March, 2006

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Florida

Smashmouth Marketing

Spending a week with my parents in Florida. Beach. It's been a long year and although some people would ask me "what are you vacationing from?" I will politely just ignore them and get a tan. The pic is dad taking a nice swing at his own course. Just pics from my phone, so sorry for the quality. Tomorrow is a beach day. Hell, they are all beach days. Let's see who can find the best sea shell for Melissa.

B2B Lead Generation Blog: Customer Referrals and Your Sales and Marketing Department

B2B Lead Generation Blog

for the complex sale you need enthusiastic referrals to help you build your reputation, differentiate yourself, demonstrate your value proposition, shorten your sales cycle, and drive revenue. so how do you ask for referrals

Micromarkets Part 2

WebMarketCentral

A few weeks back, I wrote about the dichotomy of micromarkets and mass markets. On a recommendation from Tom Austin , I just read The Rule of Three -- a book which nicely ties together my musings on how small, focused companies can thrive in the shadow of industry giants.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

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B2B Lead Generation Blog: Generating Real Sales Leads from Tradeshow/Conferences

B2B Lead Generation Blog

Aaron Ross over at "Building The "Sales Machine" shares some great tips on trade show lead generation. Ross writes, "You need a process that emphasizes quality of leads over quantity of names." I agree. Well meaning marketers can ruin

B2B Lead Generation Blog: Seth Godins speech on Marketing at Google

B2B Lead Generation Blog

Six time best selling author Seth Godin speaks to Google as part of their Authors@Google series. His talk is 48 minutes long and includes questions and answers from Google employees and hey, it's free. Watch video "All Marketers are

B2B Lead Generation Blog: Podcast Segment 4: Selling to BIG Companies

B2B Lead Generation Blog

segment 4 from my 1-hour live interview with jill konrath, chief sales officer and author of selling to big companies. listen to segment 4: selling to big companies (7:31 min 1.7 what's the best way to get a meeting with someone in

B2B Lead Generation Blog: Podcast Segment 3: Selling to BIG Companies

B2B Lead Generation Blog

segment 3 from my 1-hour live interview with jill konrath, chief sales officer and author of selling to big companies. listen to segment 3: selling to big companies (13:58 min 3.2 why do you hate unique selling propositions

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

B2B Lead Generation Blog: Podcast Segment 2: Selling to BIG Companies

B2B Lead Generation Blog

segment 2 from my 1-hour live interview with jill konrath, chief sales officer and author of selling to big companies. listen to segment 2: selling to big companies (11:29 min 2.7 what's the proper role of marketing

B2B Lead Generation Blog: Podcast Segment 1: Selling to BIG Companies

B2B Lead Generation Blog

if you're involved in complex sale, be sure to listen to the recording of my live teleseminar with jill konrath, chief sales officer and author of selling to companies. over 93% of the live audience (200 marketers and sellers) strongly

B2B Lead Generation Blog: Consistent Lead Generation Pays Over Long Term

B2B Lead Generation Blog

in many ways, the disiplines of b2b and b2c marketing and lead generation are different. but, scott mason's article in dm news, written primarily for b2c marketers, illustrates an important truth for us all: lead generation isn't just

Web Marketing Tools and Wisdom

WebMarketCentral

Two new resources for Web marketing assistance have recently been added to the Advice page on WebMarketCentral, the Web marketing portal. First, Mike's Marketing Tools guru Michael Wong offers reviews of a large selection of Web marketing tools, including ad tracking software, autoresponders, keyword bid management, email marketing, search engine optimization, and Web site traffic analysis.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

The Life of a Consultant

WebMarketCentral

Being a consultant or contractor has its advantages -- flexibility, challenge, constant opportunities to meet new people -- but it also means that you're a perpetual "outsider." My friend Dan Rutman has written a wonderfully witty piece entitled The Contractor's Guide to Corporate Culture that humorously captures the intangibles of fitting in with the company that's providing your temporary revenue. Although Dan is a professional contractor, his observations apply well to consulting also.