November, 2008

Happy Thanksgiving

Smashmouth Marketing

Cartoon Credit: Gary Larson.

224
224

Conference Focuses on Making the Most of Customer References

WriteSpark

A customer who is willing to provide a reference for your product and company is a tremendous asset for your marketing efforts. But it doesn't take long for your list of potential customer references to grow, and tracking how

Webinar on Putting the Human Touch into Lead Generation

B2B Lead Generation

There are numerous tactics for generating leads these days - everything from the traditional email or phone call to the explosively popular social media craze. However, the real challenge is not necessarily in generating leads, but more in truly connecting with them. It doesn't matter how many leads you generate if they aren't willing to listen to what you have to say next. You need to develop and then engage in memorable and relevant conversations with prospects.

Statistics on Advertising during a Recession

Buzz Marketing for Technology

I think Seth Godin outlined Marketing's Catch 22 best in his book The Purple Cow - (and I am paraphrasing here) - when times are tough the tendency is to conserve capital vs. when times are good the tendency is to not be aggressive.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) or support a "Save the Whales" campaign.

More Trending

Happy Thanksgiving

Smashmouth Marketing

Cartoon Credit: Gary Larson

224
224

50 Incredible Fonts for Professional Web & Print Design

JotForm

The web is rich with creative and amazing fonts, and the choice is enormous. So today we would like to present 50 incredible FONT which you can use for web or print design. This collection will sure help you improve your typography skills! Let’s take a close look at some of the most beautiful fonts.

Lead generation No Nos: When is a “free download� no longer free?

B2B Lead Generation

What do you wish companies would stop doing when you download a free white paper? I bet I already know. I had a conversation recently with my business development executive who has become highly suspicious of "free" white paper downloads. There are some sites that he refuses to download from because not only was the prior information unhelpful, but he knows he will receive a call from a telemarketer - even after he's made it clear he's not interested.

Secrets of Social Media Marketing – a podcast with Paul Gillin

Buzz Marketing for Technology

There is no doubt the speed of change in the media space is blinding. New tools become available to marketers and individuals alike nearly every week. If you have ever felt like it is hard to keep up (and I know I have) then this book is for you.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Is your Company Being Blogged About?

Anything Goes Marketing

Last week I mentioned how you can track your company's brand on twitter. Incidentally I did predict Obama winning the election and also the Dolphins beating the Seahawks today so I'm on a roll!

Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. My original plan had been to add several marketing automation vendors with significant presence in this market. The tentative list is Unica , Aprimo , Alterian , and Neolane. But I’ve also been approached by some of the other demand generation specialists.

Simple Marketing - The Gas Price Sign

Smashmouth Marketing

Other than general vicinity and locale to your running out of gas, how much marketing does a gas station really need to do. I can see some of the top company branding (Exxon-Mobil, Shell, Sunoco, and Citgo), does anyone really care who they buy gas from?

Price 176

64 B2B Marketing Tools and Resources

Modern B2B Marketing

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. To help you find the good stuff, we recently put together a new site with B2B marketing tools and resources that collects a whopping 64 eBooks, whitepapers, webinars, podcasts and blog posts to help you learn all these best practices and more.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

The 2008 Top of the Funnel List

B2B Lead Generation

Craig Rosenberg recently created a list of the most influential people in B2B Demand Generation, and I'm honored to have been included. Many know Craig through his blog, Funnelholic , or through his company Tippit. Funnelholic is a very insightful and original B2B marketing blog written for those marketers who live and work at the top of the B2B funnel.

Funnel 120

Proven Big M Marketing Techniques

Buzz Marketing for Technology

Marketing is the interface a company builds to interact with the marketplace and the customer base. The marketing group, combined with the sales force, is the point in the company where the market understanding resides.

Obama beats McCain. on Twitter

Anything Goes Marketing

Are you having a tough time convincing your boss your company needs to get on Twitter ? I checked out a site called Tweetvolume that tracks the number of times a term(s) is mentioned on Twitter and presents it in a bar chart.

Usability Is Just One Piece of the Puzzle

Customer Experience Matrix

A funny thing happened as I was writing one of my usual rants on incorporating usability into the selection process. The resulting paper is on the [link] site, creatively titled "Building Usability into Your System Selection".)

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Simple Marketing - The Gas Price Sign

Smashmouth Marketing

Other than general vicinity and locale to your running out of gas, how much marketing does a gas station really need to do. I can see some of the top company branding (Exxon-Mobil, Shell, Sunoco, and Citgo), does anyone really care who they buy gas from?

Price 176

Fortune 500 Starting to Embrace Blogging

Proteus B2B Marketing

Business-to-business (B2B) blogging is be a great way to forge relationships, talk with customers and prospects, demonstrate thought leadership and dramatically increase visibility in natural search results for targeted search terms. Done right, it ultimately drives substantial traffic when others in the media and blogosphere link to compelling or noteworthy content. Yet the Fortune 500, [.].

Lead Generation via Mathematical Marketing: Thought Leadership with Mark Klein

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns. Tell us a little bit about how you got into mathematical marketing, and what you like most about it.

Secrets of Web Analytics – a podcast with Avinash Kaushik

Buzz Marketing for Technology

Stop everything you are doing and listen to this podcast! Seriously, if you have never met or had the opportunity to listen to Avinash Kaushik you must hear this podcast - I guarantee you will learn something from this podcast.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Best of 2008 (So Far) - Cool Web Tools, Part 2

WebMarketCentral

Here are more of the most useful business, social media and web marketing tools of 2008.

RSS 30

LucidEra and Birst Blaze New Trails for On-Demand BI

Customer Experience Matrix

I spent a few minutes last week on the Web sites of about eight or nine on-demand business intelligence vendors, and within a few days received emails from two of them ostensibly asking about much earlier visits where I must have registered with my email address. Given my current obsession with demand generation systems, I’m pretty sure this was no coincidence: they had deposited a cookie linked to my email address during the earlier visit, and used this address to react when I returned.

Demand 120

Poker Math and Marketing - Lead Equity

Smashmouth Marketing

I happen to enjoy poker tournaments and am a math geek poker player, which is a different breed. Part of winning in poker is understanding the equity of your hand. I'll bypass all the math and explain it in layman's terms.

Broker 169

Demo Quantifies Opportunity. Psycho Makes the Sale.

Proteus B2B Marketing

When assessing a market opportunity, most marketers start with profiling their potential customers based on objectively determined variables called “demographics”. A simplistic winnowing would include who they are, where they are, what they do, and their scope. Again as we know, a second profiling approach is through “psychographics”, which goes beyond demographics to examine [.].

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).