Predatory Thinking - Welcome a New Breed of Marketers
DECEMBER 5, 2012
What is predatory thinking? And how can it help you produce killer strategy? Peter Winter, Performance Consultant at Tomorrow People , says that there are two stages to producing a strategy. First: you need to understand the problem. Then, thinking like a predator can produce the solution. I was recently at an SEO conference in Brighton where one speaker in particular stood out, for me, from the rest. He was Dave Trott, Executive Creative Director at CSTTG.