Pages 100

Landing Pages Multi-Channel SMS Trigger Marketing 100

Smashmouth Marketing

MARCH 24, 2009

We've all seen it, more than web publishers would like. That dreaded 404 Page not found error. A couple months ago, someone wrote to me regarding my company site saying they got an external link back to my site and received a 404 error because the linker mistakenly referenced the URL. It happens. Then one day I stumbled on Smashing Magazine's article that showed creative 404 pages.

Custom Publishing 100

Custom Publishing Creativity Video Marketing Leads 100

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Customer Experience Matrix

MARCH 18, 2009

I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. Since that’s critical to many demand generation users, I didn’t want to give a false impression by leaving it out. They officially announced the Salesforce integration and other changes (more about that later) on March 3.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

B2B Marketing Traction

MARCH 11, 2009

Home. Services. Blog. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page.

B2B Marketing 100

B2B Marketing Tactics B2B Newsletter 100

The Effective Marketer

MARCH 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Better Time Management with Smart Calendars Use your calendar to your advantage Using calendar the smart way I’ve noticed throughout the years that if something is not on my task list it won’t get done. Yes, I may remember the task from time to time and I write it down in a yellow sticky note, but getting it into my task list (be it in Outlook where I centralize everything,

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Buzz Marketing for Technology

MARCH 17, 2009

I was talking to a small business owner last night. They are in the middle of a very costly redesign of their B2C website and I couldn't help but ask if they had plans to set up on Facebook as well. Right now, I have Facebook on the brain. As you may recall I am in the middle of writing a book called Facebook Marketing for Dummies (Wiley) due out at the end of the summer.

Facebook 116

Facebook Marketing Websites Paid Search Agency Social Networks 116

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

LeadSloth

MARCH 16, 2009

From Web Analytics to Demand Generation. ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies.

ActiveConversion 101

ActiveConversion SMB Work Management Lead Management 101

Smashmouth Marketing

MARCH 21, 2009

We've all seen it, more than web publishers would like. That dreaded 404 Page not found error. A couple months ago, someone wrote to me regarding my company site saying they got an external link back to my site and received a 404 error because the linker mistakenly referenced the URL. It happens. Then one day I stumbled on Smashing Magazine's article that showed creative 404 pages.

Tagging 100

Tagging Custom Publishing Tips Creativity 100

Customer Experience Matrix

MARCH 10, 2009

I spent yesterday at an analyst conference for SAS , being briefed on the company’s plans for 2009. The presentations are considered confidential, so I can’t go into details. But I think it’s okay to share a few points that struck me. - credit and other financial risk analysis are a very strong business for the company right now. Of course this makes perfect sense, but it’s nice to see on two levels: first, that financial institutions are working on the issue and second, that there’s some good n

Conference 120

Conference Work Management Analysis Sample 120

B2B Marketing Traction

MARCH 8, 2009

Home. Services. Blog. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page.

Web 2.0 100

Web 2.0 Newsletter Internet Marketing Consulting 100

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference. The room was packet (the number I heard was 80 attendees) and a lot of information was flowing to and from the audience back to the presenters.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Buzz Marketing for Technology

MARCH 16, 2009

On Facebook you can’t be a Friend of a brand but you can be a Fan of a brand. While it sounds like a subtle difference it is actually an important distinction. Brands are the sum total of the experience a customer has when they are interacting with your brand. But on Facebook that interaction is relatively low and un-engaging. The interactions people may have with your brand will be limited to the people they interact with from your company.

Social Networks 106

Social Networks Rules Personalization Brand Identity 106

Anything Goes Marketing

MARCH 8, 2009

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. How am I doing this? With real stories! Today, I want to share these stories with you to help you better understand the power of social media and to hopefully inspire you to continue on your social media efforts or to jump in for the first time.

Social Media 154

Social Media Web 2.0 Media Blogger 154