September, 2012

If It's Broke, Fix It: Why It's Worth Spending on Content Marketing

Tomorrow People

For some, the answer to a failing marketing strategy is to throw more money at it. While this sticking-plaster approach may result in an extra sale or three, in the long term it is neither sustainable nor good business sense.

B2B Marketing: 4 solutions to the most common challenges

B2B Lead Generation

Tweet The week before Labor Day, hundreds of marketers descended upon Orlando, Fla., for MarketingSherpa’s B2B Summit 2012. Joining them were Pamela Tinsen and Warren Staley, who shared their expertise during free one-to-one coaching clinics: Tinsen is a coach for MECLABS.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media.

What Is A Content Strategy And Why Do You Need It?

Marketing Insider Group

Last week I attended Content Marketing World with over 1,000 other passionate marketing and business professionals. The topic was content marketing and how to effectively deploy content strategies.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

B2B Content Marketing for Lead Nurturing and Retention

KoMarketing Associates

Savvy B2B marketers know that a successful content marketing strategy can generate demand, drive relevant traffic, and establish your brand as a thought leader. Lately it’s been established that content creation is integral to successful SEO.

More Trending

Six Tips for Email Marketing That Work [FLIP BOOK]

Tomorrow People

Return the wreath and cancel the hearse – despite what you might have heard, email marketing is not dead. Statistics show that: Email is the preferred method of commercial communication by 74% of all online adults. 63% of mobile email users check their account a minimum of once a day.

Work 319

List Buying: 6 tips for buying the most effective lead list

B2B Lead Generation

Tweet Editor’s Note: Buy, build or both? This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact.

List 270

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media.

9 Content Marketing Articles You Shouldn’t Miss

Marketing Insider Group

It’s a big week here in the world of content marketing. It’s time for Content Marketing World. I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How To Create Lovable B2B Marketing with HubSpot 3

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Companies who create marketing that their prospects and customers love can sell more, keep their customers longer and be less reliant on price competition.

Content Marketing – Are You Getting 35 million Inbound Leads?

Reachforce

B2B lead generation and lead flow are critical to your business. And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right.

How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever.

Content Marketing: Slow, steady pays off for manufacturer

B2B Lead Generation

Tweet In this Forbes article, “ Content Marketing’s Dirty Little Secret ,” Patrick Spenner, Managing Director of the Corporate Executive Board’s Marketing & Communications Practice, expresses his concern about the amount of content required for a targeted campaign.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

A+ for Effective Marketing Content, Not Just Effort

KoMarketing Associates

As I kid, I spent a lot of time in my “reading nook” (i.e., a canopy I fashioned out of a quilt slung over my top bunk bed). Go ahead and judge me—I was that kid.

Top 50 Twitter Men In #Technology #Marketing

Marketing Insider Group

Last year, I was honored to be included by Cheryl Burgess (@ ckburgess ) and Tom Pick (@ TomPick ) on their 2011 # Nifty50 awards , which identified 50 men and 50 women as positive examples of active engagement in social media, specifically on Twitter.

How Content Marketing Works on Pinterest

Writing on the Web

For a social media site to truly step into the spotlight, it has to have something special. Pinterest is one show-stopping sharing site that has taken the Web world by storm.

Work 239

Dreamforce 2012 #DF12 – The Booth Giveaway You’ve Been Reading About (in Skymall)

Reachforce

ReachForce is getting pumped for Dreamforce 2012 #DF12 where we’ll be demo-ing our SmartForms and Data Cleanse & Append solutions for B2B marketers.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

The Business with No Salespeople – How Inbound Marketing Works [SLIDESHARE]

Tomorrow People

You didn't read that wrong. Here at Tomorrow People , we have no need for a sales team. We don't even have a full-time salesperson; we just all do a bit of sales on the side. We don't cold call, mailshoot or advertise.

Buy, Build or Both Part 2: The basics of list building

B2B Lead Generation

Tweet Editor’s Note: This is the second of a series of articles to help marketers and salespeople looking for a reliable lead list. Read the first post here: “ List Buying: 3 reasons why this tactic can be deadly for marketers.”

Buy 261

9 Key Points & Action Items from BtoB Magazine’s Social Media Report

KoMarketing Associates

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines.

BtoB 238

5 Steps To Emails That Get You New Customers

Marketing Insider Group

Traditional marketing techniques continue to be (and always will be) a big part of the marketing mix.

Email 252

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

PowerViews with Dave Munn: The Transformed Marketing Organization

ViewPoint

My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies.

Dreamforce 2012 Database Marketing News – “Ferrari in the Garage”

Reachforce

For a Great Online Marketing Strategy You Need Many Happy Returns from Your Website

Tomorrow People

You’ve invested a lot of money in your website. It looks great and you’re terribly proud of it. But that doesn’t necessarily mean it’s effective in creating new business. Assuming that it’s so jazzy that it must be working is too big a risk.

Online 251

Your client is your work-time spouse

Biznology

Just because we’re digital and work in the cloud doesn’t mean everyone does.

Work 225

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).