August, 2013

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Facebook Unveils the Most Powerful Social Ads of All Time

Convince & Convert

'If you’ve been thinking Facebook’s Ad Exchange (FBX) as just a source of display, prepare to have your conceptions flipped on their head. Facebook has just integrated Page Post link ads into the News Feed, and the result is the most precisely targeted social advertising the marketing world has ever seen. It’s a no-brainer that Facebook ads that appear in the News Feed, such as Sponsored Stories, are much more effective than typical display ads.

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LeadSpace Offers A No-Memory Approach to B2B Lead Scoring

Customer Experience Matrix

'My discussion last week of Infer , Mintigo , and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data Platforms. It’s easy to exclude companies that provide basic B2B lists ( D&B , Data.com , Netprospex , ZoomInfo , etc.) since they’re clearly in a different business. But there’s another set of vendors that look very much like Mintigo, Infer, and Lattice Engines building detailed profiles by extracting data from Web sites, social networks, and

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For B2B Internet Marketers in the Industrial Sector: Bigger Opportunities But Greater Challenges Await

KoMarketing Associates

'B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

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Good Reads for B2B Sales - 99 Prospecting Tips from Sales Experts

ViewPoint

'Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. The Rise Of Inside Sales Is Shaking Up The Sales Pipeline. “The most successful organizations are realizing the vision of sales 2.0, by using the data, metrics and predictability that inside sales has always been known for,” says Anneke Seley, CEO of Reality Works Group.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Customer Conversations: The Value of Adding Data & Analytical Skills

Vision Edge Marketing

' Jamie, the VP of Marketing at one of our manufacturing companies, in a recent conversation expressed excitement about securing someone from the finance group to support marketing data and analytics. “It took 2 years of lobbying but now we’ll be able to make better and more informed decisions,” said Jamie. To which I replied, “Awesome!” . Then, in my usual fashion, I asked a series of rapid-fire questions: .

More Trending

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New Research: Do Pictures of People Increase Facebook Engagement?

Convince & Convert

'Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. Creatives, strategists, and managers can go round-and-around debating which images work and which don’t for a brand. Sometimes they debate over whether or not the brand should show people in brand images, and everyone has their differing opinions. At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement?

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Infer Keeps It Simple: B2B Lead Scores and Nothing Else

Customer Experience Matrix

'I’ve nearly finished gathering information from vendors for my new study on Customer Data Platform systems and have started to look for patterns in the results. One thing that has become clear is that the CDP vendors fall into several groups of systems that are similar to each other but quite different from the rest. This makes sense: most of the existing CDP systems were built to solve specific problems , not as general-purpose data platforms.

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

'Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. And even though this correlation has been debunked in it’s significance, one can’t argue with the connectivity Google+ has in it’s association with related search experiences like Authorship , AdWords Social Extensio

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PowerViews with Nick Stein: The Role of Games in the Sales Office

ViewPoint

'Mobile and social technologies have radically changed the way people buy. Buyers are increasingly savvy and willing to shop around, and salespeople have to recognize how the landscape has changed and how the interaction with potential customers continues to evolve. Companies must take the lead and make sure their sales people are familiar with the new paradigm, says my latest guest on PowerViews, Nick Stein, senior director of marketing and communications at Salesforce.com, the enterprise cloud

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How Far in Advance Should I Promote our Webinar?

The Point

'A client asks: “How far in advance should we email invitations to our Webinars? We’ve always aimed for 2-3 weeks but management is saying that may be too much. Plus we don’t always have all the details in hand that far out. What’s the optimal notice for a typical Webinar?”. My response: “We recommend sending Webinar invitations a minimum of seven days prior to the event, and preferably two weeks if possible.

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Who Is The B2B Marketing Insider?

Marketing Insider Group

'I was recently honored to be asked by IDG Connect to participate in their “20 Questions” CMO series. They asked me questions to understand who is the person behind the B2B Marketing Insider blog. The questions range from where I was born, to my favorite song, to what makes for great marketing and more. While I would normally never devote a blog post to being all about me, I thought some of you might be interested to get a little bit more background on the guy behind the blog.

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3 Ways to Transform Your Blog Into a SEO Machine

Convince & Convert

'Image via BigStockPhoto.com. When my daughter turned two, the only people that showed up to eat birthday cake at the party were immediate family members – mom, dad and her big brother, Adam. Why? Because we didn’t send out invitations or put any effort into getting guests to show up. While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up?

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NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners

Customer Experience Matrix

'As I noted in a post last year , there is a universe of specialized marketing automation systems for companies that sell through channel partners. These products address several interrelated challenges: distributing leads to partners without losing track of performance; distributing partner-customized versions of company-created content; and helping partners run their own marketing campaigns.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How To Extend B2B Marketing With Better Social Media Measurement Tools

KoMarketing Associates

'One of the key reasons B2B marketers remain skeptical with social media as a primary tactic in digital marketing is the i nability to determine ROI. It’s not that B2B marketers fail to understand the adoption rates of social media platforms and their influence in online behavior, it’s the lack of clarity between time and investment in social media activity for business purposes, with measurable marketing gains, that leads to B2B marketing unease.

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Advice to Steve, a Down-and-Almost-Out Sales Manager: Telemarket Old Leads First!

ViewPoint

'James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. During a breakfast meeting with Steve last week, he got right down to business. “Man we are hurting. We’re in the hurt locker, we’re down, and I have no money to try to boost sales in the last quarter.

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How to create website content without a blog

Direct Response Coach

'I have a blog (you’re reading it). I find it to be a good platform for writing articles like this one. Having a blog also serves as a built-in reminder that it’s time (or past time) to produce a new article. I know because I’ve been meaning to write this article for two weeks now. [.] The post How to create website content without a blog appeared first on McCarthy and King Marketing.

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Old Content is the King of Content Marketing

Digital B2B Marketing

'You don’t need more content. You need old content. I know, that’s not what you usually hear, so stick with me. Old content is the real king of content marketing. It’s why established publishers still have a huge advantage. It is why new successful publications like Huffington Post or Copyblogger really aren’t all that new. Better content isn’t enough when your competitors have good old content.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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25 Brain Lubricants to Generate Content Ideas

Convince & Convert

'Feeling stuck? The content’s not coming. It happens. I’m often asked where do you find ideas? I’m not sure I have the answers, but the question got me thinking. The tin man followed the yellow brick road. No guarantees, but maybe one of the following brain lubricants ease you on down the road to Oz. 1. Get Going. That shiny, white monitor in your sterile, stuffy office often stares you down and acts like brain quicksand.

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What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity

'There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. But are these efforts paying off in terms of website traffic and leads? And if so, which social networks are most productive?

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The Four Pillars of Content Strategy

Crimson Marketing

'Having a content strategy isn’t just about developing good content. You need to be able to see the value of your content efforts. When thinking about content strategy, you should consider four main pillars: Space – What space do you want to own? Production – How do you make it easy to produce? Repurposing – How do you repurpose it to get the most out of it?

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Good Reads for B2B Marketing - Are You Achieving High Performance Marketing?

ViewPoint

'Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. High Performance Marketing: It’s Not What You Think. Every CMO wants a high-performance marketing team. If you have high click-through rates and an abundance of leads being routed to sales, then you’re achieving that right?

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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HubSpot Signals Product Review "She just read the email" (from #Inbound13)

Smashmouth Marketing

'Last week at Inbound, HubSpot announced a new product, Signals. In simple terms, Signals is a Chrome extension that tracks and notifies you when someone has activity on emails, LinkedIn, Salesforce and HubSpot. You get an on-screen notification, as well as a summary list of activity that you can review. In short, Signals is an app that lets you know when and how to engage your leads-- timing, intelligence, and relevance.

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LinkedIn Now Tracks You Across The Web [And Flaunts It]

Digital B2B Marketing

'We know companies track us across the web, but most companies don’t make the tracking obvious. LinkedIn, in quite a departure, is showing right on the homepage the company websites you have visited. The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages.

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Honda Creatively Leverages Social Media to Help Save Drive-In Movie Theaters

Convince & Convert

'It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring. In an incredibly creative cause marketing meets social media advocacy campaign, Honda is working to bring people together in support of saving drive-in theaters across the country. If you didn’t know that drive-in theaters across the country were at risk of closing, you’re not alone.

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Don’t Play Politics with Your Planning

Vision Edge Marketing

'As marketers we need to take the macro-environment into consideration when we’re creating any plan. With the election looming, there is a constant barrage of headlines suggesting that the U.S. economy is faltering and that the future could be bleak. Many of the themes emerging from opposing sides are designed to emphasize differences and polarize. During periods of change and uncertainty, it makes sense that companies work hard to understand the implications of the results for several scenarios

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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#BADMarketing presented by Crimson Marketing

Crimson Marketing

'The Beatles are undeniably one of the most iconic rock bands of all time. They can pretty much do no wrong. . Well almost… This is their 1966 album cover affectionately titled “the Butcher Cover”: . To be fair, they did rerelease a new album cover. But it’s hard to get this image out of your head and this went on to be their worst selling album.

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'Gold Calling' Is Alive and Well

ViewPoint

'More musings on the premature death knell for outbound sales. S. Anthony Iannarino wrote in a blog that “All generalizations are lies.” One of the biggest and most damaging is that cold calling is dead. One article espousing the theory that cold calling doesn’t work anymore states that making cold calls creates the perception that you have nothing better to do; or worse that you are desperate and needy.

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Is Your Social Media Consultant an Expert or a Wannabe?

B2B Marketing Traction

'According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. Almost 50% have only two years experience. Yet there are a lot of self-professed social media “experts” out there. Just as “SEO Experts” created themselves overnight after reading a few how-to blog posts online, many consultants who call themselves social media “experts” have little or no real experience.