May, 2005

B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI

B2B Lead Generation

webinars have reached critical mass and most b2b marketers, it seems, have added them to their marketing mix. but lately, i've watched some really bad webinars and webcasts. so rather than go on a screed about it, i thought i'd share

B2B Lead Generation Blog: Creative lead generation blunder?

B2B Lead Generation

i just heard about a “creative” lead generation campaign (second hand) that made me wince. the company behind the campaign does commercial leasing and counts roughly 80% of the fortune 1000 as their customers -- so they've done quite a

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B2B Lead Generation Blog: One-to-one lead generation for B2B companies

B2B Lead Generation

interesting article from dmnews.com on one-to-one marketing for b2b companies. dmnews.com: one-to-one marketing builds sales. kermit yensen writes, "sales and marketing leaders often have a clear vision of how one-to-one marketing can

B2B Lead Generation Blog: B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards

B2B Lead Generation

thank you for nominating the b2b lead generation blog for marketingsherpa's 2005 readers' choice award! it is a honor just to be nominated. be sure to check out the other quality blogs that were nominated by marketingsherpa's 185000

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

B2B Lead Generation Blog: RSS Your Press Room for better search engine visibility

B2B Lead Generation

lee odden over at the online marketing blog shares some interesting ideas for optimizing press releases for rss distribution. lee states, "offering rss feeds for groups of press releases creates some interesting opportunities for the

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B2B Lead Generation Blog: Lead generation ROI depends on a good handoff

B2B Lead Generation

in high school track, i competed in the 4 x 100 relay race. my team wasn't fast but we had a great coach. he drilled us on how to handoff the baton to near perfection. we won a number of races against much faster teams because we were

B2B Lead Generation Blog: Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale

B2B Lead Generation

Many things with lead generation seem easier than they are. Take sales lead follow-up for example, research shows that sales people do not fully pursue around 70% of leads generated by marketing. That amounts to literally billions of

B2B Lead Generation Blog: 2 New RSS Feeds for the B2B Lead Generation Blog

B2B Lead Generation

i just added 2 new rss feeds. see my complete list of rss feeds. subscribe via rss full posts with comments. this is the most information-rich feed. the full front-page text of each post is included (extended entries are not included

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B2B Lead Generation Blog: Blueprint for Personal Lead Generation Success

B2B Lead Generation

do you generate your own leads? marketingprofs featured an article by rob engelman called, seven strategies for the new year. the article is geared for individuals like sales people, entrepreneurs and professionals who have to do lead

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

B2B Lead Generation Blog: Blogging & RSS Events

B2B Lead Generation

business blogging consultant extraordinaire, debbie weil, just informed me that she's launching a half-day seminar on blogging & rss. the live workshop will take place in washington, dc on february 17th

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B2B Lead Generation Blog: Peformance Measurement, Corporate Culture and the CMO

B2B Lead Generation

yesterday, i met with the ceo, cmo and cso at a top 500 software company. it was clear that each executive had a completely different vision of lead generation and how to measure marketing peformance

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B2B Lead Generation Blog: Lead Generation via Industry Experts

B2B Lead Generation

Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM). Four steps to garner expert referrals: Map out the key players, experts, opinion molders in your

B2B Lead Generation Blog: Asking for referrals does more than generate leads

B2B Lead Generation

my first post at the revenue roundtable. when was the last time you talked to your customers and asked how they were doing? a recent article in the harvard business review, “the one number you need to grow” by frederick f. reichheld

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

B2B Lead Generation Blog: Lead generation for the complex sale (book update)

B2B Lead Generation

i am back! last monday, i finished my book and sent the manuscript to my publisher, mcgraw-hill, for review and editing. i am thrilled to have the major writing work done! as i (anxiously) wait for my editor's feedback

B2B Lead Generation Blog: The Revenue Roundtable launched!

B2B Lead Generation

at times, when people combine forces, it feels like the synergy created could make "1 + 1 = 3." this is one of those moments. i'm excited to announce that i've begun another blog project called the revenue roundtable

B2B Lead Generation Blog: SWOT Team: Adding webinars to the marketing pool

B2B Lead Generation

i just heard that my comments on webinars were picked up by the swot team, hank stroll and meryl k. evans, contributing writers for marketingprofs.com. there's some great comments from other marketers too. just scroll down the page a

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