January, 2008

One More Chart on QlikTech

Customer Experience Matrix

Appearances to the contrary, I do have work to do. But in reflecting on yesterday's post, I did think of one more way to present the impact of QlikTech (or any other software) on an existing environment.

Lessons Learned in Cost Rica - Being Customer Centric

Anything Goes Marketing

My brain is slowly de-fogging from my trip to Costa Rica. My wife and I had a wonderful jammed pack week full of tours, hikes and R&R at the beach. Beyond the beauty of this country and the relaxing siestas in the sun, I was reminded of a valuable lesson - go above and beyond for your customers.

Trending Sources

Blogger: Redirecting

Buzz Marketing for Technology

Whether you work in the mailroom or sit in the C-suite in a big company, you most certainly have heard about the media revolution now underway. Social media is here to stay, and knowing what's happening in the vanguard is important for

Lead nurturing thoughts

B2B Lead Generation Blog

It's surprising how many marketers now say they do “lead nurturing” but in reality they are just sending monthly email campaigns or monthly newsletters with some call to action. If all you do is send generic email marketing messages to your early stage leads over and over and over again, you're missing the point. Consistency is good but being relevant and then consistent is even better.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

More Trending

Email Tips for the New Year Part I

Anything Goes Marketing

Greetings! I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips.

Alterian Branches Out

Customer Experience Matrix

It was Alterian 's turn this week in my continuing tour of marketing automation vendors. As I’ve mentioned before, Alterian has pursued a relatively quiet strategy of working through partners—largely marketing services providers (MSPs)—instead of trying to sell their software directly to corporate marketing departments.

Aprimo 8.0 Puts a New Face on Campaign Management

Customer Experience Matrix

Loyal readers will recall a series of posts before New Years providing updates on the major marketing automation vendors: SAS , Teradata , and Unica. I spoke Aprimo around the same time, but had some follow-up questions that were deferred due to the holidays. Now I have my answers, so now you get your post.

Blogger: Redirecting

Buzz Marketing for Technology

Do you do traditional customer research? Do you find that the loudest person in the room tends to skew the results? What if you had a research network you could tap into at any point in time to get feedback

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Blogger: Redirecting

Buzz Marketing for Technology

The New World of Immersive Games The new edge of how to use the web and all web 2.0 tactics for marketing. Simply the best article I have ever read on where things are headed, period. A MUST READ! tags: Alternative Reality Games

Blogger: Redirecting

Buzz Marketing for Technology

Online reputation management, be it a personal reputation or a corporate reputation, has become a growing issue for marketers over the past few years. Groups are popping up devoted to helping you manage, and in some cases clean up

Fitting QlikTech into the Business Intelligence Universe

Customer Experience Matrix

I’ve been planning for about a month to write about the position of QlikTech in the larger market for business intelligence systems. The topic has come up twice in the past week, so I guess I should do it already. First, some context. I’m using “business intelligence” in the broad sense of “how companies get information to run their businesses”. This encompasses everything from standard operational reports to dashboards to advanced data analysis.

Blogger: Redirecting

Buzz Marketing for Technology

I was tagged by Paul Gillin to continue this meme on his blog. And since he's the author of the book The New Influencers (Amazon link), I was delighted to give it a shot. So here it goes. My top 3 influencers are

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Lead Nurturing as trusted advisors with the Human Touch

B2B Lead Generation Blog

In today's commoditized business climate I think what sets companies apart with a complex sale is how well they build and cultivate relationships. Over the years, I've observed a truth; and this truth will requires many sales people to reconsider how they think selling should be done.

Best of 2007: Articles and Blog Posts on SEO (Part 1)

WebMarketCentral

SEO is dead? Balderdash! Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success.

Best of 2007: Articles and Blog Posts on Google AdWords

WebMarketCentral

The last post here presented some of the best articles and blog posts on general search engine marketing practices. This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform.

PPC 1

Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Best of 2007: Blog Posts on Social Media Marketing

WebMarketCentral

My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Here are some of the best blog posts on social networking and social media marketing strategies and tactics.

Best of 2007: News Articles on Social Media Marketing

WebMarketCentral

Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) present exciting new possibilities for marketers—but are also a potential minefield that must be navigated carefully to avoid doing more damage than good to your brand.

Best of 2007: SEO Keyword Research Tools

WebMarketCentral

Off Topic: My Biggest Influencers

WebMarketCentral

Back to the Best of 2007 series next week. But first, blogger and podcaster extraordinaire Paul Dunay, inspired by Paul Gillin's book The New Influencers: A Marketer's Guide to the New Social Media , tagged me to write about the most important influences in my life, so here goes. 1) My mother.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Best of 2007: SEO Analysis Tools

WebMarketCentral

Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics. To start off, here is a list of the best tools for analyzing and optimizing SEO efforts.

SEM 1

The Coming Consolidation in Social Networking

WebMarketCentral

Social media sites are multiplying like rabbits. A while back, I posted the Alexa rankings for 42 popular Web 2.0 social tagging sites. Later, I wrote about a couple more , and newer sites such as Twitter keep popping up.

Update on Pageflakes

WebMarketCentral

There have recently been some interesting new developments with Pageflakes , a pretty cool online tool I've written about before. Pageflakes lets you create a personalized start page on the web, similar to Netvibes , TopNetPix or My Yahoo.

B2B Vendor, Customer Perspectives Differ on "Affinity"

WebMarketCentral

The CMO Council recently released a major study entitled Profitability from Customer Affinity , on the difficulty faced by vendors in establishing customer-centric business practices.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.