How do big brands measure up on social media? The Great Social Customer Service Race" was created to evaluate how efficiently the nation's top brands provide consumer support on Twitter. We wanted to learn what kinds of tweets received a response, and how quickly. MORE
by Joe Payne | Tweet this Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 per share. Read the whole press release here. MORE
Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Now what? How do you promote it? Your ultimate goals with white papers are typically the following: . . MORE
In my Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. MORE
by Jesse Noyes | Tweet this What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part. MORE
First I would like to explain this strange headline to my international readers. “Grow a pair” (not ot be confused with “grow a pear”) is American slang for stepping up to be tough and bold. Now, on with the show. MORE
What is predatory thinking? And how can it help you produce killer strategy? Pete Winter, Performance Consultant at Tomorrow People , says that there are two stages to producing a strategy. First: you need to understand the problem. Then, thinking like a predator can produce the solution. MORE
Photo credit: Wikipedia. Last month, I said that SEO is the top skill for digital marketers. This might seem outrageous to one who has not read that post. Even to those who have read it, it might seem controversial. Many people in my Twitter stream are calling SEO the bane of the web. MORE
I’m sure it has happened to you too. You look someone up on LinkedIn only to find they are a third degree connection (or not even!) and you get a profile page with basically no information. MORE
Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 per share, which comes to $871 million. This was a bit of a surprise, given that Eloqua just went public in August. The stock had been hovering around $17.50 recently, so $23.50 MORE
This year, there has been a tremendous amount of visual information presented on internet marketing, SEO, and B2B-related marketing initiatives. As 2012 winds down, here are 10 of our favorite internet marketing infographics related to the B2B sector. Do you have a favorite that we’ve missed? MORE
It’s that time of year again, and marketers’ thoughts turn to budgeting for the next 12 months. One of the most frequent questions we’re hearing from clients during this planning season pertains to the balance between pure lead generation on the one hand, and lead nurturing on the other. MORE
By Brian Kardon - CMO, Lattice Engines. I vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO. MORE
As many of you know, I recently asked fans of {grow} to support a charitable cause through a post entitled “ The kid who wanted a door for Christmas.” ” I’d like to examine the results of this appeal as an example of “social influence” in action. MORE
‘Tis the season for industry predictions. I’ve already fielded a couple of requests for my thoughts, which usually requires some pondering before I reply. MORE
In B2B marketing, and particularly in enterprise technology marketing, publishers lean heavily on email lists for lead generation programs, including whitepaper and webcast promotions. B2B email lists also still command high rental rates ($300+ CPMs are very common). MORE
With more than 80% of b2b and high-value consumer purchasing decisions now starting with online research, content marketing is hot. Consider: Buyers want content. According to J-P De Clerck , “87% of surveyed buyers look for advice before buying a product, service or solution. MORE
by Jesse Noyes | Tweet this Today’s infographic comes courtesy of Brainshark, Inc. , the cloud-based solution for creating, sharing and tracking online and mobile video presentations, and an Eloqua partner. MORE
“Data is the new oil.” ” That was one of my favorite quotes from a conference I attended earlier this year. The businesses that can harvest and take advantage of big data will prosper and win in today’s hyper-competitive, social-driven and mobile-accessed economy. MORE
Despite all the published reports about the great results that businesses are deriving from content marketing, it seems manufacturers and industrial companies are still stuck in their old ways of [.]. This is only a content summary. Please click on the headline to read the full article. MORE
Louder. Bigger. Sexier. Shocking And just maybe: More Useful We are inundated by marketing today. In a bid to stand out in the sea of marketing competing for our attention, marketing continues to move to the extremes. The future will push the boundaries of what we accept and expect in marketing. MORE
Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. MORE
B y Srinivas Rao, Contributing {grow} Columnist. The paradox of popularity is that it can create a paralysis that inhibits you from creating the work that made you popular in the first place! MORE
In B2B marketing organizations, content marketing aims to help buyers buy. Right? MORE
Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. MORE
What is predatory thinking? And how can it help you produce killer strategy? Peter Winter, Performance Consultant at Tomorrow People , says that there are two stages to producing a strategy. First: you need to understand the problem. Then, thinking like a predator can produce the solution. MORE
As I enjoyed a mega-popular Kebab restaurant on my street, I wondered about the “secret” of their success. Certainly one factor is the kebab itself — a delicious jungle of salad, meat, and fresh herb sauce that melted like Angel cream on your tongue. Mmmmmm. MORE
A new report from The Social Habi t focuses on revelations about Pinterest and if you weren’t a “pinner” before, it might be time to get in the game! MORE
One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. This is happening to some extent, but not as quickly as I had expected. MORE
Every company, every industry, and even every department in a single company can have different results. If you want to truly want to know how to get the best from your marketing, then you need to make testing a priority. MORE
Digital B2B Marketing
DECEMBER 20, 2012
I’m sure it has happened to you too. You look someone up on LinkedIn only to find they are a third degree connection (or not even!) and you get a profile page with basically no information.
Webbiquity
DECEMBER 12, 2012
Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total.
Tomorrow People
DECEMBER 5, 2012
What is predatory thinking? And how can it help you produce killer strategy? Peter Winter, Performance Consultant at Tomorrow People , says that there are two stages to producing a strategy. First: you need to understand the problem. Then, thinking like a predator can produce the solution.
grow - Practical Marketing Solutions
DECEMBER 2, 2012
First I would like to explain this strange headline to my international readers. “Grow a pair” (not ot be confused with “grow a pear”) is American slang for stepping up to be tough and bold. Now, on with the show.
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The Ultimate Framework To Develop & Execute Your Content Marketing Strategy
Webbiquity
DECEMBER 17, 2012
With more than 80% of b2b and high-value consumer purchasing decisions now starting with online research, content marketing is hot. Consider: Buyers want content. According to J-P De Clerck , “87% of surveyed buyers look for advice before buying a product, service or solution.
Tomorrow People
DECEMBER 18, 2012
How do big brands measure up on social media? The Great Social Customer Service Race" was created to evaluate how efficiently the nation's top brands provide consumer support on Twitter. We wanted to learn what kinds of tweets received a response, and how quickly.
grow - Practical Marketing Solutions
DECEMBER 4, 2012
As I enjoyed a mega-popular Kebab restaurant on my street, I wondered about the “secret” of their success. Certainly one factor is the kebab itself — a delicious jungle of salad, meat, and fresh herb sauce that melted like Angel cream on your tongue. Mmmmmm.
KoMarketing Associates
DECEMBER 14, 2012
This year, there has been a tremendous amount of visual information presented on internet marketing, SEO, and B2B-related marketing initiatives. As 2012 winds down, here are 10 of our favorite internet marketing infographics related to the B2B sector. Do you have a favorite that we’ve missed?
Advertisement
A framework comprising of best practices to consider and red flags to avoid.
Digital B2B Marketing
DECEMBER 6, 2012
Louder. Bigger. Sexier. Shocking And just maybe: More Useful We are inundated by marketing today. In a bid to stand out in the sea of marketing competing for our attention, marketing continues to move to the extremes. The future will push the boundaries of what we accept and expect in marketing.
Modern Marketing
DECEMBER 14, 2012
by Jesse Noyes | Tweet this What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.
Tomorrow People
DECEMBER 5, 2012
What is predatory thinking? And how can it help you produce killer strategy? Pete Winter, Performance Consultant at Tomorrow People , says that there are two stages to producing a strategy. First: you need to understand the problem. Then, thinking like a predator can produce the solution.
Advertisement
Personalize your marketing to convert your highest-value accounts.
grow - Practical Marketing Solutions
DECEMBER 5, 2012
A new report from The Social Habi t focuses on revelations about Pinterest and if you weren’t a “pinner” before, it might be time to get in the game!
Buzz Marketing for Technology
DECEMBER 21, 2012
Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015.
B2B Marketing Insider
DECEMBER 20, 2012
By Brian Kardon - CMO, Lattice Engines. I vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO.
Customer Experience Matrix
DECEMBER 4, 2012
One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. This is happening to some extent, but not as quickly as I had expected.
Advertisement
Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.
Digital B2B Marketing
DECEMBER 11, 2012
In B2B marketing organizations, content marketing aims to help buyers buy. Right?
Puzzle Marketer
DECEMBER 26, 2012
Every company, every industry, and even every department in a single company can have different results. If you want to truly want to know how to get the best from your marketing, then you need to make testing a priority.
grow - Practical Marketing Solutions
DECEMBER 19, 2012
B y Srinivas Rao, Contributing {grow} Columnist. The paradox of popularity is that it can create a paralysis that inhibits you from creating the work that made you popular in the first place!
Modern Marketing
DECEMBER 10, 2012
by Jesse Noyes | Tweet this Today’s infographic comes courtesy of Brainshark, Inc. , the cloud-based solution for creating, sharing and tracking online and mobile video presentations, and an Eloqua partner.
Advertisement
Each year B2B organizations spend more than $5.2 billion on content creation.
B2B Marketing Insider
DECEMBER 4, 2012
In my Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile.
Customer Experience Matrix
DECEMBER 18, 2012
‘Tis the season for industry predictions. I’ve already fielded a couple of requests for my thoughts, which usually requires some pondering before I reply.
NuSpark
DECEMBER 9, 2012
Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Now what? How do you promote it? Your ultimate goals with white papers are typically the following: . .
Biznology
DECEMBER 31, 2012
Photo credit: Wikipedia. Last month, I said that SEO is the top skill for digital marketers. This might seem outrageous to one who has not read that post. Even to those who have read it, it might seem controversial. Many people in my Twitter stream are calling SEO the bane of the web.
Advertisement
Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.
grow - Practical Marketing Solutions
DECEMBER 9, 2012
As many of you know, I recently asked fans of {grow} to support a charitable cause through a post entitled “ The kid who wanted a door for Christmas.” ” I’d like to examine the results of this appeal as an example of “social influence” in action.
Modern Marketing
DECEMBER 20, 2012
by Joe Payne | Tweet this Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 per share. Read the whole press release here.
B2B Marketing Insider
DECEMBER 13, 2012
“Data is the new oil.” ” That was one of my favorite quotes from a conference I attended earlier this year. The businesses that can harvest and take advantage of big data will prosper and win in today’s hyper-competitive, social-driven and mobile-accessed economy.
Digital B2B Marketing
DECEMBER 14, 2012
In B2B marketing, and particularly in enterprise technology marketing, publishers lean heavily on email lists for lead generation programs, including whitepaper and webcast promotions. B2B email lists also still command high rental rates ($300+ CPMs are very common).
Advertisement
Ensure Your B2B Marketing Clients Get the Best Results
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