Times have changed. When i went to the prom, it was in my dad's chrysler cordoba. My daughter Becca was in this 18 seat hummer painted like an american flag MORE
oasis you are stranded in a desert. there is no civilization visible and worse still, you have no food or water. after three days of walking you are cramping up - overcome with exhaustion and dehydration MORE
marketingsherpa released their landing page handbook: how to raise conversions. the handbook provides lab-tested data, samples from real-life campaigns and step-by-step guidelines on how to improve landing pages and convert more MORE
i must say that having 5-days of uninterrupted time to focus writing was great. i doubled in one week what i wrote in the previous four months. i just talked with my editor at mcgraw-hill and it sounds like my book, lead generation for MORE
when used correctly, the phone is a powerful way to start and develop relationships. peter davidson at the beconnected blog pointed me to kevin stirtz's post on cold calling. thanks peter. kevin stirtz's post, how to make cold calling MORE
trevor cook and david murray skewer the term "thought leadership" on their respective blogs. i agree with their arguments to a point. yes - people do abuse the term "thought leader" and it can be contrived and meaningless MORE
peter delegge's article on marketingtoday.com has a great headline, "senior execs say marketing budgets will rise 20%, jump 27% for companies that measure effectiveness." i liked this article because touches on two points that i've been MORE
i'm heading to a cabin (in the minnesota wilderness) to unplug and focus on writing my book manuscript. i'll be back next week. don't forget to check out my archives and categories on the left sidebar MORE
i asked intouch client, cheryl hatlevig of adesso systems, to share her philosophy on doing lead generation for the complex sale. she has a brilliant perspective that i wanted to share. "i i look at our lead generation efforts MORE
what's the power of closing-the-loop? a few years ago, i worked on a lead generation program with a client that launched a new product life cycle management (plm) software product. the product was expected to have an average sale of MORE
this article is a good reminder that our personal connections with our existing customers are an excellent source of future business via referrals. sell more - bizjournals.com - strategize to get more leads MORE
susan getgood wrote a thoughtful post that offers some strategies and tactics for better lead generation execution MORE
A group at MIT is conducting a survey of bloggers. I just completed it, takes about 10 minutes. It's an intriguing set of questions, and it will be interesting to see the results when posted in early July. The larger the sample they receive, the better their results will be, so if you've got a few minutes to devote to the study of blogging, click the image. MORE
Hundreds (at least) of Web-based businesses were launched in the late 90's with a business model of giving away a cool tool or service while earning revenue through advertising. While a few of these have survived intact -- and a few more survived by radically changing their business models -- most have disappeared. One interesting survivor is Backflip.com. This is an online bookmark service, which I have found very useful in doing research, particularly for collaborative research projects. MORE
Your Web site is often one of the first places where your prospects will form an impression of your company. What you say on your home page is critical, but how you say it is equally important. Your home page should clearly communicate three things: - What your company does - Why you're the best (i.e. why I should want to do business with you) - What you'd like me – a visitor to your site – to do next (e.g. MORE
marketingsherpa just launched their 2nd annual it marketing metrics survey. this survey is focused exclusively on it marketers. i worked as an advisor to marketingsherpa's metrics editor, stefan tournquist on the project MORE
I spoke with a potential client about her company's lead management process. When I asked about her CRM and how frequently sales team updates their database. She replied flatly, “our sales team updates our CRM with varying degrees of MORE
blog2005honmention_1 two years in a row! the b2b lead generation blog once again receives honorable mention. a big thank you to everyone who voted! fellow revenue roundtable member, mike mclaughlin's blog, guerrilla consulting won in MORE
i just heard that i was quoted in btob magazine on word-of-mouth marketing (wom). richard karpinski wrote the piece which, from what i can tell, is one the the first articles on wom for b2b marketers MORE
companies continue to struggle with effective lead generation and lead management according to a new report, "best practices in lead development," by siriusdecisions and knowledgestorm. the study found that, 58% of polled executives MORE
wanted: an exceptional college student to work with me on special projects. here are just a few of the great projects i have planned: lead generation benchmark report project (helping marketers compare their b2b lead generation MORE
I was quoted in a special report by MarketingSherpa's contributing Editor, Dianna Huff. Here are just a few of the Marketing Tips in the article: Give them "meaty" marketing messages Teleprospecting works - if it's done well Invite MORE
I liked this article by Charlie Cook over at SalesMastersWorld. He writes, "Marketing is a lot like farming. You can't just head out to your fields and bring in a bountiful harvest. First, you buy seed from the money you've MORE
jim logan tells us why paper direct mail is not dead. jim also shares ideas on how to leverage direct mail and combine it with other lead generation modalities to capture a higher response rate. you don't need to spend a ton of money on MORE
Lead generation remains the top priority for B2B websites. As a result, most marketers are focused on improving their organic search engine visibility and trying to get top rankings via SEO. That's a good thing - but as many of us know MORE
to be successful at generating leads for a complex sale, marketers can't rely on one specific tactic but rather they need to leverage a portfolio of tactics. it begins with a mindset that see lead generation as an ongoing conversation MORE
scoble's link blog pointed me to this interesting article by pheedo's bill flitter, "a sound case to include blogs and rss in your marketing mix." flitter writes, "i've listed below the more popular on-line lead generation techniques MORE
Rick Bruner wonders how many Fortune 500 companies have external blogs - maybe 3% to 6%? Ensight's Jeremy Wright puts the number somewhere around 10% to 20%. Why so few? Big companies are big targets. As a result, they must to deal with MORE
marketing sherpa: how to get a bigger marketing budget approved: 5 steps in 6 months (includes b-to-b search ad tips). okay - i'll give you my vignette: these marketers managed their leads really well. they measured their response MORE
It's been well documented that quality of collaboration between sales and marketing directly impacts ROI. The challenge that many organizations face is that their sales process is a black box. No one except the sales team knows what is MORE
Demonstrating your expertise gives you an edge to combat commoditization by attracting more business and proactively building your reputation. This is especially important in generating postitive word of mouth (WOM) too MORE
B2B Lead Generation Blog
JUNE 7, 2005
Lead generation remains the top priority for B2B websites. As a result, most marketers are focused on improving their organic search engine visibility and trying to get top rankings via SEO. That's a good thing - but as many of us know
Smashmouth Marketing
JUNE 9, 2005
Times have changed. When i went to the prom, it was in my dad's chrysler cordoba. My daughter Becca was in this 18 seat hummer painted like an american flag
WebMarketCentral
JUNE 29, 2005
Hundreds (at least) of Web-based businesses were launched in the late 90's with a business model of giving away a cool tool or service while earning revenue through advertising. While a few of these have survived intact -- and a few more survived by radically changing their business models -- most have disappeared. One interesting survivor is Backflip.com. This is an online bookmark service, which I have found very useful in doing research, particularly for collaborative research projects.
B2B Lead Generation Blog
JUNE 14, 2005
i just heard that i was quoted in btob magazine on word-of-mouth marketing (wom). richard karpinski wrote the piece which, from what i can tell, is one the the first articles on wom for b2b marketers
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Featuring LinkedIn's Jason Miller & Curata's Pawan Deshpande
B2B Lead Generation Blog
JUNE 15, 2005
companies continue to struggle with effective lead generation and lead management according to a new report, "best practices in lead development," by siriusdecisions and knowledgestorm. the study found that, 58% of polled executives
B2B Lead Generation Blog
JUNE 14, 2005
blog2005honmention_1 two years in a row! the b2b lead generation blog once again receives honorable mention. a big thank you to everyone who voted! fellow revenue roundtable member, mike mclaughlin's blog, guerrilla consulting won in
B2B Lead Generation Blog
JUNE 13, 2005
I spoke with a potential client about her company's lead management process. When I asked about her CRM and how frequently sales team updates their database. She replied flatly, “our sales team updates our CRM with varying degrees of
B2B Lead Generation Blog
JUNE 9, 2005
marketingsherpa just launched their 2nd annual it marketing metrics survey. this survey is focused exclusively on it marketers. i worked as an advisor to marketingsherpa's metrics editor, stefan tournquist on the project
Advertisement
The Ultimate Framework To Develop & Execute Your Content Marketing Strategy
B2B Lead Generation Blog
JUNE 8, 2005
It's been well documented that quality of collaboration between sales and marketing directly impacts ROI. The challenge that many organizations face is that their sales process is a black box. No one except the sales team knows what is
B2B Lead Generation Blog
JUNE 8, 2005
Demonstrating your expertise gives you an edge to combat commoditization by attracting more business and proactively building your reputation. This is especially important in generating postitive word of mouth (WOM) too
B2B Lead Generation Blog
JUNE 7, 2005
what's the power of closing-the-loop? a few years ago, i worked on a lead generation program with a client that launched a new product life cycle management (plm) software product. the product was expected to have an average sale of
B2B Lead Generation Blog
JUNE 7, 2005
this article is a good reminder that our personal connections with our existing customers are an excellent source of future business via referrals. sell more - bizjournals.com - strategize to get more leads
Advertisement
A framework comprising of best practices to consider and red flags to avoid.
B2B Lead Generation Blog
JUNE 7, 2005
susan getgood wrote a thoughtful post that offers some strategies and tactics for better lead generation execution
B2B Lead Generation Blog
JUNE 7, 2005
oasis you are stranded in a desert. there is no civilization visible and worse still, you have no food or water. after three days of walking you are cramping up - overcome with exhaustion and dehydration
B2B Lead Generation Blog
JUNE 7, 2005
marketingsherpa released their landing page handbook: how to raise conversions. the handbook provides lab-tested data, samples from real-life campaigns and step-by-step guidelines on how to improve landing pages and convert more
B2B Lead Generation Blog
JUNE 7, 2005
i must say that having 5-days of uninterrupted time to focus writing was great. i doubled in one week what i wrote in the previous four months. i just talked with my editor at mcgraw-hill and it sounds like my book, lead generation for
Advertisement
Personalize your marketing to convert your highest-value accounts.
B2B Lead Generation Blog
JUNE 7, 2005
when used correctly, the phone is a powerful way to start and develop relationships. peter davidson at the beconnected blog pointed me to kevin stirtz's post on cold calling. thanks peter. kevin stirtz's post, how to make cold calling
B2B Lead Generation Blog
JUNE 7, 2005
trevor cook and david murray skewer the term "thought leadership" on their respective blogs. i agree with their arguments to a point. yes - people do abuse the term "thought leader" and it can be contrived and meaningless
B2B Lead Generation Blog
JUNE 7, 2005
peter delegge's article on marketingtoday.com has a great headline, "senior execs say marketing budgets will rise 20%, jump 27% for companies that measure effectiveness." i liked this article because touches on two points that i've been
B2B Lead Generation Blog
JUNE 7, 2005
i'm heading to a cabin (in the minnesota wilderness) to unplug and focus on writing my book manuscript. i'll be back next week. don't forget to check out my archives and categories on the left sidebar
Advertisement
Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.
B2B Lead Generation Blog
JUNE 7, 2005
i asked intouch client, cheryl hatlevig of adesso systems, to share her philosophy on doing lead generation for the complex sale. she has a brilliant perspective that i wanted to share. "i i look at our lead generation efforts
B2B Lead Generation Blog
JUNE 7, 2005
jim logan tells us why paper direct mail is not dead. jim also shares ideas on how to leverage direct mail and combine it with other lead generation modalities to capture a higher response rate. you don't need to spend a ton of money on
B2B Lead Generation Blog
JUNE 7, 2005
to be successful at generating leads for a complex sale, marketers can't rely on one specific tactic but rather they need to leverage a portfolio of tactics. it begins with a mindset that see lead generation as an ongoing conversation
B2B Lead Generation Blog
JUNE 7, 2005
scoble's link blog pointed me to this interesting article by pheedo's bill flitter, "a sound case to include blogs and rss in your marketing mix." flitter writes, "i've listed below the more popular on-line lead generation techniques
Advertisement
Each year B2B organizations spend more than $5.2 billion on content creation.
B2B Lead Generation Blog
JUNE 7, 2005
Rick Bruner wonders how many Fortune 500 companies have external blogs - maybe 3% to 6%? Ensight's Jeremy Wright puts the number somewhere around 10% to 20%. Why so few? Big companies are big targets. As a result, they must to deal with
B2B Lead Generation Blog
JUNE 7, 2005
marketing sherpa: how to get a bigger marketing budget approved: 5 steps in 6 months (includes b-to-b search ad tips). okay - i'll give you my vignette: these marketers managed their leads really well. they measured their response
WebMarketCentral
JUNE 22, 2005
A group at MIT is conducting a survey of bloggers. I just completed it, takes about 10 minutes. It's an intriguing set of questions, and it will be interesting to see the results when posted in early July. The larger the sample they receive, the better their results will be, so if you've got a few minutes to devote to the study of blogging, click the image.
WebMarketCentral
JUNE 21, 2005
Your Web site is often one of the first places where your prospects will form an impression of your company. What you say on your home page is critical, but how you say it is equally important. Your home page should clearly communicate three things: - What your company does - Why you're the best (i.e. why I should want to do business with you) - What you'd like me – a visitor to your site – to do next (e.g.
Advertisement
Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.
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