June, 2012

B2B Public Relations: 7 tactics to pull more leads into the funnel

B2B Lead Generation

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity.

PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups

ViewPoint

My PowerViews guest today is Rich Vancil, IDC Group Vice President for Executive Strategies.

Sales 309

5 Reasons Responsive Web Design May Not Be an Answer for B2B SEO Strategy

KoMarketing Associates

Responsive Web Design (RWD) indicates that a website is crafted to adapt to the layout of the viewing environment.

SEO 308

Inbound Marketing won’t Boost Short-term Sales for Industrial Companies

Industrial Marketing Today

Inbound marketing is a frequent topic of discussion in my daily conversations with Owners, CEOs and Business Development professionals from manufacturing and industrial companies.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

FREE 1 Hour Content Marketing Seminar

Tomorrow People

2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Many of the conferences and events I attend seem to be dominated by the topic, with particular reference paid to the holy grail for marketers.

More Trending

Lead Generation: How 64% of marketers starve Sales of opportunity

B2B Lead Generation

Tweet Let’s say you’re dining out, and you order chicken pad thai. The waiter immediately trots out with a raw chicken breast, a bunch of whole carrots, a pile of bean sprouts, a handful of peanuts and some rice noodles, dumps them in front of you, and then walks away.

The 30 Best Content Curation Resources for Marketers and Business Pros

Marketing Insider Group

When I first graduated from college almost 20 years ago, I quickly learned that I was not prepared to have conversations with experienced business professionals on the reality of the business challenges they were confronting.

If Content Is King, Then What’s Queen?

KoMarketing Associates

In the game of chess, the Queen is the most valuable player, able to move any number of squares vertically, horizontally, or diagonally. In the word of marketing, content is said to be King; it educates people so that they know, like, and trust you well enough to do business with you.

Is Your Industrial Content Marketing Reaching a Dead End?

Industrial Marketing Today

In my daily interactions with manufacturing, engineering and industrial companies, inbound marketing or content marketing is a popular topic of discussion.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Top 6 Marketing Weapons for the New B2B Arsenal

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Armed with the right marketing weapons, B2B companies can successfully outgun competitors who are larger, more established and better funded. The B2B marketer's world is changing. Quickly.

B2B 264

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

Let’s talk retargeting. For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.

Lead Capture Optimized: 201% increase in captured leads with clearer value proposition

B2B Lead Generation

Tweet I just arrived at the Pre- Optimization Summit workshop in Denver and caught the end of Dr. Flint McGlaughlin’s Value Proposition Session.

Are Marketers Becoming Digital Dinosaurs?

Marketing Insider Group

According to a CMO Council study of more than 200 marketing executives, covered by MediaWeek , marketers are being left behind by the digital age. The report stated that 90% of companies do not have an integrated digital marketing strategy.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile

KoMarketing Associates

The B2B marketing landscape continues to evolve. Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix.

How To Increase Engagement On Your Facebook Posts with Infographic

Tomorrow People

Dan Zarrella has collected a database of more than 1.3 million posts published on the top 10,000 most liked Facebook pages. He then analysed those posts to identify the characteristics correlated most closely with higher (or lower) performance measured in likes, comments and shares.

What B2B Marketers can Learn About Blogging From the U.S. Army

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B companies that blog effectively can increase awareness, preference and credibility, as well as generate and nurture leads all the way down the sales funnel. The U.S.

6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

Despite the many business benefits of blogging , it remains an underutilized tactic. Recent research shows that only 37% of the Inc. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs.

SMB 260

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

5 Campaign Ideas for When You Have No Content

The Point

For today’s B2B marketer, content is the fuel that feeds the demand generation engine.

The Content Marketing Checklist For B2B Marketers

Marketing Insider Group

Content Marketing is a hot new topic because businesses have realized that customers run away when they sense traditional marketing techniques. But now instead of competing on the sheer quantity of interruptions, businesses are competing on the quality of their content.

Write for Your Reader: Using Google Analytics to Capture Your Audience’s Interest

KoMarketing Associates

Writing for your readers and not for search engines is an important part of your business and SEO strategy. When working to create content that readers will enjoy, you will need to dig into Google Analytics and learn about what interests your audience.

Why you shouldn’t bring your social media (completely) in-house

Biznology

Photo credit: edrabbit. I really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything internal.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

A Road Rage Lesson from my Dad

Marketing Craftmanship

Faster is not always better.

PR 226

It’s all about the lead

Savanta

Marketing still plays second fiddle to sales in B2B organisations. . Past readings of the B2B Barometer survey reveal that up to 60% of B2B marketers agree with this statement and the latest survey published in June 2012 confirms it. . Two fifths (41%) of B2B marketers report that their single highest marketing priority for 2012 is to generate more of the salesperson’s raw material – leads. Fair enough.

Lead 223

Don’t Underestimate Industrial Marketing’s Contribution to Sales

Industrial Marketing Today

The more I talk to manufacturers and industrial companies, the more I’m convinced that RFQs and sales conversations are all that matter to them. I get it that industrial marketing must be held accountable and I firmly believe that it should make a direct contribution to growing sales and revenues. However, ignoring industrial marketing’s role in creating sales opportunities is a fallacy in my opinion. See Manufacturers Need Lead Management to Close the RFQ Gap ).

Lead Generation: When To Use Registration Forms

Marketing Insider Group

When most people encounter an online registration form from a company they either don’t know or who they feel hasn’t earned the right to ask for their information, they either abandon the form or they provide incorrect information. Maybe you do the same?

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).