December, 2021

7 Ultimate Company Newsletter Ideas To Engage Employees

SendX

Do you get any response from the employees when you send a newsletter? Newsletters

The A to Z Guide to Doing a Content Audit

Marketing Insider Group

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful.

Insiders

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Report: Email Still Tops Marketers’ List of Most Effective Channels

KoMarketing Associates

Email remains largely significant to marketers, and as a result, new research indicates that they will be increasing their investments in this area in 2022.

Meet your 2021 Influitive BAMMIE Finalists

Influitive

The Influitive Best Advocate Marketing Awards (BAMMIES) bestow the highest honor for trailblazing companies that are leveraging the collective power and influence of their customers to achieve their business goals, and this was yet another year packed with incredible submissions.

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

How to Align Your Web Design with Your Marketing Mission

Vision Edge Marketing

The right website is one of your most effective business marketing tools but, only if it quickly: surfaces early in searches. . conveys the problem you solve or opportunity you create for a prospect. . establishes your relevance and credibility. .

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More Trending

Email Marketing: Best Practices for Every Stage of the SaaS Customer Journey

SendX

Email is a huge part of any marketing strategy. Even with the rise of other channels, email marketing still delivers an incredible 4,200% ROI

Six Ways Effective Revenue Marketing Can Change Your Business

Webbiquity

Guest post by Samantha Waites. An effective marketing strategy and sales business plan are essential to drive growth. Revenue marketing tries to close the gaps between sales and marketing by combining closed-loop data feedback and automation to ensure no money is wasted.

Report: Marketers Challenged By Customers Looking to Maintain Data Privacy

KoMarketing Associates

As marketers look for new ways to leverage data, new research suggests that they may want to keep privacy in mind, as this can often make or break their relationship with customers.

B2B Content Marketing Budgets Set to Grow in 2022 [Research]

Marketing Insider Group

As the year is quickly approaching an end, content marketers are scrambling to secure that 2022 budget. Content marketing budgets are expected to grow in 2022 – yay! The problem now is making sure you secure your spot in that growth and apply it effectively.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Advocacy Blooms and Business Booms When Customers and Employees Engage

Influitive

“Business is booming!” That’s the answer everyone wants to give when asked, “How’s business?” It doesn’t matter the size or type of company you are part of, department you work in, or role you have. That answer—if true—has vast positive implications on an individual and organizational level.

10 B2B Marketing Trends to Watch in 2022

Biznology

The last time I dared to compile a set of predictions was pre-pandemic, going into 2020. Astonishingly, many of them turned out to be true, or mostly so.

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6 B2B Demand Generation Trends to Watch

The Point

What trends will dominate the demand generation landscape in 2022? We asked the experts at Spear Marketing Group to chime in: “ Digital fatigue is real.

Five Quick Things to Wrap Up 2021

Webbiquity

If you’re among the small. intrepid group of professionals actually working this “dead week” (the days between Christmas and New Years), thank you! And thank you for spending a few minutes here. This will be quick. Image Credit: Clay Banks on Unsplash.

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LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

88% of Marketers Are Now Using Video for Content Marketing Purposes

KoMarketing Associates

As marketers look for new ways to elevate their content marketing strategies, new research suggests that many of them are turning to video.

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Proving Marketing Campaign Success with Metrics

Marketing Insider Group

Effective digital marketing isn’t magic – it’s a science that involves tracking numbers, analyzing data, and measuring results. Defining the metrics that matter most is foundational to developing successful marketing campaigns.

Q&A: How Emburse Effectively Plans Content for its Customer Community

Influitive

Just how valuable and in-demand are customer communities to today’s B2B businesses?

What are DAOs (Decentralized Autonomous Organizations)? And Why Should You Care

Biznology

The simplest way to describe DAOs – distributed autonomous organizations – is that they are online communities owned and controlled by their members.

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

Five Benefits of Blogging: Why Blogging Matters for Marketing Success

Launch Marketing

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it.

End-of-Year Martech and Business Software Sales

Webbiquity

Black Friday and Cyber Monday are behind us, but there are still some compelling offers available on marketing tech and business software. Have the tools in your marketing technology matrix kept up with the demands of the post-COVID environment?

12 Essential Benchmarks for Understanding The B2B Buyers’ Journey

KoMarketing Associates

The B2B buyer’s journey is evolving rapidly. The benchmarks and strategies that worked just a few years ago might not have the same impact today.

3 Marketing Strategies That Brands Need to Reinforce in 2022

Marketing Insider Group

2022 is right around the corner. Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. B2B decision makers are not easy to reach. They don’t navigate the buyer journey in any linear fashion.

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

How Social Media Could Help You In Creating Impact With The Help of B2B Experts

Unbound B2B

In the B2B marketing world, social media is the top platform due to its wide reach and its freeness. The post How Social Media Could Help You In Creating Impact With The Help of B2B Experts appeared first on UnboundB2B. Blog Social Media Marketing b2b sales

Give your customers and teammates a clearer explanation with video messaging

Biznology

When was the last time you read an email that made you feel smarter? Or felt enlightened during an online meeting?

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The Data-driven Marketing Issue

Ontraport

Online content. Use the following articles to convert your Modern Ontrapreneur inspiration into action. Using the Trends dashboard. Learn how to analyze your business data in “See your data visually with Trends” on page 6, and use these tips to put it all into action in your account. Read more ?.

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Five Creative B2B Marketing Strategies to Try in 2022

Webbiquity

Guest post by Marina Turea. Business to business (B2B) marketing differs from consumer (B2C) marketing in several important ways. B2B marketing requires a unique, sometimes unusual, approach to effectively target buying groups within companies. Image credit: The Creative Exchange on Unsplash.

The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.

Report: Marketers Anxious to Execute ABM Strategies Despite Challenges

KoMarketing Associates

As more marketers look to develop an account-based marketing (ABM) strategy, new research indicates that they are still faced with many challenges in this area.

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4 Practical Tips to Get Your Business Ready and Set for 2022

Marketing Insider Group

With the year drawing to a close, business owners – as is their wont – look towards the New Year and the opportunities it may bring.

35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers.