December, 2015

7 not-quite-predictions for marketing technology in 2016

chiefmartech

Most people suck at accurately predicting the future. I’m one of them. I took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. I thought it was a reasonably solid bet.

No Digital Marketing for Manufacturers = Marketing in the Past

Industrial Marketing Today

Most manufacturers including precision CNC machine shops and fabricators have difficulty understanding the true value of digital marketing for manufacturers. Some that have implemented it, struggle to produce tangible results, meaning a boost in sales that they can attribute to marketing.

50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year

KoMarketing Associates

It is that time in the year again. As we wind down 2015, marketing budgets and planning for the new year begin to take focus.

Star Wars and Disney Reveal: The Force of Content Marketing

Marketing Insider Group

If Flash Gordon Didn’t Reject George Lucas, We’d Never Have Star Wars It was 1973 and George Lucas was still riding the wave of success from his first commercially successful movie American Graffiti. He then began thinking about the type of movie he wanted to make next.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The 9 Best Data Visualization Examples from 2015

ScribbleLive

In the past, the idea of putting the words “creative” and “mathematician” in the same sentence would have seemed out of place. These days though, making sense of complex data requires design skills and number crunching that are as much art as they are science.

More Trending

The One Marketing Automation Guide You’ll Ever Need?

The Point

Research company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,” and it’s a doozy.

How to Use Storytelling for More Effective Content Marketing

Webbiquity

Guest post by Natalie Smith. Marketing involves, of course, much more than just advertisements and sales pitches – it includes all activities and processes used to communicate and exchange offers that have value for customers.

5 Places B2B Marketers Can Find Blogging Inspiration

KoMarketing Associates

One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). They want to make it interesting, without being cheesy or too pushy in the sales process.

B2B 250

7 Things Marketers Needs to Know to Target Female-Owned Businesses in Lead Generation

Reachforce

Women own or hold primary interest in about 10 million businesses in the U.S. This amounts to roughly 40 percent of privately owned businesses, and female-owned companies are increasing at 1.5 times the national average.

Target 191

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The 24 Best Interactive Websites of 2015

ScribbleLive

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging.

Budgeting for Content—How Much Do You Need?

Sales Engine

Most companies realize that their best opportunity for growth is to commit to content marketing. But how much content do we actually need to generate the results we want?

Budget 198

How To Estimate Inbound Marketing ROI [Calculator]

The Forward Observer

Are you wondering if the marketing investment to get more traffic, leads and sales will pay off? Here's how to begin estimating the revenue growth.

ROI 186

Small Business Marketing Optimization Tips for 2016

Webbiquity

Guest post by John Oechsle. The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. You’re probably thinking, “If only I had more time today!,”

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space.

4 Ways You Can Leverage Marketing Automation for Success in Big Data Marketing

Reachforce

Big data marketing has been one of the fastest, most profitable uses for big data that businesses have developed to date. Big data was producing an ROI in marketing far before most other areas of the organization even understood what it was and how to make use of it.

How Mobile Content Can Make Your Whole Strategy Go

ScribbleLive

Your data visualization might be intricate, elaborate, clever and well-designed, but if it’s not mobile-compatible you could lose half of your audience.

Mobile 193

Dominate Your Market by Flipping Your Content Strategy

Sales Engine

Whether you are the owner of a business or the head of marketing, let’s face it—you want to dominate your marketplace. You want to be number one, and you won’t settle for a 20% growth rate putting you at a distant number 10. So how are you going to achieve the growth rates you’re really looking for?

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

5 Things That Need to Change in B2B Marketing 2016

ANNUITAS

Every year around this time, I, along with many others think about how quickly this past year went by. It seems like a millisecond ago, my team and I were assembled at our 2015 kick-off making plans for the coming year and alas here we again, the end of another year and looking forward to 2016.

B2B 176

3 predictions for online marketing in 2016

Biznology

Happy holidays, readers!

Online 174

5 Things I Learned About Digital Marketing in 2015

KoMarketing Associates

Fun Fact: Each month when it’s time to write a new blog post, I head over here to the KoMarketing blog and take a look at my previous posts to 1) ensure I haven’t already written something similar and 2) see if there’s an opportunity to refresh an older post.

Top Marketing Trends of 2016: How Marketing Automation Will Keep You In the Lead

Reachforce

An effective marketing approach should be constantly changing in order to continuously adapt to current industry trends and consumer habits. Marketers can get a head start on the new year by educating themselves on the various marketing predictions of 2016.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

The 18 Best Infographics of 2015

ScribbleLive

The world got a whole lot more complicated this year, which is to say it was just like any other year. The amount of data we all generate continued its exponential expansion, while content marketers redoubled their efforts to get their content in front of an audience who’s busier and busier.

Best 182

4 Simple Strategies to Guarantee Content Budget Approval

Sales Engine

You know content marketing will work for your company—your competitors are doing it, and they’re kicking your butt. But never mind what the facts say, you're still having a hard time getting buy-in. Here are 4 strategies you can use to get your content marketing budget approved in 2016.

Budget 197

How to Blog for Your Business Using Personality

Writing on the Web

Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. I see it everywhere – blogs, email, newsletters.

Team, Tools and Transformation—How to Build a Demand Gen Program that Works (ft. Mark Roberts, ShoreTel CMO)

Crimson Marketing

Having a poorly understood or designed digital demand generation program does not produce results.

Demand 173

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).