June, 2012

6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

Despite the many business benefits of blogging , it remains an underutilized tactic. Recent research shows that only 37% of the Inc. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs.

SMB 146

The Most Dangerous Opinion in Marketing: Yours

Digital B2B Marketing

How does your opinion influence your marketing activity? Has your opinion ever biased your creative selection? Has your personal experience with social media increased your perception of its marketing value? Do your watching and reading habits influence the publishers you advertise with?

Trending Sources

Six ways to create great content in just 15 minutes a day

grow - Practical Marketing Solutions

Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort.

Open Rates Are Not As Telling As You Think

Puzzle Marketer

It often surprises me when I ask email marketers, “How is your campaign going?” and they answer with something similar to “Very well! Our open rate is 30%, which is above the industry average by 10 percentage points.” I cringe. Not because the open rate isn’t important, but because using it as your key primary indicator (KPI) often misleads your email marketing campaigns. What’s wrong with the open rate metric? It’s not 100% reliable, to say the least.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

9 Marketing Words That Have Lost Their Meaning

Digital B2B Marketing

The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. If you are using these terms today, it is time to stop and explain what you really mean. Otherwise, we may hear you, but we will think you mean something completely different.

Words 140

8 Shocking New Social Media Facts

grow - Practical Marketing Solutions

I’m pleased to be a collaborator with Edison Research on the new Social Habit Project. Because I’m a numbers geek so I’m overjoyed to finally get some social media data we can trust! Here are eight fantastic facts from the Social Habit’s latest study.

B2B Mobile Websites: Prepare, but Don’t Panic

Webbiquity

You’ve seen the statistics: mobile browsing (e.g., browsing the web using a smart phone or other mobile device) will eclipse desktop web browsing sometime in 2013. Yikes! More than half of my website traffic coming from mobile phones? I’m not ready!

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

Let’s talk retargeting. For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Are Marketers Becoming Digital Dinosaurs?

B2B Marketing Insider

According to a CMO Council study of more than 200 marketing executives, covered by MediaWeek , marketers are being left behind by the digital age. The report stated that 90% of companies do not have an integrated digital marketing strategy.

Is Your Industrial Content Marketing Reaching a Dead End?

Industrial Marketing Today

In my daily interactions with manufacturing, engineering and industrial companies, inbound marketing or content marketing is a popular topic of discussion.

Social Media Does Not Influence B2B Buyers

Digital B2B Marketing

That was the headline on the first page article when BtoB Magazine landed in my inbox last week. According to new research from IDC, only 18.6% of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors.

Klout scores feed a social media sickness

grow - Practical Marketing Solutions

A couple of weeks ago, I was the keynote speaker before a jammed conference room of 300 people and here is how I was introduced: “I’d like you to welcome our special guest Mark Schaefer, who has over 40,000 followers on Twitter and a Klout score of 71!”

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

IROI: Immediate Return on Investment

Buzz Marketing for Technology

Posted in Advertising ROI Strategy. This is the era of Social Media. With over a billion consumers offering opinions, sentiments, and insights online, Social Media has in a few short years eclipsed many traditional forms of expression in terms of volume and importance. As a result, the professional world is abuzz with discussion of this new form of communication and interaction, concentrating on its positive, even revolutionary aspects.

It’s all about the lead

The B2B Research Blog

Marketing still plays second fiddle to sales in B2B organisations. . Past readings of the B2B Barometer survey reveal that up to 60% of B2B marketers agree with this statement and the latest survey published in June 2012 confirms it. . Two fifths (41%) of B2B marketers report that their single highest marketing priority for 2012 is to generate more of the salesperson’s raw material – leads. Fair enough.

Lead 84

What’s the Real ROI of Content Marketing?

Modern Marketing

by Jesse Noyes | Tweet this Content marketing is all the rage lately. Whether you call it content or inbound marketing.). But few marketers know how to measure the actual ROI of their content. Thankfully, a new e-book has stepped into the gap.

Lead Generation: When To Use Registration Forms

B2B Marketing Insider

When most people encounter an online registration form from a company they either don’t know or who they feel hasn’t earned the right to ask for their information, they either abandon the form or they provide incorrect information. Maybe you do the same?

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Three Reasons Content Curation is Overrated

Digital B2B Marketing

B2B marketers are looking for a shortcut to thought leadership , but the shortcut many are taking lead somewhere else completely. According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership!

7 social media lies the gurus want you to swallow

grow - Practical Marketing Solutions

By {grow} Community Member Gregory Pouy. Every time a new marketing “technique” appears, it’s seems like the next revolution. Everything is suddenly going to be easier, faster and cheaper, right?

B2B Public Relations: 7 tactics to pull more leads into the funnel

B2B Lead Generation Blog

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. A-B-C. A-Always, B-Be, C-Closing. Always be closing, always be closing” That’s a famous quote from the old movie Glengarry Glen Ross, spoken by Alec Baldwin.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Influencer Shminfluencer: The Truth Under the Covers

Buzz Marketing for Technology

Hey, I feel for you. You’re launching a new campaign and you want to find the most influential people to inform and to win over as advocates.

Media 75

The Content Marketing Checklist For B2B Marketers

B2B Marketing Insider

Content Marketing is a hot new topic because businesses have realized that customers run away when they sense traditional marketing techniques. But now instead of competing on the sheer quantity of interruptions, businesses are competing on the quality of their content.

7 Steps to Find Your Content Marketing Sweet Spot

Digital B2B Marketing

You are ready to take your content marketing to the next level. Until now, you have been producing mostly mid and late stage content. Your content supports the sales process and effectively communicates the value of your solutions to prospects.

Spot 109

When employees go wild on social media

grow - Practical Marketing Solutions

A good question from one of my students: During the lecture you touched on the topic of “control” in social media. But in any company internal as well as external conflicts are usually unavoidable and that can trigger posts and tweets which can affect the reputation of the company.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

5 Reasons Responsive Web Design May Not Be an Answer for B2B SEO Strategy

KoMarketing Associates

Responsive Web Design (RWD) indicates that a website is crafted to adapt to the layout of the viewing environment.

Design 102

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. A-B-C. A-Always, B-Be, C-Closing. Always be closing, always be closing” That’s a famous quote from the old movie Glengarry Glen Ross, spoken by Alec Baldwin.

5 Campaign Ideas for When You Have No Content

The Point

For today’s B2B marketer, content is the fuel that feeds the demand generation engine.

How To Build Your Personal Brand and Advance Your Career

B2B Marketing Insider

While many of us use social media to connect with friends and colleagues, to share our favorite photos and to exchange lots of information, how many of us are actively working to build our personal brands? Should we bother?

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results