December, 2015

7 not-quite-predictions for marketing technology in 2016

chiefmartech

Most people suck at accurately predicting the future. I’m one of them. I took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. I thought it was a reasonably solid bet.

50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year

KoMarketing Associates

It is that time in the year again. As we wind down 2015, marketing budgets and planning for the new year begin to take focus.

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Star Wars and Disney Reveal: The Force of Content Marketing

Marketing Insider Group

If Flash Gordon Didn’t Reject George Lucas, We’d Never Have Star Wars It was 1973 and George Lucas was still riding the wave of success from his first commercially successful movie American Graffiti. He then began thinking about the type of movie he wanted to make next.

Budgeting for Content—How Much Do You Need?

Sales Engine

Most companies realize that their best opportunity for growth is to commit to content marketing. But how much content do we actually need to generate the results we want?

Budget 198

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The One Marketing Automation Guide You’ll Ever Need?

The Point

Research company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,” and it’s a doozy.

More Trending

How Mobile Content Can Make Your Whole Strategy Go

RockContent

Your data visualization might be intricate, elaborate, clever and well-designed, but if it’s not mobile-compatible you could lose half of your audience.

Mobile 193

5 Places B2B Marketers Can Find Blogging Inspiration

KoMarketing Associates

One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). They want to make it interesting, without being cheesy or too pushy in the sales process.

B2B 250

No Digital Marketing for Manufacturers = Marketing in the Past

Industrial Marketing Today

Most manufacturers including precision CNC machine shops and fabricators have difficulty understanding the true value of digital marketing for manufacturers. Some that have implemented it, struggle to produce tangible results, meaning a boost in sales that they can attribute to marketing.

Dominate Your Market by Flipping Your Content Strategy

Sales Engine

Whether you are the owner of a business or the head of marketing, let’s face it—you want to dominate your marketplace. You want to be number one, and you won’t settle for a 20% growth rate putting you at a distant number 10. So how are you going to achieve the growth rates you’re really looking for?

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

3 predictions for online marketing in 2016

Biznology

Happy holidays, readers!

How to Blog for Your Business Using Personality

Writing on the Web

Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. I see it everywhere – blogs, email, newsletters.

Essential Steps for Productive Creative Kickoffs

RockContent

Along with creative briefs and actionable feedback , kickoffs are one of the most critical parts of the creative process. The goal of the kickoff is to make sure everyone is aligned about a project’s direction, timelines, and deliverables.

What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Team, Tools and Transformation—How to Build a Demand Gen Program that Works (ft. Mark Roberts, ShoreTel CMO)

Crimson Marketing

Having a poorly understood or designed digital demand generation program does not produce results.

Demand 173

How To Write The Perfect Blog Post

Marketing Insider Group

Do you often look at other people’s blogs and go, “Wow! I wish I could write a blog like that”? Now you don’t have to wonder anymore. I’ve researched and pulled together a blog post template that will not only help you write faster and more effectively, but will help you rank higher in search […]. The post How To Write The Perfect Blog Post appeared first on Marketing Insider Group. Content Marketing

Official Launch of PipelineMarketing.com: A Community Site Dedicated to Revenue-Focused B2B Marketing

bizible

Marketing is a powerful role within B2B businesses. It is the point man when it comes to demand gen, lead quality and sales enablement, and the marketing team feels the heat when the company doesn't meet its monthly revenue goals.

Marketing to Millennial business buyers

Biznology

The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. They may not all be decision-makers quite yet, but they are certainly important influencers.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

The 10 Capabilities CMOs Look for When it Comes to Creating a Modern Marketing Organization

Modern Marketing

A few weeks ago in London during Modern Marketing Experience Europe, we released some new research.

5 Things I Learned About Digital Marketing in 2015

KoMarketing Associates

Fun Fact: Each month when it’s time to write a new blog post, I head over here to the KoMarketing blog and take a look at my previous posts to 1) ensure I haven’t already written something similar and 2) see if there’s an opportunity to refresh an older post.

Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity

Guest post by Mike Bird. Since Facebook unveiled its advertising options for businesses, the ads have grown substantially.

What Is Marketing? [A Rant]

Marketing Insider Group

There I was, minding my own business, resting after completion of a really awesome client workshop on content marketing strategy. And someone asked about my opinion on the difference between marketing and branding. I was directed to read this article, Where Marketing Ends, Branding Begins by the normally salient and on-point Neil Patel. The article defines […]. The post What Is Marketing? [A A Rant] appeared first on Marketing Insider Group. Marketing Strategy

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Why You Can’t Do B2B Marketing Forecasting Without Attribution

bizible

Everyone would love to be able to see into the future. This is especially true for management of fast-growing businesses. Well, as far as I know, nobody has that power, but there is something that can get pretty close, and that is marketing attribution.

Your website must adapt based on data

Biznology

The state of the art in marketing and advertising and how they use big data, logic, and computing, is light years ahead of what most of us know.

The Importance of Marketing Automation in Your Modern Marketing Future

Modern Marketing

We asked global experts to provide their thoughts on the future of modern marketing and several of them highlighted marketing automation as the key to success in the future. Let's look specifically at some of those predictions.

How We Overcame 2015’s Top Content Marketing Challenges

KoMarketing Associates

It’s hard to believe 2015 is coming to a close. It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!