July, 2014

Lead Nurturing: Why good call scripts are built on storytelling

B2B Lead Generation

Tweet In teleprospecting, it’s not just about what you “ask” prospects; it’s about when you ask them. This is where a lot of teleprospecting gets it wrong. Intuitively, fast, upfront and to the point seems like a sound approach and I’m a big fan of brevity. But, I also believe in timing and sequence, as both can make or break conversion.

3 OTHER Things Your SEO Team Should Be Doing

KoMarketing Associates

With more businesses integrating SEO into their marketing teams (and with it increasingly becoming mainstream), SEO has moved beyond just keywords and links and it’s now, in fact, influencing all facets of marketing. It’s even creeping into other departments like IT. While that opens the door for overlap, it also introduces full coverage and a better overall marketing program. And…just like SEO is influencing other departments, other departments should be influencing SEO.

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Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it

Oracle

by Kevin Akeroyd | Tweet this The onus is on us. Piecing back together the now fragmented customer experience requires marketing leaders to ramp up their activities far beyond basic brand awareness and meaningfully engage with customers across all marketing channels. The C-Suite expects marketers to be able to measurably contribute to the bottom line and deliver loyal customers who return time and time again.

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7 Skills To Look For When Hiring A Content Marketing Strategist

Marketing Insider Group

Content marketing is hot! And so content marketers and content strategists are one of the hottest job titles in marketing. And with the shift away from paid promotion, through attempts at earned social media and into “owned” media approaches that require content marketing strategists, the demand for content marketing skills is far exceeding the supply.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Inbound Marketing Takes Time: How Should You Be Using Yours?

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Starting inbound marketing is like preparing a ship and its crew to go on a long sea voyage. Once underway, here''s what needs to happen. If you’re considering an inbound marketing effort, you’ve probably heard that results aren’t immediate , but that they will come over time. So once you’ve started, what happens next ? Kick back and wait for the leads to come rolling in? Sadly, no.

More Trending

Lead Capture: How undermining value impacts conversion

B2B Lead Generation

Tweet Less is not always necessarily more when it comes to a lead capture process. I say this in light of best practices that often argue otherwise. In this B2B Lead Roundtable Blog post, we’ll examine a recent experiment in which the MECLABS research team explored how undermining the value you offer prospects can potentially impact your conversion. Before we jump in, however, here are some of the notes on the testing to add some context and perspective on the experiment.

26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices.

6 Tips From John Legend To Help Your Strategy “Get Lifted”

Oracle

by Amanda Batista | Tweet this Believe it or not, before John Legend became a successful, 9-time Grammy winning artist, he worked in management consulting at Boston Consulting Group. He spent his days immersed in spreadsheets and his nights recording in the studio with other artists. The collaborative artist and philanthropist shared his apropos story during his keynote address to more than 1,500 modern marketer attendees at Interact 2014 this week in San Francisco.

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9 Keys To Brand Publishing Success

Marketing Insider Group

Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques. As consumers, we are bombarded with thousands of promotional messages each day. And yet we continue to expect brands and publishers to engage with us directly.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

20 Stunning Inbound Marketing Statistics

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Looking for some inbound marketing statistics that will blow you away? Here are 20 to get you inspired. Lies, damned lies, and statistics” is a phrase often attributed to Mark Twain about the persuasive power of numbers, particularly the use of statistics to make a weak argument. That''s not the case with inbound marketing. Far from it. Inbound marketing is a proven methodology that is gaining widespread acceptance.

Insights from the B2B Barometer

Savanta

The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers. Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study. I’d like to share a few of the study’s key findings here. The B2B Barometer is published by Circle Research , the BMC and the IDM. The full report can be downloaded free-of-charge here. B2B marketing budgets at an all-time high.

3 Factors that Connect Value Prop to Prospects

B2B Lead Generation

Tweet There is one question at the heart of lead generation that your marketing efforts should clearly answer. “If If I am you ideal prospect, why should I buy from you rather than your competitors?”. To put this into perspective, take a few moments and ask yourself, “Do I clearly and succinctly state the core value proposition of the product or service that I am marketing?”. In other words, what’s the elevator pitch for what you offer in the marketplace? Take a moment to write it down.

5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles

KoMarketing Associates

While competitors may seem intimidating, marketers fail to realize there are opportunities lying discretely in their online footprint. One such location is in your competitors’ Twitter profiles. By analyzing both their successes and failures in the area, your company may be able to gain a significant competitive advantage.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Future of Social Marketing Automation is Here (And Improving)

Oracle

by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Roz Lemieux, CEO of Attentive.ly, a social behavior platform that helps modern marketing organizations predict how customers and supporters will behave – even what they might do or buy – from social data.

Content Marketing Objectives And KPIs

Marketing Insider Group

Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get asked about marketing in general and content marketing specifically. One of the biggest content marketing and content strategy questions I get is around objectives and KPIs (Key Performance Indicators). What are the right objectives and KPIs for content marketing? This is different from the bigger “Content Marketing ROI?”

How to Measure Success in Inbound Marketing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With so much inbound marketing data that can be analyzed, are you overwhelmed with what to measure to be successful? Start with these questions. Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages.

4 Ways to Keep People Reading Your Blog

Writing on the Web

The thing to know about business blogging is that it’s a continual quest to make your blog better. One good post now and again isn’t enough; you’ve got to keep readers coming back. Most of us don’t blog for the fun of it, we do it because we want readers coming to our website. We want people to actually read the content that we craft because we know it has value to them. So how do we keep readers interested and coming back to your site over and over?

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Now, Go and Do: Create standardized, well-understood metrics for your organization

B2B Lead Generation

Tweet Last week’s MarketingSherpa Email Newsletter case study – Marketing Analytics: How a drip email campaign transformed National Instruments’ data management – covered an issue that affects many marketers in the digital marketing world: drowning in data that is potentially inaccurate. National Instruments, a global B2B company with a customer base of 30,000 companies in 91 countries, developed a drip email campaign around its signature product.

Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon

KoMarketing Associates

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. However, Google+ has utilized a clean, modern interface and many unique features (such as photo storage/editing and integration with other Google apps) to make it a useful social network that is getting used by more and more people.

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6 Ways Marketing and IT Collaboration Boosts ROI

Oracle

by Contributor Friendly | Tweet this Today’s post comes courtesy of Jack Newton , Director of Outbound Product Management & Strategy for Oracle Social Cloud. He shares insights about the state of collaboration between Marketing and IT and some of the benefits collaborators are experiencing within their own organizations. Follow Jack on Twitter @jnewto.

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Are You Ready For Marketing 2020?

Marketing Insider Group

The explosion of channels we all use to gather, consume and share information is having a dramatic impact on the methods of modern marketers. We largely don’t answer cold calls, respond to unwanted emails, click on banner ads or appreciate disruptive marketing techniques. Evolving consumer habits and the pressures on marketers to help grow the business are re-defining marketing.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

The Inbound Marketing Methodology Explained [VIDEO]

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Are you overwhelmed by all the moving parts of inbound marketing? Don''t be - sit back and let these short videos walk you through the methodology. Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages.

Case Study: How One Tech Company Used Humor to Launch a New Brand

The Point

In early 2014, Sungard Availability Services (Sungard AS), a leading provider of managed IT, cloud, and recovery services, announced that it was splitting off as a separate company from SunGard Data Systems Inc. Sungard AS asked its demand generation agency, Spear Marketing Group , to help introduce business prospects within the company’s marketing database to the new brand.

To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking

Industrial Marketing Today

Manufacturers, distributors and engineering companies have read or heard about all the benefits of content marketing in general and blogging in particular but many are still sitting on the fence. I’m often asked the question, “Should we start a blog?” It is a simple question but the answer is not a simple yes or a [.] The post To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking by Achinta Mitra appeared first on Industrial Marketing Today.

Exploring 5 Essential Baidu Tools For B2B Online Marketers

KoMarketing Associates

In our last Baidu blog post , we introduced the basics for setting up a Baidu PPC account. Setting up a Baidu PPC account is just the beginning as B2B online marketers must consider the ongoing management and continued refinement of their Baidu advertising program. In this article, we present you 5 important tools essential to Baidu PPC Advertising: The Baidu Keyword Tool, Bid Estimate Tool, Search Terms Report Tool, Baidu Analytics and The Baidu Editor.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.