June, 2011

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism.

Content Marketing in a Blink: The Content Grid v2 [Infographic]

Modern Marketing

by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. We called it The Content Grid. The public seemed to like the visual.

Trending Sources

Will Content Strategy Save Marketing?

Marketing Insider Group

The media habits of today’s B2B buyer have changed dramatically in just the past few years, and yet B2B Marketing departments are struggling to keep up.

How to Make Content More Engaging: 10 Tips

Writing on the Web

The Content Marketing Institute hit a home-run with their question to content experts, “ How do you make content more engaging? &# This is an important post to read for anyone blogging and posting content to connect with readers.

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The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

20 Experts, 1 Awesome Resource: The Social Media ProBook

Modern Marketing

by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.

The five stages of social media grief—have you passed through them yet?

Chris Koch

Image via Wikipedia. Social media (along with skimpy marketing budgets) are causing a transformation in marketing to a degree that we haven’t seen for a lifetime. But in our rush to embrace the new, we haven’t taken adequate time to honor the painful transition we are experiencing.

The Statistics of Lead Nurturing for B2B

NuSpark

You know what lead nurturing is… Here’s my definition. Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. Most importantly, a sound lead nurturing marketing program has proven to increase revenues for firms. It’s why I continually promote the entire lead management cycle, from email capture to sales. Here’s some statistics: Forrester Research Report.

Social Buyerology: Listening to the Social Buyer

Tony Zambito

Image via Wikipedia. This is the third installment of my reflection on Social Buyerology.    The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining buyers in the social age. 

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Two B2B Social Marketing Initiatives Worth Checking

Paul Gillin

A couple of notable B2B efforts have caught my eye recently that I wanted to share. One is Element14 , a social community for engineers sponsored by an electronics distributor of the same name.

8 Social Media Marketing Ideas for Your Trade Show Exhibit

B2B Marketing Traction

Tweet. Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. View Skyline’s webinar here or view the slideshow itself.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month.

Top ten B2B marketing challenges

The B2B Research Blog

Holger Schulze, Marketing Director at SafeNet, recently posted a great question to the 9,040 members of LinkedIn’s B2B Marketing group. Can you use ONE WORD to describe the biggest challenge facing B2B Marketing today?”. I love this question for two reasons. One, it forces a focussed answer.

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

The Statistics of Lead Nurturing for B2B

NuSpark

You know what lead nurturing is… Here’s my definition. Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. Most importantly, a sound lead nurturing marketing program has proven to increase revenues for firms. It’s why I continually promote the entire lead management cycle, from email capture to sales. Here’s some statistics: Forrester Research Report.

7 Ways to Format Blogs to Engage Readers’ Brains

Writing on the Web

What are the two most important parts (a.k.a. opportunities to engage readers) of your business blog post? Most experts will tell you this: The headline. The call to action. The headline is what gets read and spread.

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B2B marketing automation: An interview with Will Schnabel

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals.

Small Budget – Big Impact

Buzz Marketing for Technology

So let me ask you a question – if you could get more mileage out of your existing car – would you do it? Of course you would! So if I could show you how to improve the “gas mileage of your existing marketing budget – would you do it? Same dollars just more effective. Of course you would!

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Enterprise Social Media and Personal Branding

Webbiquity

Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Oh yeah. Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate&# brand.

How to Shorten the B2B Sales Cycle

Great B2B Marketing

If there is one thing that aggravates the modern B2B company, it is the constantly lengthening sales cycle. Everyone, from CEO to sales VP to sales rep, suffers from this problem and wants to know what to do about it.

Three Principles for the Future of Marketing

Digital B2B Marketing

In the future, marketing must be valuable. But that isn’t enough. Earlier this week, Michael Brenner outlined the future of marketing , drawing from last fall’s future of advertising article in Fast Company. It is a great perspective. The question is, how do you accomplish it?

5 Event Planning Tips…Even If You’re Not An Event Planner

Modern Marketing

by Laura H. Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Somehow this duty has been thrust upon your shoulders. Relax. We’re here to help. Many organizations don’t have a dedicated point-person for event marketing. Yet, an event can make or break a campaign. Here are some handy tips to help you from planning process through the big day. Get Out The Whiteboard.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

The Influence of the Social Buyer on B2B Business

Tony Zambito

Image via Wikipedia. In the B2B world, the emergence of the Social Buyer is causing organizations to search for better ways to reach its’ base of buyers.    What we do know is that B2B buyers are demanding more social experiences in their buying processes.  

Top B2B marketing challenges – an update

The B2B Research Blog

I recently posted an analysis of a question to the B2B Marketing LinkedIn group. Can you use ONE WORD to describe the biggest challenge facing B2B marketing today?”. At the time 162 people had replied. Just two weeks on that’s risen to 246.

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8 Things Your CEO Can Write About On His/Her Blog

The Point

Launching a CEO blog but the boss isn’t sure what to write about? Here are 8 ideas based on a list we created recently for a client: 1. Opinion/Thought Leadership – opinions/rants/views on the world of [insert your product category here] – the good, bad and ugly.

Who is Sitting in the Marketing Chair? – A Quick Marketing Leadership Assessment

Great B2B Marketing

My partner, Myron Berg, and I were recently discussing how what we do at Fusion Marketing Partners benefits our clients. While we can always be depended on to produce results in terms of awareness, leads and revenue, it struck us that we also deliver an intangible with a huge benefit: peace of mind. After all, today’s CEO has a great many things to worry about, including product, personnel, systems, and finance. The list goes on.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

Five Keys to Creating Content that Drives Awareness

Digital B2B Marketing

Current marketing wisdom says content should be mapped to buying cycles. Yet according to a study from MarketingProfs and Junta42 , 78% of B2B marketers say awareness is an objective of content marketing. Question: Where is awareness most valuable in the buying cycle?

Engaging Content: 7 Tips to Get Readers to Think

Writing on the Web

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think.

B2B Marketers – Has Your Online Content Been Copied?

B2B Marketing Traction

Tweet. Marketers need to understand their rights – and how to take action – when their online content gets copied. During a discussion about copyrighted material on websites, one of my clients – an attorney – told me about a program called www.copyscape.com.

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Oracle Integrates On Demand Marketing with On Demand CRM

Customer Experience Matrix

Summary: Oracle has integrated marketing automation with its on-demand CRM product. Will competitors do the same? If I were more on the ball, I would have noticed that May 25 marked a full year since Oracle bought the intellectual property* of high-end B2B marketing automation vendor Market2Lead. I was actually briefed on May 17 by the Oracle team handling the resulting product but hadn’t noticed that the anniversary was approaching. I wonder if they had cake?

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.