INDUSTRY INSIGHTS YOUR PEERS ARE READING
For nearly as long as there have been people working on search engine optimization, there have been SEO tools. The first tools handled only the most rudimentary tasks, like rank checking or keyword density analysis. MORE
Tweet There is one question at the heart of lead generation that your marketing efforts should clearly answer. “If If I am you ideal prospect, why should I buy from you rather than your competitors?”. MORE
We’ve all heard it: “If a tree falls in the forest and nobody is around, does it still make a sound?” While you may be thinking to yourself, “Yeah, I have. Why is this the leading sentence in a marketing blog?” MORE
With more businesses integrating SEO into their marketing teams (and with it increasingly becoming mainstream), SEO has moved beyond just keywords and links and it’s now, in fact, influencing all facets of marketing. It’s even creeping into other departments like IT. MORE
Late last year I shared the 25 best presentations of the year on slideshare. And the article continues to be one of my most popular articles of all time! And while I still believe Slideshare is one of the greatest opportunities , it looks like it might not be a huge secret any longer. MORE
The audience has spoken. They want stories. What does Kevin Spacey know about content marketing? It turns out, quite a bit! MORE
The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers. Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study. MORE
Content marketing is hot! And so content marketers and content strategists are one of the hottest job titles in marketing. MORE
Tweet Less is not always necessarily more when it comes to a lead capture process. I say this in light of best practices that often argue otherwise. MORE
Artillery B2B Marketing Blog > The Forward Observer Looking for some inbound marketing statistics that will blow you away? Here are 20 to get you inspired. MORE
Artillery B2B Marketing Blog > The Forward Observer With so much inbound marketing data that can be analyzed, are you overwhelmed with what to measure to be successful? Start with these questions. MORE
The sales manager, Mark, was adamant that his salespeople were following up the good leads and only ignoring the unqualified, ‘never-gonna-buy’ leads. MORE
While competitors may seem intimidating, marketers fail to realize there are opportunities lying discretely in their online footprint. One such location is in your competitors’ Twitter profiles. MORE
Manufacturers, distributors and engineering companies have read or heard about all the benefits of content marketing in general and blogging in particular but many are still sitting on the fence. I’m often asked the question, “Should we start a blog?” It is a simple question but the answer is not a simple yes or a [.] The post To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking by Achinta Mitra appeared first on Industrial Marketing Today. MORE
The technology marketing field continues to explode and evolve, with some experts estimating penetration well under 20%, despite thousands of marketing technology players in the field. MORE
Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques. As consumers, we are bombarded with thousands of promotional messages each day. MORE
As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews. MORE
Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. MORE
Tweet In teleprospecting, it’s not just about what you “ask” prospects; it’s about when you ask them. This is where a lot of teleprospecting gets it wrong. Intuitively, fast, upfront and to the point seems like a sound approach and I’m a big fan of brevity. MORE
Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. MORE
Recently I bought an antique camera on eBay. I don’t know why, maybe just a desire to recapture something from my youth. Or perhaps to find craft in a world largely absent of it. Anyway, when it came in the mail I wanted to quickly load it with film and shoot something. Anything. MORE
Artillery B2B Marketing Blog > The Forward Observer Starting inbound marketing is like preparing a ship and its crew to go on a long sea voyage. Once underway, here''s what needs to happen. MORE
LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. MORE
When thinking about the term “SEO,” the big 3 search engines (Google, Yahoo, Bing) immediately come to mind. Truthfully, I almost always optimize content according to Google best practices , however it’s important to realize that YouTube is actually the world’s second most popular search engine. MORE
B2B Lead Generation
JULY 14, 2014
Tweet In teleprospecting, it’s not just about what you “ask” prospects; it’s about when you ask them. This is where a lot of teleprospecting gets it wrong. Intuitively, fast, upfront and to the point seems like a sound approach and I’m a big fan of brevity.
KoMarketing Associates
JULY 7, 2014
When thinking about the term “SEO,” the big 3 search engines (Google, Yahoo, Bing) immediately come to mind. Truthfully, I almost always optimize content according to Google best practices , however it’s important to realize that YouTube is actually the world’s second most popular search engine.
ViewPoint
JULY 22, 2014
As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. This is a standout year for B2B marketing.
Marketing Insider Group
JULY 17, 2014
The audience has spoken. They want stories. What does Kevin Spacey know about content marketing? It turns out, quite a bit!
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Webbiquity
JULY 22, 2014
As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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B2B Lead Generation
JULY 21, 2014
Tweet Less is not always necessarily more when it comes to a lead capture process. I say this in light of best practices that often argue otherwise.
KoMarketing Associates
JULY 17, 2014
With more businesses integrating SEO into their marketing teams (and with it increasingly becoming mainstream), SEO has moved beyond just keywords and links and it’s now, in fact, influencing all facets of marketing. It’s even creeping into other departments like IT.
ViewPoint
JULY 29, 2014
The sales manager, Mark, was adamant that his salespeople were following up the good leads and only ignoring the unqualified, ‘never-gonna-buy’ leads.
Marketing Insider Group
JULY 30, 2014
Content marketing is hot! And so content marketers and content strategists are one of the hottest job titles in marketing.
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Account-Based Marketing is a strategy, not a solution.
Webbiquity
JULY 29, 2014
For nearly as long as there have been people working on search engine optimization, there have been SEO tools. The first tools handled only the most rudimentary tasks, like rank checking or keyword density analysis.
The Forward Observer
JULY 8, 2014
Artillery B2B Marketing Blog > The Forward Observer Looking for some inbound marketing statistics that will blow you away? Here are 20 to get you inspired.
B2B Lead Generation
JULY 7, 2014
Tweet There is one question at the heart of lead generation that your marketing efforts should clearly answer. “If If I am you ideal prospect, why should I buy from you rather than your competitors?”.
KoMarketing Associates
JULY 1, 2014
Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
ViewPoint
JULY 15, 2014
By Chris Tratar, vice president of product marketing, SAVO. I know what you are thinking. We don’t want to become a sales first company, we are a customer first company.
Marketing Insider Group
JULY 28, 2014
Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques. As consumers, we are bombarded with thousands of promotional messages each day.
The Point
JULY 18, 2014
Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing.
The Forward Observer
JULY 2, 2014
Artillery B2B Marketing Blog > The Forward Observer With so much inbound marketing data that can be analyzed, are you overwhelmed with what to measure to be successful? Start with these questions.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Industrial Marketing Today
JULY 22, 2014
Manufacturers, distributors and engineering companies have read or heard about all the benefits of content marketing in general and blogging in particular but many are still sitting on the fence. I’m often asked the question, “Should we start a blog?” It is a simple question but the answer is not a simple yes or a [.] The post To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking by Achinta Mitra appeared first on Industrial Marketing Today.
KoMarketing Associates
JULY 31, 2014
While competitors may seem intimidating, marketers fail to realize there are opportunities lying discretely in their online footprint. One such location is in your competitors’ Twitter profiles.
ViewPoint
JULY 8, 2014
Recently I bought an antique camera on eBay. I don’t know why, maybe just a desire to recapture something from my youth. Or perhaps to find craft in a world largely absent of it. Anyway, when it came in the mail I wanted to quickly load it with film and shoot something. Anything.
Marketing Insider Group
JULY 23, 2014
Late last year I shared the 25 best presentations of the year on slideshare. And the article continues to be one of my most popular articles of all time! And while I still believe Slideshare is one of the greatest opportunities , it looks like it might not be a huge secret any longer.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Webbiquity
JULY 7, 2014
LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network.
Savanta
JULY 14, 2014
The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers. Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study.
Crimson Marketing
JULY 2, 2014
The technology marketing field continues to explode and evolve, with some experts estimating penetration well under 20%, despite thousands of marketing technology players in the field.
KoMarketing Associates
JULY 24, 2014
We’ve all heard it: “If a tree falls in the forest and nobody is around, does it still make a sound?” While you may be thinking to yourself, “Yeah, I have. Why is this the leading sentence in a marketing blog?”
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From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).
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