The Death of Copy Writing
APRIL 25, 2012
Is copywriting really dying? After all, it plays a central role in creating a company’s brand and credibility. It helps to shape public perception of a business and what it has to offer. A strong, clear written message forms the core of marketing content for many businesses, from the big budget adverts - to the growth of business websites and SEO copywriting. But creating a range of content is only just the beginning. Copy - over and out?