June, 2014

Email Marketing: 3 lead nurture paths you should automate

B2B Lead Generation

Tweet Marketing automation can help you manage lead nurturing efforts in a complex marketplace. So where do you even begin in terms of an automation strategy?

5 Lessons Content Marketers Can Take Away from the 2014 World Cup

KoMarketing Associates

As the 2014 World Cup is officially underway, the attention of the sports world (and even those outside the sports world) has turned to Brazil, where 32 of the top teams in the world will be competing to take home the famed gold trophy.

Book Review: Hooked on Customers

ViewPoint

Driving customer advocacy is hard work. If you''re looking for some magic metric or a quick and easy fix to guaranteed success, Bob Thompson’s latest book, Hooked on Customers , is not for you.

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Finding the brand positioning sweet spot

Savanta

Managing a B2B brand isn’t easy. In a recent survey of 100 senior B2B marketers conducted for the B2B Leaders Forum by Circle Research , they named three major challenges: Resources: Brand building is a lower priority than activity which directly builds revenue in the short-term.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

14 Brilliant B2B Marketing Strategy Guides

Webbiquity

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. In less than a generation, information has gone from being scarce to overabundant.

More Trending

Lead Generation: 2 simple tips to determine cost per lead

B2B Lead Generation

Tweet Getting to the heart of lead cost is not easy. There are a multitude of factors to consider. For example, should you factor in nurturing into the costs? Even then, how much?

Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?

KoMarketing Associates

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases.

Half of all sales inquiries are good. The challenge is finding which half.

ViewPoint

In the distant past (30 years ago) We figured out through research that 45%f of all inquiries turn into a sale for someone. In the not too distant past (15 years ago) We realized that salespeople cannot or will not follow-up on 100% of their inquiries.

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INFOGRAPHIC: Content Fracking – how to tap into rich new seams of content

BaseOne

Ever wondered what content treasures might be lurking deep underground within your organisation? Content marketers are realising that they need to dig deeper in order to unearth the best content – but how do you do it

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

19 Remarkable Guides on Business Strategy, Leadership and Motivation

Webbiquity

It’s a (sometimes forgotten) truism of business that no company can cut its way to growth. As the economy continues to slowly recover from the great recession, smart leaders, having pared back spending during the lean times, are looking at how to invest for growth.

The 10 Internet Trend Charts You Need To See From Mary Meeker

Marketing Insider Group

Every year around this time Mary Meeker puts out her famous Internet Trend Charts. I cover them every year because I think she has found a way to show all the amazing change the web has brought to our lives, the world of business and especially for us marketers trying to reach the digital consumer.

B2B Content Marketing: Find the bigger story

B2B Lead Generation

Tweet “Anybody here think you have nothing to create content around? No exciting stories to tell?” ” Joe Pulizzi, Founder, Content Marketing Institute, has heard this issue from a lot from B2B marketers.

3 Things Your Social Media Team Should Know About SEO

KoMarketing Associates

One of the biggest challenges we hear about in the world of marketing is around the idea of silos. As companies grow, and new people and departments are added, it’s easy to become segmented and communication can become more difficult than it once was.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Marge Breya, Informatica’s EVP and CMO: How to Build a Successful Content Marketing System For Demand Generation [Podcast]

Crimson Marketing

One of the key changes in marketing in recent years is the advent of content marketing as a principal tool in demand generation. Another is that marketing is becoming more and more technical.

So What Exactly IS Inbound Marketing?

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer While the practice of "inbound marketing" has burst on the scene and is growing in popularity, it''s still puzzling to many. Here''s a primer.

How Speech Analytics Can Improve the Contact Center Experience

ViewPoint

If you’ve ever called a customer service department for help, you’ve probably heard the message: “Your call may be recorded for quality assurance.” ” Perhaps you’ve wondered, what happens to those call recordings?

Does Marketing Have A Marketing Problem?

Marketing Insider Group

Imagine this: You walk into your first day at a new job and find out you will be presenting to more than 100 very senior marketing executives at an invitation-only event in 2 days. 2 days!

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Lead Generation: 2 tips to transform your content marketing

B2B Lead Generation

Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs.

8 ValueTrack Parameters For Better AdWords Campaign Data

KoMarketing Associates

ValueTrack is an easy-to-use AdWords URL-tagging feature. ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad. You can use this information to fine-tune your campaigns and settings for better performance.

Better Industrial Marketing Doesn’t Mean More Technology

Industrial Marketing Today

Marketing Automation vendors have done a great job of spreading the message about the benefits of technology in marketing. Industrial companies are paying attention. I’ve been asked several times about using Marketing Automation (MA) in industrial marketing. I should be excited and jumping up with joy, right? Not so fast! Why do I say that? [.] The post Better Industrial Marketing Doesn’t Mean More Technology by Achinta Mitra appeared first on Industrial Marketing Today.

The 3 Most Important Aspects of Inbound Marketing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Are you a bit overwhelmed by inbound marketing and all its moving parts? Don''t be - it all comes down to three concepts.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. While there’s no video of his keynote available, his YouTube channel will give you some sense of how Neal can wake up an early-morning crowd in a packed ballroom.

Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report

Marketing Insider Group

By now, you’ve likely heard about the New York Times Digital Innovation Report. The nearly-100 page report was leaked by Buzzfeed last month and became more than the talk of the town in New York city right before Internet Week where I presented on the content marketing imperative.

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Lead Generation: Streamlining the process for quality over quantity

B2B Lead Generation

Tweet For her first week on the job, Debbie Pryer, Program Manager, Siemens Healthcare, arrived ready to accept an intimidating challenge: Bring Marketing and Sales together for one common cause – generating quality leads.

5 Common Content Syndication Mistakes

The Point

Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).