Lead Generation Check list – Part 3: Develop and intensify your Ideal Customer Profile
B2B Lead Generation
SEPTEMBER 14, 2009
I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’ Each post in the series addresses a step that in my experience helps improve lead generation efforts. The first installment discussed changing your mindset to focus on conversations not campaigns. In Step Two, I discussed how to align sales and marketing as one team.