September, 2012

Six Tips for Email Marketing That Work [FLIP BOOK]

Tomorrow People

Return the wreath and cancel the hearse – despite what you might have heard, email marketing is not dead. Statistics show that: Email is the preferred method of commercial communication by 74% of all online adults. 63% of mobile email users check their account a minimum of once a day. True, consumers got wise to email marketing being used as a channel to push products or services, but it's still a viable medium for creating awareness.

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B2B Marketing: 4 solutions to the most common challenges

B2B Lead Generation

Tweet The week before Labor Day, hundreds of marketers descended upon Orlando, Fla., for MarketingSherpa’s B2B Summit 2012. Joining them were Pamela Tinsen and Warren Staley, who shared their expertise during free one-to-one coaching clinics: Tinsen is a coach for MECLABS. She works with Research Partners to develop teleprospecting programs where precisely the right people are given the right message to quickly convert them to leads. Staley is a program manager.

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5 Media Lessons Every Marketer Should Learn

Oracle

by Jesse Noyes | Tweet this Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. The media industry is no exception. Yesterday, I caught a panel led by media prognosticator, Jeff Jarvis , and featuring heavy hitters from Salesforce.com, Newsweek , comScore, and Questus. The discussion largely turned to the forces altering the media landscape (social, search, etc.), and the future trends that will shape it.

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What Is A Content Strategy And Why Do You Need It?

Marketing Insider Group

Last week I attended Content Marketing World with over 1,000 other passionate marketing and business professionals. The topic was content marketing and how to effectively deploy content strategies. Some of the sessions were very specific to content approaches, such as Joe Chernov and Todd Wheatland ‘s sessions on slideshare and the opportunity with video content. But there were a number of sessions, including my own that asked the question “ What is Content Marketing?

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Do You Know the Cost of Maintaining Your Industrial Digital Marketing Status Quo?

Industrial Marketing Today

For the past six years, more than two thirds of manufacturers and industrial companies have said that lead generation or customer acquisition is their top marketing priority according to the latest industrial marketing survey released by GlobalSpec. The same survey also found that 42 percent of these companies have increased their budgets for digital marketing in 2012 and 47 percent of the respondents spend more than a third of their overall marketing budgets online.

More Trending

How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. It got us thinking that despite the power of social media as an online marketing tool, all too often big business has managed to miss the point by a country mile, making a right royal mess of it in the process. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls.

List Buying: 6 tips for buying the most effective lead list

B2B Lead Generation

Tweet Editor’s Note: Buy, build or both? This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact. In this final blog post in the series (check out the previous posts here: “ List Buying: 3 reasons why this tactic can be deadly for marketers ” and “ Buy, Build or Both Part 2: The basics of list building ,” Brian Carroll provides tips for effective list buying if you choose to go that route.

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Breaking: Salesforce.com Announces the Marketing Cloud. So What is It?

Oracle

by Jesse Noyes | Tweet this The long-whispered rumors are finally confirmed. The “marketing cloud”, which salesforce.com has hinted at for a while, was announced today at Dreamforce ’12. Salesforce laid out the framework during the keynote address at the cloud computing event in San Francisco. Analysts and other industry watchers have suspected a marketing cloud was coming as salesforce snapped up social marketing businesses like Radian6 and Buddy Media over the past couple of years.

9 Content Marketing Articles You Shouldn’t Miss

Marketing Insider Group

It’s a big week here in the world of content marketing. It’s time for Content Marketing World. I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing. But before I do, I thought it would be a good idea to share some of the best articles this year on the topic. Last week I covered the 8 Marketing Strategy articles you missed when you were too busy. And 6 Social Media and Search articles you missed when life was too hectic.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Why a Content BOM is Crucial to a Successful Industrial Web Design

Industrial Marketing Today

Content BOM is not a typo in my headline. Read on…. I am amazed how often I find that creating content is an afterthought for people who are considering an industrial web design (more commonly a site redesign). Somehow, they assume the web designer will take care of content creation and the cost is included in their proposal for designing the site.

Your client is your work-time spouse

Biznology

Just because we’re digital and work in the cloud doesn’t mean everyone does. If I learned one thing from running my own digital, in the cloud, virtual, agency, with upwards of 40 active staffers, for five years, it is this: the moment I didn’t treat my client like my number one Valentine is the moment I got dumped. I don’t mean to burst your bubble, but your clients don’t choose you exclusively because of your mad skills.

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What is the Most Important Factor to You, when Engaging with a Brand Through Social Media? [POLL]

Tomorrow People

POLL: What is the most important factor to you, when engaging with a brand through social media

3 Crucial Tips for Promoting Live Product Demos

The Point

Let’s face it; a live product demo is a tough sell. As an unvarnished display of your product’s capabilities, a product demo is only ever going to appeal to prospects at the latter stages of the selling cycle. So how do you make sure that a demo attracts those critical buyers who are actively evaluating solutions like yours? Here are 3 tips to consider: 1. Sell the demo, not the product.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

A Day in the Life of a Real Social Selling Pro

Oracle

by Jesse Noyes | Tweet this The world has changed. Nothing gets drilled in your head more than that at Dreamforce. Sales and marketing is no stranger to this trend. First, the Internet and instantaneous access to information upended the sales cycle. Now, we’re undergoing a social revolution, where buyers can easily access your product, get comparisons, find reviews, but also find answers from peers and people they respect. This has birthed a new concept: social selling.

Social 212

Top 50 Twitter Men In #Technology #Marketing

Marketing Insider Group

Last year, I was honored to be included by Cheryl Burgess (@ ckburgess ) and Tom Pick (@ TomPick ) on their 2011 # Nifty50 awards , which identified 50 men and 50 women as positive examples of active engagement in social media, specifically on Twitter. This year, they’ve narrowed the criteria to focus on marketing and business leaders who are working in the technology industry, at companies of any size. Last week, Tom announced the 2012 # Nifty50 Women (including my wife @ LizBrenner ).

Can Digital Marketing Make the Phone Ring for Industrial Companies?

Industrial Marketing Today

Generating leads is always the central theme in my daily conversations with manufacturing, engineering and industrial companies. However, a qualified lead means different things to different people and it is rare for me to find too many of these companies to have a clear definition of what a lead means to them. Truth be told, lead generation is a catchall for “We want our phones to ring.”. I wish it were that easy.

Business tweeting is a life-sentence

Biznology

Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter , take a second to think this through. My first question is: why have you waited until now? My second is: why now? And finally: are you prepared to commit to actively tweeting in good times and in bad, from this day forward, for better, for worse, for richer, for poorer, in sickness and in health, until death do you part? Is that your solemn vow?

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

For a Great Online Marketing Strategy You Need Many Happy Returns from Your Website

Tomorrow People

You’ve invested a lot of money in your website. It looks great and you’re terribly proud of it. But that doesn’t necessarily mean it’s effective in creating new business. Assuming that it’s so jazzy that it must be working is too big a risk. Your website has to be high-performing to give your inbound marketing campaign a competitive edge. So you need to measure accurately whether it’s producing a return on investment (ROI).

Social Media Metrics & Analytics; Measuring Success

NuSpark

An Approach to Measuring Success with Social Media; What Metrics Mean the Most . So I was speaking at a conference this week, when a marketer from a non-profit asked me a question we’ve all heard before, just in different words- whether from someone else, or to ourselves; “I’ve been doing Facebook posts for 6 months now, but I can’t determine if it’s increase our donations.” . Typical question- sound familiar?

How Social Selling Changes Everything for Marketing

Oracle

by Jesse Noyes | Tweet this Today’s guest post comes from Ralf VonSosen, who currently leads marketing for LinkedIn’s Sales Solutions business. He has been a leader in the world of CRM and Sales Solutions for over 15 years. He is passionate about the ability of technology to create more meaningful professional relationships that result in higher performance. We know the backstory all too well. Buyers are more technology savvy than ever.

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5 Steps To Emails That Get You New Customers

Marketing Insider Group

Traditional marketing techniques continue to be (and always will be) a big part of the marketing mix. With the right content and the mindset that you can deliver valuable content to your prospects, email can be an effective tool to move your prospects from the awareness, to the consideration, and finally the purchase phase of the buying cycle.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Landing Page Optimization: Why Lower Conversion Rates Are Never a Good Thing

The Point

Over at Marketing Experiments , Daniel Burstein posted recently on how what he calls “friction” on landing pages can reduce or increase conversion rates by making it easier or more difficult for prospects to complete a form. Along the way, he introduces some useful best practices like making some form fields optional, and ensuring that every field is 100% necessary to the sales process. All good.

Why haven’t you secured a ton of domain names?

Biznology

If you’re interested in protecting and controlling your own online reputation, one of the easiest things in the world you can do is register as many domain names as are available and try to back-order all the rest.

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OMG it’s HubSpot 3!

Tomorrow People

The new version of HubSpot is released in the UK this month; here are the features we’re most looking forward to getting our greasy mitts on. As I’m sure you’ll already know, Tomorrow People is proud to be a HubSpot gold partner. (In In fact, we were named HubSpot's ‘ International Partner Agency of the Year ’ in August.).

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. The role of online display can be huge if executed properly and tracked accordingly. Lead generation and lead nurturing both can be done via a targeted display campaign.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.