June, 2005

B2B Lead Generation Blog: Lead generation modality map for complex sales

B2B Lead Generation

i asked intouch client, cheryl hatlevig of adesso systems, to share her philosophy on doing lead generation for the complex sale. she has a brilliant perspective that i wanted to share. "i i look at our lead generation efforts

A Hummer at the Prom LOL

Smashmouth Marketing

Times have changed. When i went to the prom, it was in my dad's chrysler cordoba. My daughter Becca was in this 18 seat hummer painted like an american flag

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Backflip: A Dot-Com Survivor Story

WebMarketCentral

Hundreds (at least) of Web-based businesses were launched in the late 90's with a business model of giving away a cool tool or service while earning revenue through advertising. While a few of these have survived intact -- and a few more survived by radically changing their business models -- most have disappeared. One interesting survivor is Backflip.com. This is an online bookmark service, which I have found very useful in doing research, particularly for collaborative research projects.

B2B Lead Generation Blog: Revised Lead generation strategy map for complex sales

B2B Lead Generation

to be successful at generating leads for a complex sale, marketers can't rely on one specific tactic but rather they need to leverage a portfolio of tactics. it begins with a mindset that see lead generation as an ongoing conversation

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

B2B Lead Generation Blog: Using thought leader content as a lead generation tool

B2B Lead Generation

Demonstrating your expertise gives you an edge to combat commoditization by attracting more business and proactively building your reputation. This is especially important in generating postitive word of mouth (WOM) too

More Trending

B2B Lead Generation Blog: Marketing to Small-Medium Businesses Via IT Consultants & Resellers

B2B Lead Generation

I was quoted in a special report by MarketingSherpa's contributing Editor, Dianna Huff. Here are just a few of the Marketing Tips in the article: Give them "meaty" marketing messages Teleprospecting works - if it's done well Invite

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B2B Lead Generation Blog: B2B Marketing and PR Internship

B2B Lead Generation

wanted: an exceptional college student to work with me on special projects. here are just a few of the great projects i have planned: lead generation benchmark report project (helping marketers compare their b2b lead generation

B2B Lead Generation Blog: Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up

B2B Lead Generation

companies continue to struggle with effective lead generation and lead management according to a new report, "best practices in lead development," by siriusdecisions and knowledgestorm. the study found that, 58% of polled executives

B2B Lead Generation Blog: MarketingSherpas 10 Best Blogs for 2005: B2B Lead generation blog wins honorable mention again!

B2B Lead Generation

blog2005honmention_1 two years in a row! the b2b lead generation blog once again receives honorable mention. a big thank you to everyone who voted! fellow revenue roundtable member, mike mclaughlin's blog, guerrilla consulting won in

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

B2B Lead Generation

i just heard that i was quoted in btob magazine on word-of-mouth marketing (wom). richard karpinski wrote the piece which, from what i can tell, is one the the first articles on wom for b2b marketers

B2B Lead Generation Blog: Why dont sales people update the CRM and what can be done about it?

B2B Lead Generation

I spoke with a potential client about her company's lead management process. When I asked about her CRM and how frequently sales team updates their database. She replied flatly, “our sales team updates our CRM with varying degrees of

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B2B Lead Generation Blog: Participate in MarketingSherpas IT Marketing Metrics Survey

B2B Lead Generation

marketingsherpa just launched their 2nd annual it marketing metrics survey. this survey is focused exclusively on it marketers. i worked as an advisor to marketingsherpa's metrics editor, stefan tournquist on the project

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B2B Lead Generation Blog: Process Mapping is an essential step to measuring Lead generation ROI

B2B Lead Generation

It's been well documented that quality of collaboration between sales and marketing directly impacts ROI. The challenge that many organizations face is that their sales process is a black box. No one except the sales team knows what is

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

B2B Lead Generation Blog: Closing the loop to improve lead generation performance

B2B Lead Generation

what's the power of closing-the-loop? a few years ago, i worked on a lead generation program with a client that launched a new product life cycle management (plm) software product. the product was expected to have an average sale of

B2B Lead Generation Blog: Strategize to get more referral leads

B2B Lead Generation

this article is a good reminder that our personal connections with our existing customers are an excellent source of future business via referrals. sell more - bizjournals.com - strategize to get more leads

B2B Lead Generation Blog: Lead Generation Execution

B2B Lead Generation

susan getgood wrote a thoughtful post that offers some strategies and tactics for better lead generation execution

B2B Lead Generation Blog: A Lead Generation Fable

B2B Lead Generation

oasis you are stranded in a desert. there is no civilization visible and worse still, you have no food or water. after three days of walking you are cramping up - overcome with exhaustion and dehydration

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

B2B Lead Generation Blog: Landing Page Handbook: How to Raise Conversions by 40%

B2B Lead Generation

marketingsherpa released their landing page handbook: how to raise conversions. the handbook provides lab-tested data, samples from real-life campaigns and step-by-step guidelines on how to improve landing pages and convert more

B2B Lead Generation Blog: Glad to be back

B2B Lead Generation

i must say that having 5-days of uninterrupted time to focus writing was great. i doubled in one week what i wrote in the previous four months. i just talked with my editor at mcgraw-hill and it sounds like my book, lead generation for

B2B Lead Generation Blog: Cold Calling Tips for the complex sale

B2B Lead Generation

when used correctly, the phone is a powerful way to start and develop relationships. peter davidson at the beconnected blog pointed me to kevin stirtz's post on cold calling. thanks peter. kevin stirtz's post, how to make cold calling

B2B Lead Generation Blog: In defense of thought leadership

B2B Lead Generation

trevor cook and david murray skewer the term "thought leadership" on their respective blogs. i agree with their arguments to a point. yes - people do abuse the term "thought leader" and it can be contrived and meaningless

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

B2B Lead Generation Blog: Bigger Budgets For Marketers Who Measure Lead Generation Effectiveness

B2B Lead Generation

peter delegge's article on marketingtoday.com has a great headline, "senior execs say marketing budgets will rise 20%, jump 27% for companies that measure effectiveness." i liked this article because touches on two points that i've been

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B2B Lead Generation Blog: Lead generation Blog on book writing break

B2B Lead Generation

i'm heading to a cabin (in the minnesota wilderness) to unplug and focus on writing my book manuscript. i'll be back next week. don't forget to check out my archives and categories on the left sidebar

B2B Lead Generation Blog: Paper Direct Mail is Not Dead

B2B Lead Generation

jim logan tells us why paper direct mail is not dead. jim also shares ideas on how to leverage direct mail and combine it with other lead generation modalities to capture a higher response rate. you don't need to spend a ton of money on

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B2B Lead Generation Blog: Website Landing Pages impact Lead Generation results

B2B Lead Generation

Lead generation remains the top priority for B2B websites. As a result, most marketers are focused on improving their organic search engine visibility and trying to get top rankings via SEO. That's a good thing - but as many of us know

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).