In today's commoditized business climate I think what sets companies apart with a complex sale is how well they build and cultivate relationships. Over the years, I've observed a truth; and this truth will requires many sales people to reconsider how they think selling should be done. MORE
It was Alterian 's turn this week in my continuing tour of marketing automation vendors. As I’ve mentioned before, Alterian has pursued a relatively quiet strategy of working through partners—largely marketing services providers (MSPs)—instead of trying to sell their software directly to corporate marketing departments. MORE
I spent some time recently delving into QlikView ’s automation functions, which allow users to write macros to control various activities. These are an important and powerful part of QlikView, since they let it function as a real business application rather than a passive reporting system. But what the experience really did was clarify why QlikView is so much easier to use than traditional software. MORE
My brain is slowly de-fogging from my trip to Costa Rica. My wife and I had a wonderful jammed pack week full of tours, hikes and R&R at the beach. Beyond the beauty of this country and the relaxing siestas in the sun, I was reminded of a valuable lesson - go above and beyond for your customers. MORE
Greetings! I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips. MORE
I’ve been planning for about a month to write about the position of QlikTech in the larger market for business intelligence systems. The topic has come up twice in the past week, so I guess I should do it already. First, some context. I’m using “business intelligence” in the broad sense of “how companies get information to run their businesses”. This encompasses everything from standard operational reports to dashboards to advanced data analysis. MORE
As anyone who knows me would have expected, I couldn't resist figuring out how to draw and post the chart I described last week to illustrate the benefits of QlikTech. The mechanics are no big deal, but getting it to look right took some doing. MORE
Appearances to the contrary, I do have work to do. But in reflecting on yesterday's post, I did think of one more way to present the impact of QlikTech (or any other software) on an existing environment. MORE
Loyal readers will recall a series of posts before New Years providing updates on the major marketing automation vendors: SAS , Teradata , and Unica. I spoke Aprimo around the same time, but had some follow-up questions that were deferred due to the holidays. Now I have my answers, so now you get your post. MORE
Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. MORE
The last post here presented some of the best articles and blog posts on general search engine marketing practices. This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. MORE
SEO is dead? Balderdash! Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. MORE
My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Here are some of the best blog posts on social networking and social media marketing strategies and tactics. MORE
I was tagged by Paul Gillin to continue this meme on his blog. And since he's the author of the book The New Influencers (Amazon link), I was delighted to give it a shot. So here it goes. My top 3 influencers are MORE
Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. MORE
Online reputation management, be it a personal reputation or a corporate reputation, has become a growing issue for marketers over the past few years. Groups are popping up devoted to helping you manage, and in some cases clean up MORE
The New World of Immersive Games The new edge of how to use the web and all web 2.0 tactics for marketing. Simply the best article I have ever read on where things are headed, period. A MUST READ! tags: Alternative Reality Games MORE
Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) present exciting new possibilities for marketers—but are also a potential minefield that must be navigated carefully to avoid doing more damage than good to your brand. MORE
Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics. To start off, here is a list of the best tools for analyzing and optimizing SEO efforts. MORE
Do you do traditional customer research? Do you find that the loudest person in the room tends to skew the results? What if you had a research network you could tap into at any point in time to get feedback MORE
Whether you work in the mailroom or sit in the C-suite in a big company, you most certainly have heard about the media revolution now underway. Social media is here to stay, and knowing what's happening in the vanguard is important for MORE
Back to the Best of 2007 series next week. But first, blogger and podcaster extraordinaire Paul Dunay, inspired by Paul Gillin's book The New Influencers: A Marketer's Guide to the New Social Media , tagged me to write about the most important influences in my life, so here goes. 1) My mother. MORE
There have recently been some interesting new developments with Pageflakes , a pretty cool online tool I've written about before. Pageflakes lets you create a personalized start page on the web, similar to Netvibes , TopNetPix or My Yahoo. MORE
Social media sites are multiplying like rabbits. A while back, I posted the Alexa rankings for 42 popular Web 2.0 social tagging sites. Later, I wrote about a couple more , and newer sites such as Twitter keep popping up. MORE
The CMO Council recently released a major study entitled Profitability from Customer Affinity , on the difficulty faced by vendors in establishing customer-centric business practices. MORE
It's surprising how many marketers now say they do “lead nurturing†but in reality they are just sending monthly email campaigns or monthly newsletters with some call to action. If all you do is send generic email marketing messages to your early stage leads over and over and over again, you're missing the point. Consistency is good but being relevant and then consistent is even better. MORE
Customer Experience Matrix
JANUARY 10, 2008
Appearances to the contrary, I do have work to do. But in reflecting on yesterday's post, I did think of one more way to present the impact of QlikTech (or any other software) on an existing environment.
Anything Goes Marketing
JANUARY 8, 2008
My brain is slowly de-fogging from my trip to Costa Rica. My wife and I had a wonderful jammed pack week full of tours, hikes and R&R at the beach. Beyond the beauty of this country and the relaxing siestas in the sun, I was reminded of a valuable lesson - go above and beyond for your customers.
Buzz Marketing for Technology
JANUARY 27, 2008
Whether you work in the mailroom or sit in the C-suite in a big company, you most certainly have heard about the media revolution now underway. Social media is here to stay, and knowing what's happening in the vanguard is important for
B2B Lead Generation
JANUARY 28, 2008
It's surprising how many marketers now say they do “lead nurturing†but in reality they are just sending monthly email campaigns or monthly newsletters with some call to action. If all you do is send generic email marketing messages to your early stage leads over and over and over again, you're missing the point. Consistency is good but being relevant and then consistent is even better.
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In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.
Customer Experience Matrix
JANUARY 25, 2008
It was Alterian 's turn this week in my continuing tour of marketing automation vendors. As I’ve mentioned before, Alterian has pursued a relatively quiet strategy of working through partners—largely marketing services providers (MSPs)—instead of trying to sell their software directly to corporate marketing departments.
Customer Experience Matrix
JANUARY 17, 2008
Loyal readers will recall a series of posts before New Years providing updates on the major marketing automation vendors: SAS , Teradata , and Unica. I spoke Aprimo around the same time, but had some follow-up questions that were deferred due to the holidays. Now I have my answers, so now you get your post.
Customer Experience Matrix
JANUARY 4, 2008
I’ve been planning for about a month to write about the position of QlikTech in the larger market for business intelligence systems. The topic has come up twice in the past week, so I guess I should do it already. First, some context. I’m using “business intelligence” in the broad sense of “how companies get information to run their businesses”. This encompasses everything from standard operational reports to dashboards to advanced data analysis.
Anything Goes Marketing
JANUARY 27, 2008
Greetings! I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips.
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Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.
Buzz Marketing for Technology
JANUARY 14, 2008
Do you do traditional customer research? Do you find that the loudest person in the room tends to skew the results? What if you had a research network you could tap into at any point in time to get feedback
Buzz Marketing for Technology
JANUARY 13, 2008
The New World of Immersive Games The new edge of how to use the web and all web 2.0 tactics for marketing. Simply the best article I have ever read on where things are headed, period. A MUST READ! tags: Alternative Reality Games
Buzz Marketing for Technology
JANUARY 8, 2008
Online reputation management, be it a personal reputation or a corporate reputation, has become a growing issue for marketers over the past few years. Groups are popping up devoted to helping you manage, and in some cases clean up
Buzz Marketing for Technology
JANUARY 3, 2008
I was tagged by Paul Gillin to continue this meme on his blog. And since he's the author of the book The New Influencers (Amazon link), I was delighted to give it a shot. So here it goes. My top 3 influencers are
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.
B2B Lead Generation
JANUARY 4, 2008
In today's commoditized business climate I think what sets companies apart with a complex sale is how well they build and cultivate relationships. Over the years, I've observed a truth; and this truth will requires many sales people to reconsider how they think selling should be done.
WebMarketCentral
JANUARY 22, 2008
Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling.
WebMarketCentral
JANUARY 30, 2008
Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007.
WebMarketCentral
JANUARY 28, 2008
SEO is dead? Balderdash! Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success.
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Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.
WebMarketCentral
JANUARY 24, 2008
The last post here presented some of the best articles and blog posts on general search engine marketing practices. This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform.
WebMarketCentral
JANUARY 18, 2008
My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Here are some of the best blog posts on social networking and social media marketing strategies and tactics.
WebMarketCentral
JANUARY 16, 2008
Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) present exciting new possibilities for marketers—but are also a potential minefield that must be navigated carefully to avoid doing more damage than good to your brand.
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B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.
WebMarketCentral
JANUARY 11, 2008
Back to the Best of 2007 series next week. But first, blogger and podcaster extraordinaire Paul Dunay, inspired by Paul Gillin's book The New Influencers: A Marketer's Guide to the New Social Media , tagged me to write about the most important influences in my life, so here goes. 1) My mother.
WebMarketCentral
JANUARY 7, 2008
Social media sites are multiplying like rabbits. A while back, I posted the Alexa rankings for 42 popular Web 2.0 social tagging sites. Later, I wrote about a couple more , and newer sites such as Twitter keep popping up.
WebMarketCentral
JANUARY 4, 2008
There have recently been some interesting new developments with Pageflakes , a pretty cool online tool I've written about before. Pageflakes lets you create a personalized start page on the web, similar to Netvibes , TopNetPix or My Yahoo.
WebMarketCentral
JANUARY 2, 2008
The CMO Council recently released a major study entitled Profitability from Customer Affinity , on the difficulty faced by vendors in establishing customer-centric business practices.
Speaker: Brian Carroll, CEO & Founder of markempa
Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.
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