March, 2007

B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

B2B Lead Generation

Would you buy this business card? When you buy a list of names, you are basically buying business cards on a list. But there is no such thing as buying the perfect list, especially if you have a complex sale

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Showtime - Dexter on Showtime- Watch The Killer Season of Dexter, only on Showtime

Smashmouth Marketing

Michael C. Hall, David of Six Feet Under, stars in Dexter on Showtime. I'm late to the game, but my buddy Carl recommended I check it out. I found the first two episodes on Showtime's website and I'm hooked! The cleverness of the concept is wonderful. Hall plays Dexter, a blood spatter forensics expert for the Miami police, who has his own form of learning.he is a serial killer. He's not the creepy Firstname "Wayne" Lastname type serial killer though, he only kills bad guys. Check it out.

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How do you allow prospects to get closer to your product?

Anything Goes Marketing

Have you ever been miffed when trying to test out a product from a website?

More Mobile Campaign Management Systems

Customer Experience Matrix

It turns out the world of mobile marketing systems is further developed than I thought. Either that, or these people are really good at putting up impressive Web sites.) A bit more research turned up a number of vendors who appear to have reasonably sophisticated mobile marketing systems. Those that seem worth noting include: MOVO , Flytxt , Kodime , MessageBuzz , Velti , Wire2Air , and Knotice. These are in addition to the firms I mentioned yesterday: Enpocket , Ad Infuse and Waterfall Mobile.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Blogger: Redirecting

Buzz Marketing for Technology

You're about to be redirected. The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been

More Trending

B2B Lead Generation Blog: Now Announcing the "Start With A Lead" Podcast Show

B2B Lead Generation

startwithlead_album i am pleased to announce that i'll be hosting a new podcast show called "start with a lead" debuting in april. the show will have content specifically for marketers and those who care about b2b lead generation

Free iTunes Downloads

Smashmouth Marketing

What a greet RSS feed to add to your collection, Free iTunes Downloads is exactly that, posts free media links for iTunes. I'm always game for a free song or two. Nice way to find new artists.

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Landing Page Strategies and Lead Qualification

Anything Goes Marketing

Here are some quick tips from the experts - Google that is - on how to improve your landing pages. Check out the Top 7 Landing Page Strategies on the Google Analytics blog. I found #4 interesting: "Using qualifying copy". This strategy is used by marketers to try and limit the form submissions to only those people who are truly interested in your product or service. Google recommends that you should add certain requirements such as "A minimum order is required" etc.

Enpocket Makes Mobile Advertising Look Mature

Customer Experience Matrix

As you know from Monday's post , I’ve been poking around a bit at mobile marketing software. One company that turned up is Enpocket , a Boston-based firm that has developed what appears—and I’m basing this only on their Web site—to be an impressively complete system for managing mobile advertising campaigns. Its two main components are a marketing engine that sends messages in pretty much any format (text, email, Web page, video, etc.),

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Blogger: Redirecting

Buzz Marketing for Technology

You're about to be redirected. The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not

New Blog, Old Tool

WebMarketCentral

A couple of quick items: First, Mike Schultz , co-founder of the Wellesley Hills Group and publisher of Rai nToday , is now writing his own blog. The Services Insider Blog is focused on marketing and selling professional services.

B2B Lead Generation Blog: Webcast: How to Precisely Define a "Lead" Before Marketing Begins

B2B Lead Generation

if you are like most b2b marketers, lead generation is at top of your priority list. but as you may already know, generating tons of "leads" doesn't guarantee sales will follow. does the sales department either ignore your hard-won

This Omnivore's Dilemma

Smashmouth Marketing

Having taken my share of carbon from the world and packing it into my sizable body, my brother-in-law Jason recently recommended I read The Omnivore's Dilemma by Michael Pollan. To say it may change the way I think about food is an understatement. I am one of those people that takes a hobby or cause to a new level and make the term "type A personality" seem soft, but this is one mission I believe I may make a permanent one. Thanks for the recommendation Jason!

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

I Invented the Word Blogletter

Anything Goes Marketing

According to Veronica Brown over at the Content Factor , I co-invented the word "blogletter" which is a combination of a blog and an enewsletter. This is based on my blog post called: Where Do Your Email Newsletters Go? Email Heaven? Becuase I did publish my blog post first on this subject, I'm taking full credit for this - yeah baby! Chad H. PS - Ok, the term blogletter has been used for many purposes but it seems that this was the first time it was used for this purpose - prove me wrong!

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Defining Process is Key to Selecting Software

Customer Experience Matrix

Readership of this blog picks up greatly when I write about specific software products. I’d like to think that’s because I am a famous expert on the topic, but suspect it’s simply that people are always looking for information about which products to buy. Given the volume of information already available on the Internet, this seems a little surprising. But given the quality of that information, perhaps not.

Blogger: Redirecting

Buzz Marketing for Technology

You're about to be redirected. The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not

Book Review: Made to Stick

WebMarketCentral

Made to Stick: Why Some Ideas Survive And Others Die by Chip and Dan Heath explores why some ideas "stick" in our consciousness while others are never understood in the first place and are quickly forgotten.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

B2B Lead Generation Blog: Going beyond the sales lead

B2B Lead Generation

ultimately, the purpose of b2b marketing is to help the sales team sell. but marketers often get so wrapped up in driving activity that they seem to forget it's about driving sales conversion. for example, ask most executives and

Sanjaya Malakar is Benefiting by a Complex System Anomoly

Smashmouth Marketing

I watch American Idol. I'm not ashamed. My daughter Melissa got me into it. But one thing my daughter listens to all week is how I complain about the voting format. The audience is presented with 10 contestants and can vote for their favorites. The dynamic that takes place is unfair. The standout singers get the votes, and the people that did really bad and need to be saved get the votes. The middle ground, those contestants that should survive another week, get lost in the action.

Email Tools and Forrester's Best & Worst of Email Marketing

Anything Goes Marketing

Are you looking at different ways to evaluate your email effectiveness? There are few different ways that you can evaluate email usability, effectiveness and ROI. I've found a few email tools and resources that you may find useful. Many of these tips are fairly obvious but how often are you checking to make sure that you and your team are following these best practices? Do you actually measure your overall email effectiveness in terms of ROI?

Lifetime Value is More than Another Way to Spell ROI

Customer Experience Matrix

One of our central propositions at Client X Client is that every business decision should be measured by its impact on customer lifetime value. This is because lifetime value provides a common denominator to compare decisions that are otherwise utterly dissimilar. How else do I choose whether to invest in a new factory or improve customer service? I was presenting this argument yesterday when I realized that you could say the same for Return on Investment. That brought me up short.

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Blogger: Redirecting

Buzz Marketing for Technology

Ok, I couldn't help myself when I saw this statement, in print no less, for not adopting Web 2.0 tactics – so I just had to point this one out: "This group has been burned by being on the leading edge of technology," said a leading

Three Excellent Web 2.0 Resources

WebMarketCentral

Looking for help with your Web 2.0 development and marketing efforts? Check out these valuable resources. First, the helpful folks at the FontShop have assembled an extensive compilation of Web 2.0 typeface, logo, design and website examples. As they point out with regard to Web 2.0 design, "There is no official standard for what makes something 'Web 2.0', but there certainly are a few tell-tale signs.characteristic among these brands is their appearance. Web 2.0

Why You're Going to Replace the Mobile Marketing Software You Haven't Even Bought Yet

Customer Experience Matrix

I’ve seen several (well, two) articles recently about mobile marketing software. That’s one mention short of a trend, but I figured I’d be proactive and see what was going on out there. The general idea behind the articles was that new products are now making it easier to do serious campaign management for mobile promotions. Somewhat to my disappointment, a quick bit of Googling showed there are many more than two products already present in this space.

ClickFox Generates Detailed Experience Maps

Customer Experience Matrix

I’m just finishing a review for next month's DM News of ClickFox , a product that visualizes the paths followed by customers as they navigate interactive voice response (IVR), kiosks, Web sites and other self-service systems.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Survey Highlights Interest in Marketing Performance Measurement

Customer Experience Matrix

According to The CMO Council , “the majority of marketers feel that their top goal in 2007 is to quantify and measure the value of marketing programs and investments (43.8%)” and “respondents tapped [marketing] performance dashboards as the top automated solution to be deployed in 2007.” This is happy news for Client X Client, since that’s the pond we swim in. The Grinch in me points out that 43.8%

Proving the Value of Site Optimization

Customer Experience Matrix

Eric’s comment on yesterday’s post , to the effect that “There shouldn’t be much debate here. Both full and fractional designs have their place in the testing cycle” is a useful reminder that it’s easy to get distracted by technical details and miss the larger perspective of the value provided by testing systems. This in turn raises the question posed implicitly by Friday’s post and Demi’s comment, of why so few companies have actually adopted these systems despite the proven benefits.

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Is Taguchi Good for Multivariate Testing?

Customer Experience Matrix

I’ve spent a lot of time recently talking to vendors of Web site testing systems. One topic that keeps coming up is whether Taguchi testing—which tests selected combinations of variables and infers the results for untested combinations—is a useful technique for this application. Some vendors use it heavily; some make it available but don’t recommend it; others reject it altogether.