May, 2013

10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages.

Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans

B2B Lead Generation

Tweet Five years ago, Dell had little presence on social media. That changed when the computer company realized 4,000 conversations about the brand were happening online every single day and the company was not present.

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PowerViews with Michael Brenner: The Battle for Customer Attention


My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers.

Social Selling: A Day In The Life of A Social Sales Person

Marketing Insider Group

Social selling is a hot buzzword being thrown around today. What is social selling and how do tomorrow’s top sales people use social selling to become top performers? Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

What B2B Trade Show Attendees REALLY Want From Exhibitors

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer In a comprehensive trade show study, the thing an exhibitor can provide attendees that has the highest correlation with purchase intent is new learning. Not models and promotional products. If you’ve attended enough trade shows, you’ve seen them.

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3 Ways To Differentiate Your Brand in Search Engine Results

KoMarketing Associates

B2B marketers are constantly tasked with the challenge of driving lead growth, increasing web traffic, and improving brand differentiation. Organic search visibility is an important component and differentiation in search engine results can be a critical factor in traffic and lead growth.

Digital Marketing: How to craft a value proposition in 5 simple steps

B2B Lead Generation

Tweet This week, I’ve joined marketers from around the world in Athens Americana – Boston, Mass. for MarketingSherpa and MarketingExperiments Optimization Summit 2013.

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Marketing Communications Managers Must Know the Sales Quotas!


James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. How can marketing communications managers know how much interest to generate if they don’t know their salespeople’s quotas?

Big Data For Marketing? It’s All About The Questions

Marketing Insider Group

Looking into a heavy topic today: Big Data for Marketing. “Heavy” because it’s sorta philosophical. I think Big Data for Marketing is more about the questions than the answers. More about the insights than the technology.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Why Blogging Is The Most Nutritious of the B2B Marketing Food Groups

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B companies who blog can benefit from all the essential marketing nutrients it provides, including increased awareness, better quality leads and sales.

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How Services Firms Grow with Online Marketing (Guest Post)


A note from Janice: Professional services for activities such as infrastructure assessments, deployment planning, and outsourced IT operations are a significant revenue stream for many technology companies. However, these services aren''t often the focus of guidance for effective marketing.

Search: Moving Beyond Your Website in 2013

KoMarketing Associates

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. It makes sense.

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Digital Marketing: B2B marketers can get fresh, new ideas from B2C

B2B Lead Generation

Tweet Regardless of whether you’re selling to people who are purchasing something for their workplace or themselves, you’re still selling to people – especially when it comes to digital marketing.

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Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Good Reads for B2B Marketing - Respect Your Competition


Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Michael Chassen''s Rules for Authentic B2B Communications.

The Art of Storytelling [Video]

Marketing Insider Group

“Through the ages, technology and media…has dramatically influenced the way we communicate and tell stories.”

How to Arm Your B2B Blog for Maximum Marketing Firepower

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With the right aim, B2B companies can use blogging to increase awareness and preference, attract qualified leads, boost sales and grow their business. If you think back 15+ years, most companies had or were beginning to get their own websites.

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16 Remarkable Web Analytics Guides, Tips and Techniques


There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

How B2B Ecommerce Vendors Can Get Listed in AdWords Seller Ratings

KoMarketing Associates

Getting listed on Google AdWords Seller Ratings can have a host of benefits for the B2B ecommerce vendor; however this isn’t the easiest or most transparent of processes. You cannot opt in to Seller Ratings and it is not a readily available social extension through the AdWords interface.

9 Must-Have Content Assets for Successful Industrial Websites

Industrial Marketing Today

Compiling any kind of list is always risky because we all have our own preferences and there is no way someone else’s list can satisfy everyone. This is my list [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Industrial Websites engineering videos Industrial Marketing website content

PowerViews with Tony Zambito: Buyer Predictability


My guest today is Tony Zambito. In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. This innovation helps leading companies gain better understanding of their buyers, leading to improved lead generation and revenue performance.

What Is A Social Business?

Marketing Insider Group

In response to my post defining social selling , I realized that I needed to take a step back and define “What is a social business?”. There is a lot of talk about the social business and too often it involves a discussion of social tools and channels.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

How To Turn Your B2B Blog Into a Golden Egg-Laying Goose

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With the right marketing alchemy and gestation, a blog can produce valuable awareness, preference and leads for your company. We''ve all heard about the greedy farmer who killed the goose that laid the golden eggs.

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Where Google Moved Your Digital Cheese


Anyone who’s been in the corporate world within the past decade-and-a-half has likely been exposed at some point to Who Moved My Cheese?:

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B2B Content Marketing Trends in the Software Industry: CMI Survey Recap

KoMarketing Associates

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG).

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Asking is essential in social media marketing


'I know I promised a comprehensive HOWTO in last week’s blog post, Your social campaign needs 1000x followers but I was spending time with NPR over the weekend, as heard through WAMU 88.5FM here in DC, and TED Radio Hour came on, titled “Giving It Away” so I had to discuss this instead this week. What really caught my attention was the last segment, “ Amanda Palmer: How Do You Get People To Pay For Music? “ Amanda Palmer discusses her past as a street performer (drop a dollar in the hat for the Eight-Foot Bride), busker (a street musician) and how she’s taken everything she learned from relying making her living from the kindness of strangers and passer-by’s and brought it into the Internet age. If you listen to the NPR segment or watch the video, you’ll hopefully get me, feel me. The first, most important, point I believe in Amanda Palmer’s TED talk has to do with asking for help, asking for what you want. And in that moment of vulnerability you accomplish four things: you build trust and intimacy, you become more human, and you may very well get what you want. And building trust, intimacy, and becoming more human — and more accessible — is always a challenge for brands; and, keeping whatever trust, intimacy, human face, and accessibility as your brand scales can feel like an exercise in futility. I have a feeling that the years of blog posts I have written have not remotely been able to convey the relationship we have with both our listeners, fans, customers, clients, prospects, and community — and it is intimate. And it is intimate even in situations you may not appreciate or even realize. Years ago I attended a “church development” meeting in Rehoboth, Delaware , and our OD consultant told us that villagers feel way more attached to the local parish than their behavior suggests: though there is the core members: the Vestry, Clergy, and Choir, the daily and weekly congregants, the members, and the Christmas and Easter visitors, the reach goes much further. Who gets to claim the parish as “My Church” is not defined by the Priest but by the villager: even villagers who never attend — or have attended only once for a Funeral, Baptism, or Confirmation, or Wedding, often listen to the peeling of the morning bells and feel connected to it: that’s my church. In my opinion, connecting intimately with your community online does not limit you to just the people who bring your band brownies (to show you their love), who get your music for free when they’re too poor or overpay when they’re passionate and flush, or even the people to whom pass out the extra brownies (because you can’t ever eat that many brownies) — they’re everyone else, too (even folks you may not appreciate or even realize). But what’s important here is that the way you engage with your “apostolic core” — your sanctum sanctorum — ripples, echoes, and resonates outward, from your the folks who take you into their very own home when you’re in town to the “follow you everywhere” and “never miss a show” crowd to the folks who have ever been to a show, to the folks who listen to you and you only (but have never seen your face on anything but an album cover), to the “I have all her albums” crowd all the way through to someone who heard a song once and maybe likes it enough to find out who it was — and even further out, to the faintest tone of the church bell. You don’t really need to become besties with all of your followers. You also don’t need to convert all of them to membership right away either. What you need to do is build as much connection as possible with the members you already have — those natural allies — and do it out in the open! Personally, the level of devotion that Amanda Palmer’s fans have towards her makes me like her more — and I don’t even know her music! That her fans are willing to open up their homes to her, feed her, bring her brownies, and feel guilty about not being able to afford to pay for free music speaks volumes about her character and her willingness and ability to love. It also says a lot about her. It makes me think about how trusting she is. Not a fool (I mean, she survived the streets) but that fearless person in the trust-building exercise who just closes her eyes and goes ahead and falls backwards into the arms of her co-workers without pleading and cajoling. I know I promised to write about how to build lots and lots of followers on Twitter, etc, but I was so impressed by Amanda Palmer that I couldn’t wait. And, this is also a reminder that you can — and should — be able to maintain and grow your intimacy with your core group of followers while still being able to grow your general audience. And the better you nurture your social media family the more that public display of affection will ripple all the way to the most casual audience member. Like I said, after a decade of blogging about just this issue, I must admit that Amanda Palmer has said it much better than I ever have. Related articles. You Don’t Know Either, Amanda Palmer ( Amanda Palmer: social technology soothsayer ( Earbits and Amanda Palmer are teaming up for A Total Disruption ( Watch Amanda Palmer’s Impressive TED Talk: The Art Of Asking ( How I fell in love with Amanda Palmer ( Amanda Palmer: Proof That Social Media Is The Future Of Business ( Singer/Poet Amanda Palmer Doubles Down on Empathy for Bombing Suspects ( Amanda Palmer: social technology soothsayer ( The Worst Lines From Amanda Palmer’s Dzhokhar Tsarnaev Poem Illustrated In Stock Photos ( Amanda Palmer: Is ‘A Poem for Dzhokhar’ Just in Bad Taste? ( Social Media Marketing Amanda Palmer Arts Delaware Easter Kickstarter npr TED twitter WAMU'

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Good Reads for B2B Marketing - Protect Your Online Reputation


Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. 5 Compelling Reasons To Launch B2B Mobile Landing Pages Now.

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Marketing And The Internet Of Things

Marketing Insider Group

Talk about Big Data! Did you know there are already almost twice as many “things” connected on the internet than people? And that number is projected to rise to 50 Billion connected devices by 2020. This phenomenon is called the “internet of things,” “Machine-to-Machine” or “ M2M ,” communications.

Does Your Website Content Meet the Needs of Industrial Buyers?

Industrial Marketing Today

When was the last time you actually read the content on your industrial website? Put yourself in your buyer’s shoes and see if the current content will persuade you to [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Websites Website Design & Development Content Industrial content marketing Industrial Marketing industrial web design