December, 2021

7 Ultimate Company Newsletter Ideas To Engage Employees

SendX

Do you get any response from the employees when you send a newsletter? Newsletters

The A to Z Guide to Doing a Content Audit

Marketing Insider Group

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful.

Insiders

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Report: Email Still Tops Marketers’ List of Most Effective Channels

KoMarketing Associates

Email remains largely significant to marketers, and as a result, new research indicates that they will be increasing their investments in this area in 2022.

Meet your 2021 Influitive BAMMIE Finalists

Influitive

The Influitive Best Advocate Marketing Awards (BAMMIES) bestow the highest honor for trailblazing companies that are leveraging the collective power and influence of their customers to achieve their business goals, and this was yet another year packed with incredible submissions.

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study, with the aim of discovering the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn 5 key insights into what you can do today!

How to Align Your Web Design with Your Marketing Mission

Vision Edge Marketing

The right website is one of your most effective business marketing tools but, only if it quickly: surfaces early in searches. . conveys the problem you solve or opportunity you create for a prospect. . establishes your relevance and credibility. .

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More Trending

Email Marketing: Best Practices for Every Stage of the SaaS Customer Journey

SendX

Email is a huge part of any marketing strategy. Even with the rise of other channels, email marketing still delivers an incredible 4,200% ROI

Proving Marketing Campaign Success with Metrics

Marketing Insider Group

Effective digital marketing isn’t magic – it’s a science that involves tracking numbers, analyzing data, and measuring results. Defining the metrics that matter most is foundational to developing successful marketing campaigns.

Six Ways Effective Revenue Marketing Can Change Your Business

Webbiquity

Guest post by Samantha Waites. An effective marketing strategy and sales business plan are essential to drive growth. Revenue marketing tries to close the gaps between sales and marketing by combining closed-loop data feedback and automation to ensure no money is wasted.

Report: Marketers Challenged By Customers Looking to Maintain Data Privacy

KoMarketing Associates

As marketers look for new ways to leverage data, new research suggests that they may want to keep privacy in mind, as this can often make or break their relationship with customers.

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

Advocacy Blooms and Business Booms When Customers and Employees Engage

Influitive

“Business is booming!” That’s the answer everyone wants to give when asked, “How’s business?” It doesn’t matter the size or type of company you are part of, department you work in, or role you have. That answer—if true—has vast positive implications on an individual and organizational level.

10 B2B Marketing Trends to Watch in 2022

Biznology

The last time I dared to compile a set of predictions was pre-pandemic, going into 2020. Astonishingly, many of them turned out to be true, or mostly so.

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6 B2B Demand Generation Trends to Watch

The Point

What trends will dominate the demand generation landscape in 2022? We asked the experts at Spear Marketing Group to chime in: “ Digital fatigue is real.

B2B Content Marketing Budgets Set to Grow in 2022 [Research]

Marketing Insider Group

As the year is quickly approaching an end, content marketers are scrambling to secure that 2022 budget. Content marketing budgets are expected to grow in 2022 – yay! The problem now is making sure you secure your spot in that growth and apply it effectively.

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

End-of-Year Martech and Business Software Sales

Webbiquity

Black Friday and Cyber Monday are behind us, but there are still some compelling offers available on marketing tech and business software. Have the tools in your marketing technology matrix kept up with the demands of the post-COVID environment?

12 Essential Benchmarks for Understanding The B2B Buyers’ Journey

KoMarketing Associates

The B2B buyer’s journey is evolving rapidly. The benchmarks and strategies that worked just a few years ago might not have the same impact today.

Q&A: How Emburse Effectively Plans Content for its Customer Community

Influitive

Just how valuable and in-demand are customer communities to today’s B2B businesses?

Give your customers and teammates a clearer explanation with video messaging

Biznology

When was the last time you read an email that made you feel smarter? Or felt enlightened during an online meeting?

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Do You Have an Immediate Need for Skilled Offshore Staffing?

Using talent from overseas is creating new challenges for managers. Here’s a closer look at common offshoring complications for HR managers and best practices for overcoming them. Download this comprehensive guide, "Overcoming Human Resource Management Challenges in Offshoring Teams," to learn more!

How Social Media Could Help You In Creating Impact With The Help of B2B Experts

Unbound B2B

In the B2B marketing world, social media is the top platform due to its wide reach and its freeness. The post How Social Media Could Help You In Creating Impact With The Help of B2B Experts appeared first on UnboundB2B. Blog Social Media Marketing b2b sales

3 Marketing Strategies That Brands Need to Reinforce in 2022

Marketing Insider Group

2022 is right around the corner. Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. B2B decision makers are not easy to reach. They don’t navigate the buyer journey in any linear fashion.

Five Creative B2B Marketing Strategies to Try in 2022

Webbiquity

Guest post by Marina Turea. Business to business (B2B) marketing differs from consumer (B2C) marketing in several important ways. B2B marketing requires a unique, sometimes unusual, approach to effectively target buying groups within companies. Image credit: The Creative Exchange on Unsplash.

88% of Marketers Are Now Using Video for Content Marketing Purposes

KoMarketing Associates

As marketers look for new ways to elevate their content marketing strategies, new research suggests that many of them are turning to video.

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Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

100+ Content Marketing Trends and Predictions for Success in 2022

Content Marketing Institute

We asked more than 100 thought leaders, award winners, and subject matter experts for their take on the content marketing trends that will have the most impact in 2022. Find out if you're up on the latest (and where to focus if you're not).

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What are DAOs (Decentralized Autonomous Organizations)? And Why Should You Care

Biznology

The simplest way to describe DAOs – distributed autonomous organizations – is that they are online communities owned and controlled by their members.

The Data-driven Marketing Issue

Ontraport

Online content. Use the following articles to convert your Modern Ontrapreneur inspiration into action. Using the Trends dashboard. Learn how to analyze your business data in “See your data visually with Trends” on page 6, and use these tips to put it all into action in your account. Read more ?.

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4 Practical Tips to Get Your Business Ready and Set for 2022

Marketing Insider Group

With the year drawing to a close, business owners – as is their wont – look towards the New Year and the opportunities it may bring.

Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

Five Quick Things to Wrap Up 2021

Webbiquity

If you’re among the small. intrepid group of professionals actually working this “dead week” (the days between Christmas and New Years), thank you! And thank you for spending a few minutes here. This will be quick. Image Credit: Clay Banks on Unsplash.

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60% of Marketers Only ‘Somewhat Successful’ at Data Unification and Management

KoMarketing Associates

Despite having a wide array of data at their fingertips, new research indicates that marketers are still not widely successful at leveraging this insight to achieve their top objectives.

5 Reminders About Creativity From The Beatles: Get Back

Content Marketing Institute

The Beatles: Get Back documentary sparked CMI’s creative director to turn to the keyboard (the one with letters, not the one with 88 keys). Here are the five lessons for content creators he took away from the almost nine-hour documentary.