January, 2008

Lead nurturing thoughts

B2B Lead Generation

It's surprising how many marketers now say they do “lead nurturing” but in reality they are just sending monthly email campaigns or monthly newsletters with some call to action. If all you do is send generic email marketing messages to your early stage leads over and over and over again, you're missing the point. Consistency is good but being relevant and then consistent is even better.

One More Chart on QlikTech

Customer Experience Matrix

Appearances to the contrary, I do have work to do. But in reflecting on yesterday's post, I did think of one more way to present the impact of QlikTech (or any other software) on an existing environment.

Lessons Learned in Cost Rica - Being Customer Centric

Anything Goes Marketing

My brain is slowly de-fogging from my trip to Costa Rica. My wife and I had a wonderful jammed pack week full of tours, hikes and R&R at the beach. Beyond the beauty of this country and the relaxing siestas in the sun, I was reminded of a valuable lesson - go above and beyond for your customers.

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Blogger: Redirecting

Buzz Marketing for Technology

Whether you work in the mailroom or sit in the C-suite in a big company, you most certainly have heard about the media revolution now underway. Social media is here to stay, and knowing what's happening in the vanguard is important for

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Best of 2007: SEO Analysis Tools

WebMarketCentral

Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics. To start off, here is a list of the best tools for analyzing and optimizing SEO efforts.

More Trending

Visualizing the Value of QlikTech (and Any Others)

Customer Experience Matrix

As anyone who knows me would have expected, I couldn't resist figuring out how to draw and post the chart I described last week to illustrate the benefits of QlikTech. The mechanics are no big deal, but getting it to look right took some doing.

QlikView Scripts Are Powerful, Not Sexy

Customer Experience Matrix

I spent some time recently delving into QlikView ’s automation functions, which allow users to write macros to control various activities. These are an important and powerful part of QlikView, since they let it function as a real business application rather than a passive reporting system. But what the experience really did was clarify why QlikView is so much easier to use than traditional software.

Alterian Branches Out

Customer Experience Matrix

It was Alterian 's turn this week in my continuing tour of marketing automation vendors. As I’ve mentioned before, Alterian has pursued a relatively quiet strategy of working through partners—largely marketing services providers (MSPs)—instead of trying to sell their software directly to corporate marketing departments.

Aprimo 8.0 Puts a New Face on Campaign Management

Customer Experience Matrix

Loyal readers will recall a series of posts before New Years providing updates on the major marketing automation vendors: SAS , Teradata , and Unica. I spoke Aprimo around the same time, but had some follow-up questions that were deferred due to the holidays. Now I have my answers, so now you get your post.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Fitting QlikTech into the Business Intelligence Universe

Customer Experience Matrix

I’ve been planning for about a month to write about the position of QlikTech in the larger market for business intelligence systems. The topic has come up twice in the past week, so I guess I should do it already. First, some context. I’m using “business intelligence” in the broad sense of “how companies get information to run their businesses”. This encompasses everything from standard operational reports to dashboards to advanced data analysis.

Blogger: Redirecting

Buzz Marketing for Technology

Online reputation management, be it a personal reputation or a corporate reputation, has become a growing issue for marketers over the past few years. Groups are popping up devoted to helping you manage, and in some cases clean up

Email Tips for the New Year Part I

Anything Goes Marketing

Greetings! I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips.

Blogger: Redirecting

Buzz Marketing for Technology

Do you do traditional customer research? Do you find that the loudest person in the room tends to skew the results? What if you had a research network you could tap into at any point in time to get feedback

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Blogger: Redirecting

Buzz Marketing for Technology

The New World of Immersive Games The new edge of how to use the web and all web 2.0 tactics for marketing. Simply the best article I have ever read on where things are headed, period. A MUST READ! tags: Alternative Reality Games

Blogger: Redirecting

Buzz Marketing for Technology

I was tagged by Paul Gillin to continue this meme on his blog. And since he's the author of the book The New Influencers (Amazon link), I was delighted to give it a shot. So here it goes. My top 3 influencers are

Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling.

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Best of 2007: Articles and Blog Posts on SEO (Part 2)

WebMarketCentral

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Best of 2007: Articles and Blog Posts on SEO (Part 1)

WebMarketCentral

SEO is dead? Balderdash! Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success.

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Best of 2007: Articles and Blog Posts on Google AdWords

WebMarketCentral

The last post here presented some of the best articles and blog posts on general search engine marketing practices. This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform.

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Best of 2007: Blog Posts on Social Media Marketing

WebMarketCentral

My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Here are some of the best blog posts on social networking and social media marketing strategies and tactics.

Best of 2007: News Articles on Social Media Marketing

WebMarketCentral

Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) present exciting new possibilities for marketers—but are also a potential minefield that must be navigated carefully to avoid doing more damage than good to your brand.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Best of 2007: SEO Keyword Research Tools

WebMarketCentral

Off Topic: My Biggest Influencers

WebMarketCentral

Back to the Best of 2007 series next week. But first, blogger and podcaster extraordinaire Paul Dunay, inspired by Paul Gillin's book The New Influencers: A Marketer's Guide to the New Social Media , tagged me to write about the most important influences in my life, so here goes. 1) My mother.

The Coming Consolidation in Social Networking

WebMarketCentral

Social media sites are multiplying like rabbits. A while back, I posted the Alexa rankings for 42 popular Web 2.0 social tagging sites. Later, I wrote about a couple more , and newer sites such as Twitter keep popping up.

Update on Pageflakes

WebMarketCentral

There have recently been some interesting new developments with Pageflakes , a pretty cool online tool I've written about before. Pageflakes lets you create a personalized start page on the web, similar to Netvibes , TopNetPix or My Yahoo.

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The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).