November, 2005

B2B Lead Generation Blog: E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation

B2B Lead Generation

universally, marketers love to use e-mail marketing for nurturing and cultivating future opportunities with their target audiences. on the other side, i've heard numerous speakers and bloggers declare e-mail marketing dead

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Bad Photography Gone Good

Smashmouth Marketing

Bad Photography Gone Good Take the time to view this slide show of toy camera photographs. The defects of cheap manufacturing causing Light Leaks that are treasured for their dreamy application to the photos. As photographer Theresa Manzanares puts it." bad photography gone good." Since I'm on the topic of photography. Gotta love Spencer Tunick.

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Follow-Through is Critical to Online Marketing Efforts

WebMarketCentral

In Web marketing, just as in hitting a golf ball, swinging a baseball bat or kicking a football, the importance of follow-through can't be overstated. In sports, failing to complete the motion means a shorter drive, hit or kick – in other words, you won't achieve the desired result. The same holds true for marketing. Launching a campaign or activity without the proper follow-through can mean poor results and/or unnecessary cost.

B2B Lead Generation Blog: Getting your sales channel to really follow-up on sales leads

B2B Lead Generation

b2b marketers know getting field sales people to follow-up on sales leads is tough but getting channel partners (vars, resellers and distributors) to follow-up and close-the-loop seems down right impossible

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

B2B Lead Generation Blog: Embattled CMOs share strategies to improve marketing influence

B2B Lead Generation

i liked today's article by kate maddox, "embattled cmos share strategies," which gives highlights from the cmo summit last month. during the summit, senior marketing executives were challenged to improve the influence of marketing by

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B2B Lead Generation Blog: Google Makes Web Analytics Free but will it help your lead generation?

B2B Lead Generation

google (web) analytics is now free for websites that have less than 5-million page views. if you don't have a analytics tool already, you should check it out. research shows that the number one priority for b2b websites is lead

B2B Lead Generation Blog: Winning the Complex Sales Cycle with Thought leading Content

B2B Lead Generation

David Meerman Scott shares some great ideas on how to leverage your thought leading content on your website. I agree. For lead generation, the concept of thought leading content should go beyond the website. This is where lead nurturing

B2B Lead Generation Blog: B2B Lead Generation Blog Adds FeedBlitz for Email Notification

B2B Lead Generation

i have an announcement for readers who use bloglet to get email notification for the b2b lead generation blog. i switched to a new service called feedblitz to provide a more reliable way to keep you updated. all bloglet subscribers have

B2B Lead Generation Blog: Dont Depend on Technology To Fill the Sales/Marketing Chasm

B2B Lead Generation

i found this article by janet white, author of buying right: vendor and software selection on crm guru interesting. the moral of the story is that sales and marketing can't make use of the collaborative features available in crm

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

B2B Lead Generation Blog: Podcast: How to Nurture Leads

B2B Lead Generation

You can increase your odds of success by adding a lead nurturing program to your marketing operations. It begins with the mindset that lead generation is really a conversation rather than a series of campaigns

To Bluff or Not to Bluff

Smashmouth Marketing

Late in a tournament, I am in 30th place out of 85 with 50% more than average chips. Sitting in the button, the cutoff miserably limps. I don't care what I have for cards, I'm raising. The Big Blind decides to defend with a rediculous A9x after my raise. He goes all in for 3x my raise, which is now about 15% of my stack. The cutoff flat calls. What does the cutoff have? He has to have a monster and is trying to limp/call to nail us.

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Liz Phair. Trail Blazer to Sellout and Back Again

Smashmouth Marketing

When I first heard Liz Phair back in the early 90's, I was listening to Exile in Guyville and was blown away by her raw sound, live lyrics and young freshness that hadn't been heard since the days of punk rock in the 70's. She was talking about hardcore topics and backing it with gritty riffs from her guitar. Then she made an almost fatal mistake by puting out some songs with more of a "pop" sound to them. She seems to have realized it was time to come back to her roots a bit.

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Planning for ESCARGOT

Smashmouth Marketing

I started looking into plans for ESCARGOT 2006. The hard part is not knowing what might be going on at that time--even though it is only 6 weeks away. I've got the frequent flier miles and a free place to stay, so not much commitment would be lost if I have to cancel. Although I hope I cancel because I have a new job or consulting project, if I do go, I'm sure it will be a wonderful time. I'll get to visit The Bike , and I'll get to see my bestest friends.Dave and Melissa!

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

I Cry at the Movies

Smashmouth Marketing

Saw the movie Walk the Line tonight. Another musician's life story similar to the great film Ray , this story of Johnny Cash and June Carter Cash was a bit better (IMHO). It covers the early days, the career growth, the drugs, the tragedy, the falling in love. The love between the two was so intense. I remember hearing him in an NPR interview talking about his love for June and it brought tears to my eyes then. You can hear it on NPR.

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Day After Turkey Day

Smashmouth Marketing

Spent yesterday at my Uncle Tommy's. Provided the candied carrots and pork stuffing the way my grandmother, Mere, used to make. It was a nice time, albiet the first holiday I spent without my kids :( They are arriving here in an hour or so and staying the night.well 2 of em will probably stay over. Big family gathering on my Mother's side to eat all the leftover deserts from yesterday. It usually climaxes with the women of the family stuffing grapes in their mouths in a god-awful look of apes.

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Fruit Cake.NO!

Smashmouth Marketing

Made 18 loaves of Fruit Cake today. No, not the green, yellow and bright red, stinky fruit bread your grandmother would break out months after the holidays as a supposed treat. This is the real McCoy! I'll share 6 or so loaves for Thanksgiving, the rest I'll be spritzing with brandy for holiday gifts. A tasty treat created by Alton Brown.my favorite Food Network star.

My Daily Reads

Smashmouth Marketing

A family member asked me last week, "Who do you write the blog for?" My answer was, "for anyone who wants to read it." That got me thinking. I wonder if the people I read know who reads their blogs? Not that they will see this post and see that I read their stuff, but maybe I can turn a couple of my readers onto some good stuff elsewhere. Yes, I read alot of poker stuff, but I also read some other interesting blogs on a regular basis.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Lobotomy and a Bonehead

Smashmouth Marketing

What a story yesterday on NPR. Howard Dully shares the story of his life after having a lobotomy at the age of 12. It was tragic, interesting, and disturbing at the same time. Courage awards to Howard for telling his story, confronting his father, and living a strong life. Thankfully, today we have medications. I broke my self-imposed poker vacation last night around midnight. It felt good, but because I did so well, I ended up not finishing until 4:30 and missed my alarm.

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$100 Laptop for Children Everywhere

Smashmouth Marketing

Nicholas Negroponte of MIT's Media Lab introduced in Tunis today a working prototype of a $100 Laptop.The device is stripped-down, with an power-generating crank and seven-inch screen, for basic word-processing, Internet and communications. It has flash memory instead of a hard drive, and an AMD processor running at 500 Mhz. Networking will be via Wi-Fi so they can share a network connection. The units are targeted to developing countries, and orders are being taken for lots of 1 Million or more.

Congrats to Vinny Lambiase

Smashmouth Marketing

I was there the night Vinny Lambiase took his winning Act 1 ticket to win an Act 2. He was at my 10-20 table and had gotten up to go play it leaving $1k on the table. They eventually picked up his chips and bagged em. Then just a few weeks ago I was at the same (or nearby) 10-20 table when Vinny walked up beaming.he had just won his Act 3 to get his $10k seat into the World Poker Finals main event. All for a total investment of $60. He played, and he played well.

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Wave Farms - Renewable Energy

Smashmouth Marketing

For years I had been a big believer in using the rising and falling tides to generate energy. This new technology, wave farms , are going to installed off the shore of Portugal - the first commercial wave farm will use the movement of the sea to generate 2.25 megawatts of electricity—enough to meet the energy needs of more than 1,500 homes—from three 459-foot-long Pelamis Wave Energy Converters.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

City Lights Still Burning

Smashmouth Marketing

Just watched the Palm Pictures documentary Ferlinghetti a bipoic of beat poet and artist Lawrence Ferlinghetti. Along with Peter Martin, Ferlinghetti started City Lights magazine and later, City Lights Books , famous for publishing Allen Ginsberg 's Howl. His interesting take over the decades of political, social and cultural issues are intricately documented in this film, made up mostly from videos of Ferlinghetti himself.

Jarhead

Smashmouth Marketing

I saw the movie Jarhead tonight. I had known it wasn't an action filled war movie going in, it was about characters. Dissapointingly though, I found it shallow. I'm sure the book was better. Quote that summarizes it all: "Four days, four hours, one minute. That was my war," the Marine sniper Tony Swofford tells us. "I I never shot my rifle." There were some good scenes, but all-in-all, I wasn't impressed. Cost of dissapointment: $9.75 for the ticket. for popcorn. for spring water. total.

I Love Fall Days

Smashmouth Marketing

Have the girls over today. Reorganized the appartment. Listening to them tell me how they "don't have any homework!" Why is it that I know they are full of it? What a day though. 60F Sunny. Last of the leaves coming down (they bright yellow ones). Pats beat Miami and satisfied the -3 spread. I'm only in a cheap weekly/season pool. Sports betting is not my thing, although I have been in 1'st place until last week. Maybe this week I'll take 1'st back. 1950DA.

Cooking, Poker and a Ibiza

Smashmouth Marketing

Today was a winner! I spent the afternoon working on Pies. I made 2 Steak Pies , stick to your ribs-comfort food. I made 2 quiches. Then I played a little poker (kind of pokered out this week with WPF winding down and all). I've imposed a poker-break on myself. Capped off the night watching an eclectic movie. It's All Gone Pete Tong. It took me a while to like it, then I loved it. Like other viewers I had to focus on the story and the characters.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.