Convince & Convert
JULY 22, 2014
'When I decided to write an article on brand storytelling inspired by TED talks, I went about it all wrong. Scouring YouTube for tactics, elements, and components of brand storytelling, I was aiming to find five or ten (or 17) actionable tips that you can use to tell you brand’s story. I was already boring myself to death and I hadn’t even begun to write.
KoMarketing Associates
JULY 31, 2014
'While competitors may seem intimidating, marketers fail to realize there are opportunities lying discretely in their online footprint. One such location is in your competitors’ Twitter profiles. By analyzing both their successes and failures in the area, your company may be able to gain a significant competitive advantage. One of my favorite quotes, from Niccolo Machiavelli, is, “ Entrepreneurs are simply those who understand that there is little difference between obstacle and opportunity and
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ViewPoint
JULY 29, 2014
'The sales manager, Mark, was adamant that his salespeople were following up the good leads and only ignoring the unqualified, ‘never-gonna-buy’ leads. “They know instinctively,” he said, “who the buyers are, and Marketing isn’t finding enough ‘good’ leads. Not to put too fine a point on it, but you’re giving us crap more than 50% of the time; they’re students, prisoners and competitors.” Was he right?
Customer Experience Matrix
JULY 25, 2014
'The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle. Both illustrate the continuing evolution of marketing technology towards a data-centric world. The Bizo purchase, priced at $175 million , makes perfect sense. It gives LinkedIn more tools to expand its marketing offerings and lets Bizo use LinkedIn data to improve targeting within its own products.
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markempa
JULY 21, 2014
'Tweet Less is not always necessarily more when it comes to a lead capture process. I say this in light of best practices that often argue otherwise. In this B2B Lead Roundtable Blog post, we’ll examine a recent experiment in which the MECLABS research team explored how undermining the value you offer prospects can potentially impact your conversion.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convince & Convert
JULY 16, 2014
'The master said it best: visuals are now the most important element of content marketing. This can be a little terrifying if, like me, you’re what I would politely call “artistically challenged.” I’m not being modest. In middle school, I only got one “B.” It was in art, and the teacher was being generous. Here is what I turned in for my final project: (It’s supposed to be a bird.
KoMarketing Associates
JULY 22, 2014
'If you’re like me, you spend a good amount of time scrolling through content marketing blogs for advice and suggestions that will give your content a leg up. I’ll admit, I’m a sucker for any blog title that begins with the words “How-to” or “Tutorial.” Why? Don’t get stuck reinventing the wheel with your content marketing! Because, as a content marketer, I’m always looking for ways to make my content better.
ViewPoint
JULY 22, 2014
'As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. This is a standout year for B2B marketing. The Content Marketing Institute recently released the annual North American report titled B2B Content Marketing: 2014 Benchmarks, Budgets and Trends—and the findings are impressive.
B2B Marketing Traction
JULY 31, 2014
'Blogging drives traffic to websites and generates leads. So, hey, let’s jump in and do this. Right? Wrong. To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. Your strategy must identify your target audience(s), your topics, your target keywords, the tone or voice of the blog, frequency of posting, desired results and how you will measure results.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Crimson Marketing
JULY 31, 2014
'The buyer experience is changing. Big Data, interactive web design, and the Internet of Things are causing a major transformation to the buyer’s journey. Buyers “have endless online and off-line options for researching and buying new products and services, all at their fingertips 24/7.” Digital marketing channels are no longer a more cost effective solution to engaging buyers, but “critical for executing promotions, stimulating sales, and increasing market share.
ANNUITAS
JULY 31, 2014
'ANNUITAS recently launched a survey that focused on the Demand Generation function within large B2B enterprise organizations. While the research is still ongoing there have been some key findings in the area of content marketing that are quite revealing. When respondents were asked, “Do you have a content strategy?” 72.7% responded with yes. While it would seem like good news to see that almost three in four of B2B Enterprises have a content strategy, some of the responses to other content fo
Convince & Convert
JULY 8, 2014
'Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention. According to a study by Content Marketing Institute and MarketingProfs , B2C companies currently spend about a quarter of their budget on content marketing and 60% have plans to increase those budgets next year. While brands should be applauded for shifting from delivering ads to delivering valuable content, that approach only goes so far, especially when you’re tryi
Vision Edge Marketing
JULY 30, 2014
'We are sitting in a meeting with the CMO and a new marketing operations director from a large, well-established company. They had called and asked for a meeting to help kick their marketing metrics and dashboard up a notch. In the last year, this marketing organization has added various capabilities, including customer relationship management, marketing automation, and marketing resource management systems.
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Marketing Insider Group
JULY 30, 2014
'Content marketing is hot! And so content marketers and content strategists are one of the hottest job titles in marketing. And with the shift away from paid promotion, through attempts at earned social media and into “owned” media approaches that require content marketing strategists, the demand for content marketing skills is far exceeding the supply.
Writing on the Web
JULY 30, 2014
'The thing to know about business blogging is that it’s a continual quest to make your blog better. One good post now and again isn’t enough; you’ve got to keep readers coming back. Most of us don’t blog for the fun of it, we do it because we want readers coming to our website. We want people to actually read the content that we craft because we know it has value to them.
Crimson Marketing
JULY 28, 2014
'I recently sat down with Mitchell Levy of Thought Leader Life to discuss what is a thought leader and where does my thought leadership come from. A thought leader is someone who puts out a vision because they think something is possible and get people excited about that possibility. . I’ve been privileged to have the opportunity of speaking to two to three CMOs per week, which allows me to pull together their different perspectives in a way that I can see things a few steps ahead of time.
ANNUITAS
JULY 29, 2014
'Good, relevant content is more important than ever, because of a Panda. Back in May, Google released an update to their search algorithm, called Panda 4.0. According to SearchEngineLand , “Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.” I’ve been doing a lot of reading and researching on the update (and its impact on content marketing) for our clients, and while there are many different opinions on how to
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Convince & Convert
JULY 7, 2014
'I was having dinner with a friend at the National Speakers Association conference a few days ago. During dinner, this friend (let’s call him “Chris Ducker” because it was Chris Ducker ) said something about Buffer. I mentioned that I am an investor in that company, and Chris said, “You are? I had no idea you did that kind of stuff.” And it got me thinking about how I almost never write about the work I do as a venture capitalist and advisor.
The Point
JULY 25, 2014
'At first glance, the email below from security solution provider Symantec seems engaging, attractive, and well-designed. And indeed, it is all those things. From a lead generation perspective, however, the campaign is a hot mess. Here’s why: First and foremost, the offer is devoid of value. Witness the first paragraph: “Find out how prepared your business is to fend off cyberattackers by taking our quick, four-question Code Signing Security Assessment.
Marketing Insider Group
JULY 28, 2014
'Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques. As consumers, we are bombarded with thousands of promotional messages each day. And yet we continue to expect brands and publishers to engage with us directly.
Writing on the Web
JULY 23, 2014
'If you’re a leadership coach or a consultant to leaders you know how time-consuming it is to write quality leadership articles and blogs. Here’s a professional writing service just for you providing leadership articles for your newsletters and blogs. And, you can get a 10% discount on annual subscriptions with Content for Coaches , if you order before Thursday, July 31, 2014.
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Crimson Marketing
JULY 25, 2014
'This ad placement worked out well for the diabetes billboard…probably not so much for the McDonald’s ad. Image: Courtesy of The 10 Most Known. The post #BADMarketing on Billboards appeared first on.
ANNUITAS
JULY 24, 2014
'Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr. Director of Content Marketing at ON24. I thought it might be fun to revisit my original predictions and see how they were shaking out, now that we are a little more than 50% through the year.
Convince & Convert
JULY 24, 2014
'Picture this: it’s the first day of Spring and you’re in Switzerland, relaxing with friends along the picturesque banks of Lake Zurich. Then, out of nowhere, a person in a scuba gear pops out of the water with a ringing cell phone. Would you answer? Luckily for Samsung and its Swiss communications agency Serranetga, many did. As seen in a new video to promote the Samsung Galaxy S5 and its water resistant feature, individuals who answered the phone were then challenged to jump into the lake and
NuSpark Consulting
JULY 23, 2014
'A Demand gen or Demand Generation program is composed of all activities and tasks that help to create, from regular leads, an awareness, acceptance and desire for your product or services. Standard lead generation is only the beginning in this process and everything that is done from this point on will work to inform, interest, qualify and cement the relationship with a potential buyer.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Marketing Insider Group
JULY 23, 2014
'Late last year I shared the 25 best presentations of the year on slideshare. And the article continues to be one of my most popular articles of all time! And while I still believe Slideshare is one of the greatest opportunities , it looks like it might not be a huge secret any longer. I am see a much higher volume of brands using slideshare to create some great (and some not so great) presentations.
Direct Response Coach
JULY 22, 2014
'Twenty years ago, I developed a lead generation program for a technical recruiting employment firm. This medium-sized company placed highly skilled technical professionals into contract positions with technology companies. At the time, the owner of the firm was anticipating a growth in demand for contract employees – and he wanted to build his database of [.].
Crimson Marketing
JULY 22, 2014
'“Science holds the key to unlocking human potential.” This is the basic philosophy of sales acceleration platform InsideSales.com in a world where the marketing and sales ends of the customer acquisition funnel are looking more and more alike. Not only have buyers in B2B markets often been led up to 70% through the sales funnel by marketing before they ever speak to a sales person, but now sales people are also engaging in social media and marketing analytics technologies that are normally the
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