May, 2013

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Contagion, Social Media, and Why Things Catch On

Convince & Convert

'Jonah Berger, Wharton @j1berger. Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

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Neolane Interaction Tightly Integrates Real-Time and Outbound Marketing Campaigns

Customer Experience Matrix

'As I mentioned last week , there haven’t been many new B2C marketing automation products in recent years. But this doesn’t mean the industry has been stagnant. New developments have come from established vendors who are steadily expanding their products. Neolane has been one of these, growing from its roots in email to encompass other outbound and inbound channels, and more recently with a slew of social and mobile marketing features.

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How B2B Ecommerce Vendors Can Get Listed in AdWords Seller Ratings

KoMarketing Associates

'Getting listed on Google AdWords Seller Ratings can have a host of benefits for the B2B ecommerce vendor; however this isn’t the easiest or most transparent of processes. You cannot opt in to Seller Ratings and it is not a readily available social extension through the AdWords interface. Instead, Seller Ratings consist of reviews from a select set of shopping and merchant portals across the web.

Adwords 167
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Good Reads for B2B Marketing - Respect Your Competition

ViewPoint

'Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Michael Chassen''s Rules for Authentic B2B Communications. Blackboard co-founder Michael Chasen credits B2B marketing communications with helping to build the company, which sold for $1.64 billion two years ago.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Digital Marketing: How to craft a value proposition in 5 simple steps

markempa

'Tweet This week, I’ve joined marketers from around the world in Athens Americana – Boston, Mass. for MarketingSherpa and MarketingExperiments Optimization Summit 2013. After a short (and rather scenic) water taxi ride from the airport, I’ve settled into one of the Value Proposition Development Course sessions being led by Austin McCraw, Senior Editorial Analyst, MECLABS, as he taught marketers how to craft and express value propositions.

More Trending

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14 Steps to Hosting a Successful Webinar

Convince & Convert

'Image via BigStockPhoto.com. Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. Of course, this list may change, depending on your business and your industry, but it provides a good place to begin thinking about how to generate good, qualified leads from content. Choose a topic and a headline that has great search potential.

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Customer Data Platforms: My New Whitepaper Explains the Excitement

Customer Experience Matrix

'You may have noticed that I''ve been uncharacteristically aggressive in promoting the Customer Data Platform concept. Sorry, but I just can''t help it: a new system category is even more rare than a new B2C marketing automation system (which, as yesterday''s post pointed out , is much rarer than a new beetle). More important, I think the category itself is a very important development that could really help marketers solve some big problems.

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Search: Moving Beyond Your Website in 2013

KoMarketing Associates

'When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. It makes sense. After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales. The thing is, there are other ways to optimize for “search” that don’t include your website or the search engines themselves.

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Marketing Communications Managers Must Know the Sales Quotas!

ViewPoint

'James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. How can marketing communications managers know how much interest to generate if they don’t know their salespeople’s quotas? Ask any group of marketing communications managers, exhibits managers or even marketing managers and less than 40%, overall, know the quotas for the sales channel they represent.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Digital Marketing: B2B marketers can get fresh, new ideas from B2C

markempa

'Tweet Regardless of whether you’re selling to people who are purchasing something for their workplace or themselves, you’re still selling to people – especially when it comes to digital marketing. Consider the words of Shawn Burns , Global Vice President of Digital Marketing, SAP: “The B2B space has the same opportunities as the B2C space when it comes to digital marketing.

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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

'A note from Janice: Professional services for activities such as infrastructure assessments, deployment planning, and outsourced IT operations are a significant revenue stream for many technology companies. However, these services aren''t often the focus of guidance for effective marketing. In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services.

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7 Customer Loyalty Lessons from Lady Gaga

Convince & Convert

'Lady Gaga image via BigStockPhoto.com. With 23 million albums sold, five Grammy Awards, and Forbes ’ distinction as one of the world’s most powerful celebrities, Lady Gaga is one of the most well-known pop artists in the world. Known as much for her voice as for her over-the-top wardrobe, few recognize Lady Gaga for her stunning business acumen, giving her legions of loyal fans worldwide—fans who are eager to buy her music, concert tickets, and products.

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Silverpop Announces Universal Behaviors to Provide Better Cross Channel Customer Experience

Customer Experience Matrix

'At their annual Amplify conference last week, Silverpop unveiled the culmination of a two year project that conveniently matches the Customer Data Platform (CDP) concept I’ve been describing for the past month. While the timing is just coincidental, Silverpop’s Universal Behaviors provide more evidence that a new breed of system is emerging. Silverpop’s new features load customer behaviors from all sources into a central database, match identities to create a unified customer view, and make the

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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10 of the Best B2B Facebook Pages

KoMarketing Associates

'Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. This presents marketers across all industries with an opportunity to tap into this massively connected audience and showcase their brand.

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Good Reads for B2B Sales - Sales Intelligence with Google

ViewPoint

'Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Tap CRM to Give Your Customers a Pleasant Surprise. Christopher Bucholtz says it’s time to use the data in your CRM to help cement your relationships with your customers.

B2B Sales 183
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June Events

ANNUITAS

'June 6 – Kapost Bootcamp, Boston, MA June 6 – Industrial Marketing Digital Summit, Virtual Event June 26 – Rosetta + ANNUITAS Demand Generation, Cleveland, Ohio.

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#BADMarketing presented by Crimson Marketing

Crimson Marketing

'You might be asking yourself, “What the heck is #BADMarketing?” It’s fairly simple – its marketing gone very, very wrong. It’s so wrong, it needs no introduction. . Look for our #BADMarketing posts moving forward, and enjoy! .

Marketing 169
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How the “Disrupted Generation” Responds to Marketing

Convince & Convert

'In the summer of 2012, as I sat around with my colleagues in our conference room one afternoon, we were jolted by an “aha” moment. We realized that the coming of age of the newest generation, the iGen (or generation Z) is right now and that there would be another disruption similar, but different, from the one of the past decade. It was time to hustle and really scrutinize this generation, which turned 18 in 2012.

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The Long Distance Relationship: How to Work with a Remote Marketing Agency

The Point

'In days long past, companies hired one marketing firm, usually an advertising agency, to coordinate a broad spectrum of marketing needs. Today, modern marketing channels have become so fragmented that B2B marketers are much more likely to work with a stable of agencies – a demand generation agency , for example, plus a branding firm, a PR shop, perhaps even an SEO consultant.

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Outbound Marketing for Modern B2B Marketers

Digital B2B Marketing

'Inbound marketing may be the hot topic for B2B marketers today, but today’s big B2B inbound marketers are all active outbound marketers as well. So how do you pair your outbound marketing activity with your inbound marketing? Here are six ways outbound marketing can support and scale your inbound marketing efforts and some of the channels that are appropriate for each one.

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The Real Reason Sales People Struggle to Close Opportunities

ViewPoint

'This article was originally published by Bob Apollo on his blog Accelerating Revenue Growth: the Inflexion-Point Blog. As CEO of UK-based Inflexion-Point Strategy Partners , Bob works with the leadership teams of technology-based B2B-focused companies, enabling them to make the critical connections between their marketing messages, their sales conversations, their true differentiators, and their customer''s priorities.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

'Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy. The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points.

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8 Ways to Ensure Your New Product Launch Succeeds

Crimson Marketing

'Launching a new product can be one of the most difficult aspects for a marketing team to effectively achieve. “Booz & Company reports 66% of new products fail within two years, and Doblin Group says a startling 96% of all innovations fail to return their cost of capital.” A lot of factors play into the reasoning behind these troubling statistics (such as the current economic state, consumer trends, etc), but I want to focus on how we can combat failure. .

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6 Ways to Make More Out of Your Facebook Ad Campaign

Convince & Convert

'Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips. Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now. 1.

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Does Your B2B Marketing Consultant Have an Agenda?

B2B Marketing Traction

'One of the trademarks of my consulting practice is that I bring a detailed marketing agenda to client meetings. You’d think this would be a given for B2B marketing consultants, but unfortunately it’s not. Creating a marketing agenda requires forethought. It means that I bring a plan and careful consideration to the table – I’m not just resting on 30 years of marketing experience and winging it.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Engage Your Blog Readers with Meaty Content

Writing on the Web

'You already know that, “ Content is King ” on the Internet, but great content is what helps you build a community of loyal blog readers who buy from you. Your goal should be to engage blog readers with the highest quality content you can muster, with absolutely no fluff. There is far too much garbage floating around online that doesn’t help to solve your target market’s problem or add anything new to a discussion.

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PowerViews with Michael Brenner: The Battle for Customer Attention

ViewPoint

'My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers. Michael is also the author of B2BMarketingInsider.com , where he discusses content marketing, demand generation, mobile strategy, and sales alignment to name a few.

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The World Has Changed. Has Your Marketing?

Marketing Insider Group

'This week I am joining hundreds of B2B Marketing colleagues at the annual conference for the Business Marketing Association. Labeled “Blaze” this event is one of the largest global B2B Marketing event, bringing in more than 800 B2B Marketing professionals from 300+ companies and dozens of countries around the world. B2B marketing is changing at “blazing” speed due to the forces that shape our world today: the maturity of the digital landscape, social media connectivity, content mark