September, 2012

No!! LinkedIn Just Went Klout On Us!

Digital B2B Marketing

If you have viewed a LinkedIn profile in the last couple days, chances are you have seen a new box at the top of the page prompting you to endorse the individuals skills.

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website.

Trending Sources

35 experts weigh-in: How we create influence on Facebook

grow - Practical Marketing Solutions

In the “real world,” a person might have power and influence through their position on an organizational chart or through some elected position. But on the Internet, we HATE rules. We HATE structure. And we sure don’t need any org chart.

Moving On: Lessons from the B2B Marketing Trenches

Customer Experience Matrix

I’ve just ended my six month tour as VP Optimization at LeftBrain DGA, and am now returning full time to my usual consulting, writing, and general shenanigans. It was fun to work again as a hands-on marketer. Here are some insights based on the experience. lots of content.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

More Trending

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media.

Coca-Cola’s bold move from creative excellence to content domination

grow - Practical Marketing Solutions

Click here if you can’t view this Video of Coca-Cola strategy. Think about this marketing challenge: How do you keep a product that never changes relevant and interesting for 125 years? Now, let’s take it a step further.

How Content Marketing Works on Pinterest

Writing on the Web

For a social media site to truly step into the spotlight, it has to have something special. Pinterest is one show-stopping sharing site that has taken the Web world by storm.

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How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Ignite Your Company To Create Content That Rocks

B2B Marketing Insider

We are all drowning in a sea of information. And this is causing battle for customer attention between brands, agencies and publishers. Our kids will see every memory documented and stored in the cloud.

Online Shopping’s – Zero Moment of Truth

Buzz Marketing for Technology

Posted in behavioral targeting Customer Experience Online Shopping.

How Social Selling Changes Everything for Marketing

Modern Marketing

by Jesse Noyes | Tweet this Today’s guest post comes from Ralf VonSosen, who currently leads marketing for LinkedIn’s Sales Solutions business. He has been a leader in the world of CRM and Sales Solutions for over 15 years.

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Study shows social media usage surging at large companies

grow - Practical Marketing Solutions

The University of Massachusetts released its annual survey of social media usage at Fortune 500 companies and the trend continued to heat up, although these mega-companies continue to lag INC 500 companies, non-profits and universities in their application of social media to marketing efforts.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Your Content Marketing Must Become Convenient

Digital B2B Marketing

Look around you. There is a coffee shop on nearly every corner. Supermarkets offer one-stop shopping for all your needs. Your favorite TV shows are recorded or are available on demand, conveniently available anytime you want.

If It's Broke, Fix It: Why It's Worth Spending on Content Marketing

Tomorrow People

For some, the answer to a failing marketing strategy is to throw more money at it. While this sticking-plaster approach may result in an extra sale or three, in the long term it is neither sustainable nor good business sense.

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites.

B2B Marketing: 4 solutions to the most common challenges

B2B Lead Generation Blog

Tweet The week before Labor Day, hundreds of marketers descended upon Orlando, Fla., for MarketingSherpa’s B2B Summit 2012. Joining them were Pamela Tinsen and Warren Staley, who shared their expertise during free one-to-one coaching clinics: Tinsen is a coach for MECLABS.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

A Day in the Life of a Real Social Selling Pro

Modern Marketing

by Jesse Noyes | Tweet this The world has changed. Nothing gets drilled in your head more than that at Dreamforce. Sales and marketing is no stranger to this trend. First, the Internet and instantaneous access to information upended the sales cycle.

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Social Media ROI – You’re looking in the wrong place

grow - Practical Marketing Solutions

About two years ago, I forecast that the real value of social media would be in applying it across the enterprise for INTERNAL uses that would break down barriers, speed communication, and enable collaboration. It just makes so much sense.

Buyer Personas in B2B Marketing

Digital B2B Marketing

Buyer personas are a hot topic of discussion in the B2B marketing world, but how do you create the personas that you need and ensure you are getting the value you need out of them? Do you even need to create B2B buyer personas at all?

Three Ways to Dominate the Marketing Automation Industry

Customer Experience Matrix

I wrote last August that it’s still possible for new B2B marketing automation vendors to challenge the industry leaders. This was based on the observation that several of the smaller vendors have quickly reached the 1,000 client benchmark.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Do You Read Marketing Emails? [POLL]

Tomorrow People

POLL: Do you read marketing emails

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Converting Trial & Freemium Users: Keep Selling Post-Trial

The Point

Lead nurturing programs designed to convert trial users tend to focus, as they should, on the very front end of the trial period, when it’s critical to make sure the user is fully engaged with the product being tested.

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12 Automated Email Workflows You'll Kick Yourself For Not Using

Hubspot

Are your contacts "going with the flow," or are they just sitting dormant in your marketing database ?

Four ways to become a spellbinding online personality

grow - Practical Marketing Solutions

By Mars Dorian, Contributing {grow} Columnist. I always try to find deeper ways to connect with my audience and customers. The web can separate your site from your audience by oceans, and to bridge that distance, you have to fight hard to make that connection.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

3 Emails Your Customers Should Be Getting, At Minimum

Puzzle Marketer

Customers want to engage with brands they actively spend money with. This is apparent through rise of social media and the interaction with companies across all industries. Therefore, as your company’s marketing leader, it’s up to you to initiate those interactions and continue the conversation by always being front-and-center. A great tool for doing this in a non-invasive way is email.

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Buy, Build or Both Part 2: The basics of list building

B2B Lead Generation Blog

Tweet Editor’s Note: This is the second of a series of articles to help marketers and salespeople looking for a reliable lead list. Read the first post here: “ List Buying: 3 reasons why this tactic can be deadly for marketers.”

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The Business with No Salespeople – How Inbound Marketing Works [SLIDESHARE]

Tomorrow People

You didn't read that wrong. Here at Tomorrow People , we have no need for a sales team. We don't even have a full-time salesperson; we just all do a bit of sales on the side. We don't cold call, mailshoot or advertise.

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3 Crucial Tips for Promoting Live Product Demos

The Point

Let’s face it; a live product demo is a tough sell. As an unvarnished display of your product’s capabilities, a product demo is only ever going to appeal to prospects at the latter stages of the selling cycle.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.