July, 2016

The 9 Circles of B2B Marketing Hell

bizible

B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. That extended timeframe means tons of touchpoints, multiple leads from single accounts, lots of nurturing, and too many opportunities to fall into marketing hell.

B2B 287

The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.)

Tools 264

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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. However, like any profession, we’d struggle to be successful without tools.

Industrial Content Marketing Fails to Engage with Target Audience

Industrial Marketing Today

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. This is not a new problem.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Write Press Release Headlines That People Actually Read

B2B PR Sense

In thinking about how to prepare this post, I couldn't help but remember the 2006 Samuel Jackson movie, Snakes on a Plane. The name of the movie always makes me squirm because it gives away just how awful the plot line is by providing a correspondingly awful title.

Press 236

More Trending

All 11 Marketing Attribution Models, Explained

bizible

A few months ago we put together an attribution flow chart to help marketers figure out which attribution model was the right fit for their situation. Based on questions like, “How many marketing channels do you use?” or “How long is your marketing cycle?,” the chart recommended appropriate models.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases.

Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally.

A Practical Playbook for Account Based Marketing

DiscoverOrg

Looking to give a your sales a boost? There is a renewed interest in Account-Based Marketing (ABM) and it currently has two definitions: 1) a strategy for marketing to existing clients for the purpose of cross-selling or expanding presence within an account, and.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

The Moneyball CEO: Navigating Your Whitespace to Grow Revenue

Ignite Tech

Every CEO wants to squeeze more out of their investments in customer acquisition. And that’s particularly true in today’s market. Stock multiples have come down, especially for many business-to-business SaaS companies that are not yet profitable.

Content We Crave: The Untold Backstory and the Most Powerful Way to Use It

Marketing Insider Group

NOTE: Four years ago, I wrote a post for ContentMarketingInstitute.com (CMI) called “21 Types of Content We All Crave.” ” It was so popular that they asked to repost it again as a “Back by Popular Demand” post. That new post went live on June 24, 2016.

Demand 217

How to deal with change stress and be a better marketer

B2B Lead Generation

As marketers, we deal with a lot of change stress. Seriously. The marketing world is exploding. We’re dealing with an explosion of touchpoints, channels and marketing technology. We need to navigate creating more content, generating more leads and achieving more results.

The Seven Best File Sharing Tools

Webbiquity

Sharing large files like videos or graphic-intensive documents used to be painful. Depending on the size of the file, email was impractical if not downright impossible. FTP sites were the most common alternative, but these were often cumbersome to access and use.

Tools 205

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Debunking 10 Common SEO Misconceptions

KoMarketing Associates

Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. This became crystal clear to me earlier this summer, in fact.

SEO 246

The Human Element of Sales and Marketing

DiscoverOrg

“Knowledge is rarely enough to spark change; it takes emotion to bring knowledge to a boil.” Switch by Chip and Dan Heath.

Sales 215

3 Growth Hacks to Boost Revenue Upwards of 10%

Ignite Tech

This byline by Infer’s Sean Zinsmeister was originally published on the Salesforce blog. Every sales leader, in every company, is searching for a killer growth angle. We all want to know how to squeeze more out of our pipeline.

The Top 3 Trends in Content Marketing Right Now

Marketing Insider Group

Say the word “trends” to a group of marketers and you’ll reflexively hear the word “data” or even better: “big data!” which may or may not then be followed by eye rolls (and if you’re lucky, awkward laughs).

Trends 207

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

A Multi-Touch, Multi-Media, Multi-Cycle Strategy Multiplies Results

ViewPoint

I field a lot of questions about what I call our multi-touch, multi-media, and multi-cycle strategy. Many of the questions I field have to do with number of touches and the types of touches we recommend to effectively nurture a prospect.

5 Ways Your Website Could Be Hurting Sales

Webbiquity

Guest post by Jessica Kane. Every marketing pro and modern business owner knows the importance of a solid online presence. In today’s digital world, the first impressions you make on potential clients will more often be through the internet rather than in person.

13 Suggestions for Content Marketing Inspiration

KoMarketing Associates

One of the most rewarding parts of planning and writing content is landing on a new idea kernel. The undeveloped kernel is a type of node. Alone, it’s opportunity in waiting. When joined by a few other nodes, options and angles grow exponentially.

No I Do Not Want To See Your Demo

ANNUITAS

A few weeks ago I had the privilege and opportunity to deliver the closing keynote for the B2B Summit in London.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

5 Ways to Supercharge Sales with Predictive Lead Scoring

Ignite Tech

This byline by Infer’s Sean Zinsmeister was originally published on the HubSpot blog. Even if you’re not the “early adopter” type, you’ve probably heard about the rise of predictive analytics for sales.

Here’s Why I Didn’t Engage With Your Content

Marketing Insider Group

Content creation can sometimes seem like throwing a penny into a wishing well; you get your hopes up, toss your penny, and then watch it float to the bottom, lost among hundreds of other pieces of change. And now there are more pennies in the content marketing wishing well than ever.

Questions to Ask Before Investing in Lead Generation

ViewPoint

About this time of the year we start to receive calls from prospects wishing to start new lead generation projects ASAP. It happens every year. Our ramp up time for a new program is about four weeks. When prospects hear this their response is always, “That’s just too long. I need leads NOW!”

5 Essential Elements to Include in Every Sales Pitch

Webbiquity

Guest post by Ken Sterling. Effectively closing sales is the bread and butter of your business. Here’s how to hit a home run every time.

Sales 190

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

6 Tools for Automating B2B Social Media Marketing

KoMarketing Associates

Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share.

Ditch the Pitch: How Content Marketing Creates the Conversation that Drives Conversion

Sales Engine

Ah, the sales funnel. As a marketer, you’re no doubt familiar with this ubiquitous image: contacts fall into the top and by some kind of magic become leads, then qualified leads, then sales-ready leads, and eventually, (you hope) closed sales.

How to Create Sports Content for Big Events

ScribbleLive

Sports is one of the largest industries on the planet. There are millions of engaged sports fans who are the foundation of a lucrative global market. According to Statista , sports marketing revenue totalled $76 billion in 2013, and is projected to surpass $90 billion in 2017.