May, 2014

Lead Generation: How to speak the language of your prospects

B2B Lead Generation

Tweet At Lead Gen Summit 2013, Keith Lincoln, Vice President, SmartBear Software, discussed the importance of speaking the language of your customers, and, more importantly, when to say nothing at all. “If If you’re ever tired of hearing from us,” the email read, “you can opt out.”. Curious eyes met the screen at those words. This text was not in light gray, hidden in small font at the very bottom of the email. Instead, it was in plain sight, in the body of the email – against best practices.

What the World Would Be Like If B2B Marketing Didn’t Exist?

KoMarketing Associates

While this title is a little sensationalistic, it serves a good reminder that we as marketers occasionally focus too much on the idea of strategic B2B marketing and how it is supposed to work, instead of looking at the tactics that are actually unsuccessful versus successful, especially in a highly digitalized and mobile world.

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Thanks Social Media – Our Average Attention Span Is Now Shorter Than Goldfish

Marketing Insider Group

Oops. I forgot! On October 9, 1999 I married the love of my life. The following day we were whisked off to beautiful Hawaii for an amazing honeymoon trip we still talk about now almost 15 years ago. 2 days into our trip, I was videotaping the sunset and noticed on the date stamp on the old camcorder screen that it was October 12 th – OMG I forgot it was my birthday! How could I forget my own birthday? Thankfully, it was mine and not my wife’s!). But it’s easy to see how this happened.

Introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs

Oracle

by Amanda Batista | Tweet this Marketing can sometimes feel like cooking for a crowd: You want to serve up the right pairings to ensure that you’re guests feel satisfied, welcomed, and think you’ve got that delicious touch! Sounds all good on parchment paper, but formulating the right recipes can sometimes induce a fiery fret in your crowded kitchen.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

5 Ways to Improve the Quality of Your B2B Leads

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Are you generating lots of leads but few sales? You might have weak leads. Here are 5 ways to quickly strengthen your B2B lead quality and sales. Most B2B companies (and their sales teams) always clamor for "more leads." But what they really want are more quality leads. That''s why smart B2B marketers know that if they are generating lots of weak leads, they are in trouble. In B2B sales, it''s all about the leads. The number and the quality.

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More Trending

Customer-Centric Marketing: Using metaphors in your B2B strategy

B2B Lead Generation

Tweet Who are your customers? While it may be (hopefully) impossible to individually name your customers from memory, marketers need to be extremely familiar with them. In the case of Jacob Baldwin, Digital Marketing Manager, One Call Now , as he recounted for the audience at MarketingSherpa Lead Gen Summit 2013, not knowing his audience came at quite literally too high of a cost. “We

To Increase Social Engagement, Don’t Follow the Crowd

KoMarketing Associates

The basics of a content marketing strategy revolve around when and where – what day and time to publish blogs and on which social networks to share them – to increase brand awareness and drive traffic. The how is just as important, too. The myriad communication channels grow and change at a rapid pace, thus your strategy should accommodate those changes at a similar level.

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Your Brand Is Not What You Sell

Marketing Insider Group

One of my core beliefs of effective content marketing is to deliver content people actually want. Publish stories they actually will enjoy – to read and to share. To do this you have to follow a very small set of simple rules: Make it interesting. A great story. Relevant to your audience. An important lesson or a key trend. Make the reader the hero of the story. Don’t sell. Connect on a human level. Tap into emotions. Take the brand out of the story. Don’t promote the brand.

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3 Measurement Points to Help Maximize Your Analysis Strategy

Oracle

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Dave Liloia , Director Sales Operations and Marketing Automation at Vertafore. Dave is sales and marketing geek who believes that any problem can be solved by asking the right questions first. With an academic background that started in Horticulture, he has taken the scientific method as his approach for tackling any and all business challenges.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

B2B: How to Close Your Sales Qualified Leads

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Are you faltering at the goal line when it comes to closing sales qualified leads? The B2B sales lead game has changed. Here''s how you can score big. Anyone who has been in a sales situation is familiar with this situation. It’s the sure thing. It’s first and goal. You’re about to score. The prospect says they love what you’re offering, they have a budget and plan to move ahead. They just need to “think it over.”.

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Content Marketing by Blogging: Consistency is the Name of the Game

Writing on the Web

Content marketing through blogging is like playing tennis. You get results through consistency, practice and persistence. Is your blog like my tennis, a hit or a miss? Are you writing posts that are clear winners for your readers? Are you serving quality, relevant content within the lines of your readers’ needs? As I mentioned in my previous post , I recently returned from tennis camp in Texas. It was great: I played good tennis, and all the players that were there were good.

Multichannel Marketing: How zombies invaded a B2B campaign

B2B Lead Generation

Tweet At MarketingSherpa Email Summit 2014, we added a new feature, the Media Center, where MarketingSherpa Reporter Allison Banko was able get behind-the-scenes interviews with presenters, attendees and event vendors.

An Eight-Step Process for Creating Front-Page B2B Industry News

KoMarketing Associates

As a journalism major in college, I often found myself thinking about the dreaded question: “What do you want to do with your journalism degree when you graduate?” Or, as I interpreted it: “What do you want to be when you grow up?” While I had aspirations of becoming a world-famous sports writer (far-fetched), I didn’t realize the potential of applying my journalistic skills to B2B marketing until I interviewed for a content role here at KoMarketing, and then the light bulb lit up.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Top 50 Content Marketing Thought Leaders

Marketing Insider Group

How do you gain authority on a topic without having an unlimited amount of time, money and people? It starts with defining why the topic is important, what your objectives are and who you are speaking to, as I did in my very first blogs almost exactly 4 years ago. This helps you to define your unique voice and to begin to build an audience who is interested in what you have to say. But at some point you realize that you can’t do it on your own. You want to build your own loyal audience.

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

Oracle

by Jonathan Riemer | Tweet this Let’s face it: unless it is a note from a loved one, or tracking info for a package, emails are interruptive at best. We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. As such, you need to face the tough question: Is your email marketing messaging truly resonating with your audiences? (In

What Type of B2B Leads Do You Have: IQLs, MQLs, or SQLs?

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer You''ve got leads, but are you focusing on the most promising ones? Use this simple approach to more profitably prioritize your B2B sales efforts. One of the most important roles for B2B marketers is lead generation. Unfortunately for some companies, that’s where marketing’s job description tapers off. Just generate leads. Lot’s of ‘em!

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Shrikant Latkar, InMobi’s Marketing VP: How To Stay Relevant In The Mobile Era [Podcast]

Crimson Marketing

With more than 1.5 billion smartphones in use around the globe and content consumption on smartphones increasing at a breathtaking pace, opportunities are fast emerging for brands to engage buyers more. The post Shrikant Latkar, InMobi’s Marketing VP: How To Stay Relevant In The Mobile Era [Podcast] appeared first on. Digital Marketing Podcasts

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

If You Write B2B Copy, You Need This Blog Post

The Point

Those of you who have been subjected to sales training at some point in your careers may remember a technique called “the assumptive close.” It goes something like this: “Would you like the car in red or blue?” ” “Can I deliver that to you this Friday?”

DMFB Preview: Building Your Online Brand Through Customers

KoMarketing Associates

We have a busy May here at KoMarketing, with several conferences this month and summer officially kicking off Memorial Day weekend. That being said, I’ll be headed to Raleigh, NC next week to speak at the Digital Marketing for Business conference. If you aren’t familiar with the show, it’s a 3-day conference featuring 40 sessions geared toward small businesses, enterprise marketers, and marketing experts.

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Event Marketing – The One Secret To Killer Events

Marketing Insider Group

I have been to a lot of events. I’ve been to conferences and tradeshows and expositions. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. From all that experience I have found there is one mistake so many conferences make that limits their potential more than any other: planning your event as happening in a limited space and time.

Introducing: The Modern Marketer’s Guide to Video

Oracle

by Amanda Batista | Tweet this Video marketing: You know you need it. Your audiences love it. But for many marketing organizations it’s difficult to strategize. And even when you do create cool brand videos loved by your team and audiences alike, you want to make sure that you can understand the video’s performance. After all, you’re data driven!). Metrics! These are pesky words that often seem to crush video marketing dreams.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Inbound Marketing vs. Outbound Marketing: Magnet vs. Megaphone

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Inbound marketing is gaining strength because of the changing ways people buy. But it will not eliminate the need for outbound marketing. There’s a perception of inbound marketing that it is at odds with outbound marketing: That companies who adopt inbound marketing won’t have to do to outbound marketing. Nothing could be further from the truth. It brings to mind the notion of a kitchen freezer and a microwave.

Out-of-Office: 4 Time-Saving Social Media Tips to Keep Connected

Writing on the Web

How can you use Social Media tips when you’re away from the office for a week? What can you do to stay in touch with your clients when you’re out of town on a trip or vacation? I’ve been playing hooky: I went to a tennis ranch in Texas where we played tennis six hours a day. I was able to schedule publishing on my client blogs ahead of time, but my own blog suffered.

New York Times: all’s fair in love and marketing

Biznology

BuzzFeed released an internal memo from the New York Times titled “Innovation” (you can read it in full and in color on Scribd ). I have done a cursory read and have come up with a number of quick takeaways for you that you can start implementing today: Digital first, traditional optional – while digital is not as fire-and-forget as story-writing is, it’s entirely more sticky.

Algorithm Updates: Common Questions & What You Should Know

KoMarketing Associates

When a major algorithm update happens like it did May 20th , it’s always interesting to see reactions from both the search community, affected businesses , and the media. After all, it wasn’t too long ago that the only people who knew (or cared about) what an algorithm update was were those in the search industry.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.