April, 2011

Change Is Coming To B2B Marketing. Are You Ready?

Marketing Insider Group

Imagine for a moment that you could identify precisely the effectiveness of your marketing activities. You are able to tell exactly how well you have delivered on business results in the form of revenue, customer retention or higher brand equity.

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The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ).

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Is Your Web-based Content Driving Away Sales Leads

ViewPoint

Today's guest blogger, Reg Nordman, is the Managing Partner for Rocket Builders , a Vancouver based sales and marketing consultancy for high growth companies. He works with large and small companies such as, Asentus , Maximizer , Sophos , Microsoft Canada , and Research in Motion.

The ROI of Conference Calls vs. Face to Face Meetings

Smashmouth Marketing

Ever wonder if your enterprise sales team should be on the road heading to an introductory first meeting with a prospect? I was recently in the UK for business and saw sales reps investing a half day or more traveling for 30-60 minute meetings.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Content is the Foundation of Good Relationship Marketing

Industrial Marketing Today

Building strong customer relationships is probably a close second only to lead generation for most manufacturers and industrial companies. Many of them will also tell you that the bulk of their new business comes from repeat customers. It makes perfect sense then to put a good deal of effort into nurturing new leads and building strong relationships in order to convert them into loyal customers. Here’s a quote from billionaire industrialist H.

More Trending

Blogging Is Good Business – 8 Tips To Get It Right

Marketing Insider Group

You accepted a while back that social media needs to be an important part of the marketing mix. But resources are limited and maybe you find yourself asking “which social media tactics should I focus on?&#.

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The Social Media Monitoring Metric We Need, But Can’t Get

Webbiquity

Social media monitoring tools continue to proliferate in number and advance in functionality. The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more.

He was in grave danger; there was only one way out

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The farmer trudged across the farm yard late one night and entered the barn.

The B2B Sales Role in the New Buying Process

ANNUITAS

I recently had the opportunity to attend the Sales 2.0 Conference in San Francisco and I’m glad I did. The conference was full of great content and information on the state and the future of B2B Sales.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Boost Email Relevancy With Dynamic Content

Industrial Marketing Today

Email marketing has been a staple of industrial marketing for a long time. However, many of these marketers are now experiencing declining open and click through rates. With all the buzz about social media, blogs and RSS feeds, are email marketing and eNewsletters dead? Not so fast! IMO, they are and will continue to be very useful provided your content is relevant. That’s the standard advice you are likely to get from most marketing consultants.

8 Share Spiking Tips For Empire Avenue

Modern Marketing

by Jesse Noyes | Tweet this. The latest social media measurement tool to takeoff is Empire Avenue. It may sound like a new property on the Monopoly board. But it’s actually a startling addictive new social media engagement site.

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4 Tips To Becoming A B2B Marketing Insider (and More)

Marketing Insider Group

Want to become a B2B Marketing Insider? There are a lot of great blogs out there. And there are many amazing writers who share their experience in B2B marketing, social media, digital marketing and demand generation.

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The Social Media Monitoring Metric We Need, But Can’t Get

Webbiquity

Social media monitoring tools continue to proliferate in number and advance in functionality. The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset

ViewPoint

I recently had the opportunity to interview Ardath Albee about the importance of lead nurturing and I think you’ll be interested to read some of the valuable feedback she provided. PC: Ardath, you’ve written a lot about the importance of using lead nurturing to engage leads across the entirety of the buying process. Yet B2B marketers seem to be more focused on lead generation than the rest of the process. Is that a problem? AA: Yes.

Content Rules: Secrets of Writing Compelling Content

Writing on the Web

Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing.

Manufacturers Use CAD and 3D Parts Catalogs to Generate Leads

Industrial Marketing Today

For a while now, manufacturers have been using online searchable product catalogs to generate new leads and sales. Downloadable CAD files have played a major role in components and parts being designed in – a key and necessary step in the industrial buying process. I have written about the benefits of creating an online CAD library in several of my posts in the past. See my previous article, “Details Matter in Creating Content for Engineers.”.

Keep B-to-B marketing strategies and tactics tightly focused on driving leads

Sales Lead Insights

In my view, the primary objective of B-to-B marketing is to drive leads and sales. In other words, branding is a secondary objective. Especially for marketers with limited budgets (and today that’s just about everybody).

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Is This The End Of Social Media?

Marketing Insider Group

Is this the end of social media or a new beginning? For the past couple of weeks we have seen the social media ball bouncing back and forth. Social media is the greatest revolution in marketing. Social media is just the latest fad.

The “Social Media Certificate” – Smart Move or Scam?

Webbiquity

A growing number of community colleges, vocational schools, online universities, technical colleges and even big-name universities are now offering social media certificate programs (Google this if you like, I don’t want to legitimize any of them with a link).

A Good Laugh from a New Sales Lead Management Cartoon Series

ViewPoint

At your desk and can’t make that physical change in latitude to get a change in attitude? There’s now a virtual destination for a good sales and marketing laugh in the form of the Sales Lead Management Association’s new cartoon series.

Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft.

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

How to Coax Content Out of Engineers

Industrial Marketing Today

Keeping a steady flow of content coming out of engineers and in-house technical experts is a challenge. You know your work is cut out for you if you are a Content or a Marcom Manager at an engineering or manufacturing company. Engineers are known to be passive participants when it comes to generating marketing and social media content of any kind. What can do you do if you are tasked with maintaining an active industrial blog that needs fresh content regularly?

Content Marketing Tip: Use Ready-to-Publish Articles

Writing on the Web

Content marketing is easier when you can outsource some of the writing and researching to qualified writers. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles.

Delivering Return On Marketing – What’s Your ROI?

Marketing Insider Group

What's Your ROI? What is your return on marketing? This question can come up when you least expect it: while presenting your annual plan, while speaking to the CEO in the hallway, or maybe as one of those emails that lands in your inbox with a huge “thud!”.

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Why Modesty Matters for SEO Experts

Webbiquity

I had lunch recently with a long-time friend who’s a top-notch financial planner. He said something about achieving investment success that, it struck me, really applies to the SEO world as well. “I encourage clients to invest for the long term.

SEO 201

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

5 Mistakes to Avoid in Your Next Email Campaign

The Point

Can a campaign about how to improve email design be a prime example of how NOT to design an email? If it’s the campaign below, received this week from Lyris , an email marketing software company, the answer is (in the view of this blogger): yes.

Revenue Performance Management: Webtrends Tackles Data Overload

Modern Marketing

by Jesse Noyes | Tweet this. There are times when knowing a lot about one thing can make answering a simple question difficult. Take Webtrends , for instance.

Details Matter in Creating Content for Engineers

Industrial Marketing Today

Are you paying too much attention to content marketing strategies and not enough to the details? Strategic planning and analysis does sound a lot more glamorous than writing content filled with nitty-gritty product details. It is easy to justify leaving the details to others. After all, we’ve all heard that time-starved decision makers don’t really care about the details; they just want you to cut to the chase.