Lead Generation: How to speak the language of your prospects
B2B Lead Generation
MAY 12, 2014
Tweet At Lead Gen Summit 2013, Keith Lincoln, Vice President, SmartBear Software, discussed the importance of speaking the language of your customers, and, more importantly, when to say nothing at all. “If If you’re ever tired of hearing from us,” the email read, “you can opt out.”. Curious eyes met the screen at those words. This text was not in light gray, hidden in small font at the very bottom of the email. Instead, it was in plain sight, in the body of the email – against best practices.