August, 2012

3 Demand Generation Dangers in a B2B Blog Redesign

Reachforce

A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!).

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Social media and inbound marketing techniques have been a boon for marketers.

Trending Sources

Five Biggest Infographic Mistakes Marketers Make

Digital B2B Marketing

It seems there is another marketing infographic hiding around every corner of the web, and it will probably fall well short of its potential. Instead of making information easier to consume, many infographics make it harder to understand the information they present or even outright mislead.

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. They often don’t have the luxury of celebrity sponsorship or mass media ads such as Super Bowl commercials.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well).

7 Characteristics of Tomorrow’s Best B2B Marketers

Digital B2B Marketing

If you are looking for another article that lists search, social media, persona development or lead management, this is not it. Those are skills that can easily be learned by the right person.

Best 117

Data and Content: the Two Biggest Issues for Any Marketing Professional [INFOGRAPHIC]

Tomorrow People

If you're using content marketing as a method to generate new business leads, there's every chance your strategy needs rethinking! Ever wondered why, despite your best efforts, the sales aren't materialising?

A Social Media Measurement Dashboard; One Approach

NuSpark

A re your social media efforts working? That’s one of the most misunderstood questions in marketing today. Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow

The Point

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide.

Marketing Analytics – Measuring What Matters in B2B

Great B2B Marketing

One of the things that drives me batty is when otherwise smart B2B marketers focus relentlessly on marketing analytics that measure things that are not important, while neglecting the big picture – a classic example of missing the forest for the trees. A recent blog post titled The Thorny Question of Marketing Attribution: Does it Apply to B2B illustrates this perfectly. The author, Ruth Stevens, talked about the difficulty of linking B2B sales with specific marketing touch points.

How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel

B2B Lead Generation Blog

Tweet Do you think social media is better for researching prospects than for attaining face-to-face meetings where deals are won and contracts are signed? If so, think again, and pay attention to the experience of Gari Johnson, Vice President Australia & New Zealand, IntraLinks.

Marketing ROI Is a Broken Metric

Digital B2B Marketing

Your marketing makes me dislike you. In fact, it makes me, once a potential customer, reconsider if I should even do business with you. However, your marketing performance measurement doesn’t capture my disdain. I am simply one more individual that did not buy.

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7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Journalism is Dead: Welcome to the Era of Content Marketing

Tomorrow People

Content marketing is here to stay and the good news is it's a damned sight more reliable than firing out endless press releases to indifferent journos, in the hope one sticks. Mainstream journalism has always skirted at the seamier edges of life.

Press 97

Raab Report: Act-On, Eloqua, Pardot, and Marketo Vie to Lead in Mid-Size B2B Marketing Automation Segment

Customer Experience Matrix

Today I’ll present the third and (mercifully?) final installment in my series of posts on leaders in the different B2B marketing automation sectors, as determined by the ratings in our VEST report.

5 Simple Ways to Take Your Lead Nurturing Program to the Next Level

The Point

We need to talk. You know that monthly newsletter you blast to your entire database under the guise of “lead nurturing”? And those Webinar invitations that you broadcast to every trade show lead you’ve generated since 2005? You can do a lot better.

5 B2B Brands That “Get” Storytelling

Modern Marketing

by Jesse Noyes | Tweet this Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of brands doing it well are harder to find. That seems to be changing, though.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

B2B Social Media Marketing: Focus on leads, not likes

B2B Lead Generation Blog

Tweet It’s time to generate revenue. Do you know where your social media is contributing? Unless you can provide an unequivocal “yes” and the figures to prove it, keep reading.

Top 10 Reasons You Need a Corporate Blog for Lead Generation

NuSpark

Do You Have a Corporate Blog? . There are numerous benefits to blog as a company. It’s an essential internet marketing tactic. If managed right, blogging will drive website traffic, expose your thoughts to prospects, and contribute to conversions.

Become An Inbound Marketer Without Creating Content

Digital B2B Marketing

Inbound marketing is all about your content, right? If you use the components of inbound marketing I have shared or the common definition centered on content, social and search, content is at the core. Content is definitely one path, and the path most companies traditionally take.

Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation

Customer Experience Matrix

Tuesday’s post looked at the micro-business sector leaders according to our VEST report and gave a bit of background on how the ratings are created. Today let's take a look at the same diagram for large businesses, which we define as companies with $500 million revenue or more.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

What Is Marketing?

Marketing Insider Group

Let’s face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing is a press release.

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How to Write the Perfect B2B Blog Post

Modern Marketing

by Jesse Noyes | Tweet this By now, blogging is far from a fringe marketing activity. 65% of B2B marketers used blogging last year , the third most popular tactic, according to the Content Marketing Institute.

Why 75% of Marketers Are Experiencing Lead Generation Pain and How to Stop It Before It’s Too Late

B2B Lead Generation Blog

Tweet The precursor of change is always pain. For most of us over the past four years, our marketplace has inflicted varying levels of it as we have slogged through the most challenging economic climate since the Great Depression.

Top 10 Reasons You Need a Corporate Blog for Lead Generation

NuSpark

Do You Have a Corporate Blog? . There are numerous benefits to blog as a company. It’s an essential internet marketing tactic. If managed right, blogging will drive website traffic, expose your thoughts to prospects, and contribute to conversions.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

Why Lead Scoring and Personas Need To Be Connected

Digital B2B Marketing

Lead scoring and personas are popular topics in B2B marketing. However, the two are generally discussed separately. Until B2B marketers begin talking about personas and lead scoring together they are missing an simple way to identify missed sales opportunities.

Raab Report: Financial Comparison of B2B Marketing Automation Vendors

Customer Experience Matrix

I’ve been so busy analyzing the new VEST data that I missed the announcement that Eloqua’s would make its initial stock offering today.

3 Website Metrics to Watch Daily

Puzzle Marketer

If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Of course, that’s easier said than done in today’s world of endless numbers. Do you monitor your bounce rate, number of page views, sites referring your traffic, views on mobile, inbound links, outbound links, page rank? Well yes, but not necessarily every day. There are just too many numbers to consistently watch if you’re only one person.

The Content Marketing 101

Tomorrow People

You may have heard the term " content marketing " being bandied about left, right and even centre, as if it's the best thing since mankind stopped taking knives to bread. What is it though? How can it help me? This is going to cost, isn't it?

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.