May, 2013

10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages.

Slideshare Is The Biggest Opportunity In B2B Content Marketing

Marketing Insider Group

In a recent conference, I was asked my opinion on what is the biggest opportunity in B2B Content Marketing? Without hesitation, I answered “ Slideshare.”

Selligent Brings a New B2C Marketing Automation Option to the U.S.

Customer Experience Matrix

I’m writing this post on my old DOS-based WordPerfect software, to get in the proper mood for discussing business-to-consumer marketing automation.*

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7 Recent or Unique Google Adwords features you should be utilizing today.

NuSpark

When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

A note from Janice: Professional services for activities such as infrastructure assessments, deployment planning, and outsourced IT operations are a significant revenue stream for many technology companies. However, these services aren''t often the focus of guidance for effective marketing.

More Trending

3 Ways To Differentiate Your Brand in Search Engine Results

KoMarketing Associates

B2B marketers are constantly tasked with the challenge of driving lead growth, increasing web traffic, and improving brand differentiation. Organic search visibility is an important component and differentiation in search engine results can be a critical factor in traffic and lead growth.

Social Selling: A Day In The Life of A Social Sales Person

Marketing Insider Group

Social selling is a hot buzzword being thrown around today. What is social selling and how do tomorrow’s top sales people use social selling to become top performers? Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter.

Silverpop Announces Universal Behaviors to Provide Better Cross Channel Customer Experience

Customer Experience Matrix

At their annual Amplify conference last week, Silverpop unveiled the culmination of a two year project that conveniently matches the Customer Data Platform (CDP) concept I’ve been describing for the past month. While the timing is just coincidental, Silverpop’s Universal Behaviors provide more evidence that a new breed of system is emerging.

Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans

B2B Lead Generation

Tweet Five years ago, Dell had little presence on social media. That changed when the computer company realized 4,000 conversations about the brand were happening online every single day and the company was not present.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Asking is essential in social media marketing

Biznology

16 Remarkable Web Analytics Guides, Tips and Techniques

Webbiquity

There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing.

Search: Moving Beyond Your Website in 2013

KoMarketing Associates

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. It makes sense.

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Big Data For Marketing? It’s All About The Questions

Marketing Insider Group

Looking into a heavy topic today: Big Data for Marketing. “Heavy” because it’s sorta philosophical. I think Big Data for Marketing is more about the questions than the answers. More about the insights than the technology.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

PowerViews with Michael Brenner: The Battle for Customer Attention

ViewPoint

My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers.

HubSpot Releases Social Inbox and Reveals So Much More

Customer Experience Matrix

I spent yesterday afternoon at HubSpot ’s “Open House” in Cambridge, MA, during which they briefed the community on their business progress, introduced their new Social Inbox, described their approach to marketing and sales alignment, explained their “ culture code ”, and answered questions.

Guest Blogging: Just How Important Is It?

Writing on the Web

Having guest bloggers post content for your blog can be a great tool to get more readers to visit your site. Typically, guest blogging involves a good deal of cross-promotion, which can be beneficial for all parties involved.

Where Google Moved Your Digital Cheese

Webbiquity

Anyone who’s been in the corporate world within the past decade-and-a-half has likely been exposed at some point to Who Moved My Cheese?:

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

How B2B Ecommerce Vendors Can Get Listed in AdWords Seller Ratings

KoMarketing Associates

Getting listed on Google AdWords Seller Ratings can have a host of benefits for the B2B ecommerce vendor; however this isn’t the easiest or most transparent of processes. You cannot opt in to Seller Ratings and it is not a readily available social extension through the AdWords interface.

The Art of Storytelling [Video]

Marketing Insider Group

“Through the ages, technology and media…has dramatically influenced the way we communicate and tell stories.”

3 signs your social media shout is a whisper

Biznology

Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I mean you’re being too much of a social media “nice guy.”

#BADMarketing presented by Crimson Marketing

Crimson Marketing

You might be asking yourself, “What the heck is #BADMarketing?” It’s fairly simple – its marketing gone very, very wrong. It’s so wrong, it needs no introduction. . Look for our #BADMarketing posts moving forward, and enjoy! . BAD Marketing #BADMarketing Bad Marketing marketing message

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

7 Content Marketing Questions to Ask BEFORE You Write a Word

Writing on the Web

BEFORE You Write a Word" src="[link] width="300" height="300" title="7 Content Marketing Questions to Ask BEFORE You Write a Word" /> Here are some key marketing questions to ask and answer before you write a single word of content, if you want to get good content marketing results.

Digital Marketing: How to craft a value proposition in 5 simple steps

B2B Lead Generation

Tweet This week, I’ve joined marketers from around the world in Athens Americana – Boston, Mass. for MarketingSherpa and MarketingExperiments Optimization Summit 2013.

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B2B Content Marketing Trends in the Software Industry: CMI Survey Recap

KoMarketing Associates

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG).

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What Is A Social Business?

Marketing Insider Group

In response to my post defining social selling , I realized that I needed to take a step back and define “What is a social business?”. There is a lot of talk about the social business and too often it involves a discussion of social tools and channels.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).