November, 2021

Pandemic Pivoting: Four Successful Marketing Strategies from Big Brands

Hive9

When it comes to business and consumer needs, the pandemic has changed things, in some way or another—whether minimally or significantly—for every brand out there.

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How to Create Email Campaigns That Generate Word of Mouth

SendX

Table of Contents. Introduction. The Numbers Are In Your Favor! Your Email Campaign Launchpad. Launch Your Email Campaign on Your Site. Launch Your Campaign on People’s Platforms. Launch With Your Existing List. Free Storage: How Dropbox Doubled Its User Base Quarterly. Mixing and Matching.

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How To Reach Your Target Audience Through Text Message Marketing

Marketing Insider Group

Your business has a powerful marketing tool at its disposal. And there’s a good chance you’re not using it. Or at least not using it as well as you should. That tool is text message marketing, also known as SMS marketing. According to Grandview Research , the SMS marketing industry is booming.

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Manufacturing Content Marketing—The Year It Was and Looking Forward

Industrial Marketing Today

I just received an advance copy of Manufacturing Content Marketing Benchmark, Budgets, and Trends (Thanks, Amanda!) published by the Content Marketing Institute (CMI).

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

Customer-Centric Message Maps Engage More Customers | One Good Idea

Vision Edge Marketing

Diana and I have had conversations with several customers on the topic of messaging. In each conversation, the business leader said they were having difficulty engaging the right customers. One of the first questions we asked them was “do you have a message map to support customer engagement?”

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Seven Ways to Use Your UVP and Brand Messaging

Webbiquity

Your unique value proposition (UVP) may be the most important collection of words you ever write as a marketing professional.

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Best Email Marketing Campaigns

SendX

As marketers, we need a daily dose of inspiration to deliver value to our customers and get the ROI on email marketing efforts for our business.

3 Ways to Map Content to The Buyer Journey

Marketing Insider Group

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. On the surface, this may seem to be positive news until you think about the 49% of marketers that aren’t doing it. I do understand though. This type of content analysis isn’t easy.

22 Key Statistics For Successful B2B Social Media Marketing Programs

KoMarketing Associates

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. More than 3.6 billion people use social media worldwide, making it one of the most popular online activities. Designing an effective B2B social media marketing strategy, however, is no easy feat.

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Ensure Your Innovation Hits It Out of the Park

Vision Edge Marketing

Thriving companies are always innovating by creating and introducing new methods, ideas, or products and services, all designed to improve customer experience. Customer acquisition and retention often depend on new solutions.

Is Gratitude Part of Your Messaging Strategy?

Biznology

It’s November, which in the United States, is closely associated with Thanksgiving—a national holiday encouraging gratitude. Although one may argue it’s devolved into a holiday of gluttony, football, and bargain hunting, its undercurrent remains: giving thanks.

Black Friday and Cyber Monday Deals on Martech and Business Software for 2021

Webbiquity

The events of 2021 have forced marketers and entrepreneurs to be agile. They’ve had to revise strategies and tactics through the optimism of the vaccine rollout this spring, the setback to progress from the delta variant, and now a cautious reopening.

7 List Cleaning Tips For Better Engagement (And Tools To Get Started)

SendX

Would you like a huge garden with hundreds of weeds & rough patches or would you like a garden that's small but well maintained? I think most of us would go for a small but well-maintained one. Because we know it's the quality that matters. email list management Email List Cleaning

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LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

How to Create a Case Study That Impresses Any Client

Marketing Insider Group

A great case study is like gold for marketing and sales teams looking to drive conversions. This is particularly true in the B2B world , where potential clients are looking for proof of long-term results with other companies before making their own buying decision.

5 useful sources for capturing voice of the customer (VoC) data

Tomorrow People

The most valuable sources of VoC data for B2B marketers. Voice of the customer data represents the opinions, desires, demands and motivations of your target customers.

4 Downsides of Quick and Easy Customer Growth | What’s Your Edge

Vision Edge Marketing

Who wouldn’t want fast and easy customer growth for your business? How can there be a downside to quickly closing new deals and acquiring easy wins? Fast-growing trees provide insight into 4 potential pitfalls of fast growth. And that’s the focus of this episode.

Looking on the bright side in the new normal

Biznology

Meetings at work have long been derided as not-really-work. A popular internet meme classifies meetings as “a practical alternative to work.”

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A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

Report: Marketers Seeing Customers Spend Less Time Reading Emails

KoMarketing Associates

Marketers have relied on email marketing as a way to reach out to their customers for years. Now, new research suggests that they may want to focus on timing their emails more precisely, as customers spend less time reading them.

Email Marketing Do’s and Don’ts to Drive Growth in 2022

SendX

Email marketing remains one of the most effective tools to build your brand awareness. It’s the bread and butter of any serious marketing campaign. And yet, most business owners and marketing teams find it hard to keep up with the ever-changing email marketing landscape

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8 Signs You Need an Agency’s Digital Marketing Services

Marketing Insider Group

Is your marketing strategy falling short of its goals? Is it a constant source of stress for your team? Are there marketing tactics you want to try but can’t seem to find time for?

Agency 253

How does a company stand out in an existing market?

Tomorrow People

B2B companies in existing markets need to stand out. Having a sustainable competitive advantage can help. It’s no secret that companies in existing markets face competition – a lot of it.

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

How Sales Can Build Better Digital Relationships with Prospects

ANNUITAS

There’s been one constant over the last year and a half: change. Change in the working environment, change in the tools companies are using, and change in how buyers seek information and make purchases.

What are Trigger Events in B2B Sales — and Why Does Your Team Need a Strategy to Use Them Effectively?

Webbiquity

Sponsored post. Today’s B2B buyers are time-strapped and overwhelmed with information, making sales harder than ever. Being able to communicate with the correct context and timing is essential as a sales representative.

61% of Marketers Cite Email Subscription List Growth Over Past 12 Months

KoMarketing Associates

Marketers are continuing to refine the way they connect to customers, and new research suggests that they are shifting their focus to email to make a lasting impact.

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12 Best Transactional Email Examples

SendX

Did you ever have experience with an abandoned cart email or an order confirmation in your inbox? Then you're already familiar with transactional emails. They are automatic emails sent when clients do a particular act: establishing a subscription, making a purchase, or changing the password.

The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.

How to Build Trust With Your Customer Marketing Strategy

Marketing Insider Group

Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing.

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The Powerful Sales Element of Social Proof in Thought Leadership Done Well

Sword and the Script

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. A car dealership published an advertisement promoting several open sales positions.

How Marketers Are Handling the Rising Demand for Content Marketing, in 5 Charts

Contently

The global pandemic changed our behavior dramatically—for marketers, one notable shift was that digital content consumption increased drastically.

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