INDUSTRY INSIGHTS YOUR PEERS ARE READING
Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. MORE
Tweet “It is absolutely necessary. Don’t base your marketing on assumptions and allow your customers to identify your success.”. Alex Corzo, Manager of Brand Integration, Orlando Health. How important is value prop testing? MORE
Paradoxically, in the early days of websites, when there were few standards to adhere to, most business websites were laid out with pretty much the same template: grid layout, logo in the upper left, content in the middle or left frame, “highlights” in the right sidebar. MORE
There are many of us that have the unique position of having to write hundreds or thousands of lines of creative for the B2B audience (or god forbid, other marketers). MORE
Artillery B2B Marketing Blog > The Forward Observer CEOs who are new to social media, but who understand the financial benefits can become the most passionate advocates for its use. Most CEOs today started their careers before social media had taken hold. MORE
Two years ago I wrote that Change is Coming To B2B Marketing. I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy. And it was straining traditional marketing strategy. MORE
According to the latest research from IDC , the amount of information we are all creating and sharing has grown 9 times in the last 5 years. MORE
It’s official—Amazon will close affiliate accounts in the state of Minnesota due the state legislature’s recent passage of an online sales tax bill. MORE
With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. MORE
My clients often ask me to write posts for their industrial blogs. This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Blogs Industrial Marketing Blog Search Engine Optimization (SEO) Industrial Marketing SME Subject Matter Experts MORE
Budget, Authority, Need, Timeframe (BANT) qualification is scrambled and outdated. Having budget was important in the days of "Our contract is up for renewal next year, we need budget". MORE
First, a question. From a marketing perspective, does it matter if prospects actually attend Webinars once they register? Some would argue: no, especially if those who register are net new leads, where the real value is simply getting the person to sign up in the first place. MORE
Artillery B2B Marketing Blog > The Forward Observer With a social media engagement strategy, marketers can make sure they not only pick the right social media networks, but also use the right tone and message in order to connect with their prospects, customers and advocates. MORE
The Search Engine Optimization landscape has changed dramatically over the last couple of years. One of the side-effects of these changes has been the fact that many low-cost SEO tactics have lost their effectiveness and power. MORE
I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet. Mary claimed that Mobile accessibility was driving rapid changes in the way we advertise, sell and innovate. MORE
Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . MORE
At a recent high school track meet I cheered on our team in several heats of the 4 x 100 and 4 x 400 relays and mused that we can look to track and field athletics for inspiration and tactics for marketing and sales alignment. MORE
Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Will Google Glass Revolutionize Buying and Selling? MORE
For the third week in a row, I find myself at another amazing marketing conference. MORE
Leunig’s Bistro & Cafe, Burlington, VT. A few weekends ago, my husband and I took a trip north to Burlington, VT for a mini-vacation. MORE
Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013. MORE
Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. MORE
In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. MORE
Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. MORE
Artillery B2B Marketing Blog > The Forward Observer B2B companies that align marketing with sales experience 20% annual revenue growth. Here''s how to do it. As long as there have been marketing and sales departments, there has been tension between the two. MORE
Tweet If you think Facebook is no place for B2B marketers, think again. And, consider the experience of Motorola Solutions. Facebook was one of the first places we started engaging on social media,” Belinda Hudmon, Senior Director, Global Digital Strategy and Operations, Motorola Solutions, said. MORE
B2B Lead Generation
JUNE 10, 2013
Tweet “It is absolutely necessary. Don’t base your marketing on assumptions and allow your customers to identify your success.”. Alex Corzo, Manager of Brand Integration, Orlando Health. How important is value prop testing?
ViewPoint
JUNE 11, 2013
At a recent high school track meet I cheered on our team in several heats of the 4 x 100 and 4 x 400 relays and mused that we can look to track and field athletics for inspiration and tactics for marketing and sales alignment.
Marketing Insider Group
JUNE 6, 2013
According to the latest research from IDC , the amount of information we are all creating and sharing has grown 9 times in the last 5 years.
KoMarketing Associates
JUNE 13, 2013
With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
The Forward Observer
JUNE 4, 2013
Artillery B2B Marketing Blog > The Forward Observer CEOs who are new to social media, but who understand the financial benefits can become the most passionate advocates for its use. Most CEOs today started their careers before social media had taken hold.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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B2B Lead Generation
JUNE 3, 2013
Tweet If you think Facebook is no place for B2B marketers, think again. And, consider the experience of Motorola Solutions. Facebook was one of the first places we started engaging on social media,” Belinda Hudmon, Senior Director, Global Digital Strategy and Operations, Motorola Solutions, said.
ViewPoint
JUNE 20, 2013
Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Will Google Glass Revolutionize Buying and Selling?
Marketing Insider Group
JUNE 11, 2013
I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet. Mary claimed that Mobile accessibility was driving rapid changes in the way we advertise, sell and innovate.
KoMarketing Associates
JUNE 6, 2013
In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle.
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Account-Based Marketing is a strategy, not a solution.
The Forward Observer
JUNE 20, 2013
Artillery B2B Marketing Blog > The Forward Observer B2B companies that align marketing with sales experience 20% annual revenue growth. Here''s how to do it. As long as there have been marketing and sales departments, there has been tension between the two.
Webbiquity
JUNE 4, 2013
Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy.
Reachforce
JUNE 11, 2013
Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. .
The Point
JUNE 18, 2013
Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Marketing Insider Group
JUNE 13, 2013
For the third week in a row, I find myself at another amazing marketing conference.
KoMarketing Associates
JUNE 10, 2013
Leunig’s Bistro & Cafe, Burlington, VT. A few weekends ago, my husband and I took a trip north to Burlington, VT for a mini-vacation.
The Forward Observer
JUNE 11, 2013
Artillery B2B Marketing Blog > The Forward Observer With a social media engagement strategy, marketers can make sure they not only pick the right social media networks, but also use the right tone and message in order to connect with their prospects, customers and advocates.
Webbiquity
JUNE 11, 2013
Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Smashmouth Marketing
JUNE 12, 2013
Budget, Authority, Need, Timeframe (BANT) qualification is scrambled and outdated. Having budget was important in the days of "Our contract is up for renewal next year, we need budget".
ViewPoint
JUNE 6, 2013
Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.
Marketing Insider Group
JUNE 4, 2013
Two years ago I wrote that Change is Coming To B2B Marketing. I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy. And it was straining traditional marketing strategy.
Industrial Marketing Today
JUNE 25, 2013
My clients often ask me to write posts for their industrial blogs. This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Blogs Industrial Marketing Blog Search Engine Optimization (SEO) Industrial Marketing SME Subject Matter Experts
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
KoMarketing Associates
JUNE 27, 2013
There are many of us that have the unique position of having to write hundreds or thousands of lines of creative for the B2B audience (or god forbid, other marketers).
The Point
JUNE 26, 2013
First, a question. From a marketing perspective, does it matter if prospects actually attend Webinars once they register? Some would argue: no, especially if those who register are net new leads, where the real value is simply getting the person to sign up in the first place.
Webbiquity
JUNE 17, 2013
Paradoxically, in the early days of websites, when there were few standards to adhere to, most business websites were laid out with pretty much the same template: grid layout, logo in the upper left, content in the middle or left frame, “highlights” in the right sidebar.
Writing on the Web
JUNE 19, 2013
The Search Engine Optimization landscape has changed dramatically over the last couple of years. One of the side-effects of these changes has been the fact that many low-cost SEO tactics have lost their effectiveness and power.
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From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).
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