May, 2008

Why PowerPoint rules the business world

Buzz Marketing for Technology

A CALL FOR VISUAL LITERACY. In many organizations, the beginning and end of any business activity is marked by the PowerPoint presentation. In the early stages of an initiative, PowerPoint is used in strategy sessions, to present proposals and put forth plans. Later, it's used for updates and progress reports. In the final stages, it's used to report back and to present findings and conclusions. PowerPoint is everywhere, and it shows no signs of going away anytime soon. Why is it used so broadly?

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BtoB 2008 Lead Generation Guide

B2B Lead Generation

B2B Marketers are increasingly emphasizing lead generation and as a result, BtoB Magazine just published their inaugural BtoB 2008 Lead Generation Guide today. I highly recommend you check it out. It has a lot of studies, expert columns, market statistics and vendor lists that are worthwhile. Also, I wrote a guest column on Putting the human touch back into lead generation for the guide

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Denodo Helps Mesh Enterprise Data

Customer Experience Matrix

Every now and then you read something along the lines of “more words will be published in the next 30 minutes than in the whole of human history up to the battle of Lepanto ”. Whether this is literally true or not (and who could know?), there is certainly more data sloshing around than ever. This is partly because there are so many more transactions, partly because each transaction generates so much more detail, and partly because so much previously hidden data is now exposed on the Internet.

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Improve Email Conversions. Save Time. Watch American Idol

Anything Goes Marketing

I just read a simple but effective white paper from Bronto on sending a repeat emails to those that don't respond to your first email. This concept is an obvious one but the article does provide some good strategies on how to improve email response. What it doesn't discuss is how to make the process of sending a second email to those that don't open or click on the first email you sent an easy one.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Bridging the Gap Between Sales & Marketing with Buyer Personas

Tony Zambito

The issue of sales and marketing alignment has been floating in the corporate hallways for several years now. What I am finding most interesting is that the definitions surrounding the "sales & marketing alignment" conundrum are, to use the proverbial expression, all over the map. What prompted me to think about this was Dave Stein's post, Marketing's Knowledge of Salespeople , on his Commentary on Sales Leadership blog.

More Trending

Blogger: Redirecting

Buzz Marketing for Technology

Right now, your customers are writing about your products on blogs and reediting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you on social networking sites like Facebook. These are all elements of a

The Human Touch of Lead Nurturing/Marketing Automation

B2B Lead Generation

I participated in a webcast and podcast combo on the adding the human touch to marketing automation as part of the Marketing Mastery Series sponsored by Eloqua , MarketingExperiments and ON24. You can watch the webinar recording here. Because the webinar was a brief 20 minutes, we held all audience questions for a podcast interview right after. Steve Gershik VP of Marketing Innovation for Eloqua and the Innovative Marketer Blog interviewed me for his podcast on the subject of lead generation.

For Behavior Detection, Simple Triggers May Do the Trick

Customer Experience Matrix

I was in the middle of writing last week’s post , on marketing systems that react to customers’ Web behavior, when I got a phone call from a friend at a marketing services agency who excitedly described his firm’s success with exactly such programs. Mostly this confirmed my belief that these programs are increasingly important. But it also prompted me to rethink the role of predictive modeling in these projects.

Preventing incorrect email addresses

Anything Goes Marketing

Do you have a lot of bounce backs in your database? Keeping your data clean is a top priority for the marketers I speak with. I was just reading a good article on Marketing Sherpa that outlines " 4 Ways to Fix Misspelled Email Addresses ". I really liked one of the ideas which involves displaying the email address to the web visitor as part of a second step in the registration process.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

40+ Extremely Beautiful Icon Sets Hand-picked from deviantART


The web is rich with creative and amazing icon sets, and one of the most unusual source of amazing Icons Sets are those you can find on deviantART icons gallery. Today we would like to present 40 incredible icon sets which you can use for your web designs or your desktop. Let’s take a close look at.

Report: Slowing Economy Finally Catches Up to Online Ads


“The Internet is recession proof,” is a sentiment we’ve heard trumpeted over and over and over again the past year.

Blogger: Redirecting

Buzz Marketing for Technology

What if you placed a call to GM and the CEO answered the phone? You would think perhaps this company is too small to suit my needs. This is why the bigger a company gets the more faceless they become because they layer on infrastructure

Should lead generation ignore current customers?

B2B Lead Generation

”We know more about our prospects (leads) than we know about our current customers” was a shocking statement I heard from a client and it stuck with me. In fact, it's the impetus for this post. When you have a complex sale, it can be easy to think of lead generation as only a process for acquiring new customers rather than a process that can also be applied to generating new or more business from current customers.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Demand Generation Systems Shift Focus to Tracking Behavior

Customer Experience Matrix

Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ). What struck me was that each vendor stressed its ability to give a detailed view of prospects’ activities on the company Web site (pages visited, downloads requested, time spent, etc.)

Catch Some Buzz from Alltop


Calling itself a "digital magazine rack," Alltop is a human-powered content aggregation site that brings together the best news and blog feeds from around the web in more than 80 categories (and counting) grouped into broad topic areas.

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53 Killer Photoshop Illustrator Effects and Tutorials


It’s always fun to experiment different techniques and learn how to work with various aspects of Adobe Photoshop to spice up boring pictures and make them into works of arts and masterpieces. So, if you’re interested in learning some new skills, whether you’re a beginner, intermedi.

Quantcast Launches Demographic Search


Website traffic monitoring service Quantcast has launched a new search function that lets logged-in users search for sites that have particular audience demographics.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Knowledge Mobilization and Knowledge Translation

Buzz Marketing for Technology

Posted to the SCoPE conference , May 21, 2008. One of the things I wanted to see Tom Carey explore in his talk today is the concept, suggested in this title, of knowledge mobilization. From iisd , "Knowledge mobilization addresses how external knowledge (outside of the organization) is sought out and combined with internal knowledge to create new knowledge that meets the needs of target users/clients."

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Generate over 60,0000 inquiries by educating people?

B2B Lead Generation

Last year, I wrote a post on giving away ideas to proactively educate and attract future customers. I was surprised that it generated such a lively discussion. Michael Stelzner wrote the following comment on my post back then, “I have been giving away my trade secrets for years (against the advice of advisors). The results have been amazing. The fact is that folks look to you as a thought leader when you share your secrets.

Infobright Puts a Clever Twist on the Columnar Database

Customer Experience Matrix

It took me some time to form a clear picture of analytical database vendor Infobright , despite an excellent white paper that seems to have since vanished from their Web site. Note: Per Susan Davis' comment below, they have since reloaded it here.] Infobright’s product, named BrightHouse, confused me because it is a SQL-compatible, columnar database, which makes it sound similar to systems like Vertica and ParAccel (click here for my ParAccel entry).

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SEO - Why a Small Business Needs a Blog


The most difficult websites to search optimize are those of small or new companies, in a market with larger and more established players, focused on a highly competitive set of keywords.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

How to Select and Optimize Outsourced Teleprospecting Redux

B2B Lead Generation

If you're too busy to listen to my podcast or simply prefer to reading over listening, Sridhar Ramanathan, whom I interviewed on how to select and optimize outsourced teleprospecting partnerships, posted his the talking points on his blog. Pacifica Group: Part II: How to Select and Optimize Outsourced Teleprospecting

Web Analytics for B2B Lead Generation

B2B Lead Generation

In the complex sale, the length of the buying cycle makes the connection between on-the-web activity and the off-line decision to purchase much more difficult to trace. So the challenge is connecting our website data (analytics), with marketing data (inquiries and leads) with the sales process and revenue (closing the loop). I came across Manoj Jasra post, " B2B Web Analytics: Deeper Dive - Web Analytics World " and thought it was relevant to share.

Trust Me: Buyers Worry Too Much About Software Costs

Customer Experience Matrix

I ranted a bit the other week about buyers who focus too much on software license fees and not enough on differences in productivity. The key to that argument is that software costs are a relatively small portion of companies’ total investment in a business intelligence system. This is self-evident to me, based on personal experience, and seems fairly widely accepted by others in the field. But it’s always nice to have hard numbers to cite as proof.

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Blogger: Redirecting

Buzz Marketing for Technology

For years, classic brand strategy has always been about the creation of a single message that can be used with all of your constituents; investors, employees, senior management and customers about who you are and what value your company

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.