March, 2015

10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. Success derives from the amount of trust and authenticity one conveys when actively networking. And the first place to start is through your LinkedIn profile. While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. Why LinkedIn Again?

How to Use LinkedIn to Generate Leads

B2B Lead Generation

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. But if you’re looking for an easy lead source, you won’t find it here.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Digital Health Landscape 2015: Top 100 Influencers & Brands

Onalytica B2B

Digital Health is the convergence of the digital and genetics revolutions within medicine and health. The goal of digital health is to ultimately improve the quality of our healthcare and our daily lives. By adopting new technologies such as wireless sensors and trackers, healthcare can become more efficient, cheaper and more accessible. Consumers have already been seamlessly integrating digital health tools into their daily lives to monitor and improve their health.

Brand 220

What Is Thought Leadership? And When You Should Use It?

Marketing Insider Group

Few terms raise the ire of the buzzword police more than thought leadership. But what is thought leadership? When should you consider using it, and how do you balance the talent and experience of your team with the humility and authenticity today’s audiences demand? Let’s start by getting on the same page. What Is Thought Leadership?

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences

Oracle

Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0 space, Tony’s career includes marketing leadership roles at several early stage SaaS startups as well as at large enterprises such as IBM.

More Trending

How B2B Marketers Can Leverage Social Media Product Advertising

KoMarketing Associates

Social media advertising has been making leaps and bounds in the level of sophistication, targeting capabilities and opportunities being presented to marketers. While my colleague Mike Pickowicz detailed some of the innovation in social media advertising earlier this year, new opportunities continue to arise. The latest evolution is with the advent of product ads.

Lead Nurturing: Unique tracks and impactful tests

B2B Lead Generation

Tweet I was recently interviewed by Marketo for their Definitive Guide to Lead Nurturing eBook, and I wanted to share some ideas that didn’t find their way into the guide as well as some additional thoughts on lead nurturing with you. Here are a couple of questions they asked me that ended up on the editing room floor that I want to include here in the B2B Lead Roundtable Blog: What is one of the most unique lead nurturing tracks you have heard of someone creating?

Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. Both leverage the power of Big Data, and both offer the ability to dramatically change the way that B2B marketers target, segment, and engage with prospective buyers.

Buy 206

Storytelling Lessons From Kevin Spacey And House Of Cards

Marketing Insider Group

One of my favorite shows is House Of Cards. And in my excitement for last year’s Content Marketing World, I answered WTF does Kevin Spacey Know About Content Marketing. Having just finished season 3, I thought I would share this post from NewsCred’s own Director of Sales Chase Neinken. 3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House of Cards. It is no secret that storytelling has become the pinnacle practice of 2015.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Social Engagement Stories From SXSW

Oracle

Austin is buzzing with the thrill of SXSW this week. In just one day at SXSW, the conference generated 94,552 mentions across the web. To say this is a popular conference is an understatement. People from all kinds of industries are here, from B2B marketing, to sports education, to non-profit and kick-starters, to film and music.

Social 219

5 Ways To Unite Sales And Marketing For Increased Revenues

The Forward Observer

Do you need to increase revenues? Companies with strong alignment between marketing and sales achieve 20% revenue growth. Here''s how to do it. On May 10, 1869, at Promontory Summit, Utah Territory, a golden spike was driven into a railroad tie to commemorate the First Transcontinental Railroad across the United States, connecting the Central Pacific and Union Pacific railroads. At the time, this was an accomplishment that many had thought impossible.

Sales 198

A PPC Optimization Checklist for the B2B Marketer

KoMarketing Associates

One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves.

PPC 241

4 Perspectives That Should Shape Your View of Value Propositions

B2B Lead Generation

Tweet If you think a value proposition is just a catchy phrase or the elevator speech your salesmen can spout off to customers, consider what Michael Lanning, the creator of the term, has to say. “It It should drive what you communicate, but more,”he explained. “It It should be the heart of your business strategy — an articulation of how customers will be better off if they do what your business proposes.”.

View 223

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

5 Key Elements for Your “About” Page: How to Tell Your Story

Writing on the Web

When’s the last time you updated your bio on your About page on your blog or website? Smart bloggers know that this is one of the most visited pages: People want to know who’s behind a business. Personalities count. Yet many blogs and sites have a standard resume written in the third person, boring as all get-out. Certainly client lists are important. But so are you. An About page is an important content marketing opportunity. Tell your story, your real story.

Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We know our customers are tuning out advertising. And we know that as consumers, we are all consuming more information online. We are looking to get informed and we are looking to be entertained. And we don’t care where the content comes from. But we aren’t sitting around waiting for it. And we won’t go too far to find it.

Case 208

6 Strategic Trends Highlighted at Social Media Marketing World

Oracle

Social Media Marketing World is back for the third time in San Diego this week. Many of the big names in the social media space are here including Guy Kawasaki , Chris Brogan , Mari Smith , and more. A dream for any social media marketer, this event covers every topic from how to take your social media global, to Facebook advertising strategies, and how to get started with your own podcast.

12 Ways To Ensure Your Email Marketing Packs A Serious Punch

The Forward Observer

Is your email marketing not getting the results you want? Follow this 12-point checklist to make sure your email marketing packs a wallop. Email is the workhorse of Internet marketing. It’s the connective tissue of digital marketing. It’s the glue that holds it all together. You get the idea. And that’s not just my opinion. McKinsey reports that email is about 40 times better at customer acquisition than social media. So how can you you get your email marketing to work that well?

Email 195

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Marketing to the B2B Millennial: 6 Things to Remember

KoMarketing Associates

Developing new slang, using selfie sticks, and religiously watching reality shows are a few of the most commonly used characteristics to describe the Millennial generation (ages 18-34). While some of these may be true (I’m guilty: I recently got a millennial friend a selfie stick as a gift), this generation is much more complicated than it may seem on the surface and B2B marketers need to start taking them seriously, today. Did you know?

B2B 239

Are Agencies the Future of Marketing Automation?

The Point

I was intrigued to read a recent post by David Raab, a leading analyst in the marketing automation space, on his blog, “Customer Experience Matrix,” in which he writes about the role that agencies play in the sale and management of marketing automation systems ( bold emphasis mine): “It seems that just about every (marketing automation vendor) now touts special features to support marketing agencies that resell the system to their clients or operate the system on the clients’ behalf.

Agency 185

Why are Manufacturers Still Struggling with Content Marketing?

Industrial Marketing Today

Last week, I received an advance copy of the research study, 2015 B2B Manufacturing Content Marketing Trends—North America thanks to Amanda Subler of the Content Marketing Institute (CMI). There may be slight differences between my draft copy and the final version that was published by CMI recently. Even though there has been a slight decline [.] The post Why are Manufacturers Still Struggling with Content Marketing? by Achinta Mitra appeared first on Industrial Marketing Today.

Social Media Secrets To Build Your Personal Brand

Marketing Insider Group

Brands used to be just for businesses. Companies hired consultants and agencies and spent millions of dollars to determine what color their logo was, what fonts really set them apart, what messages covered the key value of their products. But then the internet happened. All kinds of information started moving around the world. Companies and governments and institutions became less important.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

8 Off the Beaten Path Vegas Attractions to Check out During MME15

Oracle

Editor’s Note: Today’s post is a special treat, a compilation of recommended Las Vegas attractions recommended by city resident and travel enthusiast, Heather Foeh , Head of Culture and Customer Advocacy at Lattice Engines. Las Vegas, known to most as Sin City, is also home to some of the world’s most exciting scenic attractions, as well as uniquely themed casinos and night life that can’t be found anywhere else.

4 Steps To Align Your Sales Approach With Inbound Marketing

The Forward Observer

Are you generating leads with modern, inbound marketing but trying to sell to them with traditional sales tactics? Here''s how to align the methods. Ah, the good old days. Back when it was a seller’s world. Remember when the buyer had to come to the seller to research their purchase? What made it so great? Information. The buyer had it and the seller wanted it. And each time the buyer need more information the seller could exact another pound of flesh and exert influence over the seller.

5 Reasons You Need a Partner for Your B2B Content Marketing Program

KoMarketing Associates

For some companies, “outsourcing” a content marketing program carries a negative connotation. It brings up anxiety and visions of rogue freelancers writing content you can never use or blog posts that don’t fit your brand’s voice or style at all. However, when you use high quality partners who are good at what they do, your content marketing efforts can finally take off.

Marketing Technology of the Future: Beyond the Customer Data Platform

Customer Experience Matrix

The last three minutes of my MarTech Conference presentation are driving me crazy. The preceding portions cover the current state of Customer Data Platforms. I have no trouble talking about that. But it somehow got into my head that the last section should look at how CDPs will fit into the long-term future of marketing technology. I have some fuzzy notions that this future martech will be radically different from today. But to cover it succinctly I must first think it through in detail.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.