Customer Experience Matrix

JANUARY 10, 2008

Appearances to the contrary, I do have work to do. But in reflecting on yesterday's post, I did think of one more way to present the impact of QlikTech (or any other software) on an existing environment.

Environment 2

Environment Segmentation Features Case 2

Anything Goes Marketing

JANUARY 8, 2008

My brain is slowly de-fogging from my trip to Costa Rica. My wife and I had a wonderful jammed pack week full of tours, hikes and R&R at the beach. Beyond the beauty of this country and the relaxing siestas in the sun, I was reminded of a valuable lesson - go above and beyond for your customers.

Sample 2

Sample Price Pricing Buy 2

Buzz Marketing for Technology

JANUARY 27, 2008

Whether you work in the mailroom or sit in the C-suite in a big company, you most certainly have heard about the media revolution now underway. Social media is here to stay, and knowing what's happening in the vanguard is important for

Copyright 2

Copyright Privacy Spam Buzz 2

B2B Lead Generation Blog

JANUARY 28, 2008

It's surprising how many marketers now say they do “lead nurturing” but in reality they are just sending monthly email campaigns or monthly newsletters with some call to action. If all you do is send generic email marketing messages to your early stage leads over and over and over again, you're missing the point. Consistency is good but being relevant and then consistent is even better.

Buying Cycle 2

Buying Cycle Marketo Newsletter Email Campaign 2

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Price

Anything Goes Marketing

JANUARY 27, 2008

Greetings! I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips.

Bulldog Solutions 2

Bulldog Solutions Social Newsletter Segmentation 2

Customer Experience Matrix

JANUARY 25, 2008

It was Alterian 's turn this week in my continuing tour of marketing automation vendors. As I’ve mentioned before, Alterian has pursued a relatively quiet strategy of working through partners—largely marketing services providers (MSPs)—instead of trying to sell their software directly to corporate marketing departments.

Acquisition 2

Acquisition Agency Vendor Marketing 2

Customer Experience Matrix

JANUARY 17, 2008

Loyal readers will recall a series of posts before New Years providing updates on the major marketing automation vendors: SAS , Teradata , and Unica. I spoke Aprimo around the same time, but had some follow-up questions that were deferred due to the holidays. Now I have my answers, so now you get your post.

Doubleclick 2

Doubleclick Segmentation Rules Contact 2

Buzz Marketing for Technology

JANUARY 14, 2008

Do you do traditional customer research? Do you find that the loudest person in the room tends to skew the results? What if you had a research network you could tap into at any point in time to get feedback

Research 2

Research Copyright Privacy Spam 2

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Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Effective

Buzz Marketing for Technology

JANUARY 13, 2008

The New World of Immersive Games The new edge of how to use the web and all web 2.0 tactics for marketing. Simply the best article I have ever read on where things are headed, period. A MUST READ! tags: Alternative Reality Games

Copyright 2

Copyright Privacy Spam Buzz 2

Buzz Marketing for Technology

JANUARY 8, 2008

Online reputation management, be it a personal reputation or a corporate reputation, has become a growing issue for marketers over the past few years. Groups are popping up devoted to helping you manage, and in some cases clean up

Copyright 2

Copyright Privacy Spam Buzz 2

Customer Experience Matrix

JANUARY 4, 2008

I’ve been planning for about a month to write about the position of QlikTech in the larger market for business intelligence systems. The topic has come up twice in the past week, so I guess I should do it already. First, some context. I’m using “business intelligence” in the broad sense of “how companies get information to run their businesses”. This encompasses everything from standard operational reports to dashboards to advanced data analysis.

Cost 2

Cost Class Price Pricing 2

Buzz Marketing for Technology

JANUARY 3, 2008

I was tagged by Paul Gillin to continue this meme on his blog. And since he's the author of the book The New Influencers (Amazon link), I was delighted to give it a shot. So here it goes. My top 3 influencers are

Copyright 2

Copyright Privacy Spam Buzz 2

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Each year B2B organizations spend more than $5.2 billion on content creation.

Spending

B2B Lead Generation Blog

JANUARY 4, 2008

In today's commoditized business climate I think what sets companies apart with a complex sale is how well they build and cultivate relationships. Over the years, I've observed a truth; and this truth will requires many sales people to reconsider how they think selling should be done.

Attitudes 2

Attitudes Relationship Trade Sales 2

WebMarketCentral

JANUARY 28, 2008

SEO is dead? Balderdash! Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success.

Wiki 1

Wiki Search Engine Keyword Bundling 1

WebMarketCentral

JANUARY 24, 2008

The last post here presented some of the best articles and blog posts on general search engine marketing practices. This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform.

PPC 1

PPC SEM Insert Keyword 1

WebMarketCentral

JANUARY 22, 2008

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling.

Adsense 1

Adsense CPA CPC PPC 1

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Must-See Examples of Marketing Success That You Can Replicate.

Campaign

WebMarketCentral

JANUARY 18, 2008

My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Here are some of the best blog posts on social networking and social media marketing strategies and tactics.

Linkbait 1

Linkbait Ning PageRank Marketing 1

WebMarketCentral

JANUARY 16, 2008

Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) present exciting new possibilities for marketers—but are also a potential minefield that must be navigated carefully to avoid doing more damage than good to your brand.

SEM 1

SEM Social Network Marketing Digg 1

WebMarketCentral

JANUARY 14, 2008

Search Engine 1

Search Engine Search Google Trends 1

WebMarketCentral

JANUARY 11, 2008

Back to the Best of 2007 series next week. But first, blogger and podcaster extraordinaire Paul Dunay, inspired by Paul Gillin's book The New Influencers: A Marketer's Guide to the New Social Media , tagged me to write about the most important influences in my life, so here goes. 1) My mother.

Tagging 1

Tagging Blogger Podcast Social Media 1

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Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

WebMarketCentral

JANUARY 9, 2008

Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics. To start off, here is a list of the best tools for analyzing and optimizing SEO efforts.

SEM 1

SEM Keyword Search Engine Benchmark 1

WebMarketCentral

JANUARY 7, 2008

Social media sites are multiplying like rabbits. A while back, I posted the Alexa rankings for 42 popular Web 2.0 social tagging sites. Later, I wrote about a couple more , and newer sites such as Twitter keep popping up.

PageRank 1

PageRank Wikipedia Digg Demographics 1

WebMarketCentral

JANUARY 4, 2008

There have recently been some interesting new developments with Pageflakes , a pretty cool online tool I've written about before. Pageflakes lets you create a personalized start page on the web, similar to Netvibes , TopNetPix or My Yahoo.

Class 1

Class Web 2.0 Studies Research 1

WebMarketCentral

JANUARY 2, 2008

The CMO Council recently released a major study entitled Profitability from Customer Affinity , on the difficulty faced by vendors in establishing customer-centric business practices.

Purchase Intent 1

Purchase Intent CMO Intent Studies 1

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As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

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