December, 2012

Trending Sources

How To View Any Profile On LinkedIn

Digital B2B Marketing

I’m sure it has happened to you too. You look someone up on LinkedIn only to find they are a third degree connection (or not even!) and you get a profile page with basically no information.

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total.

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Predatory Thinking - Welcome a New Breed of Marketers

Tomorrow People

What is predatory thinking? And how can it help you produce killer strategy? Peter Winter, Performance Consultant at Tomorrow People , says that there are two stages to producing a strategy. First: you need to understand the problem. Then, thinking like a predator can produce the solution.

2013: The Year of Integrated Digital Marketing

Synecore

The widespread adoption of Internet, social, and mobile technologies has shifted power from the producer to the consumer.

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Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

More Trending

Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 per share, which comes to $871 million. This was a bit of a surprise, given that Eloqua just went public in August. The stock had been hovering around $17.50 recently, so $23.50

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17 Tragically Common Copywriting Mistakes to Avoid

Webbiquity

With more than 80% of b2b and high-value consumer purchasing decisions now starting with online research, content marketing is hot. Consider: Buyers want content. According to J-P De Clerck , “87% of surveyed buyers look for advice before buying a product, service or solution.

The Great Social Customer Service Race [INFOGRAPHIC]

Tomorrow People

How do big brands measure up on social media? The Great Social Customer Service Race" was created to evaluate how efficiently the nation's top brands provide consumer support on Twitter. We wanted to learn what kinds of tweets received a response, and how quickly.

Planning for a Successful 2013 Starts with a Positive Attitude

Sales Prospecting Perspectives

So I am sure everyone has started to take a look at their business as they begin to plan for 2013 and the upcoming new year (if you have not you should!). I know that it is a busy time for everyone trying to close out the quarter/year as well as dealing with the holiday season on the personal side. It can be difficult to think about the upcoming year with everything that is on the table.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

A cautionary tale: Putting your business in the hands of Facebook

grow - Practical Marketing Solutions

As I enjoyed a mega-popular Kebab restaurant on my street, I wondered about the “secret” of their success. Certainly one factor is the kebab itself — a delicious jungle of salad, meat, and fresh herb sauce that melted like Angel cream on your tongue. Mmmmmm.

How Much Of My Demand Generation Budget Should I Be Spending On Lead Nurturing?

The Point

It’s that time of year again, and marketers’ thoughts turn to budgeting for the next 12 months. One of the most frequent questions we’re hearing from clients during this planning season pertains to the balance between pure lead generation on the one hand, and lead nurturing on the other.

10 of the Best B2B Internet Marketing Infographics of 2012

KoMarketing Associates

This year, there has been a tremendous amount of visual information presented on internet marketing, SEO, and B2B-related marketing initiatives. As 2012 winds down, here are 10 of our favorite internet marketing infographics related to the B2B sector. Do you have a favorite that we’ve missed?

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Predatory Thinking - Welcome a New Breed of Marketers

Tomorrow People

What is predatory thinking? And how can it help you produce killer strategy? Pete Winter, Performance Consultant at Tomorrow People , says that there are two stages to producing a strategy. First: you need to understand the problem. Then, thinking like a predator can produce the solution.

The Future of Marketing Is Extreme

Digital B2B Marketing

Louder. Bigger. Sexier. Shocking And just maybe: More Useful We are inundated by marketing today. In a bid to stand out in the sea of marketing competing for our attention, marketing continues to move to the extremes. The future will push the boundaries of what we accept and expect in marketing.

Research shows that Pinterest is big, it’s bad, and it’s for real

grow - Practical Marketing Solutions

A new report from The Social Habi t focuses on revelations about Pinterest and if you weren’t a “pinner” before, it might be time to get in the game!

Google+ Communities: Good for Users, Marketers, and Google

Synecore

If Google could be personified as a politician, it’d be a really good one. Always looking to redefine long-held paradigms, the tech powerhouse may have just created the first win-win-win situation in recent memory with its new Communities feature on Google+.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

The Social Business Shift [Infographic]

It's All About Revenue

by Jesse Noyes | Tweet this What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015.

Marketing In Real-Time – The New Trading Room Floor

B2B Marketing Insider

By Brian Kardon - CMO, Lattice Engines. I vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO.

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MindMatrix Adds Sales Support to Marketing Automation

Customer Experience Matrix

One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. This is happening to some extent, but not as quickly as I had expected.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

The Paradox of Social Media Popularity

grow - Practical Marketing Solutions

B y Srinivas Rao, Contributing {grow} Columnist. The paradox of popularity is that it can create a paralysis that inhibits you from creating the work that made you popular in the first place!

Does B2B Content Marketing Really Help Buyers Buy?

Digital B2B Marketing

In B2B marketing organizations, content marketing aims to help buyers buy. Right?

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Emails Reach Their Best Results In the 1st Hour [Infographic]

Puzzle Marketer

Every company, every industry, and even every department in a single company can have different results. If you want to truly want to know how to get the best from your marketing, then you need to make testing a priority.

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5 Stats You Need to Know About Online Video Marketing [Infographic]

It's All About Revenue

by Jesse Noyes | Tweet this Today’s infographic comes courtesy of Brainshark, Inc. , the cloud-based solution for creating, sharing and tracking online and mobile video presentations, and an Eloqua partner.

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

The 2013 Marketing Predictions Post: Content Marketing And Social Business

B2B Marketing Insider

In my Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile.

Future of Marketing Automation: Grow or Die

Customer Experience Matrix

‘Tis the season for industry predictions. I’ve already fielded a couple of requests for my thoughts, which usually requires some pondering before I reply.

The results are in: An experiment in social influence

grow - Practical Marketing Solutions

As many of you know, I recently asked fans of {grow} to support a charitable cause through a post entitled “ The kid who wanted a door for Christmas.” ” I’d like to examine the results of this appeal as an example of “social influence” in action.